Quiz Bat 731

Question Details of Subject :QUIZ-BAT-731
Page 1 of 51
Unit Code Group 1 Group 2 Unit Wise Total Total Questions : 236
1 98 0 98
2 51 15 66
3 72 0 72
Group Wise Total 221 15
QNo Question Id Question Description

1 1698806
Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she
Unit : 1, Group : 1 went to Pottery Barn's Web site and ordered them. This is an example of _____.
1. multi-level marketing
2.alternative shopping
3.in-home shopping (Right)
4.outsourcing
2 1698807
Which of the following statements is FALSE regarding Internet retailing?
Unit : 1, Group : 1
.
1. Catalogs and the Internet appear to work in a complementary fashion

2. Internet retailing is a booming and increasingly competitive business.
3.Apparel is one of the largest sales categories on the Internet and one of the fastest growing.
4.Research has shown that consumers shop online for reasons different to those for shopping from catalogs. (Right)
3 1698808
Which of the following is the major reason consumers give for shopping online?
Unit : 1, Group : 1
1. convenience (Right)
2. price
3. want product delivered
4.unique merchandise
Note: This view may vary from the view shown to student during online Test.
University Information System - By - ERP Division Wednesday, November 13, 2019 7:46:28 PM
Page 2 of 51
4 1698809
Sales for which product or service classified as ³researched itemsáre the highest?
Unit : 1, Group : 1
1. travel (Right)
2.automotive parts
3.computer hard/software
4.food & beverage
5 1698814
Which segment of online shoppers, while open to new ways of doing things, are reluctant to purchase online because of their lack of computer
Unit : 1, Group : 1 training?
1. Fearful Browsers
2.Business Users
3.Suspicious Learners (Right)
4.Technology Muddlers
6 1698815
Which segment of online consumers are the least wealthy and least educated, sees entertainment value in the Internet, but buying things online
Unit : 1, Group : 1 frightens them?
1.Fearful Browsers
2.Fun Seekers (Right)
3.Suspicious Learners
4.Technology Muddlers
7 1698816
Which of the following is NOT a reason consumers gave for why they don't like shopping in stores?
Unit : 1, Group : 1
1. don't like shopping

2.dealing with crowds
3.l of the above were reasons why consumers don't like shopping in stores (Right)
4.salespeople are poorly informed
Page 3 of 51
8 1698817
Suzy is having her 6th birthday party at Club Libby Lu at a department store in the mall. She and six of her friends will get a complete ³make-over´
Unit : 1, Group : 1 with glittery makeup and shiny extensions added to their hair. This is an example of which approach retailers are taking to improve the shopping
experience?
1³destination areas´within stores (Right)

2. mini-stores
3.kiosks
4.lifestyle centers
9 1698818
Consumers who browse and/or purchase in more than one channel are known as _____.
Unit : 1, Group : 1
1. multi-channel shoppers (Right)

2.cosmopolitan
3.market mavens
4.multi-taskers
10 1698823
Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which
Unit : 1, Group : 1 dimension of store image is she concerned with?
1. physical facilities
2.merchandise (Right)
3.service
4.store atmosphere
11 1698824
. _____________ is all the activities involved in selling goods or services directly to
Unit : 1, Group : 1
final consumers for their personal, nonbusiness use.
1.Discounting
2.Merchandising
3.Retailing (Right)
4.Wholesaling
Page 4 of 51
12 1698825
All of the following are examples of nonstore retailing EXCEPT:
Unit : 1, Group : 1
1. selling by mail.
2.door-to-door contact.
3.selling jewelry in a clothing store. (Right)
4.
13 1698826
A _________ is someone whose business comes primarily from retailing.
Unit : 1, Group : 1
1. jobber
2. retailer (Right)
3.distributor
4.vendor
14 1698831
The increasing use of market segmentation, market targeting, and product
Unit : 1, Group : 1
specialization has resulted in a greater need for:
1. department stores.
2. specialty stores. (Right)
3.convenience stores.
4.shopping goods stores.
15 1698832
The key differentiating factor that separates one department store from another
Unit : 1, Group : 1
is:
1. location.
2. products.
3. promotions. (Right)
4. service.
Page 5 of 51
16 1698833
The most frequently shopped type of retail store is the:
Unit : 1, Group : 1
1. convenience store.
2. discount store.
3. supermarket.
(Right)
4.category killer.
17 1698834
A small store, located near a residential area, that is open long hours seven days a
Unit : 1, Group : 1
week and carries a limited line of high-turnover convenience goods is called a:
1.convenience store. (Right)

2.department store.
3.specialty store.
4.supermarket.
18 1698839
If a retailer buys at less-than-regular wholesale prices and sells at less-than-retail,
Unit : 1, Group : 1
then the retailer is called a(n):
1. discount store.
2. specialty store.
3. sponsor outlet.
4.off-price retailer. (Right)
19 1698840
Factory outlets, independents, and warehouse clubs are examples of which of the
Unit : 1, Group : 1
following retail form?
1. off-price retailers (Right)

2. retail cooperatives
3.A (Right)
4.B
5.C
6.D
Page 6 of 51
20 1698841
. If Levi Strauss were to construct an off-price retail operation (owned by Levi Strauss)
Unit : 1, Group : 1
that would carry their surplus, discontinued, or irregular goods, Levi Strauss would
call the store a:
1. discount store.
2. factory outlet. (Right)
3.seconds store.
4.sponsor outlet.
21 1698842
. An off-price retailer that sells a limited selection of brand name grocery items,
Unit : 1, Group : 1
appliances, clothing, and a hodgepodge of other goods at deep discounts to members
who pay annual membership fees is called a:
1. factory outlet.
2. seconds store.
3.super specialty store.
4.warehouse club. (Right)
22 1698843
The Wal-Mart-owned Sam¶s Club is an example of a retail form called a:
Unit : 1, Group : 1
1.factory outlet.
2.seconds store.
3.super specialty store.
4.warehouse club. (Right)
Page 7 of 51
23 1698848
Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only
Unit : 1, Group : 1 be purchased there. These types of brands are known as _____.
1. internal brands
2. store brands (Right)
3.primary brands
4.secondary brands
24 1698849
What is the key to success of store brands?
Unit : 1, Group : 1
A)
B)
C)
D)
1. high quality at a high price

2.high quality at a reasonable price
(Right)
3.low price
4.low quality, but at a low price
25 1698850
Sales of additional items to customers who came to purchase an advertised item are referred to as _____.
Unit : 1, Group : 1
1.incremental sales
2.marginal sales
3.sales plus
4.spillover sales (Right)
26 1698851
Which of the following is NOT a key decision for retailers considering price advertising?
Unit : 1, Group : 1
1. Should a reference price be used?

