BE & CSR Assignment

Trimester V

(Department of Marketing Management)

Instructions:
 The assignment contains 20 Marks.

 Date of submission is 02/12/2019, Monday.

 Late submissions will not be entertained.

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Select a company of your choice, either domestic or international (One Company can
be used as the basis of study only by maximum of 4students in the class)

1. Write a summary of the business which you have selected and what are the common
ethical issues related to that particular business.

2. Prepare a write up on the ethical issues and CSR of the company chosen by you. You
can include both their domestic and well as international activities.

3. Also, find out how the company ranks with regard to CSR. (Mention the source for the
same) and what according to you are some of the reasons which influence/result in the
company’s rank.

4. Do you feel that the chosen company’s approach to ethics and CSR influence the
purchase decisions? Why or why not?