The AIESEC Logo August 12,2009 -by Carolyn Rush

This AIESEC logo should be used by all entities of the organization.

The AIESEC Logo Booklet present all the guidelines on the proper use of the AIESEC logo
and the Global Descriptor. Please share this guide with all partners who are expected to
print the AIESEC logo on any material or website.

Two different kind of logo which can be used in short and long version in accordance with
proper visual standards.Available formats:

Available versions:
- Short
- Long

Guidelines for Websites March 10,2010 -by Carolyn Rush

The AIESEC online presence is becoming more relevant for the operations of AIESEC and
the connections with external audiences. If you are responsible for Communications or
Branding in your MC or LC, make sure you are securing a corrent brand management in
those places. These are important recommendations on Branding management for the
AIESEC websites globally.

On content:

Is the explanation of AIESEC clear enough and visible at the first glance in the website?

Make sure that you are explaining AIESEC in the easiest way possible for your external
audiences. Do not forget important details as: who we are, why are we here and what
are we offering. Be respectful and use the AIESEC name in line with The AIESEC Way and
the AIESEC values.

If you are using the name of AIESEC in your communication, be a brand ambassador!

If you are speaking to an internal audience, through a channel that is external, please
keep your communication clear by not writing in acronyms or using language that is
exclusive or that can only be understood by people within AIESEC.

You can use: (see AIESEC Global website example)

Present in over 107 countries and territories and with over 45,000 members,
AIESEC is the world's largest youth run organisation. Focused on providing a
platform for youth leadership development, AIESEC offers young people the
opportunity to be global citizens, to change the world, and to get experience
and skills that matter today.
On Language:

It is included in our international compendium that English is the sole official language of
the foundation. It means all of our internal communications as a global network must be
in English language, it includes: documents, meetings, conferences, etc.

Since our website is an EXTERNAL communication tool, our main tool for the external
promotion of AIESEC to all of our target audiences, also as an important tool to position
AIESEC externally relevant, the countries are allowed to have their websites in
their native language (s).

Important: If you are maintaining your website in your native language, make sure all
the website is completely aligned with the language (including Tabs and inner tabs), do
not confuse your visitors with information in different languages within your tabs.

However, keep in mind that the sections: About AIESEC, Contact Us, Press, Privacy Policy
are set up globally by default and are written in english and cannot be modified by
countries. We recommend you to create a tab in your website "About AIESEC" to explain
AIESEC in your language.

On Typography:

Typography is an important element of our brand. By controlling the type styles we use,
we can strengthen the visual recognition of our brand. For web-based applications, use
Arial in graphics and use Verdana for all HTML text. Verdana is font designed specifically
for on-screen reading such as web.

In the WPS editor, please use:

Verdana: X small for tittles
Verdana: XX small for content body.

Colour font: By default, the colour of the font in the AIESEC websites is "Grey". We
recommend you to use always "automatic" colour to have by default colour. Titles and
Subtitles should be dark blue.
Please align the type and the size all your fonts in your website respectively.

Use of colours:

Colour is a vital element of our brand and consistent use of colour will greatly increase
recognition
and credibility.

AIESEC Orange and AIESEC Blue supplement each other well and give AIESEC a young
and vibrant feel. Primary colours should be displayed prominently on all colour-marketing
materials.

Stakeholder highlights provide additional feel and consistency to materials developed for
particular stakeholders - alumni, student, or organizations/partners.

Stakeholder highlights should be the first colour after the primary colours used in
stakeholder.

specific materials. If there is no need for a third colour, it is okay not to use a
stakeholder highlight.

For stakeholder specific materials, accents can be used after the stakeholder highlight
and/or in small portions to add additional colour.
Go to Colours booklet to obtain the code of the colours gama to be used in the website.
(previous section on this wiki)

Logos:

To protect the strength and integrity of the logo, a clear space, free of any other visual
elements, should be maintained. This includes additions of country/LC names, changing
background colors, or adding a shadow. Please respect the dimension of spaces
recommended to use with the logo.

You are allowed to use the short or long logo according to your design and visual need in
the inner pages of the website. The clear space on the right side is 1 unit. The clear
space on the left, bottom, and top is 0.5 units.

Branding applicability to other AIESEC online channels. Make sure all your online activity
is brand aligned. Online spaces can be alot of fun, but like any playground there are risks
and opportunities everywhere.
Writing AIESEC May 26,2009 -by Alejandra Laiton
Galan

The word AIESEC should always be written in capitals, wherever possible. In all
documents and proposals AIESEC should be in capitals. For designing International,
National Conference Logo's, please keep AIESEC in the same font and in capitals.

Important Update - NEW AIESEC Descriptor -

Change approved by Global Plenary:
We have updated the AIESEC way, have a look at the new AIESEC description and make
sure you are refreshing all your materials with the new AIESEC descriptor:

Our impact:
Our international platform enables young people to explore and develop
their leadership potential for them to have a positive impact in society.

AIESEC Descriptor:
The international platform for young people to explore and develop their
leadership potential.
Color Combination

The color codes are different for mediums of use to avoid the printing of different shades
of blue and orange around the world. Please be careful about the use of the color
combinations.

The AIESEC Colors and Typography Booklet present all the guidelines on the proper use
of the AIESEC logo and the Global Descriptor. Please share this guide with all partners
who are expected to print the AIESEC logo on any material or website.

Note: When giving any work for professional printing, give the color in Pantone
(PMS) or CMYK and not RGB.
Typography

Arial is used for all print work.

Verdana is the preferred font for websites and other online writing.