2.How large a discount to use?
3.What is the cost of the item compared to the total media cost? (Right)
4.What verbal statements should be used?
Page 8 of 51
27 1698856
The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?
Unit : 1, Group : 1
1. effort cost
2. time cost
3.all of the above (Right)
4.physical cost
5.social cost
28 1698857
Selecting a retail outlet involves a different type of process as selecting a brand.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
29 1698858
Catalogs have appeared to suffer due to the growth of the Internet.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
30 1698859 Concern regarding credit card security is the major reason given among those who are online but
Unit : 1, Group : 1 have never made a purchase online
1.false
2.true (Right)
3.
4.
31 1698865 Sales of additional items to customers who come to purchase an advertised item are referred to as
Unit : 1, Group : 1 spillover sales.
1.false
2.true (Right)
3.
4.
Page 9 of 51
32 1698866
Studies continue to show that price is frequently the prime reason consumers select a retail outlet.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
33 1698867 Perceived risk is considered a consumer characteristic as well as a product characteristic
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
34 1698868 Foragers are particular and are motivated to purchase only the desired items.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
35 1698873
A major component of store atmosphere is the number, characteristic, and behavior of other customers.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
36 1698874 Physical conditions of store atmosphere include layout, equipment, colors, furnishings, and space.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
37 1698875
A study by DoubleClick found that the number one reason consumers abandoned their online shopping carts was due to changing their mind.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
Page 10 of 51
38 1698876 Recent research finds that roughly 20 percent of online consumers abandon their shopping carts
Unit : 1, Group : 1 without making a purchase.
1.false (Right)
2.true
3.
4.
39 1698881
Which of the following is a segment of consumers based on shopping orientation?
Unit : 1, Group : 1
1.Adventurous Explorers
2.Chameleons (Right)
3.Shopping Avoiders
4.Shopping Lovers
40 1698882
A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.
Unit : 1, Group : 1
1. shopping typology
2.shopping orientation (Right)
3.shopping perspective
4.shopping segment
41 1698883
Purchase of which product typically represents low social risk and low economic risk for consumers?
Unit : 1, Group : 1
1.auto repairs
2.automobile
3.deodorant
4.socks (Right)
42 1698884
The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?
Unit : 1, Group : 1
1. time cost
3.effort cost
4.physical cost
5.social cost
Page 11 of 51
43 1698958
Two or more outlets that are commonly owned and controlled, employ central buying
Unit : 1, Group : 1
and merchandising, and sell similar lines of merchandise are best described as being a:
1. retailer cooperative.
2.chain store. (Right)
3.consumer cooperative.
4.voluntary chain.
44 1698959
A ___________ is a wholesaler-sponsored group of independent retailers that
Unit : 1, Group : 1
engages in group buying and common merchandising.
1. voluntary chain (Right)

2.franchise
3.retailer cooperative
4.
45 1698960
A ____________ is a group of independent retailers that bands together to set up
Unit : 1, Group : 1
a jointly owned, central wholesale operation and conducts joint merchandising and
promotion efforts.
1.franchise
2.merchandising conglomerate
3.retailer cooperative (Right)
4.voluntary chain
Page 12 of 51
46 1698965
Which of the following were cited in the text as contributing factors to Wal-Mart¶s
Unit : 1, Group : 1
unparalleled success?
1. maintaining a shareholder equity of at least 20 percent

2.expansion into major cities such as New York City
3.expansion into third world countries
4.treating employees as partners (Right)
47 1698966
. Retailers must decide on three major product variables:
Unit : 1, Group : 1
1. location, location, and location.

2. style, size, and color.
3.length, depth, and width of product line.
4.product assortment, services mix, and store atmosphere. (Right)
48 1698967
Every store has a physical layout that makes moving around in it either hard or easy.
Unit : 1, Group : 1
This ³feelís called:
1. buyer enhancements.
2. store personality.
3.store atmosphere. (Right)
4.store psychology.
49 1698931
Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market?
Unit : 1, Group : 1
1. internal reference price (Right)

2. private reference price
3.base reference price
4.historical reference price
Page 13 of 51
50 1698932
Which of the following are types of reference prices?
Unit : 1, Group : 1
1. internal and external (Right)

2.direct and indirect
3.latent and manifest
4.primary and secondary
51 1698933
Which of the following is NOT a key decision for retailers considering price advertising?
Unit : 1, Group : 1
1. Should a reference price be used?

2. What is the cost of the item compared to the total media cost? (Right)
3.How large a discount to use?
4.What verbal statements should be used?
52 1698934
What is the key to success of store brands?
Unit : 1, Group : 1
1.high quality at a reasonable price (Right)

2.low price
4.
53 1698935
Good product offers and information, value, and alignment with consumers' interests are components of which dimension of online retailer image?
Unit : 1, Group : 1
1. enjoyment
2.trustworthiness
3.usefulness (Right)
4.
Page 14 of 51
54 1698804
Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
Unit : 1, Group : 1
1.appropriate pricing (Right)

2.brand availability advertising
3.brand image management
4.price special on brands
55 1698805
Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
Unit : 1, Group : 1

2.non-traditional shopping
3.outlet shopping
4.outsourcing
56 1698810
The major reason people give for not shopping on the Internet is _____.
Unit : 1, Group : 1
1. lack of ³touch´
2.security concerns (Right)
3.too difficult
4.unfamiliar merchants
57 1698811
Which of the following barriers to online purchasing is related to consumer fears regarding how personal information about them that is gathered
Unit : 1, Group : 1 online might be used?
1. online privacy concerns (Right)

2.economic costs
3.lack of ³touch´
4.opportunity costs
Page 15 of 51
58 1698812
How can firms enhance consumers' control with regard to online privacy concerns?
Unit : 1, Group : 1
1. don't ask for information

