RUNNING HEAD: USE OF SMART PHONE COVERS FOR ADSORBING HEAT

Use of Smart Phone Covers for Adsorbing Heat

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Executive Summary

One of the most lively and effective such organizations is the business for cell phone covers with

the end goal that it has been developing exponentially and extending crosswise over various

districts of the world. This marketable strategy and report centers around the assembling and

selling of advanced mobile phone covers that are contrastingly made. The idea of this business

plan is to make and sell a cell phone spread that aides in improving the existence cycle of the

advanced mobile phone and furthermore helps in adsorbing the warmth from the telephone with

the goal that the odds of the telephone blasting are diminished significantly. The accompanying

areas of the strategy help in understanding the gap existing in the market and the means taken up

in the business to conceal a similar gap in productive and viable ways.

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Table of Contents
Executive Summary....................................................................................................................................... 2
Introduction .................................................................................................................................................. 4
Customer/Market Problem ........................................................................................................................... 4
Customer/Client Benefits.............................................................................................................................. 5
Proposed Business Model ............................................................................................................................. 5
Key Interrelationships ................................................................................................................................... 6
Critical Success Factors ................................................................................................................................. 6
Critical Risks and Assumptions...................................................................................................................... 7
Overall Feasibility of the Idea ....................................................................................................................... 8
Financial Feasibility ................................................................................................................................... 8
Technical Feasibility .................................................................................................................................. 8
Operational Feasibility .............................................................................................................................. 8
Market Feasibility and Product/service Feasibility ................................................................................... 8
Conclusion ..................................................................................................................................................... 8
References .................................................................................................................................................. 10
Bibliography ................................................................................................................................................ 11
Appendix ..................................................................................................................................................... 12
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Introduction
One of the most vibrant and successful such businesses is the business for smartphone covers

such that it has been growing exponentially and expanding across different regions of the world.

This business plan and report focuses on the manufacturing and selling of smart phone covers

that are differently manufactured (Dale, 2019). The idea is to create and sell a smartphone cover

that helps in improving the life cycle of the smart phone and also helps in adsorbing the heat

from the phone so that the chances of the phone bursting are reduced substantially. The

following sections of the business plan help in understanding the gap existing in the market and

the steps taken up in the business to cover up the same gap in efficient and effective ways.

Customer/Market Problem
The problem existing in the market in the case of smartphone life span and maintenance is such

that the impact of heat or even high temperatures on the smartphones can be detrimental and

impact the components of the phone in many different ways which are adverse. The internal

components can be tampered such that the internal memory of the phone is reduced and data

loss occurs. There can also be other impacts on the phone like battery leakage and this in turn

can have larger impacts on the personal safety of the customer. The impacts can be as worse as

the phone catching fire and numerous such incidents have been mentioned in articles and reports.

There many methods to reduce the risks of such incidents and requires the user to take up a

number of steps to ensure that such incidents do not occur. However, there is no such device or

accessory which will happen the prevent such incidents from occurring or help the phone to have

a better battery life and help in maintaining the life of the internal components of the phone.

There is no electronic device that will help the users to not take up any additional steps in order

to ensure the life of the phone is bettered. Thus there exists the need for a device in the market
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that will help in taking care of these issues. Further, the need for smartphone covers is also

changing and becoming more varied. The need of innovated smartphone that serves more than

one purpose is also being felt.

Customer/Client Benefits
There are a number of benefits that the product being proposed to be manufactured and launched

will be able to provide (Hopp, et al., 2018). The device will be able to provide the required level

of safety to the consumers and ensure that the internal components of the phone are safe and

have a long life without any complications. At the same time, the product will also help in

providing a new look to the smartphones as the customers will be able to customize the back

covers according to their own style quotient or requirement. Different features of protection and

level of heat dissipation will be provided the products at different prices thus helping the

customers to protect their phone with all the available features at different costs.

Proposed Business Model

As is portrayed in the business model in the Appendix in Figure 1, the business model used for

implementing and executing the plan is disruptive in nature such that the preferences and the

trends existing in the market are taken into utmost consideration. The cost structure is made in

such a way that it is covered up by the prices set in place by the firm (McKeever, 2016). . The

business model also attempts to create profits and reinvest the same in the technological

infrastructure as that the most important factor in terms of manufacturing and launching of the

product proposed in this business plan. The business plan is framed with the usage of the Charles

Tyrwhitt Business Model Canvas.

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Key Interrelationships
The key interrelationships that have to be considered and managed as per the business model

involve the business model provided in the Appendix of this Business Report (Figure 1) involves

the following:

 Relationships between the online portal and website firms that will be acting as third

parties for selling the product

 The relationships between the various departments of the firm and across the different

levels of the organizational hierarchy

 The relationships between the suppliers of the raw materials and the firm

 The relationships in between the firms responsible for the marketing of the product and

the firm management

 ‘The relationship of the firm with the customers as their views will be used as feedbacks

for improvement

 The relationship of the firm with the stakeholders including the investors and the higher

authorities so that the firm is successful in the long run.

