IMPORTANCE OF RESEARCH

Reduces the
Creates New Chances of
Knowledge Making Poor, or
Dangerous
and Choices;
Understandin protecting us
g from False Ideas
& Risky Beliefs

Is the Force
Behind
Everything
that We Do

7 MORE REASONS
WHY RESEARCH IS SO
IMPORTANT
• A Tool for Building Knowledge and for Facilitating Learning
1
• Means to Understand Various Issues and Increase Public
2 Awareness

• An Aid to Business Success

3
• A Way to Prove Lies and to Support Truths
4
• Means to Find, Gauge, and Seize Opportunities
5
• A Seed to Love Reading, Writing, Analyzing, and Sharing
6 Valuable Information

• Nourishment and Exercise for the Mind

7
References:
Zarah, L. (2019, September 13). 7 Reasons Why Research Is Important. Retrieved
November 10, 2019, from https://owlcation.com/academia/Why-Research-is-Important-
Within-and-Beyond-the-Academe.
7 Reasons why research is important. (n.d.). Retrieved November 10, 2019, from
https://graduate.kennesaw.edu/newsletter/posts/seven_reasons_why_research_is_import
ant.php.
Why Research is so Important? (2014). Retrieved from
https://www.youtube.com/watch?v=FuVGo3AJhqA

Submitted by: Leslie Paulyn Datulayta & Jeam Rose Ronquillo (XI – Abigail)
 SCIENTIFIC & NON-SCIENTIFIC INQUIRY

a logically stepped does not follow

process used for systematic way of
investigating and gathering data and
acquiring or harnessing curiosity.
expanding our Collection of
understanding.
SCIENTIFIC INQUIRY

knowledge through
Ensures complete of past experiences
accuracy through and observations.
systematic approach Often leads to
for planning,

NON-SCIENTIFIC
inaccurate
conducting and conclusions as it is
reporting research

INQUIRY
done informally and
which involves non-scientifically.
collecting empirical
evidence. People tend to
collect information
Empirical that supports their
evidence: data beliefs and ignore
(information) evidence suggesting
collected directly by they may not be true.
observation, or
experimentation.

Scientific research and non scientific research, both are used in

collection of data, information and knowledge that can be added to
the existing one. They can also be used to solve different disputes
such as political conflict, economic issues, and social conflict.

References:
(n.d.). Retrieved November 10, 2019, from
https://study.com/academy/lesson/nonscientific-and-scientific-research-definitions-and-
differences.html.
distinguish or different between scientific research and non-scientific research. (2017,
March 27). Retrieved November 10, 2019, from
http://chullytzed.blogspot.com/2017/03/distinguish-or-different-between.html.
Unit 1 - Chapter 1 - Scientific vs. Non-scientific Psychology. (n.d.). Retrieved November 10,
2019, from https://quizlet.com/5485917/unit-1-chapter-1-scientific-vs-non-scientific-
psychology-flash-cards/.

Submitted by: Leslie Paulyn Datulayta & Jeam Rose Ronquillo (XI – Abigail)
QUALITATIVE & QUANTITATIVE DICHOTOMY IN
RESEARCH

QUALITATIVE QUANTITATIVE

• Qualitative research is all about • Quantitative research assigns

meaning and seeks to provide
understanding rather than
enumeration.
• It can be based on any form of in
put. Although the discussions in
focus groups and depth interviews
are common forms of data for
qualitiative research, so are
pictures, videos, diaries, direct
observation, and social media.
• In qualitative research the
researcher is an active part of the
research process.
• The qualitative researcher is trying
to actively use their experience of
life to understand the phenomena
they are researching.
• Qualitative research is
multimethod in focus, involving an
interpretive, naturalistic approach
to its subject matter.
numbers to phenomena and is
based on the assumptions that
things exist and that quantitative
research can discover them.
• It is worth noting that all
quantitative research starts as
being a qualitative process.
• Quantitative research tends to
conduct its analysis across people
rather than within people.
• The quantitative researcher’s view
of the world is like a treasure
hunter finding a hidden chest of
money and assigning the value to
the contents by counting the value
of the money.
• The quantitative research method
is seen as the conventional method
in organisation studies and is
considered to be “objective”.

References:
PoynterFollowAt, R., & PoynterAt, R. (n.d.). What is the difference between Qualitative
and Quantitative Research? Retrieved November 10, 2019, from
https://www.linkedin.com/pulse/what-difference-between-qualitative-quantitative-
research-ray-poynter.
Mcleod, S. (n.d.). Qualitative vs Quantitative Research: Simply Psychology. Retrieved
November 10, 2019, from https://www.simplypsychology.org/qualitative-quantitative.html.
Lee, J. (n.d.). Quantitative versus qualitative research methods - Two approaches to
organisation studies. Retrieved November 10, 2019, from
https://link.springer.com/article/10.1007/BF01732039.

Submitted by: Leslie Paulyn Datulayta & Jeam Rose Ronquillo (XI – Abigail)
BASIC PRINCIPLES OF RESEARCH ETHICS

Respect for
Persons

Beneficience

Justice

Principle 2: Principle 3:
Principe 1:
Obtaining Protecting
Minimizing the
informed anonymity and
risk of harm
consent confidentiality

References:
Principles of Research Ethics. (2019, April 25). Retrieved November 10, 2019, from
https://www.avac.org/principles-research-ethics.
Principles of research ethics: Lærd Dissertation. (n.d.). Retrieved November 10, 2019, from
http://dissertation.laerd.com/principles-of-research-ethics.php.
(n.d.). Retrieved November 10, 2019, from
https://www.apa.org/monitor/jan03/principles.

Submitted by: Leslie Paulyn Datulayta & Jeam Rose Ronquillo (XI – Abigail)