Testing: InTech Dynamics Content Writer

The following test is designed to evaluate your mastery of the English language, with a focus on writing
abilities, research skills, and overall creativity. Please use the designated sections in this document for your
final answers.

Creativity

A big part of your activity will require you to write creative B2B email copies for important US clients
such as: Amazon, Cisco, Oracle, and many more.

Request: Please write 1 email copy for each of the attached assets, based on the following instructions.

Asset Target audience Tone

Addressing today's Executives and upper management: IT, “Serious” tone of writing that will convey both
endpoint security Management, Tech, Security, Mobility, the benefits of the asset to the reader and will
challenges Communications. have a business writing style. Try to keep it
personal (ex: using “You”, “Your” etc. in the
copy). The length of the copy can be up to 3
paragraphs (100 words).

White Paper - You Executives and upper management: “Fun/Creative” tone of writing that will
Don't Need to Hire a HR, Management, Recruiting. convey the benefits of the asset as well as try
Unicorn to engage the reader. You have room to
improvise while writing this copy. The length
of the copy should be short and concise (under
80 words).

Note: Please go through the “Email Copy Guidelines” document (attached) to see good and bad examples
of email copies. Each copy must have at least 4 subject lines (SLs) and 4 call to action examples (CTAs).

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Your answer:
Email copy format

*SL = Email subject line;

Email text = Actual email body, between 2 and 4 paragraphs, 100 words max;
CTA = Call to action button, e.g. “Read More”, “Learn More Today”;

Asset name:

SL:
● SL1
● SL2
● SL3
● SL4
● SL5

Email text:

Text

CTA:
------------

Asset name:

SL:
● SL1
● SL2
● SL3
● SL4
● SL5

Email text:

Text

CTA: