15 Ecommerce Marketing Strategies To Increase Your Online Sales

11/3/2019 15 Ecommerce Marketing Strategies to Increase Your Online Sales
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DIGITAL MARKETING, ECOMMERCE
15 Ecommerce Marketing
Strategies to Increase Your
Online Sales
BRIANNA - SEPTEMBER 24, 2019
If you are an ecommerce brand you need some ecommerce

marketing strategies to obtain new customers as well as entice old
customers to keep coming back to your store. With these proven
ecommerce marketing strategies and tips, we are going to teach you
how to bring in tra c to your site, build relationships and trust with
customers, and get back those lost sales. Ready to grow your
ecommerce business?
15 Ecommerce Marketing Strategies for Your Business
1. Define Your Sales Cycle

https://www.lyfemarketing.com/blog/ecommerce-marketing-strategies/ 1/18
1. Define Your Sales Cycle
Every business is unique. How long does it take before a customer

makes a purchase on your site? Knowing how customers move
through your sales process can be helpful so that you can create the
best ecommerce marketing strategies possible.
If you don’t know how long it takes a customer to complete your sales
cycle it will be di cult to pinpoint which platforms you should be
advertising on, when you should be aggressively retargeting or
sending emails. Does your customer convert in a week, a month, a
year? De ning your sales cycle will require some research as well as
testing. Once you have this down you can move on to our next
ecommerce marketing strategies.
2. Optimize Your Checkout Process
Decrease cart abandonment by optimizing your checkout process.

This is one of those ecommerce marketing strategies that is often
neglected by businesses but it is possibly the most important one!
You spend so much time building trust with potential customers to
get them to purchase from you and you need to continue building
that trust throughout your checkout process. If your checkout process
is smooth and trustworthy from start to nish, you will increase
conversion rates and decrease cart abandonment. The next ve
ecommerce marketing strategies are helpful when optimizing your
checkout page.
3. Make your checkout process as easy as possible
Try to get everything on one page. If you have to have several pages,
consider showing a progress bar at the bottom of each page so that
your customers can visualize how much longer your checkout
process will take. Make buttons easy to nd – the more time a
customer spends looking for the next button or the checkout button
the quicker they can become frustrated with your site.
Francesca’s is a clothing store that has an easy checkout process.

They have three sections all on one secure checkout page. The rst
section is for shipping information, the next for billing and nally you
can review your purchase. They include a photo of the product or
products you are purchasing and break down your total amount so
that you can see how much you are paying for shipping. You can also
easily see all of the information you have entered and go back to
make corrections without hitting the back button.
4. Give customers (and search engines) helpful product

descriptions
If you are selling any type of clothing or accessory, provide a size

guide. Not only will this help customers but it will cut back on returns
for your business. You may want to include customer reviews or
testimonials as well. Make sure you have a page dedicated to
frequently asked questions. This can also be bene cial to your SEO if
you write quality descriptions that include keywords. Brush up on
what SEO is and how it works before you dive in. Optimizing your
descriptions will help you move up in search rankings which means
more visibility for your business which can leads to more sales.
Asos has killer product descriptions for every single one of their
products (and they have a ton!). Each one is helpful for customers
and includes keywords for search engines. These details tell
customers what the product is made out of, the size, t and fabric,
how to clean it and even tells customers the height of the model in
the photo. You don’t have to go all out like Asos, but the more e ort
you put in to your descriptions, the easier it will be for your
customers. Not only will they be able to easily nd your products, but
it will also be easier for them to make a purchase decision.
5. Show shipping costs.
No one likes to go through the process of typing all of their

information in to your site and get all the way to the end only to nd
out that there is a huge shipping cost. Be upfront with customers. If
you can, let them know how much they will be paying at the
beginning of your check out process. Or charge a at rate shipping if
this is an option for your products.
In addition to being upfront about your shipping costs, give

customers an idea of when their products will arrive or if there are
any other shipping details they need to be aware of.
Francesca’s also shows shipping costs before you go to purchase your

items and they o er the option to checkout with PayPal which is a
trusted platform that many shoppers already use. If shoppers
already have a PayPal account this expedites their checkout.
Another handy thing that PayPal and many other ecommerce brands
are doing now is sending receipts through Facebook messenger. This
makes it so easy for customers to keep track of their purchases. The
easier you can make it for customers to purchase or return products,
the more likely they are to return to your online store.
6. Give customers the option to keep shopping.
If customers are given the option to keep shopping before they check
out they might consider it and continue checking out. But a lot of the
time customers will continue to browse your site just to make sure
they didn’t miss anything. Ecommerce marketing strategies like this
are easy to incorporate into your checkout process. Simply add a
“keep shopping” button next to your “continue checkout” button.
Make sure they are both easy to nd on your web page.
7. Let customers know what forms of payment you accept.

