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Course Description
This course is designed to enhance the knowledge, skills and attitudes in FOOD AND
BEVERAGE SERVICES NCII in accordance with industry standards. It covers the basic, common
and core competencies required in the delivery of food and beverage service in various
foodservice facilities. It covers the core competencies on preparing the dining room for service,
welcoming guests and taking food and beverage orders, promoting food and beverage products,
providing food and beverage service to guests, providing room service, and receiving and
handling guest concerns.
CORE COMPETENCIES
Unit of Competency: (1) Prepare the dining room/restaurant area for service
Table Appointments
Linen
Dinnerware
Beverageware
Flatware
Chairs
• Restaurant chairs
• Coffee shop chairs
• Banquet chairs
• Garden chairs or pool chairs
• Lounge chairs or sofas
Tables
1. Tablecloth – a piece of cloth, paper, or plastic used to cover the dining table.
2. Runner – a long, narrow strip of cloth used to provide accent to a bare table. Accent could
be created through the runner’s color, design, or texture.
3. Place mat – a piece of cloth, paper, or plastic over which the table appointments to be
used by a diner are arranged.
4. Silence cloth – a thick material used under a tablecloth to minimize noise during table
setting and dining.
5. Top cloth – a piece of cloth placed over the tablecloth to protect it from being soiled and at
the same time enhance the appearance of the table.
6. Napkins – pieces of cloth or paper provided for the guests. It is used during dining to wipe
off spillages and/or smear and smudge on the diner’s lips.
7. Skirting cloths
Flatware
Types of Flatware for cover and for serving
1. Serving spoon – large spoon with bigger bowl and larger handles used for serving main
dish and other dishes in the meal.
2. Serving fork – Large forks, four-pronged forks with large handle used to serve main dishes
and noodles or as needed.
3. Soup ladle – Long-handled with big round bowl for serving soup.
4. Gravy ladle – small-handled with small bowl used for sauces
5. Dinner fork - four-pronged forks used for main meals and snacks depending upon the
menu served.
6. Dessert or salad fork – four-pronged but broader and shorter
7. Oyster fork – very small fork; three pronged for oysters, mussels and clams.
8. Pickle fork/escargot – very small-pronged fork to spear pickles
9. Dinner spoon – spoon with oval bowl used for dining
10.Soup spoon – spoon with round bowl and slightly shorter than dinner spoon
11.Teaspoon – small spoon with oval bowl for coffee, tea and desserts; about 5 ½ “ long
12.Demitasse teaspoon/dessert spoon – small teaspoon for after dinner coffee
13.Iced teaspoon/parfait spoon – Long-handled spoons with small bowl for tall glasses.
14.Steak knife – serrated knife with pointed tip
15.Butter spreader – small broad spatula or a small knife
16.Butter server – small broad spatula usually bigger than spreaders to serve butter
17.Pie server – short-handled spatula, elongated and leaf-shaped
18.Sugar spoon – small teaspoon with spreading bowl
19.Sugar tongs/Ice tongs – small tongs to serve sugar cubes
20.Dessert teaspoon – about 7” long and used for cereals, desserts and soup served in wide-
mouthed bowl
21.Dinner knife – about 9 ½ to 10” long; straight or serrated, broad with rounded tip used for
main courses at luncheon or dinner
22.Fruit knife – about 8” long; only used for formal dinners when a fruit course is served
23.Fish knife – about 8 ½” with a distinct shape at the tip, though a standard knife is also
used.
Glassware
• Stem glasses
• Flat bottom glasses (tumblers)
• Beer mugs
Handling
• A glass is always lifted by its stem or at the base
• A glass is never picked up by its rim between the thumb and finger
• Broken/chipped glasses are removed and put in the dustbin immediately
Dinnerware
Types of dinnerware used for individual covers
1. Place plate – also known as a service or show plate which functions as a decorative
underliner in formal sitdown dinners; ranges from 10” to 12” in diameter and may be
made of wood, metal, or wicker.
2. Dinner plate – considered to be the largest plate on the table; about 10” in diameter which
is used for main dishes.
3. Luncheon plate or breakfast plate – a 9” multi-purpose plate used for everyday dining that
is suggested for main dishes.
4. Salad plate – Flat and about 7” to 9” in diameter usually simply decorated. Salad plates
may be made of plain or cut-glass; can be used for appetizers, dessert and even as a fish
plate; can also be used as a fruit plate.
5. Bread and butter plate – usually a smaller version of the dinner or luncheon plate, about
4” to 6” diameter and matches all others on the table
6. Oyster plate – used to serve oysters or clams on half shells usually served on a bed of
crushed ice. Because of such use, the plate should have a rising edge to hold liquid
coming from the melted ice; can be of any size that holds oysters or clams.
7. Soup plate – Usually 9” to 10” in diameter by 1” deep plate and is generally presented
with an underliner used to serve soup in formal sitdown dinners.
8. Soup cup – serving soup in a cup is also appropriate. It can be a two handled tea cup with
a matching underliner, also called a bouillon cup.
9. Cereal bowl – a 6” multipurpose deep dish used to serve cereals, desserts, salads or rice.
10.Cup and saucer – come in pairs and are used for hot beverages like coffee, tea, milk and
chocolate. In informal meals, cups and saucer can be used in serving soups. Strictly
speaking, the saucer with the inner ring is used only as an underliner, yet is also being
used for desserts in informal functions.
11.Demitasse cup and saucer – smaller cups and saucers that come in pairs; used for hot
chocolate or after dinner coffee. The capacity is half of the ordinary cup.
12.Monkey dish – a container used for sauces and gravies
13.Soy dish – a container used for soy sauce, fish sauce, vinegar, etc.
Special Equipment
Personal Equipment
1. Waiter’s cloth
2. Ballpoint pen (click type)
3. Waiters friend (corkscrew)
4. Clean handkerchief
5. Matchbook/box/lighter
6. Note pad
7. Nameplate
TABLE SET-UP
Standards of Table Set-Up
Completeness
All needed utensils; chinawares, glasses and other equipment are set up on table prior to
serving orders. Coffee/tea must go with sugar and milk/creamer.
Place mat is set up when the table is not covered with tablecloth. It is placed at the center
of the cover.
Required condiments are set up before service
Client requirements as stated in the event order are available and properly installed before
the start of the function
If pre-set up is required, the additional cutleries are to be added to the set up once the
order has been taken. This must be done prior to serving orders.
Cleanliness and Condition of Equipment
All pre-set equipment must be immaculately clean, sanitized with sanitizing detergent,
wiped dry and free of spots or watermarks
There are no wobbly tables and chairs
There are no chipped/stained glasses
No damaged, broken or distorted cutleries are set up on the table
Linen is fresh, clean and without spots or stains and not wrinkled
Placemats are clean and without spots or stains and not wrinkled
Placemats are clean and without foul odor
Balance and Uniformity
There is even spacing between chairs and covers
Cutleries are spaced at least 1 inch from the edge
For the same order of drink/food, set up the same glass and cutleries in all tables
Cutleries are aligned properly, with the same distance from the edge.
Order
All service equipment are placed on the appropriate side of the cover
The glasses, cups with saucers, spoon, knife and cocktail fork are on the right side.
Fork and side dishes are on the left side except the cocktail fork which is placed on the
right side.
Folded paper napkin (if used) is on the left side underneath the fork
Water glass is set up on the right side, about an inch on top of the dinner knife
Required condiments as well as flower vase are placed at the center of the table
The cutleries are arranged in proper sequence following the order by which they will be
served
Eye Appeal
The whole set up looks presentable.
Presidential and buffet tables are skirted for banquet functions
Appropriate color combinations are used
No eyesore is seen in the dining area
Appropriate centerpiece and other decors are provided for
Timeliness
Set-up completed on time-at least 30 minutes prior to the start of operations or banquet
functions
Napkin Folding
The purpose of a napkin is to blot the lips and wipe fingertips. Its shape and size are affected by
the formality of the occasion, a factor that also determines the placement of the napkin, the fold,
the color, texture and pattern and whatever napkin rings are provided.
1. At a formal affair, to conserve space at a fully appointed place setting, the napkin is
centered on the service plate, a placement that bring napkin closer to the diner. If the hot
soup is in place when the diner comes to the table, the napkin is placed to the left of the
forks.
2. At an informal meal, the napkin is placed wherever and however the host chooses; in the
center of the plate, to the left of the forks, above the plate, under the plate, on the bread
and butter plate, in the wine glass, draped over the chair, wrapped around the flatware on
a buffet, or arranged decoratively in a container.
1. The 20-inch napkin is the easiest size to fold into a decorative shape.
2. For shape retention, before folding a napkin, lightly starch the fabric and iron out the
creases.
