GENDER

male female

49%
51%

Figure shows the percentage distribution of respondent’s gender.

The figures above show that out of 100 respondents, 51% of them are female while 49%
of them are male.
 CIVIL STATUS
single married others
2%

20%

78%

Figure shows the percentage distribution of respondent’s civil status.

The figures above shows that out of 100 respondents, 78% of them are single while 20%
of them are married and 2% of them are others.
 EDUCATIONAL ATTAINMENT
Elem. Grad. HighSchool Grad.
College Grad. others
3%

35% 24%

38%

Figure shows the percentage distribution of respondent’s educational attainment.

The figures above shows that out of 100 respondents, 38% of them are college graduate,
35% of them are others like college level or college undergraduate while 24% of them are high
school graduate and 3% are elementary graduate.
 MONTHLY INCOME
2,000-3,000 5,000-10,000
10,000 and above others

11% 20%

36%
33%

Figure shows the percentage distribution of respondent’s monthly income.

The figures above shows that out of 100 respondents, 36% of them have monthly income
of 10,000 and above, 33% of them have 5,000 - 10,000 monthly, while 20% of them have 2,000
– 3,000 monthly income and 11% are others .
 ALLOWANCE (Student Allowance)
500 weekly 1,000 weekly 2,000 weekly others

19%
7%
51%

23%

Figure shows the percentage distribution of respondents allowance per week.

The figures above shows that out of 100 respondents, 51% of them have allowance of
500 weekly and above, 23 % of them have 1,000 weekly , while 19% of them have others and
7% are 2,000 weekly.
 SURVEY PARTICIPANTS
WORKING STUDENTS

40%

60%

Figure shows the percentage distribution of survey participants.

The figures above show that out of 100 respondents, 60% of them are working while 40%
of them are students.
DEMOGRAPHIC
PROFILE
MARKET SURVEY
 Do you dine in a restaurant?
5% Yes No

95%

Figure shows the percentage distribution of respondents on dining a restaurant.

The figures above shows that out of 100 respondents, 95% of respondents are dine in a
restaurant while 5% of them are don’t.
 How do you often dine in a Restaurant?
WEEKLY MONTHLY OCCASIONALLY OTHERS
4%
13%
16%

67%

Figure shows the percentage distribution of respondents on how they often dine in a restaurant.

The figures above shows that out of 100 respondents , 67% of respondents are dine in
occasionally and 16% of them are dine in monthly, while 13% dine in weekly and 4% are others
 How much do you spend for a meal?
100-150 200-400 500 and above Others

6%
19% 41%

34%

Figure shows the percentage distribution of respondents on how much they spend for a meal when they
dine in a restaurant.

The figures above shows that out of 100 respondents , 67% of respondents are dine in
occasionally and 16% of them are dine in monthly, while 13% dine in weekly and 4% are others
 How important is the price factor for
you?
Important not important
somewhat important OTHERS
4% 10% 1%

85%

Figure shows the percentage distribution of respondents on how important is the price factor for
them.

The figures above shows that out of 100 respondents, 85% of respondents say that the
price factor is important and 10% of them says that somewhat important, while 4% says not
important and 1% are others.
 When do you usually dine in a
restaurant?
WEEKDAYS WEEKENDS

20%

80%

Figure shows the percentage distribution of respondents on when they usually dine in a
restaurant.

The figures above shows that out of 100 respondents, 80% of respondents are usually
dined in a restaurant every weekend while 20% of them are usually dine in a restaurant every
weekday.
 What type of menu do you prefer?
full course set meal others
3%

23%

74%

Figure shows the percentage distribution of respondents on type of the menu they prefer.

The figures above shows that out of 100 respondents, 74% of respondents they preferred
set meal, 23% preferred full course and 3% others.
 what are you looking for choosing a
restaurant you want to dine
Service quality Affordability
Accessibility Restaurant facility
7% 5%

47%

41%

Figure shows the percentage distribution of respondents on they are looking in choosing a
restaurant they want to dine.

The figures above shows that out of 100 respondents, 47% of respondents answered by
the service quality of the restaurant, 41% by affordability, 7% by accessibility and 5% by
restaurant facility.
 At what time do you prefer to dine in a
restaurant?
Morning Snack time Afternoon Evening
4%
10%
40%

46%

Figure shows the percentage distribution of respondents on at what time they prefer to dine in a
restaurant.

The figures above shows that out of 100 respondents, 46% of respondents answered they
preferred in the afternoon, 40% in the evening, 10% at snack time and 4% in the morning.
 How many times do you eat in a
restaurant?
Once a week twice a week Thrice a week others

27%
45%

10%
18%

Figure shows the percentage distribution of respondents on how many times they eat in a
restaurant.

The figures above shows that out of 100 respondents, 45% of respondents answered once
a week, 27% answered some other times, 18% answered twice a week and 10% answered thrice
a week.
 what would you say is the biggest
challenge in eating in a restaurant?
Price Menu selection Variety Others
1%
10%

52%
37%

Figure shows the percentage distribution of respondents on what would be the biggest challenge
of them in eating in a restaurant.

