ICT content provides users more engaging and enriched experiences. What is ICT? What is Multimedia? I – Information Multi = Many, multiple. C – Communication Media = An intervening substance through which something is transmitted T – Technology or carried on. Multimedia is a content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. What is ICT? What is Multimedia? Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. It also referred to as rich content because of its abundance of variation in presenting information. It simulates different senses because you are able to see, hear, listen and interact with it. User experience is used to evaluate effectiveness of a product to consumers. It is defined as the behaviors shown by the person or individual that used the application or product. It can be evaluated by the emotion that an individual has while using the product. Multimedia can be presented in the form of: • Text • Audio • Images • Animation • Video • Interactive Content • Taking one idea and make it into different types of content that are suitable for each network. • It uses text, audio, video and animation. • It uses text, audio, video and animation. • Without Multimedia, it will look like a huge wall of text. • Entertaining. • Interactive. • Advertisement. • It can use for Educational purposes. • Interactive. 360-degree videos. • Scratch – animations and games. • Animaker - animations • Textcraft – text generator. • Lingojam – text generator • Sitebeat – website template • Pizap – image editor • Fotor – image editor • Clipchamp – video editor • Linear - non-interactive and the user has no control over the content that is being showed to them. The flow of the content is predetermined by the creator. Ex. Movies and video clip. • Non-linear – interactive and users have control over the content that is being showed to them. It uses navigation components to provide the users freedom to move around the application and seek the information they want. It prioritizes interactivity with the audience. Ex. Games • Formal – use for professional or academic purposes. Ex. Books, newspaper, dictionary, informational websites. • Informal – more natural and its almost like talking. Ex. Social media and vlog