FACTOR

/VARIABLES x1 x2 x3 x4 x5 x6 x7 x8 x9 x10 x11 x12 x13 x14 x15

/MISSING LISTWISE
/ANALYSIS x1 x2 x3 x4 x5 x6 x7 x8 x9 x10 x11 x12 x13 x14 x15
/PRINT INITIAL KMO AIC EXTRACTION ROTATION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Factor Analysis
Notes
Output Created 16-Aug-2010 20:16:49
Comments
Input Active Dataset DataSet0
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working
Data File 60
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as
missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for
any variable used.
Syntax FACTOR
/VARIABLES x1 x2 x3 x4 x5 x6 x7 x8
x9 x10 x11 x12 x13 x14 x15
/MISSING LISTWISE
/ANALYSIS x1 x2 x3 x4 x5 x6 x7 x8
x9 x10 x11 x12 x13 x14 x15
/PRINT INITIAL KMO AIC
EXTRACTION ROTATION
/CRITERIA MINEIGEN(1) ITERATE
(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.
Resources Processor Time 00:00:00.047
Elapsed Time 00:00:02.093
Maximum Memory
Required 28260 (27,598K) bytes

[DataSet0]
 KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.530

Bartlett's Test of Approx. Chi-Square 255.191

Sphericity
df 105
Sig. .000

Anti-image Matrices

KEL &
PRODUK HARGA TEMPAT PROMOSI PELAYANAN SAHABAT
Anti-image Covariance PRODUK .698 .023 -.077 .023 -.138 .053
HARGA .023 .556 -.048 .017 .114 -.089
TEMPAT -.077 -.048 .789 .031 -.054 .064
PROMOSI .023 .017 .031 .711 -.001 -.257
PELAYANAN -.138 .114 -.054 -.001 .646 -.022
KEL & SAHABAT .053 -.089 .064 -.257 -.022 .646
POLKAM -.020 -.005 .034 .067 .014 .006
SOSBUD .080 -.058 .026 -.017 -.110 -.011
EKO.G.M -.089 -.007 -.077 -.081 .047 -.014
TRANSPORTASI .083 .016 -.134 .132 -.156 -.143
PENDAPATAN .148 .195 -.050 .019 -.133 .065
GAYA HIDUP .183 -.073 -.004 -.015 .115 .059
PENGETAHUAN -.135 .004 .192 -.071 .082 .209
S. KONSUMSI .025 -.042 -.156 -.026 .131 -.019
PEKERJAAN -.170 -.147 .060 -.105 .066 .019
Anti-image Correlation PRODUK .398 a
.038 -.103 .032 -.205 .079
HARGA .038 .724 a -.072 .027 .191 -.149
TEMPAT -.103 -.072 .408 a .042 -.076 .089
PROMOSI .032 .027 .042 .505 a -.002 -.379
PELAYANAN -.205 .191 -.076 -.002 .449 a -.035
KEL & SAHABAT .079 -.149 .089 -.379 -.035 .535 a
POLKAM -.044 -.012 .074 .151 .032 .013
SOSBUD .202 -.162 .061 -.043 -.288 -.028
EKO.G.M -.165 -.015 -.134 -.149 .090 -.026
TRANSPORTASI .141 .031 -.213 .222 -.276 -.253
PENDAPATAN .233 .343 -.074 .030 -.217 .107
GAYA HIDUP .283 -.127 -.006 -.024 .186 .095
PENGETAHUAN -.200 .006 .268 -.104 .126 .322
S. KONSUMSI .039 -.073 -.229 -.040 .212 -.031
PEKERJAAN -.298 -.289 .099 -.183 .119 .035
a. Measures of Sampling Adequacy(MSA)
 Anti-image Matrices