2. use ³opt inápproach (Right)
3. use bots
4.inflation
5.laissezfaire
6.Letter of Credit (L/C) (Right)
59 1698813
Which of the following is an online shopper segment?
Unit : 1, Group : 1
1.Adventurous Explorers
3.Shopping Lovers
4.Suspicious Learners
60 1698819
Which of the following affects consumers' retail outlet selection?
Unit : 1, Group : 1

2.outlet image
3.outlet location and size
4.retail advertising
5.retailer brands
61 1698820
A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.
Unit : 1, Group : 1
1. store image (Right)

2.servicescape
3.store ambiance
4.store atmosphere
Page 16 of 51
62 1698821
The ³Merchandise´dimension of store image includes _____.
Unit : 1, Group : 1
1. all of the above (Right)

2. price
3.quality
4.selection
5.style
63 1698822
The ³Service´dimension of store image includes all of the following EXCEPT _____.
Unit : 1, Group : 1
1. all of the above (Right)

2.credit
3.delivery
4.easy return
5.sales personnel
64 1698827
. Retailers can be classified in terms of several characteristics. Each of the following is
Unit : 1, Group : 1
found within this retail classification scheme EXCEPT:
1. the breadth and depth of product lines carried.

2.amount of service offered.
3.the profit potential. (Right)
4.
65 1698828
The typical method of retail operation used by supermarkets and nationally
Unit : 1, Group : 1
branded fast-moving shopping goods is called:
1. self-service retailing. (Right)

2.full-service retailing.
3.limited-service retailing.
4.service-merchandiser.
Page 17 of 51
66 1698829
A good example of a retail operation that is classified as being a limited-service
Unit : 1, Group : 1
retailer is:
1. JC Penney. (Right)
2.Best Buy.
3.Service Merchandise.
4.Zales Jeweler¶s.
67 1698830
Describing retailers by the length and breadth of their product assortment is
Unit : 1, Group : 1
classification by:
1. amount of service.
2. product line. (Right)
3. relative prices.
4.control of outlets.
68 1698835
. A _________________ is a giant specialty store that carries a very deep assortment
Unit : 1, Group : 1
of a particular line and is staffed by knowledgeable employees.
1.category killer (Right)

2.department store
3.gray market
4.hybrid market store
69 1698836
All of the following would be considered to be service retailers EXCEPT:
Unit : 1, Group : 1
1. banks.
2.a jewelry kiosk in a mall. (Right)
3.colleges.
4.dry cleaners.
Page 18 of 51
70 1698837
If a store sells standard merchandise at lower prices by accepting lower margins and
Unit : 1, Group : 1
selling at higher volume, the store is classified as being a(n):
1. discount store. (Right)

2. factory outlet.
3.off-price retailer.
4.specialty store.
71 1698838
In recent years, facing intense competition from other discounters and department
Unit : 1, Group : 1
stores, many discount retailers have:
1. traded between themselves

2. traded down.
3.traded laterally.
4.traded up. (Right)
72 1698844
Which of the following components represent the service dimension of a store's image?
Unit : 1, Group : 1
1.congeniality, fun, excitement, and comfort

2.layaway plan, sales personnel, easy return, credit, and delivery (Right)
3.location and parking
4.quality, selection, style, and price
73 1698845
Good product offers and information, value, and alignment with consumers' interests are components of which dimension of online retailer image?
Unit : 1, Group : 1
1.enjoyment
2.style
3.trustworthiness
4.usefulness (Right)
Page 19 of 51
74 1698846
The trustworthiness dimension of an online retailer's image is represented by which components?
Unit : 1, Group : 1
1. easy to use and navigate, flexible site

2.fun, attractive, pleasant to browse
3.good product offers and information, value, aligned with interests
4.reputation, information safety and security (Right)
75 1698847
Brands owned and sold by a specific retail outlet are known as _____.
Unit : 1, Group : 1
1. store brands (Right)

2.internal brands
3.primary brands
4.secondary brands
76 1698852
A price with which other prices are compared is known as a(n) _____.
Unit : 1, Group : 1
1. reference price (Right)

2. starting price
3.base price
4.comparison price
77 1698853
Which of the following are types of reference prices?
Unit : 1, Group : 1
1. latent and manifest

3.internal and external (Right)
4.
Page 20 of 51
78 1698854
Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?
Unit : 1, Group : 1
1. base reference price

2. outlet reference price
4.external reference price (Right)
79 1698855
Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market?
Unit : 1, Group : 1

2.base reference price
3.historical reference price
4.internal reference price (Right)
80 1698860 Online marketers of apparel will never be able to overcome the lack of ³touchíssue with consumers
Unit : 1, Group : 1 and as a consequence, apparel is having little sales success online.
1.false (Right)
2.true
3.
4.
81 1698861
For many people in-store shopping is perceived as neither fun nor an efficient use of time.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
82 1698862
Multi-channel shoppers often browse/search in one channel and use that information to make a purchase in another channel.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
Page 21 of 51
83 1698863
Multi-channel shoppers generally spend less than single-channel shoppers.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
84 1698864 Brand image and store image are similar concepts
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
85 1698869
Most purchases in supermarkets are planned.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
86 1698870 Unplanned purchases can be further subdivided into substitute and impulse purchases.
Unit : 1, Group : 1
1.false (Right)
2.true
3.
4.
87 1698871 Sales increases generated by the addition of various types of P-O-P materials in supermarkets are
Unit : 1, Group : 1 called ³lift.´
1.false
2.true (Right)
3.
4.
88 1698872
One source of sales increases in response to price reductions comes from consumer stockpiling.
Unit : 1, Group : 1
1.false
2.true (Right)
3.
4.
Page 22 of 51
89 1698877
Which of the following is an ambient condition related to store atmosphere?
Unit : 1, Group : 1
1. layout
2. temperature (Right)
3.customer characteristics
4.symbols
90 1698878
A retailer being temporarily out of a particular brand is called _____.
Unit : 1, Group : 1
1. stockouts (Right)
2.blackouts
3.shortage
4.whiteouts
91 1698879
Unplanned purchases are further subdivided into which two categories?
Unit : 1, Group : 1
1. reminder and impulse (Right)

3.generally planned and substitute
4.primary and secondary
92 1698880
Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.
Unit : 1, Group : 1
1.emotional purchases
2.incremental purchases
3.irrational purchases
4.unplanned purchases (Right)
Page 23 of 51
93 1698961
McDonald¶s, Jiffy Lube, 7-Eleven, and Pizza Hut are all examples of which of the
Unit : 1, Group : 1
following retail forms?
1. corporate chain
2.franchise (Right)
3.retailer cooperative
4.voluntary chain
94 1698962
Generally, franchises are distinguished by three characteristics. Which of the
Unit : 1, Group : 1
following is NOT AMONG them?
1.The franchisee is required to expand its territory every two to three years. (Right)
2.The franchisee is required to pay for the right to be part of the system.
3.The franchiser owns a trade or service mark and licenses it to franchisees in
return for royalty payments.

