2017

DRAMA
Leading actress of Korea
& Brand Director
Ko Hyun Jung Dear My
Friend(2016)
The Queen’s
lassroom(2013)
President
(2010)
The Great Quenn
Seondeok(200)

Since her debut as Miss Korea at age 19, she is

H.I.T(2007) Foxy Lady(2006) Spring Sand
consistently loved and admired by public with
her charismatic and intellectual image and top Day(2005) glass(1995)

notch acting career.

Woman’soom(1992) Mother’s sea(1993) Years of Love on Jujube
In order to maintain her beautiful skin, she Tree (1990)
upheaval(1991)
experimented with her own skin for a long time MOVIE
to find best skincare know-how and gained
authority as skin expert. She is also known to
test products with high standard in order to
Winter Guest Miss GO(2012) Actress (2009) Like You Know It All
model for skincare brands. Ultimately she (2017. 10) (2009)
decided to develop her own cosmetic brand to
offer best quality product and experience.

Along with KoY, she also works as brand Woman on the Beach (2006)
director of her own fashion brand atti.k which
VARIETY / ETC
suggests unique lifestyle trends. As a famous
beauty icon over 20 years in Korea, she
represents healthy beauty style and philosophy
through sincerity and honesty. Ko Hyun GO Show(2012) Trip,T Ko Hyun
Jung’s Line ravel(2014) Jung’s Line
(2015) Writer (2011)
Writer Writer
 IOK Company
IOK *IOK : Insight of Outstanding K-ulture

IOK COMPANY presents new paradigm in brand and

entertainment business through long term partnership with artists
K.Brand
K.Artist Fashion/ based on advanced artist management system and best quality
Beauty
products represented by powerful brands.

Entertainment Business Brand Business 2010. 04 / Established company

08 / Exclusive contract with Ko Hyun Jung
Artist 09 / Joint brand business contract with Woongjin Coway (Beauty)
PR atti.k KoY
MGMT
2011 . 01 / Produced Annika Sorenstam program
02 / Produced entertaining program A Pink’
03 / Published Ko Hyun Jung’s Beauty Essay
<Ko Hyun Jung’s Skin> (100,000 copies sold)
Licensing Performance at Topaz Culture Hall in Hyundai Dept. Store
Business 09 / Contract with Hanssem as joint brand business
10 / Produced entertaining program A Pink season 2

2012. 03 / Produced Ko Hyun Jung’s Talk Show Go Show’ (SBS)

Distribution Advanced Exclusive contract with Jo In Sung / Chef Tony Oh
/ Overseas Brand 05 / Produced entertaining program A Pink season 23
Artist Agency Business
Business
System 2014. 02 / Joint capital with Exhibition company Media & Art
Exclusive contract with Jung Eun Chae
07 / Contract with SBS Super Model Management
Movie/ 10 / Launched Ko Hyun Jung’s lifestyle brand atti.k
Drama/ CF 12 / Published Ko Hyun Jung’s travel essay <Trip & Travel>
Production
2015. 10 /Launched first product “Attune Cream’ by beauty brand KoY’
12 / Published Ko Hyun Jung’s travel essay <Hyun Jung’s Side>
12/ M&A with Point Eye
 Natural Luxury K-Beauty KoY
Daily Natural Luxury “KoY” was created by Korea’s leading
actress Ko Hyun Jung who is famous for her steadfast
beauty and known as ‘Goddess of Skin’ pursuing
magnificent experience for modern consumers with top
quality ingredients collected from all around the world.

2015.10
Successful Launch of First Moisturizing Cream/Serum
- Exclusive launch at Hyundai Home Shopping
- Exclusive launch at BELPORT beauty store
- Made a successful and unprecedented sales record over a year with
moisturizing cream at Hyundai Home Shopping.

2017.04
Releasing Tone Up Cream/ Serum as Ko Hyun Jung’s
‘Light Cream”
- Suggested a new type of skincare product integrating moisturizing
cream and makeup base with skin tone up and moisturizing effect.

2017. 10
2 year project of KoY Labpertory Team
Launching ‘INNERTUNE NOKKA CREAM/ SERUM’
- Skin expert Ko Hyun Jung participated in R&D as a beauty director
with scientists in search for origin of beauty and made repertory for
new beauty.
- First use of deer antler extract for anti aging benefit of skin.
 Product name Volume Price(KRW) Remark

1. INNERTUNE NOKKA CREAM 50ml 65,000

NEW 2. INNERTUNE NOKKA SERUM

CREAM SAMPLET
50ml 55,000

Equivalent to
3. 5ml
(Cream + leaflet) 6,500

4. INNERTUNE NOKKA CREAM 30ml 45,000

Cream +Essence Set Box

5. (including warranty, message card from - 70,000
beauty director Ko Hyun Jung)
 INNERTUNE
NOKKA CREAM / 50 ml
- Contains 53% of ‘NOKKA (deer antler extract)’ including precious deer antler oil®
extracted from growing point of deer antler which has excellent life force energy
- Provides highly nutritious firming effect rising from deep inside the skin
- Contains highly concentrated nutritional NOKKA beads, which smoothly melt into
the skin, providing skin silky and immediate moisturizing effect.
* Double functional cosmetic with whitening and wrinkle free effect

<3 in 1 effect!>

Facial Water Nutrition

Oil Cream Ampoule

‘NOKKA’ contains 4 types of Highly-concentrated

nutritional extract marine ingredients nutritional
from growing points patented in France NOKKA beads
of deer antler

• World’s first introduction of deer antler oil + vegetable omega oil + perfect
oil/moisture balance with marine components
• Amazing moisturizing power verified by 12 hour heat exposure test on
sustainability of skin moisuture
• Secret of her beautiful ‘K line’ : ‘Inner Line’ cream which provides comfort and
strengths from inside of skin
• Real velvet feeling with immediate soft and silky skin effect

Check the hologram on the back of the bottle!

 INNERTUNE
NOKKA SERUM / 50 ml
- The ‘First Serum’ controlling moisture∙oil balance of skin after washing face
- Contains 41% of precious deer antler extract improving skin’s firmness with moisture
- Apply NOKKA cream as next step to boost efficacy
- Experience soft and moisturizing feeling on your skin by applying it every morning
and evening
* Double functional cosmetic with whitening and wrinkle free effect

Boosting Effect enhances the efficacy of cream

✓ Control PH level of skin after washing face
✓ Known as ‘Moisturizing Oil’ as it has high portion of
moisture in oil formula
✓ Specially developed formula creates synergy with
moisturizing cream

• Containing highest grade deer antler oil

• First step serum after face wash
• Boosting function doubles up the effect of NOKKA cream
• Nutritional effect from deep inside the skin with immediate silky feeling

Check the hologram on the back of the bottle!

 Bare Skin Applier! Safety is
always first.

Our products were proven safe through

heavy metal testing which is used to
screen poisoning due to 14 metals harmful
for skin
NOKKA CREAM NOKKA SERUM

• 5 heavy metals appointed by Ministry of Food and Drug Safety not detected
Arsenic, Cadmium, Antimony, Mercury, Lead free

• 9 additional heavy metals not detected

Chrome, Manganese, Cobalt, Copper, Selenium, Barium, Uranium
 KoY in the News
(Local and global coverage by major magazines, online, daily newspaper, blogs and social media)
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KoY in the News