THAI TEA HEULA GROUP

Allesandra Andri Putri 29118349

Luthfira Khantsa 29118526
Yoga Adriyanto 29118336
YP 60 A

Objek penelitian
Thai Tea Heula at Jalan Ganesha, Bandung. Open daily from 8 am - 4 pm.
SWOT analysis

Strengths Weakness
- Affordable selling prices compared to - Service time is longer than the competitors
competitors - Less active in social media marketing
- The location is easy to find and reach (Instagram)
- Good flavour of thai tea
Opportunities Threats
- There is many people passed by, with an - There’s more businesses selling Thai Tea
average of 300 people per hour drinks on Jalan Ganesha
- Thai Tea business is still promising today so - Thai tea competition on Jalan Ganesha and
can increase business by adding branches in Bandung is high
the city or outside the city - Changes in people's interest in other
beverage trends

Planning Timeline:
March - April 2019

Week-1 Week-2 Week-3 Week-4

Stall looks 

Logo 

Poster 

Coupon card    

Social media    
 Actual Timeline:

Marketing Plan Week-1 Week-2 Week-3 Week-4

(23 Maret) (4 April) (11 April) (19 April)
Stall looks 
Logo 
Poster 
Coupon card 
Social media    
Sales increased   

Marketing Plan Explanation:

No. Marketing Explanation Supports Obstacles

Plan
1. Stall looks In this stage, we improve the
look of the carts by tidying the
arrangement of items, we put the
sweetened condensed milk
needed above the table as typical
Thai Tea stall that uses SKM
(Sweetened Condensed Milk) as
one of the basic ingredients and
tidying the tools used, so that
the stalls look neater.
2. Logo The color in this logo is adjusted
by the color of the best seller
drinks sold by Thai Tea Heula,
which is orange from Original
Thai Tea, green from Green
Thai Tea, and purple from Taro
Thai Tea.
The owner allowed us to 
improve his stall to
make it look neater and
attractive.  In peak hour (11.30-
The owner agree and
like the logo we made.
Limited space make
it hard to set the
stall.
13.00) there are
always many buyers
to come, so the seller
is too busy to set the
stall.
-

3. Poster The poster consist of logo, The owner allowed us to The size of the poster
Instagram account, and their create new poster and we printed is larger than
contact number. installed it to their stall. the size of the stall.
4. Coupon card We made coupon card “Buy 10  The owner agree  Thai Tea Heula
large cups will get 1 cup with our idea of sellers sometimes
regular original Thai Tea giving coupon card forget to give a
Heula for free”. The coupon to the customers. coupon card to
card program has been  The coupon can buyers who do not
implemented since April 11th, impulse the buying have a card and also
2019. We gave 500 pcs of for customers. forget to give a
coupon cards to the seller. stamp to buyers who
already have a card
when the situation is
too crowded which
usually occurs

5. Social Media Social media advertising
through Instagram by updating
@thaiteaheula Instagram
accounts by uploading photos
for their content.
Photos:
In the Instagram feed, we post
photos about our logo, company
profile, the menu, facts about
thai tea, quotes of life, and
ingredient used. We post three
photos in a week.
Video:
We post video about company
profile of thai tea and the way
they made thai tea.
during peak hours,
because the seller is
too busy and focuses
on serving the buyer.
The owner is letting us Sometimes we get
to take control the confused about what
Instgram account picture to post.
@thaiteaheula.
The owner likes the
photos we made.
Our friend willing to Our group members
help to made video. don't have the expertise
to take good videos and
edit them to be
interesting. So, at this
step we have to ask for
help from our friends
who are experts in
taking and editing
videos.

Achievement:
No. Target Program
1 Brand Awareness in social
media (Instagram)
Followers growth by 100%
from 214 to 428 followers
Account Visit
Likes and Comment
Achieved Not Achieved Reason
 Visit, likes, and comment is achieved
 Followers until April, 22th is 235
followers.
 We did not buy followers because our
budget is limited
 We are not actively everyday looking
for followers.
 We are not actively posting photos,
videos, or InstaStory because we only
post once a week with three photos in
a time.
 The visits of our Instagram account is
fluctuative. Sometimes it will increase to
173 visits in a week, but if we did not post
anything in 3 days, the number of visit
will decrease drastically to about 90 visits
in a week.
 Everytime we post photos, videos, and
InstaStory, there will always likes from

2 Increasing sales revenue at
least 20% until 22 April
2019
the followers and sometimes comment at
our post.
 Initial sales/week: Rp 7.000.000
After marketing program:
Week 1  Rp 7.651.000  9,30%
Week 2  Rp 8.214.000  17,34%
Week 3  Rp 9.675.000  38,21%
Thai Tea sales per week was
Rp7.000.000. But, after we run the sales
program, the owner said that our coupon
program help the sales increasing, because
many customer especially students of ITB
attracted to buy Thai Tea Heula and
getting the free cup after 10 purchases.

Conclusion:
Our target from marketing program that we planned such as Instagram account visit, likes, comment, and
increasing sales revenue by 20% until week four has been done successfully, even though there is one
program that is not achieved perfectly, where the followers growth in Instagram did not grow 100% as we
planned. Thai Tea Heula sales revenue in week three is increasing to 38,21%, higher 18,21% than our
target.