4.The franchiser provides its franchisees with a marketing and operations
system for doing business.

95 1698963
. Some new directions that may deliver both franchiser growth and franchisee
Unit : 1, Group : 1
earnings include all of the following EXCEPT:
1. expansion abroad.
2. moving at least 30 percent of their business to the Internet through interactive
Web sites. (Right)

3. nontraditional site locations.
4. strategic alliances with major outside corporations.
Page 24 of 51
96 1698964
Retailers have many marketing decisions that compete for their attention. Among the
Unit : 1, Group : 1
first decisions that any retailer must make is to:
1.decide on their name and logo.

2.decide on their price policy.
3.define their target market and how they will position themselves in these markets. (Right)
4.
97 1698930
For which product are consumers more willing to travel longer distances to shop for?
Unit : 1, Group : 1
1. toothpaste
2. wedding dress (Right)
3.beer
4.laundry detergent
98 1698936
GMROI is
Unit : 1, Group : 1
1.Gross Margin Retail Of Inventory (Right)

2.Gross Margin Retail On Investment
3.Gross Margin Return On Inventory

4.Gross Margin Return On Investment
99 1698937 Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ___________.
Unit : 2, Group : 1
1.Avoiding repeat sales.
2.Being aware of competitors' sales activities
3.Keeping customers satisfied (Right)

4.Monitoring new products being developed
Page 25 of 51
100 1698938 Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority
to purchase copy machines. This process is called __________.
Unit : 2, Group : 1
1.Approaching the customer
2.Customer search
3.Prospecting (Right)
4.Sales preparation
101 1698939 ___________ audit is used to assess a company's image among the organization¶s publics or to evaluate the effect of a specific program.
Unit : 2, Group : 1
1.Communications
2.Environmental
3.Public Relations
(Right)
4.Publicity
5.Social
102 1698944 A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of
Unit : 2, Group : 1
1.A generic product (Right)

2.A manufacturer's brand
3.A no-frills brand
4.An own label brand
Page 26 of 51
103 1698945 __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product
Unit : 2, Group : 1
1.All of above
2.Augmented product or service
(Right)
3.Consumer product or service
4.Tangible product or service
104 1698946 ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Unit : 2, Group : 1
1.Consumer mix
2.Customer mix
3.Marketing mix (Right)

4.Product mix
105 1698947 The ___________ concept holds that the organization¶s task is to determine the needs, wants, and interests of target markets and to deliver the
desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer¶s and the society¶s well-being.
Unit : 2, Group : 1
1.Global marketing
2.Integrated marketing
3.Relationship marketing
4.Societal marketing
(Right)
Page 27 of 51
106 1698885 New product pricing strategy through which companies set lower prices to gain large market share is classified as
Unit : 2, Group : 1
1.captive product pricing

2.optional product pricing
3.penetration pricing
(Right)
4.skimming pricing
107 1698886 Pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
Unit : 2, Group : 1
1.cyclical pricing
2.promotional pricing
(Right)
3.quick pricing
4.short term pricing
108 1698887 Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
Unit : 2, Group : 1
1.basing point pricing
2.freight on board origin pricing
3.uniform delivered pricing

4.zone pricing
(Right)
109 1698888 Kind of reduction made to those buyers who buy large volumes of products is classified as
Unit : 2, Group : 1
1.cash discount
2.functional discount
3.quantity discount (Right)

4.seasonal discount
Page 28 of 51
110 1698889 Two broad strategies for new products are
Unit : 2, Group : 1
1.both a and b (Right)

2.market penetration pricing
3.market skimming pricing
4.product line pricing
111 1698894 Considering pricing strategies, price issue that arise when sellers set prices with opinion from competitors is classified as
Unit : 2, Group : 1
1.discriminatory pricing
2.predatory pricing
3.price fixing
(Right)
4.price maintenance
112 1698895 Pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as
Unit : 2, Group : 1
1.business line pricing
2.market penetration strategy
3.market skimming pricing

(Right)
113 1698896 Pricing strategy in which prices are adjusted for psychological effect is classified as
Unit : 2, Group : 1
1.geographical pricing
2.promotional pricing
3.psychological pricing
(Right)
4.segmented pricing
Page 29 of 51
114 1698897 Pricing strategy which combines prices of two or more products in a combo pack is classified as
Unit : 2, Group : 1
1.allowance pricing
2.discount pricing
3.product bundle pricing (Right)

4.segmented pricing
115 1698902 Promotion strategy in which producers promotes goods to final customers by using sales force is classified as
Unit : 2, Group : 1
1.moral selling strategy

2.pull strategy
3.push strategy
(Right)
4.rational selling strategy
116 1698903 Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
Unit : 2, Group : 1
1.moral selling strategy
2.pull strategy
(Right)
3.push strategy
4.rational selling strategy
117 1698904 ____________ is the amount of money charged for a product or service
Unit : 2, Group : 1
1.Accountancy
2.Demand
3.Price
(Right)
4.Value
Page 30 of 51
118 1698905 All of the following are among the internal factors that affect pricing EXCEPT:
(Pick the LEAST LIKELY.)
Unit : 2, Group : 1
1.globalization (Right)
2.marketing mix strategy.
3.the company¶s marketing objectives.
4.the organization.
119 1698911 Which of the following is not an assumption of the basic fixed-order quantity inventory model?
Unit : 2, Group : 1
1. Demand for the product is uniform throughout the period
2.Diminishing returns to scale of holding inventory (Right)
3.Inventory holding cost is based on average inventory
4.Lead time is constant
5.Ordering or setup costs are constant
120 1698912 Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
Unit : 2, Group : 1
1.appropriate pricing (Right)

3.brand image management
121 1698913 Which of the following is a recommended strategy for manufacturers when consumers select the outlet first and the brand second?
Unit : 2, Group : 1