3. Heavy fabrics hold shape well and are suggested for vertical napkin folds.
4. Lightweight fabrics are recommended for horizontal napkin folds.
5. Fabrics with a pattern on one side expose the reverse weave and change the appearance
of the napkin fold.
French Pleat
1. Fold napkin in quarters
2. Roll first layer of the napkin toward you to the center
3. Fold the second layer toward you and under the first – Do not roll.
4. Leave the same width of the napkin as the rolled edge
5. Fold the next layer of the napkin away from you and under the second leaving the same
width as other two folds.
6. Fold under the right and left side edges to center back.
Candle
1. Fold napkin in half diagonally forming a triangle
2. Fold one-fourth of the base edges of napkin up forming a cuff.
3. Turn napkin over. Carefully roll left to right.
4. Tuck the remaining corner inside the cuff to hold the Candle firm.
5. Position the Candle with the highest point of the napkin facing you.
Banana
1. Fold the napkin in half diagonally forming a triangle.
2. Fold the left and right triangle to the top forming a square.
3. Turn the napkin to form a diamond. Fold the bottom point 2/3 of the way to the top point
and fold the bottom point back again to the base line.
4. Turn napkin over and tuck the far corners into one another forming a round base.
5. Stand a napkin upright and peel off the two top corners to form a Banana.
Pyramid
1. Fold napkin in half diagonally forming a triangle with the long point facing you.
2. Fold the far left and right corners of the triangle toward you to the bottom point.
3. Fold the napkin in half bringing the bottom point under to meet the top point.
4. Left the napkin at the center to stand upright on the two side edges.
Opera Fan
1. Fold napkin in half
2. Fold width into accordion fold leaving last four inches flat.
3. Fold accordion in half with folds on outside; four inch flat will provide from the center.
4. Create a stand by folding the four inch flat toward the base of napkin letting the folds fan
out.
Bishop’s Hat
1. Fold napkin bringing top to bottom
2. Fold corners to center line
3. Turn napkin over and rotate ¼ turn
4. Fold bottom edge up to top edge and flip point out from under top fold
5. Turn left end into pleat at left forming a point on left side
6. Turn napkin over and turn right end into pleat forming a point on right side.
7. Open base and stand upright
Lotus/Water Lily
1. Fold all four corners of a flat napkin into the center: then fold four points again to the
center.
2. Turn the napkin over and fold four points again to the center pressing all folds tightly
3. Turn napkin to form a diamond. Using one hand to hold two points at front center of the
napkin and with the other hand reach under that point and pull up flap.
4. Repeat at three other points.
5. Holding center points reach between petals and pull out additional flaps.
Unit of Competency: (2) Welcome guests and take food and beverage orders, (4)
Provide food and beverage services to guests
TABLE SERVICE
American Service
Also called as “Plate Service” because the food is already arranged in individual plates at
the kitchen, ready to be served to guests. It is usually done for a a la carte orders, good for one
serving. Plated foods are served with garnish and accompaniments on the side of the guest. This
type of service is ideal in a coffee shop where there is a need for fast service.
Russian Service
The food is pre-arranged in a platter with enough servings for one table; then the waiter
dishes it out from the platter to the individual plates of guests, from the left side. Russian service
is usually done for banquet functions. It guarantees equal portioning of food because the foods
served are pre-portioned and pre-cut. It is preferred over plate service when there are no heaters
for individual plates.
French Service
This type of service involves tableside preparation. The food is partially prepared and pre-
cut at the kitchen. Then the preparation is completed in a gueridon at the side of guest’s
table, usually with some showmanship. This is usually done by a chef (known as commis
de rang) or a headwaiter in his absence. French service is very elegant and entertaining
but takes a lot of time. It is not advisable for diners who are in a hurry.
Buffet Service
This is self service because the guests have to line up to get their food in a buffet table.
The foods in the sequence – from colds, to hot dishes and desserts. Hot dishes are placed
in chafing dishes to keep them warm. The risk in using this type of service is the possibility
this is to assign a waiter to portion and dish out foods for individual guests.
Methods of Service
The Individual Person Method
Captain Method
Team system
2. Follow proper sequence in serving food. The standard is to serve from the lightest to the
heaviest dish as in:
First – appetizer
Second – Soup
Third – Salad
Fourth – main course
Fifth – dessert
Sixth – Beverage (coffee or tea)
5. Never reach/serve food in front or across the guest to serve another guest unless the set-up
makes it impossible to serve on the guest’s side. In such case, one can serve in front of the table
but must ask excuse “Excuse me sir/ma’am.”
7. Never show the thumb on the plate when serving so as not to touch the sauce/meat.
8. When serving plated food, position the meat/fish directly in front of the guest with the logo
positioned on top center of the plate.
9. When serving from a platter (Russian Service), present food from the left, hold the platter with
the left hand and dish out the food using serving spoon and fork with the right hand.
11. Always make an excuse when serving the dish and in clearing soiled dishes, Say “Excuse me
sir/ma’am.”
12. Never forget to check the presentation of the food before serving and see to it that it
conforms to standard presentation with the right portion and side dish. Check also if it is
contaminated with a foreign object. If something is wrong or lacking, bring it back to the chef for
corrective action.
15. Combine orders whenever possible in one trip. For example: two soups for one table, main
dish for another table and desserts for the third table. This makes way for faster service.
16. Whenever possible save trips to the kitchen by filling trays both ways. For example: While
placing orders to the kitchen pick up soiled dishes that can be found in some tables.
17. Never serve food and utensils that have fallen on the floor.
18. Never touch nor serve foods with bare hands. Use appropriate serving spoon and fork.
19. Use separate spoon in dishing out different dishes to avoid blending of flavors.
20. Serve food according to table plan, with each guest identified through the coding system to
make sure the right order is served to the right person.
1. To maintain the cleanliness of the table, soiled dishes should be immediately removed.
Ashtrays once, even with just one cigarette butt should be changed with clean following
the procedures.
2. When everyone at the table has finished eating the dish served, remove all the soiled
china wares, flat wares and glasses. Also, pick up condiments that are no longer used. But
do not clear the water glass and coffee cups since they should be refilled. Remove them
only after the guests have left the table. Water glasses are to be refilled once empty or
almost empty.
3. Brush the tables with a clean, moist side towel whenever necessary. Take care not to spill
crumbs on the lap of the customers. Use a small plate to catch the crumbs.
4. When removing soiled dishes, make an excuse and ask permission from the guest and
say: “Excuse me sir, may I take your plate now?” or “May I clear the table now?”
5. As a rule, bus soiled dishes from the right side of the guest.
6. When bussing, follow the standard procedure – the 3 S’s – SCRAPE, STACK and
SEGREGATE.
SCRAPE left over foods and place them in one container.
STACK together the china wares of the same kinds and size
SEGREGATE china ware from utensils and leftovers
- all cutleries in one container
- all china wares in 1 container
- leftovers in one container
7. Remove largest plates first, followed by the smaller ones so that they can be easily
stacked. Place large ones at the center of the tray.
8. Do not stack dishes too high. This can cause accidents and may create clatter.
9. Avoid overloading trays and bus pans.
10.Never bus across the guest. Stay on the right side of the guest unless it is difficult to do so
that one cannot help crossing. In such case, make an excuse and say, “Excuse me
sir/ma’am.”
11.Never scrape leftovers in front or near the guest. Do it few steps away from the guest.
12.Use appropriate trays for bussing – bar tray for bar items (glasses and bottles), rectangular
or oval tray for china ware.
13.Bus bottles and glasses separately from china wares.
BASIC PHRASEOLOGIES
I. FINE DINING
D. PRESENTING BILL
D. SUGGESTIVE SELLING
A sales technique where the employee asks the customer if they would like to include an
additional purchase or recommends a product which might suit the client. Suggestive selling is
used to increase the purchase amount of the client and revenues of the business. Often the
additional sale is much smaller than original purchase and is a complimentary product.
Aside from the ways on how to serve a guest, suggestive selling can also be considered a
style on how to be creative with your guest.
1. Train Employees to Customize Suggestions for the Customer. One of the biggest
issues retailers run into when implementing a suggestive selling strategy is employee
apprehension when it comes to upselling based on strict rules. Although guidelines are
necessary to keep the experience consistent every time a customer comes to shop, it’s
best to introduce a number of different suggestive selling techniques to your employees
who can then tailor the experience to the individual.
