HATCH

HATCH hatchcollective@groups.facebook.com
WHAT IS HATCH?

HATCH is a design collaborative which has formed out of a design class at Towson University. The group
consists of one graduate student and four undergrads, Brianna Poalillo, Kelsey Hampton, Catherine Phung,
Greg Lamberson, and Drew Bassin, respectively.

What are we doing?

Coordinating events that focus on fostering interactive, real-time social connection within communities in our somewhat
disconnected digital age, through the medium of creativity and creative events.

How?
Simple- stenciling birds. By integrating a variety of skills from laser cutting stencils and business cards [also a small bird
stencil] to using social media and social networking to spread the word.

What have we created?

The first phase of the project, conceived and executed by Drew Bassin, involved stenciling bird imagery in a public place
in order to interrupt people’s daily habits [of being on their handhelds constantly] and, to the extent possible, involve
passersby in the creation of a flock of birds. This was so well received by the public and students in the class, that one
became five- HATCH was born.

Phase one and two have been local to Towson and Baltimore. One installation which ran for three and a half hours and
spanned 150 yards, attracted dozens of people who participated in the stenciling of birds on the walkways of Towson
University, engaging them in social interaction- brighting our day as well as theirs.

The second installation of phase two was done in the heart of Baltimore on an exterior wall of Skylofts Gallery. This in-
stallation was created in a specific manor- creating a piece of art as well as a marketing device for HATCH.

What is to come?
Phase three is to take the project national and international. With the aid of a newly received grant, we will be sending
packets of stencils to contacts we have throughout the US, Europe, Australia, and Africa. Recent speaker, design and
education activist, Emily Pilloton [of Project H and Studio H] has committed to bringing the project to her students and
the Bertie, NC community. Kits of stencils will be mailed out so that ‘flocks’ can hatch in cities around the world, encour-
aging individual communities to foster interaction and explore their creativity.

Where can you find us?

For updated information, picture, videos, free stencils, and more, check out-
hatchcollective@groups.facebook.com, hatchcollective.blogspot.com, follow us on twitter too

WHAT IS HATCH 1
 Left: Original Installation by Drew Bassin

Below: Phase Two Installation Shots

WHAT IS HATCH 2