Table of Contents

ACKNOWLEDGEMENT ………………………………………………………….
EXECUTIVE SUMMARY
a. Objectives …………………………………………………………………………
b. Mission ……………………………………………………………………………
c. Keys to success …………………………………………………………………
COMPANY SUMMARY
a. Company Location and Facilities ……………………………………………
b. Company Ownership ……………………………………………………………
c. Start-Up Summary ………………………………………………………………
PRODUCTS/SERVICE
a. Product and Service Description ……………………………………………
b. Competitive Edge …………………………………………………………………
c. Sales Literature …………………………………………………………………
d. Sourcing …………………………………………………………………………
e. Technology …………………………………………………………………………
f. Future Products and Services …………………………………………………
MARKET ANALYSIS SUMMARY
a. Market Segmentation …………………………………………………………
b. Target Market Segment Strategy ………………………………………………
c. Market Growth ………………………………………………………………………
d. Industry Analysis …………………………………………………………………
e. Industry Participants ……………………………………………………………
f. Distribution Patterns ………………………………………………………………
g. Competition and Buying Patterns ………………………………………………
SALES AND MARKETING
a. Marketing Strategy …………………………………………………………………
b. Promotion Strategy ………………………………………………………………
c. Distribution ………………………………………………………………………
d. Sales Strategy ……………………………………………………………………
e. Sales Forecast and Milestone …………………………………………………
MANAGEMENT SUMMARY
a. Organizational Structure ………………………………………………………
b. Management Team ………………………………………………………………
c. Personal Plan ……………………………………………………………………
FINANCIAL PLAN
a. Important Assumptions ……………………………………………………
b. Projected Profit and Loss ………………………………………………………
c. Projected Cash Flow ………………………………………………………………
d. Projected Balance Sheet …………………………………………………………
1.0 EXECUTIVE SUMMARY

a. Objectives

 Achieve our target sales of 4,000,000 for the first year

 Implement effective customer-driven marketing strategy
 Provide our customers satisfaction with our products offered
 Target large number of customers

b. Mission

We strive to earn unique image by providing great foods and drinks

that consistently provide absolute guest delight with excellent foods,
service and entertainment in a clean and safe environment. Our main goal
is to provide customers with appetizing treats and drinks as well as to
achieve our sales. To attract more customers is also part of their goals as
well as to become a known service provider in Gingoog City.

c. Keys to Success
 Establish a secure business establishment providing products and
services
 Offer extended hour to provide more products and services to
customers
 Overcome largest competitors that would possibly be a threat to the
business
 Extend full service that would drive customers to the business
2.0 Company Summary

Hungry Tum’s “Eat All You Can” is food buffet restaurant located in
Gingoog City that offers varieties of food in a single price per head with
an amount of ₱199 only with unlimited food to take.

a. Company Location and Facilities

The location of the establishment is great it is very accessible and

convenient with just one ride from a famous tourist destination in
PAHAYAHAY sa PANTALAN with a relaxing view of the bay area of Gingoog
City. Located at PAHAYAHAY sa PANTALAN road Guanzon Lugod St.
Gingoog City near the small business firm like mini bars and small food
stall, along the high way upon the park near in St. Rita de Cascia Church.

b. Company Ownership

Hungry Tum’s “Eat all you can” is a partnership business owner’s

by Niña L. Bacol and Albert S. Apolinar that follow a legal relationship
agreement as business co-owners that has share in the Profits and Losses.

c. Start-up Summary

To put all inventory and being recognize all the necessary

Equipment, Capital, Funds for operation to sustained the needs of the
business. This includes Working Capital, Investment, of funds to secure
the health of the firm.
 Start-up Requirements
Start-up Expenses
Legal Php 5,000
Stationary etc. Php 2000
Space Renovation/Preparation/signage Php 150,000
Miscellaneous Expense Php 5,000
Insurance Php 7,500
Rent Expense Php 25,000
Pre-opening Salaries Php 50,000
Total Start-up Expenses Php 244,500
Start-up Assets
Cash Required Php 455,500
Start-up Inventory Php 750,000
Tools and Equipment Php 350,000
Total Assets Php 1,555,500
Total Requirements Php 1,800,000

Table (Start-up Funding)

Start-up Funding
Start-up Expenses to Fund Php 244,500
Start-up Assets to Fund Php 1,555,500
Total Funding Required Php 1,800,000