2. Keep the Strategy Consistent at all Times. Particularly with in-store retail, creating a
consistent customer experience is very important given that shoppers will likely interact
with different employees each time they enter the store. If a customer visits the store and
is given a product suggestion they appreciate, they’ll likely return later expecting the
same experience. Be sure a system is in place to ensure everyone is given the opportunity
to receive the same level of service when they come to make a purchase.
3. Be Sure Product Suggestions are Relevant to the Customer. We’ve all been on the
receiving end of a poor upsell. Commonly found in convenience stores or gas stations,
employees will frequently stick to a defined script that has nothing to do with what you’re
buying or why you’ve come to the store. Someone refueling their vehicle in a hurry to get
to a meeting is most likely not going to be interested in a two-for-one 12-pack of soft
drinks, for instance. In fact, taking the extra time to get through the transaction will
probably only annoy the customer whose only goal is to get what they need and get where
they need to be.
4. Train in-store employees to make good judgment calls and base their
suggestions directly from what the customer intends to buy. In the scenario above,
even through the customer fueling his car was in hurry, he might still appreciate a
suggestion discounting his next tank of gas if it will save him money the next time he
stops in.
5. Evaluate and Adapt Your Strategy by Discovering What Works Best. While there
will always be a period of experimentation when you first execute your suggestive selling
plan in the store, it’s important to begin tracking what techniques and products are
working better than others so you can adjust and adapt accordingly. Sometimes more can
be learned from what fails than what succeeds, so be sure to pay attention and shift you
promotions away from those that aren’t bringing in any revenue. Customer experience
evaluations like mystery shopping are a great way to measure the success of a
suggestive selling program from the customer’s perspective.
In addition to being a relatively simple way to boost revenue, it’s also measurable. By
stepping up your suggestive selling strategy, you’ll be able to calculate revenue gains into
the future as more customers leave the store with more items in hand.
The Benefits
2. It increases the average guest check, which in turn has the potential to increase
gratuities and the establishment’s overall revenues.
Increasing revenues in turn increases profits to the establishment and you. Profitable
operations are the only ones that stay in business, thus providing you with job security
and the potential for additional work as the operation becomes easier.
3. It increases your product knowledge and allows the guest to make an informed
decision.
Knowing your establishment’s menu is very important. The better you know it, the better
you can provide guests with information they may not have otherwise have known about
food and beverage items.
Unit of Competency: (5) – Provide Room Service
PREPARING MISE-EN-PLACE
Review the order and assemble all needed cutleries, glasses, linen and other equipment.
Place needed equipment/supplies in a tray or room service trolley.
For beverage orders, use bar tray and have coasters and paper napkins ready. For
food orders, use a rectangular or oval tray.
Check whether the required garnish for all ingredients and juices are provided for.
For cocktails, place a stirrer
Have appropriate glasses ready. Fill the glass with ice if needed
If there is an order of wine, provide wine basket or stand
Have food covered, ready to be delivered to the guest
2. Fill up the control sheet. This form will be used to monitor the movement of supplies and
equipment so that losses can be easily traced.
Whether food tallies with the items specified in the guest check
If all equipment that are specified in the control sheet are available and in good
condition
Whether the standard garnish, sidings and accompaniments are provided for.
1. For breakfast, a regular room service tray should be covered with a clean cloth. The
necessary service materials are placed thereon. Double check every item that is placed on
the tray and make sure it is clean and well polished.
Breakfast plate
Warm cup (kept in warmer until ready for service)
Cup and saucer
Spoon for the jam or marmalade
Glass for ice water (should be filled, only ¾ full so that water will not spill while
being carried)
Salt and pepper in shaker
Coffee, sugar and cream in sachet
Napkin
Dessert plate
Coffee with 2-3 sachet of sugar per person (depending on local taste)
Butter, 2 sachets
Bread and rolls, 2 persons (assuming rolls are of small size)
If a toast is specified, it must be wrapped in napkin (2 slices per order, cut in half)
A piece of jam, if possible 2 choices, or one jam and one honey
Table wares required for the individual order, such as knife and fork for meat and
eggs
Spoon for the boiled eggs
Medium-sized spoon for cereals, etc.
Salt and pepper placed in shaker
Rules of Service
1. Double check the mise en place and the food/beverage order before they are delivered to
the guest.
2. Knock gently or activate the buzzer when entering the room and announce “Room
Service”. Never enter unless told to come in.
3. Serve all hot food on hot plates. Whenever possible, keep them in a sterno heater (if
available)
4. Hold equipment properly. Follow the rules in handling equipment. Also make sure that the
food is placed in appropriate containers.
