1

© 2017SMS Co.,Ltd.
KEY OBJECTIVE

ENGAGEMENT
• Increase awareness on Dyson technology
• Introduce new products of Dyson
1

INFLUENCE &
RECOMMENDATION
• Build brand trust with the help of medical
2 doctors.
• Synergize hospital campaign with medical
influencers
\
Touch Points for the Moms
Dyson Hospital Marketing & Channel

Give Regular
1st touch Birth 2nd touch Check up 3rd touch
Store event
point point point

Event invitation

Discharge kit KOL Talk

Mom Class PEDIA

Read the benefits

Learn about Recommendation

product benefits

Purchase
Read the review/promo HealthToday
Purchase
Product review /
Purchase
promo codes

© 2017SMS Co.,Ltd. 3
 2020 Mom Class 1 st Quarter

Month FEB MAR MAY TOTAL

HOSPITAL NCR NCR NCR

1. Asian Hospital 1. Makati Medical Center 1. St. Luke’s QC
2. TMC Ortigas 2. St. Luke’s QC 2. St. Luke’s BGC
3. Delos Santos 3. St. Luke’s BGC 3. Manila Adventist
4. Cardinal Santos 4. Manila Med 4. Metropolitan
5. TMC Ortigas
6. Asian Hospital

TOTAL HP 4 4 6 14

Estimated Hits 300 400 550

 2020 Mom Class 2 nd Quarter

Month JUN JUL AUG TOTAL

HOSPITAL NCR NCR NCR

1. Cardinal Santos 1. Asian hospital 1. Asian hospital
2. VRP 2. Delos Santos Medical 2. Manila Adventist
Center 3. VRP
3. Medical Center Taguig 4. St. Luke’s BGC
4. Manila Med 5. St. Luke’s QC
5. TMC Ortigas 6. Metropolitan
7. Manila Doctors
8. Cardinal Santos
TOTAL HP 2 5 8 15

Estimated Hits 150 400 650

Mom Discharge KIT
✓ High Usage of Sample and High Conversion Due to Reaching New & Experienced Mom upon
giving birth—at point of consideration & need for products.

Example materials: Flyer,

voucher, etc

Categories in the Mom Kit SMS SERVICE INCLUSIVE OF: Average Conversion Report

For Mom For Baby

brand approval 298
1.Feminine Wash 207
2.Lactating
Supplement 1.Diaper packing 86
3. Multivitamins 2. Wipes
4. Laxative 3. Wash delivery # of… # of… # of…
5. Alcohol 4. Lotion
6. Wound Solution 5. Rash Ointment
7. Insurance 6.Infant Drops distribution KPI Rate
8. Stretchmark Oil A: Sample Consumption 80%
9. Household items PMS Call
B: Conversion from
42%
Total : 9 Total : 6 Consumed
conversion report
C: Conversion from Total 30%

© 2017SMS Co.,Ltd. 6
 Initial Hospital List
With Mom
HOSPITAL NAME CITY/LOCATION
Class
Feu‐Dr. Nicanor Reyes Medical Foundation, Inc. QUEZON CITY No
Our Lady Of Lourdes Hospital Manila Yes
Manila Doctors Hospital Manila Yes
Makati Medical Center Makati City Yes
The Medical City Pasig Yes
Cardinal Santos Medical Center San Juan Yes
Dr. Victor R. Potenciano Medical Center Mandaluyong Yes
Manila Adventist Medical Center And Colleges, Inc. Pasay No
Capitol Medical Center, Inc. QUEZON CITY Yes
Metropolitan Medical Center Manila Yes
Asian Hospital And Medical Center Muntinlupa Yes
De Los Santos Medical Center QUEZON CITY Yes
Manila Med Manila Yes
Mcu‐Fdt Medical Foundation Hospital Caloocan No
Medical Center Parañaque, Inc. Paranaque No
San Juan De Dios Educational Foundation, Inc. Pasay No
University Of Perpetual Help Dalta Medical Center, Inc. Las Pinas No
World Citi Hospital And Medical Center QUEZON CITY No
Dr. Jesus Delgado Hospital QUEZON CITY No
St. Luke's Medical Center ‐ Global City Taguig Yes
St. Luke's Medical Center ‐ Quezon City QUEZON CITY Yes

Potential # of Hospitals (Private, 9 months capacity 12 months capacity

Upper-Middle, NCR)
40 20,000 28,000
KOL Options for Dyson

Internal Medicine / Allergy and

Dermatologist ENT
Immunology
Michelle B. Manuel, MD, FPDS Alberto Caderon, MD Dr. Marysia Stella Recto, MD
Dermatologist ENT/ Otorhinolaryngologist President of PSAAI
22 years of experience 37 years of experience 30 years of experience
Output
Store event speaker Store event speaker
(March 4, 2020) (August 5, 2020 & HealthToday Magazine Article
September 18 or 20, 2020)

Lay Forum
\ Speaker Lay Forum Speaker HealthToday KOL interview

Talk honorarium: P40,000 Talk honorarium: P40,000 Honorarium: P50,000

HealthToday in In-Patient Rooms

Issue #1 Issue #2 Issue #3

Hospital Name
5,000 4,000 4,000
Makati Medical Center X X X
St. Luke’s Medical Center - Quezon City X X X
St. Luke’s Medical Center - BGC X X X
The Medical City- Ortigas X X X
The Medical City South Luzon X X X
Chinese General Hospital X
Metropolitan Medical Center X X X
Cardinal Santos Medical Center X X X
Manila Doctors X
Delos Santos Medical Center X X
Asian Hospital & Medical Center X X
UST Hospital X
September 2019 to November 2019
De Lasalle University Medical Center X
Capitol Medical Center X X
Manila Adventist Medical Center X
 Activity Calendar
Feb Mar Apr May Jun Jul Aug Sep Oct
Mom Kit 20,000 kits

Hospital 4 4 6 2 5 8
Mom Class
Concept Store Events 1x 1x 1x

HealthToday Feature 1 page 1 page 1 page

KOL HealthToday 2 pages

article

Activities Service Cost

Mom Discharge Kit P200,000
Hospital Mom Class Booth + Video Only: P470,000
Booth + 15 min. Lecture: P825,000
Concept Store Speakers (3 events) P120,000
HealthToday Feature P360,000 (100% ex-deal)
KOL interview Honorarium P50,000
KOL HealthToday article P300,000
THANK YOU!