Liabilities and Capital

Capital
Planned Investment
Investment by Niña L. Bacol Php 800,000
Investment by Albert S. Apolinar Php 1,000,000
Additional Investment Requirement
Total Planned Investment Php 1,800,000

Loss and Start-up (Start-up Expenses) (Php 244,500)

Total Capital Php 1,555,500

Total Capital and Liabilities Php 1,555,500

Total Funding Php 1,800,000

3.0 Product/Service

Hungry Tum’s “Eat All You Can” offers a lunch and dinner buffet,
fresh cold cuts, hot cook foods, drinks, desserts, salad and main menu
includes pork, chicken, beef, seafood, and vegetable in particular recipes
and flavors.

a. Product and Service Description

Hungry Tum’s “Eat All You Can” wants to establish

Menu
I. Pork
 Pork Adobo
 Pork Chop
 Pork MenudO
 Sinugba
 Barbeque
II. Chicken
 Chicken Francese
 Chicken Permigia
 Fried Chicken

III. Seafood
 Shrimp Mariana
 Calmares, Mariana
 Fried Shrimp
 Fish “Kinilaw”
IV. Vegetable
 Four Season
 Broccoli Saute
V. Salad
 Antipasto
 Mixed Salad
  Vegetable Salad)
VI. Dessert
 Fruit Salad
 Brownies
 Mango Float
 Tapioca
VII. Beverage
 Coke
 Royal
 Sprite
 Tea
 Fruit juices

b. Competitive Edge

Our competitive edge is our menu, the chef, the environment, the
management, the service and our friendly place. Our food will be made
with the freshest ingredient and produce quality food in which the
costumer where going to love it. And our environment is elegant and
comfortable and our décor is warm and relaxing. Great service is very
important to us. The management and servers will handle every detail to
make costumer’s special time even more special. And most of all is our
atmosphere will make costumer want to come back again and again.

c. Sales Literature

Hungry Tum’s “Eat All You Can” offers a different menu daily, with
twist of recipes and pleasing taste. And our sales literature is to be
 Distributed to its current and potential customer that include fliers
and poster to complete in the market
.

d. Sourcing

Hungry Tum’s “Eat all you can” will purchase directly from
wholesaler in bulk in order to obtain discount, to further provide
customers a cheaper and affordable foods to strengthen their advantage.

e. Technology

Hungry Tum’s “Eat All You Can” establishment will be using

reservation queue as technology of their business. This technology will
help the customer find a table for dine-in and also use in finding a vacant
spot in taking picture in painting. They can easily find a vacant spot for
them as soon as they arrive, and they can easily notice this reservation
queue because it is placed in the entrance part of the establishment, giving
access and information to all customers.

f. Future Products and Services

Hungry Tum’s “Eat All You Can” will always ready for every product
they offer so that it is always available when there is customer. Hungry
Tum’s “Eat All You Can”is offering a product that everyone is interested,
we also ensure our good service to the customer for we know that they are
the essence of our business.
1. We hope that we have no competitor that perfectly the same with our
business so that we can continue it and we can develop it more.

2. If fortunately, we can gain profit, we aim to build a new Hungry Tum’s

“Eat All You Can” branch so that the customer that is far from us can
experience the product and service we offer.

3. We hope that our business will be more progressive for we can add more
products that can help both children and seniors.

4. As time passes by, we do believe that we can develop our business

therefore we wanted to acquire some of the cultural foods and coffees from
another places so that if in case there are foreign tourists that will visit our
place, we can offer them the best that we can.

5. We will also use the power of internet and social media like Facebook to
upload information that is all about Hungry Tum’s “Eat All You Can” so
this will served as fast access to receive the information.

4.0 Market Analysis Summary

 Hungry Tum’s “Eat All You Can” focuses on the local and tourist
restaurant seeker. People that have a desire for value and satisfaction to
the collateral to the money they spent.

The City of Gingoog is located along the part of the Province of

Misamis Oriental Northern Mindanao Region with a wide population,
according to the National Statistics Office of the Philippines that there are
124,648 total population of Gingoog City in year 2015. The City center
itself is situated in between the two rising cities, Butuan City and Cagayan
De Oro City. The province itself comprises of the Northern Mindanao
Region 10 (X) of the republic of the Philippines.

a. Market Segmentation.

Hungry Tum’s “Eat All You Can” intends to cater to a wide group of
people. We want everyone to welcome and relaxed in a cozy atmosphere
with a great ambiance for all costumer in all age. It’s our goal to have
“something for everyone” every day on our menu. In looking at our market
analysis, we have defined the following groups as target segment.

