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This document outlines a knowledge and skills matrix for internal communication professionals with increasing levels of experience and responsibilities across three bands. The matrix covers both generic business and management knowledge as well as specialist internal communication knowledge and skills. For entry-level professionals in Band 1, it describes learning core skills and basic knowledge of internal communication fundamentals. Band 2 outlines becoming effective practitioners with skills like writing, research, and managing various communication channels. For experienced managers in Band 3, it focuses on skills like financial planning, managing budgets/suppliers, developing complex projects and campaigns, and advising other leaders.
This document outlines a knowledge and skills matrix for internal communication professionals with increasing levels of experience and responsibilities across three bands. The matrix covers both generic business and management knowledge as well as specialist internal communication knowledge and skills. For entry-level professionals in Band 1, it describes learning core skills and basic knowledge of internal communication fundamentals. Band 2 outlines becoming effective practitioners with skills like writing, research, and managing various communication channels. For experienced managers in Band 3, it focuses on skills like financial planning, managing budgets/suppliers, developing complex projects and campaigns, and advising other leaders.
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This document outlines a knowledge and skills matrix for internal communication professionals with increasing levels of experience and responsibilities across three bands. The matrix covers both generic business and management knowledge as well as specialist internal communication knowledge and skills. For entry-level professionals in Band 1, it describes learning core skills and basic knowledge of internal communication fundamentals. Band 2 outlines becoming effective practitioners with skills like writing, research, and managing various communication channels. For experienced managers in Band 3, it focuses on skills like financial planning, managing budgets/suppliers, developing complex projects and campaigns, and advising other leaders.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PDF, TXT o leggi online su Scribd
GENERIC - BUSINESS & MANAGEMENT SPECIALIST - CORPORATE & INTERNAL COMMUNICATION
Knowledge Skills Knowledge Skills Direct experience BAND 1 – Entry level (six to 12 months) Entry level practitioner (degree level). Learning core skills and acquiring basic knowledge in the wider context of communications and management. Basics of management Time management What is IC? The fundamentals of writing & Working as an assistant or theory and practice Meeting practices The politics of communication editing – proof reading, junior team member. relevant to their sector Team working (where it fits in the grammar, style, use of plain Supporting colleagues in the Legal issues – health & Networking organisation, etc) English, etc. delivery of communication safety legislation, etc. Desk research Planning basics – audience, Working with clients (int or campaigns. Interpersonal messages, media, etc ext) and suppliers Exposure to a variety of communication Photography & design basics channels & techniques. Basic news and feature writing for a variety of channels INTERNAL COMMUNICATION KNOWLEDGE & SKILLS MATRIX
GENERIC - BUSINESS & MANAGEMENT SPECIALIST - CORPORATE & INTERNAL COMMUNICATION
Knowledge Skills Knowledge Skills Direct experience BAND 2 – 12 months to 2/3 Years Becoming effective as a practitioner, growing the skills set and deepening their understanding of business/management and internal comms. Finance for non-financial Negotiation skills How to plan simple internal Writing and sub-editing for Regular writing and sub- managers Assertiveness communications newsletters, and intranet editing for a variety of The management agenda Interpersonal skills (eg, programmes (including news and formats/Media (EFQM, IIP, etc) consulting techniques) The role & benefits of face to features) Managing a range of internal Communication & Presentation techniques face communication Interviewing for publication IC channels (some for leadership – communication Basic project Awareness of wider and research projects – others as a competencies, the role of management communications disciplines Sub-editing colleagues work continuous responsibility) leaders, etc. Budget setting & control (PR, marcoms, etc) Planning simple Conducting small scale Knowledge and programmes/campaigns qualitative and quantitative understanding of relevant (including audience research projects professional codes of segmentation) Developing simple practice Providing tactical advice to campaigns to defined The relationship between managers on objectives HR, Internal Communication communications practice Working with colleagues on and Marketing in relevant Conducting limited scope HR issues sector research projects Working with colleagues The role of research and Simple facilitation skills for from corporate measurement in internal research and planning communications or communications practice meetings marketing backgrounds The law as it relates to Developing personal Organising and running a internal communications networks range of events including disciplines Organising and running conferences, road shows A grasp of psychology in the events and conferences and workshops workplace Visual identity and brand How to select and evaluate management different IC media How IC links to business strategy INTERNAL COMMUNICATION KNOWLEDGE & SKILLS MATRIX
GENERIC - BUSINESS & MANAGEMENT SPECIALIST - CORPORATE & INTERNAL COMMUNICATION
Knowledge Skills Knowledge Skills Direct experience BAND 3 – Manager or Supervisor with at least Two to Three years post graduate experience Moving from learning core skills to becoming effective as a manager and as an advisor to other leaders Financial & strategic Delegation & supervision Mastery of management theory Specifying and managing • Developing new or existing planning Managing conflict and practice relevant to their suppliers including communication channels Branding Influencing skills sector negotiations and account • Delivering complex projects HR resource management Managing a budget How to plan complex internal management • Managing external suppliers Facilitation skills communications programmes Maintaining internal networks (designers, AV and Good practice in people Coaching and leading small consultants) management and budgeting teams • Commissioning and reviewing Knowledge and understanding Coaching managers on their qualitative and quantitative of relevant professional codes communications programmes research projects of practice Speech writing • Developing communication Law and how it relates to Improving organisational campaigns to meet defined people management and communication flow – objectives communications development of e-mail • Being involved in Evaluation of Internal guidelines, policies, etc multidisciplinary project teams Communications good practice Developing and delivering • Working in an environment Organisation culture & change complex projects where a number of cultures management Planning and Managing need to be managed Risk & incident management – detailed research projects • Working with colleagues from the role of internal comms. Developed facilitation skills for corporate communications or research and planning marketing backgrounds meetings • Working on projects at a time Supporting change projects of crisis or rapid change Alignment of internal and external communications • Planning a long-term programmes communications programme for a large organisation • Experience delivering programmes concerning: o Brands o Values and INTERNAL COMMUNICATION KNOWLEDGE & SKILLS MATRIX GENERIC - BUSINESS & MANAGEMENT SPECIALIST - CORPORATE & INTERNAL COMMUNICATION Knowledge Skills Knowledge Skills Direct experience behaviours o Restructuring o Cultural change INTERNAL COMMUNICATION KNOWLEDGE & SKILLS MATRIX
GENERIC - BUSINESS & MANAGEMENT SPECIALIST - CORPORATE & INTERNAL COMMUNICATION
Knowledge Skills Knowledge Skills Direct experience BAND 4 – Senior Practitioner – at least five years operating at Band two Leading a department or consulting practice which provides support to senior managers Understanding of key Leading & inspiring a team Knowledge and understanding Leading a department or • Leader of organisational change functions & issues faced Coaching individuals of relevant professional codes of consulting team, including programmes (marketing, finance, HR) Human resource planning & practice providing development and • Development of an internal Deep sector expertise & management How to translate complex coaching for junior team communication strategy knowledge Advanced negotiation skills business requirements into members • Regular exposure to senior Keeping abreast of current Advanced facilitation skills internal communications Managing complex relationships leadership team/board thinking and good practice programmes with suppliers • Developing strong coalitions in management inside and Good practice in people Working with and counselling with other functions (marketing, outside relevant sector management and budgeting very senior leaders HR, finance) Business ethics Managing in multiple cultures Motivation & leadership Use of advanced tools & techniques – Appreciative Inquiry, Storytelling, etc Internal branding – making the links between internal and external communication Conducting internal communication audits
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