How to Structure a Business

Management Extended Essay

Here is a step-by-step structure you can follow if you’re doing your Extended Essay in
Business Management.

The layout has changed relatively recently (May 2017), for example in terms of the
cover sheet requirements and the reflections, but this post is up-to-date (and it includes
a lot of helpful links).

Before we get started

Here are a few key points and other helpful links you’ll want to use:

 Be careful about choosing your research question. You’ve got a lot of options, but
it shouldn’t be a practical/actionable business question, like you would use for
your IA (i.e. should company X open a store in mall Y.) Here is a lot more advice
about choosing a perfect EE RQ: Starting Your Business EE (IBM)
 Cite all of your sources --preferably using MLA. I expect to see at least 5 cited
sources on an average page. Make sure you are really sure about when and how
to cite. Here’s a good guide from Purdue to help you. Easybib works too.
 The E.E. should be in 12-point, preferably Arial or Times New Roman. And it
should be double spaced, with numbered pages.
 Anything over the 4000 word limit won’t be read by your marker. (I’ve noted
below how many words I recommend for each section and which sections don’t
count in the word count.)
  About 18% of your EE marks now come from your reflections, so those are also
important. Here’s how to do them: How to Write IB EE Reflections (IBM) so be
careful with those too.
 And finally, when you’ve almost finished your first draft and you’re ready to
make it better, take a look at this: How to Make Your Good Extended Essay Great
(IBM)

Okay, here’s the structure.

The Business EE Structure

Title page
(Not included in your word count.)

The title page should include only the following information:

Include:

o Your EE title. This part is slightly confusing, because the title is not the
same as your Research Question (RQ). The RQ is written in the form of a
question, but the title should not be a question. Instead it is “a clear,
focused summative statement of your research” (EE Guide, page
82). http://www.shaker.org/Downloads/IBExtendedEssayGuide2018.pdf
For example, “The Affects of the Acquisition of Instagram on Facebook.”
o Your Research Question. For example, “How has the acquisition of
Instagram affected Facebook?”
o The subject (Business Management)
o Your word count

(Notice that you shouldn’t put your name, date, candidate number, or school name on
the EE.)

Table of Contents
(Not included in your word count.)

All parts of your EE, with page numbers of course. (You can just copy and past my list to
get you started).

 Introduction
 Methodology
 Main body
 Conclusion
  Bibliography
 Appendices

(Do not include an Abstract. The new E.E. Guide states that an Abstract should not be
included in the EE.)

Introduction (Approx. 250 words)

 Tell us what organization(s) you’re researching and what these companies do.
 Tell us what you’ll be exploring and how (very briefly).
 Provide some context for your question. Tell us the situation that the question
comes from.
 Tell us your research question again and explain to us why it is important to
answer.
 Explain why this research is interesting and valuable to your audience.

Methodology (Approx. 350

words)
I recommend your methodology have two major sections. One for explaining your
sources and one for explaining your tools.

You’ll notice that, as much as you’re telling us what you are going to use to answer the
question (sources and tools), you’re also pointing out the limitations and weaknesses of
these.

Methodology Part 1: Sources

 Describe each of your major sources of primary and secondary research. Tell us
why they will be helpful and also a weakness or a limitation for each source. For
example, how there may have been room for bias or a limited scope to your
research. Or perhaps there are other reasons why other data you used could be
unreliable or invalid.
 Remember that the majority of your research for the EE should come from
secondary sources.
 Some helpful sources of secondary research are: company annual reports, news
articles, magazine articles, business textbooks, and encyclopedias. More tips on
sources here: How to Make Your Good Extended Essay Great (IBM)
 Mention any adjustments you made to your research as you progressed with
your EE. There should be at least one.

Methodology Part 2: Tools

  Explain the tools you’re going to use (very briefly) and why (the purpose of each
tool). Also tell us about some weaknesses or limitations of each of the tools you
are going to use. This shows us that you know a lot about these tools.
 I explain in this Youtube video how to choose your tools (for your EE and your
HL IA)
 If you need more help with this, there is a lot more advice and guidance in my
Business EE program.
 Mention any changes made to your tools as you progressed with your EE. There
should be at least one.

The Main Body (Approx. 2800

words)
This is where you’ll be sharing your research, analysis, discussion and evaluation.

Think of this section as also having two main parts.

1. The first is for your tools. This is where you show off that you understand how
to do the stuff you’ve been taught in Business Management class.
2. The second is for the rest of your research. Most students will only do the
“tools” section, but this second part is where you get to wow us with all of the
impressive extra research that you’ve done, which goes beyond what is taught in
the course.

Every single paragraph of the body needs to relate (in a very obvious way) to the
research question. Don’t include tools or research which don’t help you answer your
question.

Body Part 1: The “tools” part

 Include 4 or 5 tools, which help you answer your RQ. I explain in this Youtube
video how to choose your tools
 As you write, follow the follow the JAM structure. (This is something I came up
with myself, which most IB Business teachers use now)
 I recommend you include least one financial tool, if you can.
 To strengthen how many marks you’re getting, also try to follow the CT-CL-SW
model explained here: How to Answer IB Business Management Questions
(IBM)
 Put your qualitative tools (such as SWOT and PEST) before the quantitative ones
(like ratio analysis and decision trees). Qualitative tools help set the scene and
provide context for the financials.

Body Part 2: The “non-Course” stuff

This is where you really get to impress us. Often this is the part where you’ll actually
teach the reader of your paper (and experienced Business teacher) a thing or two.

 Review several related theories and concepts, more extensively than the course
does.

 Impress us. Give us the sense that you really do know how this industry works.
Show that you’re the expert in several aspects of your question, or that you’ve at
least asked experts.

 Here’s an example to help you. If you’re studying the effect of a merger in the
pharmaceutical industry, you could look for information about
o Research about what makes a successful merger
o Research about some famous mergers in the pharmaceutical industry.
Were these considered successful and why? (This could help you explore
whether your merger has had similar outcomes.
 Make sure this section is analytical, rather than descriptive. Be very careful to
make sure that all of your theories in this section are really helping you answer
your RQ.
 A graph of some kind is recommended. But of course link your graph to the RQ.
 Sometimes you might learn that there is an analytical method which is
commonly used in your industry (i.e. a ratio that isn’t taught in the course, or a
way of measuring customer satisfaction). Feel free to include that in your EE
here.
 If you can’t think of what else to include, look for interesting links to one of the
concepts: change, culture, ethics, globalization, strategy and innovation which
might help to answer your question.
 Here is more advice on doing Advanced Extended Essay Research (IBM)
https://www.ibmastery.com/blog/advanced-business-extended-essay-research

Conclusion (Approx. 600 words)

Take time with your conclusion, so you can really emphasize everything you've
discovered and how it all fits together to answer your RQ.

 Pull your mini-conclusions together (synthesize them), make some interesting

insights based on them. This is where you really get to shine.
 Include several evaluative insights (i.e. pros and cons, short-term vs long-term
effects, possible stakeholder conflicts). Here is some more help on writing
effective evaluations in Business (IBM)
 Don’t include any new data in your conclusion.
 Mention some weaknesses and limitations of your research. There needs to be
at least two. Show you have really reflected on your work. You could discuss
possible inaccuracies in your work and the reasons for those. This is similar to
how you write your EE reflections (IBM).
 Discuss other information would it be very valuable to have, but which you
couldn't access. Or could you could explain some other “unresolved questions”,
which you weren’t able to answer for whatever reason (i.e. access to data).
  Explain at least one thing that you would have done differently if you were to do
it again.

(Don’t include a recommendations section in your EE, like you do in the HL Business
IA).

Bibliography
(Not included in your word count. Aim for around 3-4 pages of sources)

This is where you reaffirm (remind the marker) all the great sources you used.

Include:

 Remember that your EE is mostly focused on your secondary sources.

 Include at least 3 books (one of these can be the textbook), 4 internet sources,
and at least 3 sources which show your willingness to work hard and go beyond
the minimum requirements (i.e. a trade journal, an advanced academic paper
(IBM link), an interview with a competitor).
 Generally you should have at least one primary source (i.e. an interview, a
survey, observation data, focus group data), but it is not mandatory to have a
primary source.
 Make sure all of your bibliography sources are link to in-text references in your
EE.

Appendices
(Not included in your word count. Often this is around 3 or 4 pages)

The jury is out about appendices. The EE guide us us that “appendices are not an
essential part of the extended essay and examiners will not read them, or use any
information contained within them, in the assessment of the essay” (EE guide, Page
87). That seems pretty clear. And yet, they are still commonly used.

I would say the best use of appendices is to include artefacts from your process, which
help to show the hard work that you’ve done.

Include:

 Transcripts from your interviews,

 Additional analysis you did which didn’t fit in the body of your EE.
 Questionnaire results, details of the calculations you did for your financial tools.
 Any other interesting data which you would like to refer to in the body of your
work (i.e. a market map, which you mention in the main body of your work). You
won’t exactly get “credit” for the work, but give you something else to connect
 the dots in your conclusion. Obviously, the best place for your analysis is in the
Main Body, but sometimes you just run out of room (words) and you’ve

I (Tim Woods) teach IB Business, Economics, ToK and Global Politics in Singapore and I
help IB students around the world through IBMastery.com

IBMastery also has an EE Mastery course you can get here (included with the Business
Mastery Pack), which has a lot more helpful resources (videos, etc) to help you do your
best.