 EMPLOYEE: They work hard all day and often stay overnight
in strange city. They needs a complement establishment that
helps impress his client and prospects. Afterward, they want
to relax and use the money they are making. They are the
people that spend the most on drinks, food and tips.
 Happy Couples: The restaurant will have an intimate,
romantic, sophisticated atmosphere that encourage people to
bring dates and have couple arrive, Hungry Tum’s “Eat All You
Can” wants to be a search place where people meet each other
 and develop a network. These young couples are generally
very successful but balance and who are like to eat allot.
 Family: The perfect place for a family dinner. Families will
come for the accommodate menu and friendly service. And
also our main goal is to serve the best food to satisfy their need
and to family gathering here in Hungry Tum’s “Eat ALL You
Can” consider first.
 Tourists: Gingoog is a city attracts many vacationers during
the summer months of May through September. Hungry
Tum’s “Eat All You Can” will be a destination with its
entertaining atmosphere, international food and outdoor
patio.

b. Target Market Segment Strategy

The business marketing strategy will be based mainly making the

right product available to all target market customer. Hungry Tum’s “Eat
all you can” will budgets and put the right sets available to satisfy the
given price of the customer. The business will convey the quality in every
promotion it will choose to compete in areas that match the business
strength and avoid its weakness.

c. Market Growth
 Food is consumable and everyone needs food to survive. As part of
our commitment in meeting the needs of our customers by giving them
opportunity for an ‘Eat All You Can” for an affordable price, we believe that
this business could give us an opportunity for a 10% growth on yearly
sales for the next three years.

d. Industry Participant

Restaurant business sells a quality food for the especial time and to
the especial person that they share and this is very popular and very
lucrative since Filipino love foods. And often they seek for a cheaper foods
and Dinning restaurant where they can find fulfillment and satisfaction of
foods and service.

e. Distribution Pattern:

Confirm

Guest Take Guest to the Serve the

Reservation
Arrival Table plate

Customer
Check Take Their
Available Food in the
Table Buffet
END Clean the Guest Thank Guest
Table Leave Them for enjoying the
Coming Food

I.
II.

5.0 Sales and Marketing

 The Hungry Tum’s “Eat All You Can” will offer best and highly
personalize service in the market. Thus give satisfaction to every consumer
or customer and let them feel what Hungry Tum’s “Eat All You Can”

a. Promotion Strategy

Hungry Tum’s will target the desired customer through the use of
flyers and posters, social media and radio. Flyers and posters are the
simplest and easiest way to gain the interest of one’s customer. The
distribution of flyers and posters will be distributed widely by all
customers. Moreover, the society nowadays is full of high-tech gadgets. By
the help of online world, they can post ads about the operation and
activities in Hungry Tum’s “Eat All You Can” where everyone can access
and have the unforgettable moment engrave in their mind. And the radio,
were all the urban places can hear and experiences that they might
experience if they go to Hungry Tum’s Eat All you Can”.

b. Distribution

Hungry Tum’s ‘Eat All You Can” create a well-plan organization

within the firm. By focusing on how services can be easily given to the
customers. Were in this distribution includes product development,
market promotions, operational financing and good customer relationship
management and serving a quality time manner and respect to all guest.

c. Sales Strategy
 Our strategy is simple: we intend to succeed by giving people a
combination of entertainment and interesting food in an environment that
appeal to a wide and varied group of successful people. We will focus on
maintaining quality and establish a strong identity in our communities.
We will direct all of our tactics and programs toward the goal of explaining
who we are and what we do. We will keep our standard high and execute
the concept so that word-of-mouth will be our main marketing force. We
will create an appealing and entertaining environment with unbeatable
quality at an affordable price for everyone. While we are striving to be the
lowest-priced restaurant, we are aiming to be the value leader.

d. Sales Forecast and Milestone

Hungry Tum’s “Eat All You Can” focuses always based on the
owners’ experiences as a contributor of a food business that the
establishment has offered. They also hope to develop it more, so that those
customers that are also fond of eating and drinking, will be able to meet
their satisfaction. Gingoog-non is fond of eating. In fact, they strongly
believe that they can achieve it and they can meet their prediction as years
goes buy as long as they are kept on serving a quality foods and good
service.
6. Management Summary.

a. Organizational Structure

OWNER

Asst. Manager

Crew
Cashier Security
Chef

Server
Kitchen Helper