Webpower vs Mailchimp

With over 11 million users Mailchimp is a dominant player in the email marketing industry. For many people
and companies, when starting with sending newsletters, Mailchimp is the first solution that comes to mind.

As most Webpower users are ex-Mailchimp users and most potential Webpower clients are still using
Mailchimp today, we are often being asked what the advantages of Webpower over Mailchimp are. Why to
abandon this house-hold name and sign up with Webpower?

The advantages Webpower offers over Mailchimp are explained below:

- Scalability, defining rolls and rights within the account

It is possible to create several sub-accounts within one Webpower account. Furthermore, you can define
individual roles and rights, granting users access only to sub-accounts they should have access too. The
creation of sub-accounts, roles and rights can be done without limitations. If you would like to
accomplish the same with Mailchimp, you will have to open more than one account and the possibilities
for defining rolls and rights are limited.

- Customer support

Webpower has offices in all countries where it operates. This means that customer support is available
in your native language and support is just one phone call away.
In most cases you will have your questions answered immediately. Email inquiries are answered within
few minutes to few hours max, depending on complexity of request.
Our support department can be contacted directly in Croatian, Serbian or English via telephone, mobile
phone, skype or email. On the other hand, Mailchimp only offers support via chat or email for users of
their standard packages. However, due to difference in time-zone, live chat is often not practical for
Europe-based users. If you wish to contact Mailchimp by phone you will need to upgrade your plan to a
“Premium Plan” – with starting price of $299,00 per month for a list size up to 10.000 addresses.

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- Webpower has shorter learning curve

If you know your way around in Mailchimp, you are going to like Webpower. It is easy to use and very
intuitive. The feedback we get from our users is that they prefer the Webpower editor over Mailchimp’s
editor. In addition, as part of the setup, our product specialist will provide you with personal education on
how to work with the Webpower solution.

- Landing pages & forms

Unlike with Mailchimp, Webpower offers extended possibilities to create landing pages & forms. This
gives marketers more flexibility when designing marketing campaigns without having to wait for support
from the IT-department or having to work with other solutions such as Insta page, etc.

- Better deliverability

Email marketing is not about sending newsletters, but about getting them delivered correctly into the
subscriber’s inbox. Webpower correctly delivers on average 99,3% of your newsletters, compared to 86%
deliverability rate of Mailchimp.

- Expert advice from experienced Account Manager

Webpower employs experienced Account Managers that are at your disposal.

Account Managers are there to support and guide you to get more out of your email marketing channel.
Mailchimp is more of a “Do-It-Your-Self” solution.

- Customized solution

Is something not possible within the standard functionalities of Webpower, then developing customized
functionalities are an option. Mailchimp’s solution is a “one-size-fits-all” solution.

- Event feature

Webpower’s event module allows you to create and design a fully automated event invitation flow,
including the following possibilities:

Set the number of maximum participants

Set the time & date until when new submissions will be accepted
Automatically created Event [accept] & [decline] groups
Welcome/Confirmation email, including “Add to calendar” functionality
Last minute SMS reminders
Thank you for attending email

Mailchimp does not offer an event module.

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- Send SMS

Through Webpower you can also send SMS messages. This option is not available within Mailchimp.

- Send push notifications

Through Webpower you can also send in-app push notification. This option is not available within
Mailchimp.

- Creative template

With Webpower’s creative template builder everything is possible. Enjoy complete flexibility and don’t let
your template limit your creativity. Webpower team can provide you with custom-made templates that
are in line with your corporate design and also follow the latest standards in email marketing.

- Duplicate subscriber’s charges

Mailchimp charges you for duplicate subscribers. When you add contacts to an audience, they
automatically scan for duplicates to make sure each email address only appears once. However, they
don’t do this across all audiences in your account.
If the same person’s email is in two audiences, they see that as two people.
Webpower only counts unique email address and charges it once.

- Management of your account

Within Webpower you enjoy a lot of freedom. Access and modify the following elements to your liking:

Templates
Database structure
System pages (Subscribe, unsubscribe, edit profile, etc.)
Translation

- Data storage within EU

All of your data will be hosted in the Netherlands and therefore within EU borders.
As your sub-processor, Webpower ensure you that your data is safe and processed in compliance with
European regulations related to data protection (GDPR). Both our Software as a Service (SaaS) and our
company are ISO 27001 certified.

- Cost

Webpower Adria offers all of this at highly competitive prices. You can already start sending newsletters
through Webpower as off EUR 100,00 per month and the larger your databases become, the more
competitive our pricing will be compared to Mailchimp.

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Conclusion:

Our clients prefer Webpower over Mailchimp for many different reasons. If you want to:

Improve your deliver-ability of newsletters

Create landing pages and forms
Send SMS or in-app push notifications
Easily manage system pages (subscribe, unsubscribe, edit profile, etc.)
Automate your email marketing with our flow-builder
Enjoy great local support in your native language
Work with a company that is fully GDPR-compliant and ISO 27001 certified
Get a better solution for less money...

Then choose Webpower Adria as your email marketing partner.

Email marketing is no longer a “monkey-business”. Webpower will support you to power-up your
email marketing automation, optimize your cost and maximize your ROI.

Testimonials:

The Webpower solution makes sending Newsletters a walk in the park. We could have picked
tons of providers, but I am glad that we chose Webpower. Webpower doesn’t just work, it
works WITH us.

Mirta Katičić Frčko

Internet marketing Specialist | Croatia Airlines

Webpower solution has proven to be a great alliance for us when it comes to targeted
communication to our customers via email channel. Very intuitive editor and software
interface enables us to create newsletters fast and easy which give us extra time to be more
creative and effective. In every day work there are always some „bumps in the road“, but
when we experience any challenges with Webpower there is a wonderful customer support
always ready to jump in and help us resolve all our requests and challenges.

Maja Poturičić
Digital Marketing Group Leader | Hrvatski Telekom

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When we started to use Webpower we realized how many additional great options we have
when creating and sending newsletters. It's easy-to-use editor made us more effective,
meanwhile great looking and very detailed reports showed us how successful we are. With
Webpower software we improved our newsletters deliverability rate significantly and
therefore overall campaign results, too. Additional great advantage is customer support,
always open for our requests.

Marko Matijevic
Makromikro grupa d.o.o.

When it comes to data processing and GDPR compliance, we at Erste Card Club look for
partners who can assure and guarantee very high quality & security. Webpower was our first
choice when it comes to email marketing. It also enables us great flexibility when it comes to
the process of creating newsletters, which makes the overall experience very pleasant for us.

Marta Brlić
Membership sales department – progressive sales | Erste Card Club d.o.o.

From the very first meeting we had, then set-up, testing and project realization at the end,
colleagues from Webpower proved their professional approach, being very accurate and
reliable when it comes to reaching agreed deadlines and goals. First of all, Webpower
software is a very easy-to-use solution and it has all what you could need for your email
marketing promotion – whether you are a beginner or advanced marketer. Regardless to
your database list size, Webpower software works fast and smooth.

Mario Ravlić
Digital & CRM Coordinator | Peugeot | Citroën | DS Automobiles

Whatever idea we come up with and want to communicate that in our newsletters,
Webpower can make it happen. The know-how and professional committed customer
support of Webpower team is of great use and help. We let professionals in Webpower take
care of our email marketing, and for us this is the best decision we could have made!

Ivana Dedić
Brand Manager | Orbico Beauty

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All happy Webpower users: