SWOT ANALYSIS ON CYBER CAFE

Strengths

1.Our internet café can offer food (cup-cake, pizza) and drink (coffee, soft drink, juice) when
customers feel hungry and thirsty;
2.People can order these thing via the computer they are using or by SMS before arriving;
3.Furthermore, air-conditioning is available in our café, so no matter what the weather is, you still
can surf the internet in our internet café comfortably, and it can attract people;
4.In our internet café, you can enjoy the high speed internet, people can download document
faster, and gamers can play video-games without a lag;
5.For convenience, customers can print and fax documents;
6.Our internet café will have a VIP room so that we can attract people who want to do something
together (like businessman, students) without being noisy, and the VIP room will have additional
equipment like a projector, customers will have a privacy space, and we will accept booking,
otherwise, everyone can use the VIP room if no one has booked this room.
Weaknesses

1.The scale of internet café is small, the café only permits 30 customers at the same time; so
therefore, you can call or text us to book a computer in advance;
2.The target audience is limited and so it will affect the development of our café, (most of the
people who are likely to go to the internet café are gamers) so our internet café has VIP rooms, it
can cater to students, workers and gamers whom want a private space to converse and therefore
allow for an expansion of the target market;
3.The cost of computers, printers, fax machines and other equipment will be high fixed costs, and
it cannot be avoided.
4.The opening time is limited, because the shopping center will only permit the shop to be open
from 8:00am to 8:00pm, and it cannot be mitigated, either.
Opportunities

1.Our internet café is located within the shopping center, a central location in Joondalup with a
high population flow rate consisting of people shopping, interacting, eating, and relaxing, which
will favour our business by increasing the odds of attracting potential visitors;
2.The internet café can function as a relaxing location for shoppers to rest and converse or surf the
internet after they have finished purchasing items from other shops
3.The shopping centre is located directly next to a train station, bus port, and ample parking. The
convenience of transport will encourage a greater market for our business;
4.Our internet café will collaborate with other businesses such as JB-HiFi, Officeworks and EB
Games. These businesses can offer us their products (such as videogames and software, and we
would host Officeworks equipment for people to use for printing and other uses) for customers to
trial at our internet café and in return, these businesses will advertise our internet café;
5.If people think such software or games are satisfactory, they can buy these products directly
through our café, EB games or JB-HiFi will increase their sales and repay our business by
endorsing it, and we can sell some interesting from products from our café, a win-win
collaboration;
6.The absence of official competition is a big opportunity; we will be the only business offering an
internet café in one of the largest social hubs of Joondalup.
Threats

1.Nowadays, more and more people have had laptop and smart phone which can access the
internet. Therefore, we will offer Free Wi-Fi for customers who can drink coffee and have a rest in
our café, and there are other services which can attract customers, such as the VIP room which
will allow customers to privately hold meetings gaming competitions, etc., and the trialing of new
software/games;
2.Internet security is also a big problem, because people will think the internet café is a public
place, with each computer being used by several different people. They may be afraid that their
privacy information (passcode, personal information, address, mobile phone number, etc.) will be
stolen by hackers. To prevent this, all of computers in our internet café will be installed with
antivirus programs and we will scan the computers for viruses regularly.
3.Many people prefer to surf the internet in the privacy of their own home in a quiet environment,
which could threaten the business due to the public nature of internet cafes. People’s preference of
surfing internet is an important factor that threats the business, many people prefer to surf internet
in their home. To appeal to these particular types of people, the VIP room is available for people to
book and if the room is not reserved, all the customers can use it but they will be asked to
converse quietly (gamers, film watchers and music listeners in any part of the internet café must
wear headphones or earphones at all times, with standard fees applying for use of business
headphones);
4.Updating software and hardware will cost a lot of money. That is why we want to collaborate
with stores which sell us our software, the cost will be reduced when they offer some new
products to our internet café, and we can advertise their new products. People will be attracted by
something new and so that we can increase our profits; if people think the software is useful or the
game is interesting, they will buy it so that the stores which sell the software can also increase
their sales of new products.