Survey Questionnaire

We are research scholars of UOG and working on a marketing research project in domain of Brand Management. We need
a few minutes of you to help us complete this questionnaire. This questionnaire intended to capture your perception regarding
“purchase behavior about branded products “in context of apparel products. Your valuable inputs are of importance to us.
We ensure to use it only for research purposes and respect your privacy.
Regards

Note: Kindly choose a shopping website given below you have recently bought a Brand and fill the questionnaire keeping
in mind the chosen brand (X).
1.⎕ Brand 1 2.⎕ Brand 2 3.⎕ Brand 3 4.⎕ Brand 4

Before completing the questionnaire, kindly read the scale provided. It shall serve as a guide to aid you in being better able
to complete the form.
Strongly Strongly
Disagree Neutral Agree
# Statement Disagree
(2) (3) (4)
Agree
(1) (5)
Perceived Quality
1 I trust the quality of products from X 1 2 3 4 5
2 Products from X would be of very good quality 1 2 3 4 5
3 Products from X offer excellent features 1 2 3 4 5
Brand Awareness
4 Some characteristics of X come to my mind quickly 1 2 3 4 5
5 I can recognize X quickly among other competing brands 1 2 3 4 5
6 I am familiar with X brand 1 2 3 4 5
Brand Association
7 X has very unique brand image, compared to competing brands 1 2 3 4 5
8 I respect and admire people who wear X 1 2 3 4 5
9 I like the brand image of X 1 2 3 4 5
10 I like and trust the company, which makes X products 1 2 3 4 5
Brand Loyalty
11 I consider myself to be loyal to X 1 2 3 4 5
12 When buying athletic shoes, X would be my first choice 1 2 3 4 5
13 I will keep on buying X as long as it provides me satisfied products 1 2 3 4 5
I am still willing to buy X even if its price is a little higher than that of its
14 1 2 3 4 5
competitors
15 I would love to recommend X to my friends 1 2 3 4 5
Overall Brand Equity
16 Even if another brand has the same features as X, I would prefer to buy X 1 2 3 4 5
17 If another brand is not different from X in any way, it seems smarter to purchase 1 2 3 4 5
18 X is more than a product to me 1 2 3 5

Respondents Profile
Gender 1. ⎕ Male 2. ⎕Female
Age 1.⎕ Below 20 years 2.⎕ 21 to 25 3.⎕ 26 to 30 4.⎕31 to 35 5.⎕ 36 and above
Occupation: 1.⎕ Student 2.⎕ Employed 3.⎕ Unemployed 4.⎕ Businessman
Qualification 1.⎕ Intermediate 2.⎕ Graduation 3.⎕ Masters 4.⎕ MPhil/PhD
Monthly budget for
1.⎕ Below 5000 2.⎕ 5001-10000 3.⎕ 10001-15000 4.⎕ Above 15001
personal expense