TRANSPORT PENDAPATA
POLKAM SOSBUD EKO.G.M ASI N
Anti-image Covariance PRODUK -.020 .080 -.089 .083 .148
HARGA -.005 -.058 -.007 .016 .195
TEMPAT .034 .026 -.077 -.134 -.050
PROMOSI .067 -.017 -.081 .132 .019
PELAYANAN .014 -.110 .047 -.156 -.133
KEL & SAHABAT .006 -.011 -.014 -.143 .065
POLKAM .279 -.180 .164 -.095 -.145
SOSBUD -.180 .227 -.199 .070 .104
EKO.G.M .164 -.199 .418 -.113 -.145
TRANSPORTASI -.095 .070 -.113 .498 .125
PENDAPATAN -.145 .104 -.145 .125 .581
GAYA HIDUP .048 -.059 .032 -.155 -.081
PENGETAHUAN .040 -.043 -.037 -.156 -.049
S. KONSUMSI .007 -.047 -.010 -.080 -.050
PEKERJAAN -.095 .036 .040 -.094 -.117
Anti-image Correlation PRODUK -.044 .202 -.165 .141 .233
HARGA -.012 -.162 -.015 .031 .343
TEMPAT .074 .061 -.134 -.213 -.074
PROMOSI .151 -.043 -.149 .222 .030
PELAYANAN .032 -.288 .090 -.276 -.217
KEL & SAHABAT .013 -.028 -.026 -.253 .107
POLKAM .521 a -.716 .479 -.254 -.361
SOSBUD -.716 .514 a -.646 .207 .285
EKO.G.M .479 -.646 .430 a -.247 -.294
TRANSPORTASI -.254 .207 -.247 .581 a .233
PENDAPATAN -.361 .285 -.294 .233 .360 a
GAYA HIDUP .117 -.160 .065 -.285 -.137
PENGETAHUAN .093 -.113 -.071 -.275 -.080
S. KONSUMSI .017 -.127 -.019 -.148 -.085
PEKERJAAN -.262 .110 .090 -.195 -.224
a. Measures of Sampling Adequacy(MSA)
 Anti-image Matrices

PENGETAHU
GAYA HIDUP AN S. KONSUMSI PEKERJAAN
Anti-image Covariance PRODUK .183 -.135 .025 -.170
HARGA -.073 .004 -.042 -.147
TEMPAT -.004 .192 -.156 .060
PROMOSI -.015 -.071 -.026 -.105
PELAYANAN .115 .082 .131 .066
KEL & SAHABAT .059 .209 -.019 .019
POLKAM .048 .040 .007 -.095
SOSBUD -.059 -.043 -.047 .036
EKO.G.M .032 -.037 -.010 .040
TRANSPORTASI -.155 -.156 -.080 -.094
PENDAPATAN -.081 -.049 -.050 -.117
GAYA HIDUP .596 -.087 .180 -.119
PENGETAHUAN -.087 .649 -.140 .079
S. KONSUMSI .180 -.140 .591 -.154
PEKERJAAN -.119 .079 -.154 .467
Anti-image Correlation PRODUK .283 -.200 .039 -.298
HARGA -.127 .006 -.073 -.289
TEMPAT -.006 .268 -.229 .099
PROMOSI -.024 -.104 -.040 -.183
PELAYANAN .186 .126 .212 .119
KEL & SAHABAT .095 .322 -.031 .035
POLKAM .117 .093 .017 -.262
SOSBUD -.160 -.113 -.127 .110
EKO.G.M .065 -.071 -.019 .090
TRANSPORTASI -.285 -.275 -.148 -.195
PENDAPATAN -.137 -.080 -.085 -.224
GAYA HIDUP .588 a
-.140 .303 -.225
PENGETAHUAN -.140 .478 a -.226 .143
S. KONSUMSI .303 -.226 .664 a
-.294
PEKERJAAN -.225 .143 -.294 .614 a
a. Measures of Sampling Adequacy(MSA)

Communalities

Initial Extraction
PRODUK 1.000 .679
HARGA 1.000 .647
TEMPAT 1.000 .785
PROMOSI 1.000 .611
PELAYANAN 1.000 .708
KEL & SAHABAT 1.000 .710
POLKAM 1.000 .815
SOSBUD 1.000 .774
EKO.G.M 1.000 .774
TRANSPORTASI 1.000 .621
Extraction Method: Principal Component Analysis.
 Communalities