5. Offer to set-up and serve the food to the guest. Say: “May I set up and serve the food for
you sir/ma’am?”
6. Be generous in offering/extending extra-service like opening bottles, pouring, water,
coffee. Ask the guest if there is anything else he/she want from you, “Is there anything
else I can do for you sir/ma’am?”
7. Never forget the bills. Thank the guest upon receiving payment and wish him a pleasant
meal.
“Thank you sir/ma’am. Hope you enjoy your meal. Please call us if there is anything else
you need.”
If the guest wish to charge his bill and want to sign for it, make sure he has a signing
privilege. This is usually allowed for hotel guest whose bills are covered by a guarantee
from companies or individuals who are given a credit privilege by the hotel. It may also be
allowed if guest opts to pay through credit card (if the hotel has credit arrangement with
Credit Card Company). Guest who are classified as “cash basis” are not allowed to sign for
charges.
Note: If the guest wants to eat later, leave the food on the heater (if used). If not placed it
on the table.
Before presenting the bill ask: “Is there anything else I can do for you?”
(Some guests account are labeled “cash basis” and so they are not allowed to sign for
charges. This should be checked with Front Office.)
1. Door knob menus are placed inside the guestrooms by room attendants.
2. After filling up the door knob menu, the guest will hang it in his door to be picked up by
the room service waiter.
3. Captain must counter check the room number with that indicated in the door knob menu
to prevent mistakes in the delivery or orders.
4. Collected door knob menus are endorsed to captain or order taker for the recording and
preparation of receipts.
5. Door knob orders are endorsed to waiter for the mise en place preparation.
6. Captain should closely monitor the service time and see to it that the delivery of order is
done on the time requested, especially for door knob orders.
Clearing Procedures
1. The waiter who serves the food order is required to clear soiled dishes, trays and trolleys
from the room.
2. Upon pick up, busboy or waiter must check whether all equipment indicated in the control
sheet is available for pick up.
3. If there are missing items and the waiter is inside the room, he must locate for the missing
item.
If the guest is inside the room, tactfully ask his/her assistance in locating the items. Report
to the captain any recovered item for proper recording.
4. Captain should assign one busboy or waiter to pick up trays/trolley should also check the
pantry area for unclear items.
5. All collected trays/trolley are to be brought to the dishwashing area, segregated according
to kinds and sizes.
6. Segregate linen and bring them to the linen box of the room service.
There are customers who are hard to please. Some are negativists who attempt to gain attention
and recognition by way of negative comments. If such patrons are not properly handled, the said
customers can make a fuss out of the situation and create a scandal in the dining room. Dining
staff must therefore be knowledgeable and discreet in handling such situations.
Accept the fact that difficult customers are part of the occupational hazards that every
hospitality personnel have to face and accept. Once one has learned to accept this reality,
a pro-active, subdued response can be expected.
2. Ask for details about the objection or comments so that appropriate action can
be done.
3. Make the negativist feel that his opinion is important and that he is understood.
This is done by way of acknowledging the objection or comment without expressing
explicit disagreement or defensive or evasive reactions.
4. Restate the objection. When one restates an objection he can accomplish a number of
things. First of all, he can put the objection into his own words and in the process of doing
so, soften the language and shift the emphasis.
“You mean you find our price of beer higher than the other bars.”
“That’s right sir. We charge a little higher but our bar provides a live band for an
entertainment.” Doesn’t that make a difference and your drink more enjoyable?”
Once a server or a salesman is able to reward the objection in more positive terms, the
process of overcoming said objection has already begun. Whenever it takes time to repeat an
objection, one is on solid ground. By rephrasing it, one can be sure that he/she correctly
understands and can deal with the objection appropriately. The prospect is also satisfied
that the objection has not been ignored – a circumstance that can alienate him. Restating
the objection is the first step in resolving it.
Salesman: About how much would you consider an ideal package that will suit your
budgets?
Customer: Perhaps we can adjust to your budget. What if we take the amenities so that we
can reduce the package price?
Or would you like our chef to design a menu that will suit your budget?
If an objection emanates from the fact that a product does not conform to the taste or
expectations of a customer, offer an alternative that best meets his taste or expectation.
Customer: That’s too heavy for dinner (referring for calorie-rich foods)
Attendant: Perhaps it is but we have light items that’s perfect for a weight watcher like
you. May I suggest a grilled pompano or lapulapu or would you go for shrimp sinigang
instead?
