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#BEMORETHANAFAN

Chiliz gives (e)sports fans a voice by allowing them to vote


on decisions of their favorite clubs. Further, Chiliz creates a
new level of fan engagement that allows fans to hunt for
CHZ and various fan tokens in a Pokemon Go style, and to
win once-in-a-lifetime experiences like VIP tickets, meeting
their favorite players, signed merchandise and much more.

Socios App
A ground-breaking fan engagement platform
that combines fan voting, augmented reality
token hunting, fan token trading and more in a
single app. All fan token offerings (FTOs) and
the subsequent trading of fan tokens (against
CHZ pairs) will exclusively occur on the Socios
app. The Socios app also gives fans the
possibility to purchase CHZ (and subsequently
fan tokens) via credit card directly in the app.

Fan tokens
Sports clubs have partnered with Chiliz to issue a limited amount of
club-specific tokens fans can acquire to exercise their voting power on
club decisions and show their loyalty on public leaderboards. Fan
tokens are issued during initial Fan Token Offerings (FTOs, analog to
ICOs or IEOs) but can also be obtained via giveaways, token hunts or
by purchase via the Socios app. These fan tokens can be used and
traded exclusively on the Socios app.
During the first phase, soccer clubs Juventus Turin, Paris Saint-
Germain, Atlético de Madrid, Galatasaray, West Ham United and the
first consecutive winner of biggest esport tournament in the world OG
have committed to issue their own fan token in collaboration with
Chiliz. 50+ additional organizations are engaged to join through 2020.

Chiliz Token
Chiliz (CHZ) is the underlying digital asset of all fan token and voting
transactions which run on top of the Chiliz permissioned side chain,
which again, runs on top of the Ethereum (ERC20) and Binance (BNB)
blockchain. CHZ can be traded on traditional crypto exchanges such
as Binance, Crypto.com and others that are yet to be announced. The
maximum supply is 8,888,888,888 CHZ, of which 43,33% are
currently in circulation

306 340 45.5 1.8 297 266 260


Million Fans Million Fans Million Fans Million Fans Million Fans Million Fans Million Fans
CHZ Price Drivers
• Fan tokens can only be bought with CHZ on Future ways to spend CHZ:
the Socios app. All CHZ with fiat in the app,
in kiosks or fan shops are bought at market • 3rd party payments, e.g. WooCommerce
price from crypto exchanges. • Integrations of CHZ into ticketing &
• Burning mechanism based on % revenue in merchandising platforms
the future. • Additional Socios.com digital services &
goods + Socios United / Socios Legends
• Conversion of CHZ revenues and token events & teams that are fully controlled by
vesting by the Chiliz company. CHZ and Fan Token holders

Business Model Team & Funding


Chiliz has two revenue streams: Chiliz is the biggest crypto company in Malta
with 50+ employees, lead by the charismatic
1) % of FTO revenues entrepreneur Alexandre Dreyfus who
2) % of in-app fan token trading fees previously founded Chiligaming and the first
As the app grows, more features will be French online poker room and sports betting
introduced with the partnering clubs to attract website generating $150m+ revenues in 2016.
new users and increase the demand for fan • Chiliz raised $65m during a private
tokens, such as: placement of in June 2018 - the $CHZ
1) Unforgettable experiences (e.g. flying in the private sale price range was between
team jet with your favorite soccer club) $0.033 – $0.0215 (incl. all boni)

2) Exclusive content and poll questions used • Notable investors are Binance, OK
for fan voting and engagement Blockchain Capital (OKex) and Ce Yuan
Ventures. Among its advisors, Chiliz counts
major esports and business personalities.
Link to Official Executive Summary

Strengths Challenges Opportunities


Exceptional marketing & First-mover product and Satisfying the need of sports
community management. unproven business model. clubs to engage more closely
with a younger, all-digital
Strong market entry with 7 All revenues are generated in generation of fans.
major clubs and in form of CHZ, requiring a
negotiations with 50+ top sophisticated approach to Conversion of potentially
tier sports clubs, creating token economics. hundreds of millions of sports
high barriers of entry for fans globally by leveraging
competitors. Imitators can potentially the reach of major sports
fragment the market. clubs.
High regulatory awareness
(“doing things right”). Target market is not crypto- “Winner takes it all” market
savvy and will require due to strong network effects
Large-scale product educational efforts regarding (on the side of clubs and
marketing via major sports the role of CHZ vs Fan fans).
clubs. Tokens.
Disclaimer: This is an unofficial document created by Chiliz community member Shazam (Chilizen’s Superman) based on
official information obtained on public communication channels | @MB01123813 (Telegram) | @cryptocheshire (Twitter)

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