The figures above shows that out of 100 respondents, 52% of respondents answered that
price is the biggest challenge in eating in a restaurant, while 37% answered menu selection, 10%
answered because of variety and 1% others.
 What type of restaurant service do you
prefer?
Buffet Semi waiter Casual Dining
Fine dining Quick service

26% 27%

11% 11%
25%

Figure shows the percentage distribution of respondents on the type of restaurant service do they
prefer.

The figures above shows that out of 100 respondents, 27% of respondents answered they
preferred in a buffet, 26% answered they preferred in quick service, while 25% answered they
preferred in casual dining and 11% answered they preferred in semi waiter and fine dining.
 With whom do you usually dine in a
restaurant?
Family Special someone friends others
4%

24%

12% 60%

Figure shows the percentage distribution of respondents with whom they usually dine in a
restaurant.

The figure above shows that out of 100 respondents, 60% of the respondents answered
that they dine with their family, 24% of them are with their friends, 12% are with their special
someone and 4% of them don’t have company when dining.
 What motivates you to dine in a
restaurant?
To meet new friend To meet someone
celebrating an occasion others
1%
8% 9%

82%

Figure shows the percentage distribution of respondents on what they motivate them to dine in a
restaurant.

The figure above shows that out of 100 respondents, 82% of respondents answered to
because of celebrating occasions, 9% of them answered to meet new friend, 8% answered just to
dine and 1% of them answered to meet someone.
 Have you tried different
delicacies/cuisine of cavite?
Yes no

40%

60%

Figure shows the percentage distribution of respondents if they have tried different
delicacies/cuisine of Cavite.

The figure above shows that out of 100 respondents, 60% of respondents answered yes
they tried different delicacies/cuisine of Cavite while 40% of them they haven’t tried yet.
 Do you have any allergies to food?
yes no

22%

78%

Figure shows the percentage distribution of respondents if they any allergies to food.

The figure above shows that out of 100 respondents, 78% of respondents answered they
don’t have allergies in food while 22% of them they have and most of the common allergies they
have are seafood.
 Do you like exotic food?
yes no

27%

73%

Figure shows the percentage distribution of respondents if they like exotic food.

The figure above shows that out of 100 respondents, 73% of respondents answered they
didn’t like exotic food while 27% of them want.
 Does a special offer on meals and price
attract you to dine in a restaurant?
yes no sometimes

39%
50%

11%

Figure shows the percentage distribution of respondents on how they attract special offer on
meals and price when they are dine in a restaurant.

The figure above shows that out of 100 respondents, 50% of respondents answered
sometimes they attract price and special offer on meal, 39% answered yes they attract and 11%
of them answered no.
 What other factors attract you to try a
new Restaurant?
Recommendations Affordable Price
Social Media Menu Options
Others
10% 1%
20%
18%

51%

Figure shows the percentage distribution of respondents on other factors attract them to try a new
restaurant.

The figure above shows that out of 100 respondents, 51% of respondents answered they
are attract to try a new restaurant by affordable price, 20% answered by menu options, 18%
answered by recommendations, 10% answered by social medias and 1% others.
 Would you consider dining in a newly
established restaurant?
yes no maybe

46% 49%

5%

Figure shows the percentage distribution of respondents if they considered dining in a newly
established restaurant.

The figure above shows that out of 100 respondents, 49% of respondents answered yes
they consider dining in a newly established restaurant, 46% answered maybe they considered it
and 5% of them answered no.
 Does it matter if a restaurant has a
smoking area?
yes no

40%

60%

Figure shows the percentage distribution of respondents on restaurants must have a smoking
area.

The figure above shows that out of 100 respondents, 60% of the respondents answered
yes it matters and 40% answered no.
 Have you heard any themed Restaurant?
YES NO

35%

65%

Figure shows the percentage distribution of respondents if they heard any themed restaurant.

The figure above shows that out of 100 respondents, 65% of the respondents answered
yes they have heard it and 35% answered they haven’t heard yet.
 Are you somehow interested to try local
delicacies/cuisines of Cavite?
YES NO MAYBE

20%
2%

78%

Figure shows the percentage distribution of respondents if they somehow interested to try local
delicacies/cuisines of Cavite

The figure above shows that out of 100 respondents, 78% of respondents answered yes
they are interested, 20% answered maybe they are interested and 2% of them answered no.
 What are the important criteria for you
to comeback to a restaurant?
TASTE FOOD PRESENTATION
AMBIANCE OTHERS
11% 6%
11%
72%

Figure shows the percentage distribution of respondents on important criteria to come back to a
restaurant

The figure above shows that out of 100 respondents, 72% of respondents answered that
the most important is the taste, the 11% is the ambiance and food presentation while 6% is
others.
 Assuming you enjoy eating in a
Restaurant, how often you might do it?
once a week more than once a week
once a month or less

38% 30%

32%

Figure shows the percentage distribution of respondents on how often they enjoy visiting a
restaurant to dine.

The figure above shows that out of 100 respondents, 38% of the respondents will visit
once a month or less, 32% of them will visit more than once a week and 30% of them will visit
once a week.
 Would you suggest a themed Restaurant
to the people you know?
yes no maybe

24%

8%
68%

Figure shows the percentage distribution of respondents if they would suggest a themed
restaurant to the people they know.

The figure above shows that out of 100 respondents, 68% of respondents answered yes
they will suggest, 24% answered maybe they are interested and 8% of them answered no.