2.more exclusive distribution
3.point-of-purchase displays (Right)
5.retailer image advertising
122 1698914 Any source of products or services for consumers is referred to as a _____.
Unit : 2, Group : 1
1.channel outlet
2.contact point
3.distribution outlet
4.retail outlet (Right)
5.transaction point
Page 31 of 51
123 1698919 Which of the following is NOT a factor affecting consumers' retail outlet selection?
Unit : 2, Group : 1
1.number of levels of distribution (Right)

2.outlet image
5.retailer brands
124 1698920 A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.
Unit : 2, Group : 1
1.servicescape
2.store ambiance
3.store atmosphere
4.store image (Right)
125 1698921 The ³Merchandise´dimension of store image includes _____.
Unit : 2, Group : 1
2.price
3.quality
4.selection
5.style
126 1698922 Tick retail giant not operating in India?
Unit : 2, Group : 1
1.Big Bazar
2.Nuggets Market (Right)
3.Reliance Fresh
4.Vishal Mega Mart
127 1698940 __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics.
Unit : 2, Group : 1
1.A press strategy
2.Advertising
3.Public relations
4.Publicity (Right)
Page 32 of 51
128 1698941 The basic role of promotion is _____.
Unit : 2, Group : 1
1.Communication
(Right)
2.Information
3.Interpretation
4.Manipulation
129 1698942 If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of
_______ in the promotional mix.
Unit : 2, Group : 1
1.Advertising (Right)
2.Personal selling
3.Publicity
4.Sales promotion
130 1698943 A consumer contest is an example of _____.
Unit : 2, Group : 1
1.Advertising
2.Indirect selling
3.Personal selling
4.Sales promotion
(Right)
Page 33 of 51
131 1698890 Kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called
Unit : 2, Group : 1
1.functional allowances
2.optional product allowances
3.promotional allowances (Right)

4.seasonal allowances
132 1698891 New product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as
Unit : 2, Group : 1
1.optional product pricing
2.price penetration
3.price skimming
(Right)
133 1698892 Issue arise from pricing when big seller sells below cost to put new small competitors out of business and capture large market share is classified as
Unit : 2, Group : 1
1.discriminatory pricing
2.predatory pricing (Right)

3.price fixing
4.price maintenance
134 1698893 Prices that buyers keep in their mind and compare price of given product to other product's prices are called
Unit : 2, Group : 1
1.comparable prices
2.double way pricing
3.reference prices
(Right)
4.two way pricing
Page 34 of 51
135 1698898 Evaluation of profitability of each segment is called
Unit : 2, Group : 1
1.Differentiation
2.Market segmentation
3.Positioning
4.Targeting (Right)
136 1698899 Major strategies regarding promotion mix are
Unit : 2, Group : 1
1.direct strategy
2.indirect strategy
3.pull and push strategy
(Right)
4.rational and moral selling strategy
137 1698900 Procedure of arranging a product to occupy distinct place in target customers mind is called
Unit : 2, Group : 1
1.Differentiation
2.Market segmentation
3.Positioning (Right)
4.Targeting
138 1698901 According to four Ps of marketing, inventory and logistics services are classified as
Unit : 2, Group : 1
1.Place (Right)
2.Price
3.Product
4.Promotion
Page 35 of 51
139 1698906 Before setting price, the company must decide on its strategy for:
Unit : 2, Group : 1
1.distribution
2.promotion
3.the environment
4.the product (Right)
140 1698907 A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
Unit : 2, Group : 1
1.dynamic-price
2.fixed-price (Right)
3.standard-price
4.variable-price
141 1698908 If a company believes that the company with the largest market share will enjoy the lowest costs and highest long-run profits, that company will
probably choose which of the following pricing objectives as their primary course of action?
Unit : 2, Group : 1
1. current profit maximization

2. product quality leadership
3.market share leadership (Right)
4.survival
142 1698909 When developing inventory cost models, which of the following are not included as costs to place an order?
Unit : 2, Group : 1
1. Clerical
2. Taxes (Right)
3.Calculating quantity to order
4.Phone calls
5.Postage
143 1698910 Which of the following is not included as an inventory holding cost?
Unit : 2, Group : 1
1. Handling
2.Annualized cost of materials (Right)
3.Insurance
4.Pilferage
5.Storage facilities
Page 36 of 51
144 1698915 Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
Unit : 2, Group : 1
1.all of the above

3.non-traditional shopping
4.outlet shopping
5.outsourcing
145 1698916 Which of the following is the major reason consumers give for shopping online?
Unit : 2, Group : 1
1.convenience (Right)
2.impulse
3.price
4.unique merchandise
5.want product delivered
146 1698917 Consumers who browse and/or purchase in more than one channel are known as _____.
Unit : 2, Group : 1
1.cosmopolitan
2.market mavens
3.multi-channel shoppers (Right)
4.multi-taskers
5.opinion leaders
147 1698918 Which of the following affects consumers' retail outlet selection?
Unit : 2, Group : 1

2.outlet image
5.retailer brands
148 1698923 The ³Service´dimension of store image includes all of the following EXCEPT _____.
Unit : 2, Group : 1
1.all of the above are included
(Right)
2.credit
3.delivery
4.easy return
5.sales personnel
Page 37 of 51
149 1698924 Which dimension of store image consists of quality, selection, style, and price components?
Unit : 2, Group : 1
2.physical facilities
3.service
4.store atmosphere
150 1698925 Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which
dimension of store image is she concerned with?
Unit : 2, Group : 2
2.physical facilities
3.service
4.store atmosphere
151 1698926 Which of the following components represent the service dimension of a store's image?
Unit : 2, Group : 2
1.congeniality, fun, excitement, and comfort
2.layaway plan, sales personnel, easy return, credit, and delivery (Right)
3.location and parking
4.quality, selection, style, and price
5.store reputation
152 1698948 What is the key to success of store brands?
Unit : 2, Group : 2
1.high quality at a high price