Critical Success Factors

The critical success factors become very important in determining whether or not a particular

business plan or idea has been executed and implemented successfully and also whether is it

feasible in the long run (Burns & Dewhurst, 2016). . It helps in understanding the possible

criteria the firm has to adhere to in order to be able to successfully carry out the specifics of the
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business plan and hence generate profits (Chambers & Humble, 2017). . In this particular case,

the probable success factors can be listed as follows:

 The most important success factors is the way the leadership and the management of the

firm as well as the employees are able to handle the changes and execute the new

responsibilities that the manufacturing and launch of a new product is going to bring

about.

 The next success factor involves the availability and implementation of the required skills

in terms of the technological innovation that is being used to manufacture and launch the

product. This includes the successful imparting of skills if needed through trainings and

other workshops

 The next success factors include the operational abilities of the firm being put to use such

that there is full capacity utilization and marketing wherein the targeted group of

customers are provided the best quality of services and products

 The last success factor includes the financial operations of the firm being run smoothly

and efficiently such that the firm is able to gather investments from the stakeholders and

use the profits generated for further investments

Critical Risks and Assumptions

There are several risks that are usually associated with business plans however the risks that are

associated with this plan involve:

 Financial Risk

 Technology Related Risks

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 Third Party Risks

 Market and Opportunity Risk

Overall Feasibility of the Idea

Financial Feasibility
The financial feasibility of the firm is positive such that even though there is some risk involved,

the overall plan will be able to suffice with the existing resources of the firm

Technical Feasibility
The technical feasibility is definitely as the firm has access to some technological innovations,

infrastructure and skills that are integral to the firm and will help in making the products

authentic.

Operational Feasibility
The operational feasibility of the firm is positive as the workforce is well managed and the rand

value of the firm is high.

Market Feasibility and Product/service Feasibility

The market feasibility is negative up to some extent as it is a new product and so the customers

might not be willing to use the product.

Conclusion
In order to conclude, it can be asserted that, with the expansion of business in the field of

smartphones, the level of business associated with the accessories of the smartphones are also

equally increasing. The importance of the businesses associated with the manufacturing and

selling of smartphones are also increasing simultaneously such that the businesses like those of
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the accessories of the smartphones are also growing equally. The business plan is feasible on the

whole, especially in the long run and will be marketed as well as manufactured using techniques

and strategies that will help the firm to be successful in the long run.
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References
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship. Macmillan

International Higher Education.

Chambers, I., & Humble, J. (2017). Developing a Plan for the Planet: A Business Plan for

Sustainable Living. Routledge.

Dale, B. (2019). One Shot Pub: A Business Plan.

Hopp, C., Greene, F. J., Honig, B., Karlsson, T., & Samuelsson, M. (2018). Revisiting the

influence of institutional forces on the written business plan: a replication

study. Management Review Quarterly, 68(4), 361-398.

McKeever, M. (2016). How to write a business plan. Nolo.

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Bibliography
Ekanem, I. (2017). Writing a business plan: a practical guide. Routledge.

Gabler, C. B., Panagopoulos, N., Vlachos, P. A., & Rapp, A. (2017). Developing an

environmentally sustainable business plan: An international B2B case study. Corporate

Social Responsibility and Environmental Management, 24(4), 261-272.

Ghezzi, A., Cavallaro, A., Rangone, A., & Balocco, R. (2015, April). A Comparative Study on

the Impact of Business Model Design & Lean Startup Approach versus Traditional

Business Plan on Mobile Startups Performance. In ICEIS (3) (pp. 196-203).

Hofer, C. (2016). The Evolution of Business Plans in International Business Plan Competitions.

In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical

Approaches (pp. 145-211). Emerald Group Publishing Limited.

Watson, K., & McGowan, P. (2019). Emergent perspectives toward the business plan among

nascent entrepreneur start-up competition participants. Journal of Small Business and

Enterprise Development, 26(3), 421-440.

Watson, K., McGowan, P., & Cooper, S. (2016). Reimagining the extracurricular business plan

competition through the incorporation of effectuation.

Watson, K., McGowan, P., & Cunningham, J. A. (2018). An exploration of the Business Plan

Competition as a methodology for effective nascent entrepreneurial

learning. International Journal of Entrepreneurial Behavior & Research, 24(1), 121-146.

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Appendix

Key Partners Key Activities Value propositions Customer Customer

Relationships Segments
The suppliers Manufacturing Provide smartphone
of the and launching users with better Taking care of The groups of
technological the smartphone products that make their personal customers that
infrastructure cover that their lives easier needs and will be used for
protects the customizing the selling the
The online phone by products products include
websites where dissipating or accordingly the customers
the product is Provide products to
adsorbing the the users that help in belonging to all
launched heat from the Maintaining age cohorts but
customizing their contact directly
The marketing phone phones with new focusing
through especially on the
firms designs as per their messages and
interest and teenagers and
emails as well as the middle aged
personality using their people
Provide higher feedbacks to
levels of safety and manufacture The other
security to the users products segmentation of
the customers
Key resources Channels will be done
Technological The products according to the
Infrastructure will mostly be prices and the
marketed and purposes that
Raw materials sold through the products
including the online portals of belonging to a
electronic and third party certain price
metallic selling firms range will
components provide
required

Cost Structure Revenue Streams

The revenue stream will be used for The online selling of the goods through the
reinvestment into the product manufacturing and online portals and websites
launching

The costs will be incurred in such a way that the

prices of the products are able to cover them up
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Figure 1: Charles Tyrwhitt Business Model Canvas

Source: Self- Made