6. Agree, then build on the disagreement. This method is usually referred to as the “Yes,
but…” method. The idea is to agree with the objection and hereby take the edge off it. The
client or customer will likely be taken by surprise because he expects the attendant or
salesman to disagree.
Using this technique requires skills. The critical point is switching to the rebuttal after the
“Yes, but…” One may want to refute an objection but to make it a win-win situation whereby
the customer does not feel being put down or rejected, it is best to acknowledge or agree first
to the statement then come out with a rebuttal or explanation.
Captain: “Yes, there are expensive ones and these are imported items and of premium
brand. But they are certainly the best for a man of fine taste like you. Don’t you think so?
When a customer knows that a salesman or server appreciates and understands his
feelings and point of view he mellows and becomes willing to listen to and evaluate options
offered to him.
Food attendant: “I understand. But we have a number of price ranges. That’s why I want
you to consider what you will be getting for each price level. Then you can decide which price
you can afford in terms of what will be receiving.”
7. Admit that the objection is valid. There will be times when an objection is perfectly
valid. In such cases the only thing to do is admit it. One who is honest enough to accept
shortcomings wins more respect than one who bluffs or is defensive.
Salesman: I believe you are right. Children have a different taste and it seems the items
here do not fit into their preferences.
Let me have a kid’s package prepared by our chef and send them to you for your approval.
8. If an objection is about the price, acknowledge the objection but highlight the
special qualities of the product/service to justify the price.
More often, it is not really the price that people complain about but rather the thought that
the service or product is not worth the price.
Server: “Yes sir. Our steak costs a little higher than in other restaurants but it is certainly
tender and juicy and comes in sizable portion and accompaniments.”
9. Avoid over-reacting. One must learn to relax and control one’s temper even if the
person is shouting at the peak of his voice.
Example:
Customer: I’m disappointed with your hainanese chicken. It seems that is not authentically
Japanese.
Server: I respect your opinion Sir. But we receive very favorable comments from our other
customers. In fact our Hainanese chicken is one of our most salable items.
Never dare to argue nor directly prove him wrong, saying something like:
“How dare you say that. We have a Japanese chef who prepares the Hainanese chicken.”
“Of course not. We are one of the most authentic Japanese restaurants.”
Negative remarks maybe exaggerated but they certainly call for alarm and must be given
appropriate attention.
2. Listen attentively; let him finish his statement before reacting. if the message is not clear,
confirm or clarify.
4. Be calm and sober even if the customer is rude or shouting at the peak of his voice. Be
gracious and courteous no matter how irritating the customer is.
5. Be open-minded; accept the facts of his complaints and refrain from being defensive.
Acknowledge guest comments even if he does not seem to be talking sense.
If the guest is very upset, mad or irritated, pacify the guest by saying the magic words
like:
7. Never argue nor disagree or discreetly prove the customer wrong. If the comment is an
unsound accusation, raise your point by using the yes-but technique. Acknowledge his
comments first before presenting your point.
“I can see that you are not satisfied with our Bicol Express. And I respect your comments.
However many of our guests seem to like the recipe our chef has prepared. In fact, this
dish is one of our best sellers.”
10.Never pass the buck (blame) on another person or department in an effort to defend
oneself.
11.If the guest is very upset, does not want to accept apologies or is making a fuss out of
petty matters or cannot be pacified, call the supervisor or manager.
The waiter should tell the guest: “I’m sorry sir but I am not authorized to decide on
this matter, may I refer you to my supervisor?”
B. Take appropriate action immediately and assure the complaining customer that his
concern is being taken seriously and that corrective action shall be taken.
When the food is spoiled, contaminated with a foreign object or has foul
smell, change it and waive charges for the changed item.
When the complaint is about the taste of the food that is not acceptable to
the guest, but said item is not spoiled nor contaminated, just acknowledge
and apologize but a change is not necessary.
“I’m sorry about that sir. I’ll take note of your comments and I shall inform the
chef about it. Thank you for your comments.”
When the customer is exhibiting scandalous behavior like shouting or uttering
provocative statements alert the security officer and get security assistance
especially when violent reactions are already displayed. However, the
security officer must be discreet in dealing with the customer.
Before the security staff take over, the headwaiter must try to pacify the
customer first, get him away from the dining area and talk to him in
private.