2.high quality at a reasonable price (Right)
3.low price
153 1698949 A price with which other prices are compared is known as a(n) _____.
Unit : 2, Group : 2
1.base price
2.comparison price
3.reference price (Right)
4.starting price
154 1698950 When a retailer represents a price as ³regularly $15.99, now $9.99´the $15.99 is called the _____.
Unit : 2, Group : 2
1.base price
2.comparison price
4.starting price
Page 38 of 51
155 1698951 Leslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the price tags usually have the manufacturer's suggested retail price
(MSRP) listed and crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a _____.
Unit : 2, Group : 2
1.base price
2.deceptive price
3.markup
156 1698956 Following is not a type of General Merchandise Retailers
Unit : 2, Group : 2
1.Category Specialists
2.Discount Stores
3.Public limited company (Right)
4.Specialty Stores
157 1698957 Which of the following is not an inventory?
Unit : 2, Group : 2
1.Consumable tools
2.Finished products
3.Machines (Right)
4.Raw material
158 1698927 Wendy was describing to her friend what the American Girl store is Chicago is like. She was telling her about all the different rooms that were in the
store, such as a room for each doll (e.g., Bitty Baby, Felicity, Kit, etc.), a room for furniture, a room for girl-sized clothing that matched the dolls'
Unit : 2, Group : 2 clothing, the tea room, and the auditorium where she saw a stage show. Which dimension of store image was Wendy describing?
1.convenience
2.institutional
3.merchandise
4.physical facilities (Right)
5.service
159 1698928 Brands owned and sold by a specific retail outlet are known as _____.
Unit : 2, Group : 2
1.internal brands
2.primary brands
3.secondary brands
4.store brands (Right)
Page 39 of 51
160 1698929 Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only
be purchased there. These types of brands are known as _____.
Unit : 2, Group : 2
1.internal brands
2.primary brands
3.secondary brands
4.store brands (Right)
161 1698952 For which product are consumers more willing to travel longer distances to shop for?
Unit : 2, Group : 2
1.beer
2.laundry detergent
3.toothpaste
4.wedding dress (Right)
162 1698953 Tylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several
other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially suffer liver
Unit : 2, Group : 2 damage. Which type of cost is associated with this risk?
1.effort cost
2.physical cost (Right)
3.social cost
4.time cost
163 1698954 Priyanka purchased new tires for her car, and she can bring it back every 5,000 miles to have the tires rotated for free. However, Priyanka doesn't do it
because that would require that she take her car to the shop and either leave it and have someone get her and take her back later or sit and wait for
Unit : 2, Group : 2 the tires to be rotated. Which type of cost does this represent?
1.effort cost
2.physical cost
3.social cost
4.time cost (Right)
164 1698955 Selecting a retail outlet involves a different type of process as selecting a brand.
Unit : 2, Group : 2 1.False (Right)

2.True
3.
4.
Page 40 of 51
165 1725853 Retailing is a marketing function which ----
Unit : 3, Group : 1 1.sells products to other business

2.sells products to a company that resells
3. sells products to final consumers (Right)
4. sells products for one¶s own use
166 1725854 Retailing creates-------
Unit : 3, Group : 1 1. time utility

2. place utility
3.ownership utility
4.all of these (Right)
167 1725859 Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on
a ..........
Unit : 3, Group : 1
1.corner
2.dime
3.limit
4. Shoestring. (Right)
168 1725860 A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.
Unit : 3, Group : 1 1.retail life cycle

2. wheel-of-retailing (Right)
3.service-assortment
4.product life cycle
169 1725861 __________ includes all of the activities involved in selling goods or services to those who buy for resale or business use.
Unit : 3, Group : 1 1.retailing

2.wholesailing (Right)
3.batering
4.purchasing
170 1725862 Who is the last link in the chain connecting the producer and customer ?
Unit : 3, Group : 1 1.wholesaler

2.agent
3.retailer (Right)
4.storekeeper
171 1725863 Internet marketing and telemarketing are the recent trends in «««business
Unit : 3, Group : 1 1.retail (Right)

2.conventional
3.wholesale
4.manufacturing
Page 41 of 51
172 1725868 MRP stands for.
Unit : 3, Group : 1 1.minimum retail price

2.maximum retail (Right)
3.minimum rate of profit
4.maximum rate of profit
173 1725869 Multiple shops are also known as ±
Unit : 3, Group : 1 1.self service stores

2.chain stores (Right)
3.shopping by post
4.departmental stores
174 1725870 Door to door selling is carried out by
Unit : 3, Group : 1 1. hawkers and peddlers (Right)

2.cheap jacks
3.second shop
4. retailers
175 1726162 Type of reduction made from list price is classified as
Unit : 3, Group : 1 1.bargained reduction

2.discount
3.allowance (Right)
4.price segment
176 1726178
. Giant retailers called _____ concentrate on one product category such as toys or home
Unit : 3, Group : 1
improvement
1.Category killers
2.Variety stores
3.supercentres
4.. box stores (Right)
177 1726185 Toyota Corporation which produces several different brands of cars is an example of
Unit : 3, Group : 1 1.mass marketing

2.segmented marketing (Right)
3.niche marketing
4.micromarketing
Page 42 of 51
178 1726186
A_____ fee is the charge many supermarkets impose for accepting a new brand to cover
Unit : 3, Group : 1
the cost of listing and stocking it.
1.inventory
2.slotting (Right)
3. initiation
4.stocking
179 1726187 Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is
considered as
Unit : 3, Group : 1
1.attainable segment
2.measurable segment (Right)
3.accessible segment
4.substantial segment
180 1726194 Whole cluster of benefits when company promises to deliver through its market offering is called
Unit : 3, Group : 1 1.value proposition (Right)

2.customer proposition
3.product proposition
4.brand proposition
181 1726196 A company's monetary, time and energy cost, all are included in
Unit : 3, Group : 1 1.total customer cost (Right)

2.psychological cost
3.personal benefits
4.image benefits
182 1726202 According to 'Maslow's hierarchy of needs', sense and need of belonging is classified as
Unit : 3, Group : 1 1.physiological needs

2.social needs (Right)
3.safety needs
4.esteem needs
183 1726204
Those aspects of business that a retailer can directly affect, such as store hours and
Unit : 3, Group : 1
merchandise lines carried are referred to as:
1.controllable variables (Right)