Initial Extraction
PENDAPATAN 1.000 .522
GAYA HIDUP 1.000 .682
PENGETAHUAN 1.000 .779
S. KONSUMSI 1.000 .620
PEKERJAAN 1.000 .778
Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation
Sums of
Squared
Initial Eigenvalues Extraction Sums of Squared Loadings Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total
1 3.313 22.090 22.090 3.313 22.090 22.090 2.335
2 1.855 12.366 34.456 1.855 12.366 34.456 1.779
3 1.574 10.492 44.948 1.574 10.492 44.948 1.750
4 1.408 9.388 54.336 1.408 9.388 54.336 1.696
5 1.283 8.556 62.892 1.283 8.556 62.892 1.657
6 1.071 7.137 70.029 1.071 7.137 70.029 1.287
7 .990 6.600 76.629
8 .809 5.396 82.025
9 .688 4.586 86.611
10 .492 3.282 89.893
11 .408 2.722 92.614
12 .395 2.636 95.250
13 .341 2.273 97.523
14 .257 1.712 99.236
15 .115 .764 100.000
Extraction Method: Principal Component Analysis.
 Total Variance Explained

Rotation Sums of Squared

Loadings
Component % of Variance Cumulative %
1 15.564 15.564
2 11.863 27.427
3 11.665 39.092
4 11.309 50.401
5 11.046 61.446
6 8.583 70.029
7
8
9
10
11
12
13
14
15
Extraction Method: Principal Component Analysis.

Component Matrixa

Component
1 2 3 4 5 6
PRODUK -.239 -.004 .309 .635 .174 .305
HARGA .554 -.522 -.201 .045 .145 -.064
TEMPAT .115 .048 .438 .287 .348 -.611
PROMOSI .120 -.586 .257 -.082 -.238 .353
PELAYANAN .047 .484 .596 -.288 .150 .101
KEL & SAHABAT .236 -.595 .288 -.387 .247 .076
POLKAM .683 .372 -.115 -.202 .276 .282
SOSBUD .763 .101 .248 -.268 -.165 .146
EKO.G.M .480 -.062 .566 .032 -.459 -.090
TRANSPORTASI .683 .102 .076 .058 .107 -.353
PENDAPATAN .177 .669 -.034 -.037 .012 .202
GAYA HIDUP .506 .035 -.469 -.207 -.234 -.327
PENGETAHUAN .347 .153 -.083 .450 -.650 .047
S. KONSUMSI .579 -.110 .079 .495 .126 .079
PEKERJAAN .613 -.042 -.326 .270 .389 .264
Extraction Method: Principal Component Analysis.
a. 6 components extracted.
 Rotated Component Matrixa

Component
1 2 3 4 5 6
PRODUK .120 -.086 -.076 -.799 .089 .074
HARGA .558 .413 -.271 .279 .054 .103
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 10 iterations.

Rotated Component Matrixa

Component
1 2 3 4 5 6
TEMPAT .025 -.030 .017 -.120 -.013 .877
PROMOSI .012 .676 -.091 -.141 .255 -.247
PELAYANAN -.206 .011 .777 -.148 -.032 .196
KEL & SAHABAT .109 .799 .070 .092 -.192 .093
POLKAM .615 -.069 .589 .275 -.028 -.096
SOSBUD .325 .298 .545 .339 .410 .017
EKO.G.M -.047 .341 .272 .068 .713 .261
TRANSPORTASI .422 .011 .185 .356 .233 .477
PENDAPATAN .131 -.453 .526 .033 .069 -.129
GAYA HIDUP .240 -.114 -.102 .752 .187 -.003
PENGETAHUAN .155 -.264 -.116 .045 .809 -.124
S. KONSUMSI .647 .074 -.026 -.158 .339 .235
PEKERJAAN .879 -.019 .020 .032 -.040 -.049
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 10 iterations.

Component Transformation Matrix

Co… 1 2 3 4 5 6
1 .708 .202 .297 .417 .406 .175
2 -.077 -.784 .614 .026 .039 .023
3 -.319 .423 .486 -.455 .261 .456
4 .361 -.365 -.428 -.596 .376 .237
5 .432 .035 .145 -.227 -.790 .340
6 .272 .177 .306 -.459 .015 -.768
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.