2.demographic statistics
3. lifestyle measures
4.uncontrollable variables
Page 43 of 51
184 1726210
. A systematic procedure for analyzing the performance of a retailer is called:
Unit : 3, Group : 1
1.control
2. feedback
3.strategic planning
4.retail audit (Right)
185 1726213 During each stage in the development of a retail strategy, retail managers should
Unit : 3, Group : 1
1.consider only controllable variables
2.refrain from "fine tuning" the strategy
3.look for both positive and negative feedback (Right)
4.consider no problems with the government to be a form of negative feedback
186 1726219 Which of the following types of retail businesses have unlimited liability?
Unit : 3, Group : 1
1.Partnership and sole trader (Right)
2.Partnership and private company
3.Private company and sole trader
4.Private company and public company
187 1726221 Prices must be decided in relation to
Unit : 3, Group : 1 1.The product

2.The service assortment mix
3.The target market and competition
4. All of the above (Right)
188 1726222
Any source of products or services for consumers is referred to as a _____.
Unit : 3, Group : 1
1.Retail outlet (Right)

2.Contact point
3.Transaction point
4.Distribution outlet
189 1726228 Discount stores and mass merchandisers falls into
Unit : 3, Group : 1 1.High-mark up, lower volume group

2.Low-mark up, higher volume group (Right)
3.High-mark up, higher volume group
4.None of the above
190 1726229 Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
Unit : 3, Group : 1
1.Outsourcing
2.Outlet shopping
3.Non-traditional shopping
4.In-home shopping (Right)
Page 44 of 51
191 1737762 Tick retail giant not operating in India?
Unit : 3, Group : 1 1.Nuggets Market (Right)

2.
Relaince Fresh
3.Big Bazar
4.
Vishal Mega Mart
192 1737767
Which of the following is not an inventory?
Unit : 3, Group : 1
1.Machines (Right)
2.Raw material
3.Finished products
4.Consumable tools
193 1737776
The cost of insurance and taxes are included in
Unit : 3, Group : 1
1.Cost of ordering
2.Set up cost
3.Inventory carrying cost (Right)
4.Cost of shortages
194 1737795 A store¶s visual merchandising helps the customer make a buying decision by:
Unit : 3, Group : 1
1.Presenting the merchandise in the most attractive way. (Right)

2.Emphasizing corporate policies on returns.
3.Allowing customers to use their store credit card.
4.Motivating sales associates to work harder.
195 1737801 Visual merchandising incorporates all of these areas EXCEPT which?
Unit : 3, Group : 1 1.Newspaper advertisements (Right)

2.Window displays
3.Colors and textures
4.Empty or white space
Page 45 of 51
196 1737812 Which is a goal of institutional advertising?
Unit : 3, Group : 1 1.Create product availability

2.Create a sense of urgency for a specific sale
3.
Build long-term patronage by customers (Right)

4.Stimulate store traffic
197 1737817 Which form of fashion advertising is relatively easy to produce, has quick turnaround time, and allows advertisers to be geographically selective?
Unit : 3, Group : 1
1.direct mail
2.newspaper
3.cooperative
4.magazine (Right)
198 1737828 What is the ultimate goal of visual merchandising?
Unit : 3, Group : 1 1.True (Right)

2.To enhance the store layout (Right)
3.False
4.To create beautiful displays
5.To generate more revenue
6.To offer great sales
199 1737837 . Retailing is a marketing function which ----
Unit : 3, Group : 1 1.sells products to other business

2.sells products to a company that resells
3. sells products to final consumers (Right)
4.sells products for one¶s own use
200 1737845 Which of the following is NOT an example of non-store retailing?
Unit : 3, Group : 1 1.mail order

2.party plan
3.department store
4.Catalogue shop. (Right)
201 1737860 The fastest growing segment of retailing is __________.
Unit : 3, Group : 1 1. nonstore retailing (Right)

2. warehouse stores
3. hypermarkets
4.Category killers
Page 46 of 51
202 1737862 In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-select process?
Unit : 3, Group : 1 1. self-service.

2. self-selection
3. limited service.
4. full service. (Right)
203 1737869 Consumers who browse and/or purchase in more than one channel are known as _____.
Unit : 3, Group : 1 1.cosmopolitan

2.Multi-channel shoppers (Right)
3.multi-taskers
4.Market mavens
204 1725855 In retailing there is a direct interaction with-------
Unit : 3, Group : 1 1.producer

2.wholeseller
3.customer
4.all of these (Right)
205 1725856 The word Retail is derived from the----- word
Unit : 3, Group : 1 1.latin (Right)

2.english
3.french
4.none of these
206 1725857 Which of the following is NOT an example of non-store retailing?
Unit : 3, Group : 1 1. mail order

2.party plan
3. department store
4. Catalogue shop. (Right)
207 1725858 A retailer¶s ______________ is the key to its ability to attract customers.
Unit : 3, Group : 1 1.location (Right)

2.promotion system
3.pricing system
4.store personnel
208 1725865
Unit : 3, Group : 1 Retailer is a person who sells the goods in a---------.
1.large quantities
2.small quanties (Right)
3.both
4.none of these
Page 47 of 51
209 1725872 There is no shop assistants in a
Unit : 3, Group : 1 1.super bazaar (Right)

2.departmental store
3. multiple shop
4.second shop
210 1726159 Reduction in prices made on larger purchases is classified as
Unit : 3, Group : 1 1.bargained reduction

2.discount (Right)
3.allowance
4.price segment
211 1726165 Kind of cost which does not vary with level of production of company or level of sales is classified as
Unit : 3, Group : 1 1.variable costs

2.fixed costs (Right)
3.total costs
4.all of above
212 1726168 Pricing strategy in which company determines price it will make targeted return is classified as
Unit : 3, Group : 1 1.target return pricing (Right)

2.markup return pricing
3.learning pricing
4.marginal pricing
213 1726181 Niche marketing helps more in
Unit : 3, Group : 1 1.smaller firms (Right)

2.larger firms
3.business giants
4.retail store
214 1726182 Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise.
Unit : 3, Group : 1 These are called _____ brands
1.creative label (Right)
2.private label
3.house
4.retail label
215 1726189
Which of the following is not one of the four major decisions that must be made with
Unit : 3, Group : 1
regard to market logistics?
1.How should orders be handled?

2.Where should stock be located?
3.How much stock should be held?
4.How should stock be financed? (Right)
Page 48 of 51
216 1726190 Second step in 'customer value analysis' is
Unit : 3, Group : 1 1.assessing quantitative importance (Right)

2.examining specific segment
3.monitoring customer value
4.identifying benefits
217 1726192 Which statement is not a benefit of formulating a retail strategy?
Unit : 3, Group : 1
1.. A retailer is forced to study the legal, economic, and competitive market
2.A retailer is shown how it can differentiate itself from competitors.
3.Sales maximization is stressed. (Right)
4.Crises are anticipated and often avoided.
218 1726198
Unit : 3, Group : 1
Which form of organization is subject to double taxation?
1.sole proprietorship
2.partnership
3. corporation (Right)
4.franchise
219 1726200
When retailers identify customer segments and develop unique strategies to meet the
Unit : 3, Group : 1
desires of these segments, they are using:
1.mass merchandising
2.niche retailing (Right)
3.bifurcated retailing
4.middle market retailing
220 1726206 Lifestyle measuring consumers major dimensions such as
Unit : 3, Group : 1 1.activates

2.interests
3.opinions
4.all of above (Right)
221 1726207
Which is not considered one of the elements of "managing a business" in a retail strategy?
Unit : 3, Group : 1
1.the retail organization

2.human resource management
3.operations management
4.merchandise management and pricing (Right)
Page 49 of 51
222 1726209 Kind of information consumer obtains from mass media and internet searches classified as
Unit : 3, Group : 1 1.personal sources

2.commercial sources
3.public sources (Right)
4.all of above
223 1726214 To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the
marketer needs to
Unit : 3, Group : 1
1.Define the target market
2.Profile the target market
3.Both a and b (Right)
4.none of the above
224 1726216
Which of the following is a recommended strategy for retailers when consumers select the
Unit : 3, Group : 1
outlet first and the brand second?
1.Appropriate pricing (Right)

2.Brand availability advertising
3.Brand image management
4.Price special on brands
225 1726217 Product assortment breadth focuses on
Unit : 3, Group : 1 1.Number of categories per product lines (Right)

2.Items and variants in each category per product line
3.Both a & b
4.None of the above
226 1726224 Fine specialty stores falls into
Unit : 3, Group : 1 1.High-mark up, lower volume group (Right)

2.Low-mark up, higher volume group
3.High-mark up, higher volume group
4.
227 1726226 The retailer is usually in an excellent position to
Unit : 3, Group : 1
1.Make the most profits in the channel
2.Be the channel leader
3.Be the channel leader (Right)
4.Co-ordinate the production strategy
228 1726231 Retailers can evaluate a particular store's sales effectiveness by looking at
Unit : 3, Group : 1 1.A number of passing on an average day

2.Percentage who buy and average amount per sale
3.Percentage who enter the store
4.All of the above
(Right)
Page 50 of 51
229 1737771 The following classes of costs are usually involved in inventory decisions except
Unit : 3, Group : 1 1.Cost of ordering

2.Carrying cost
3.Cost of shortages
4.Machining cost (Right)
230 1737781 Which of the following is true for Inventory control?
Unit : 3, Group : 1 1.Economic order quantity has minimum total cost per order
2.Inventory carrying costs increases with quantity per order
3.Ordering cost decreases with lo size
4.All of the above (Right)
231 1737783
The time period between placing an order its receipt in stock is known as
Unit : 3, Group : 1
1.Lead time (Right)

2.Carrying time
3.Shortage time
4.Over time
232 1737805 How does the right visual merchandising enhance a brand's identity?
Unit : 3, Group : 1 1.It prevents customers from understanding the brand's vision
2.It aligns the products to what the brand is about
3.It differentiates itself from a brand's other advertising (Right)
4.It allows for the use of white space on end caps
233 1737808 Attracting attention to merchandise, educating customers about merchandise, and promoting store image are goals of:
Unit : 3, Group : 1 1.
Product planning
2.Marketing/information management (Right)
3.Visual merchandising.
4.Distribution.
234 1737847 A retailer¶s ______________ is the key to its ability to attract customers.
Unit : 3, Group : 1 1. location (Right)

2. pricing system
3.promotion system
4.Store personnel.
235 1737850 Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on
a ..........
Unit : 3, Group : 1
1.corner.
2.dime
3.limit
4.Shoestring (Right)
Page 51 of 51
236 1737857 The most important retail marketing decision a retailer has to make is to __________.
Unit : 3, Group : 1 1.identify its target market (Right)

2. choose the right service response it wants to support
3. select the service mix
4. Develop a nice store atmosphere

Quiz Bat 731

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Question Details of Subject :QUIZ-BAT-731

QNo Question Id Question Description

1. Catalogs and the Internet appear to work in a complementary fashion

1. don't like shopping

1³destination areas´within stores (Right)

1. multi-channel shoppers (Right)

1.convenience store. (Right)

1. off-price retailers (Right)

call the store a:

who pay annual membership fees is called a:

1. high quality at a high price

1. Should a reference price be used?

1. voluntary chain (Right)

1. maintaining a shareholder equity of at least 20 percent

1. location, location, and location.

1. internal reference price (Right)

1. internal and external (Right)

1. Should a reference price be used?

1.high quality at a reasonable price (Right)

1.appropriate pricing (Right)

1.in-home shopping (Right)

1. online privacy concerns (Right)

1. don't ask for information

1.all of the above (Right)

1. store image (Right)

1. all of the above (Right)

1. all of the above (Right)

1. the breadth and depth of product lines carried.

1. self-service retailing. (Right)

1.category killer (Right)

1. discount store. (Right)

1. traded between themselves

1.congeniality, fun, excitement, and comfort

1. easy to use and navigate, flexible site

1. store brands (Right)

1. reference price (Right)

1. latent and manifest

1. base reference price

1. private reference price

1. reminder and impulse (Right)

return for royalty payments.

system for doing business.

Web sites. (Right)

1.decide on their name and logo.

1.Gross Margin Retail Of Inventory (Right)

3.Gross Margin Return On Inventory

1.Avoiding repeat sales.

2.Being aware of competitors' sales activities

3.Keeping customers satisfied (Right)

1.Approaching the customer

1.A generic product (Right)

4.An own label brand

4.Tangible product or service

3.Marketing mix (Right)

1.captive product pricing

4.short term pricing

1.basing point pricing

2.freight on board origin pricing

3.uniform delivered pricing

3.quantity discount (Right)

1.both a and b (Right)

3.market skimming pricing

4.product line pricing

1.business line pricing

1³destination areas´within stores (Right)