7. Let customers know what forms of payment you accept.
You can add the logos of what types of credit cards your store
accepts. This helps build trust with shoppers and makes them feel
safe when they are entering their credit card information. Add
popular security seals to increase trust as well. If customers
recognize a security logo they will feel at ease knowing their credit
card information is in good hands.
Francesca’s shows this popular security seal during their checkout

process. It is easy to see and appears above the fold of the page. This
can be a game changer for your checkout process.
8. Retargeting
98% of users do not convert on their rst visit to a website. If you

want to capture those sales you will need to have retargeting
ecommerce marketing strategies in place. There are several ways
you can retarget customers so that they return to your site to
purchase your product. One of the most popular ways is to run
retargeting ads on other websites. When a customer comes to your
site and leaves without buying, you can use other sites that they are
visiting to show your products. Pretty cool right? You can also retarget
customers with email campaigns. Have you ever added items to your
cart in an online store without purchasing and then received an
email a few days later that looked something like this?
If so, you have just been retargeted. These emails may entice you to
purchase items you have left behind or to shop for other
similar/complementing items on the same site. This will increase
tra c to your site which can get you more conversions aka more
sales.
9. Email Marketing and Automation
Email marketing has a median return on investment of 122% which is

4 times higher than channels like social media, direct mail and paid
search. Building an email list is as easy as enticing users to give you
their emails when they make a purchase. You can also collect emails
through social media campaigns and on your website in exchange for
coupons or discounts.
Creating an email marketing strategy can involve stand alone emails

as well as automations. Read up on how to improve your B2C email
marketing campaign. You can even set up email automations like
cart abandonment, welcome automations, and order automations.
Cart abandonment emails retarget customers when they leave

something in their carts. You have probably received one before
reminding you to go back and purchase the items in your cart. It’s
one of those “friendly reminder” ecommerce marketing strategies
that will help your business regain those lost sales.
Welcome automations are great so that customers automatically

receive an email when the rst sign up to get your emails. You can
include a short message about your brand and how you are happy to
have them on board. If you want you can even include a coupon to
entice them to purchase from your store. Our Services
Home Blog Resources Contact Us • Call Us: 404-596-7925
Order automations are perfect for keeping customers up to date on

Select Category
their purchases. There are several emails that can be a part of this
automation including a con rmation email letting the customers
know you have received their orders, a shipping email con rming
that the items have shipped and an email saying their products have
been delivered. You can even send a fourth email asking how they
like their products.
Asking for feedback or reviews is one of those ecommerce marketing

strategies that is really easy to incorporate into any automation you 3x Your
may already have. After your customers receive your product ask for
feedback! You can ask customers to simply rate your product or to
leave a review. This is helpful for other customers when they are Webinar: Di
shopping for your products and it’s helpful for your business so that
you can continue growing and improving. WATC
Optimize your emails for mobile devices. Just like optimizing your
website to be mobile friendly, your emails should also be easy to
interact with on various devices. Don’t lose subscribers because they
can’t view your emails on their smartphones. Most email APIs like

MailChimp or Active Campaign already optimize your campaigns for
mobile but it doesn’t hurt to double check to see if all of your photos,
text and logos look good before you send.
10. Update Your Website
If your business has been around for a while, you may want to
consider a site update. Older sites tend to look spammy. People trust
things that are familiar so if your site is similar to other sites with
regards to design, your customers will feel safe and comfortable. If
you don’t believe us, which site would you trust?
This is the Apple website in 1998. If you saw something like this on
the web today, you probably would be weary of making a purchase
but 20 years ago this was the norm.
Today Apple has a clean and sleek site that is aesthetically pleasing.
Their up to date design puts users at ease and comes o as
trustworthy.
Design is constantly changing so make sure you are up to date on the

latest trends. Check out our ecommerce website design tips that
build trust and increase sales!
11. Social Media Advertising
Social media is one of the most cost e ective platforms to advertise

on! If you already have accounts on all major social media platforms
like Facebook, Instagram and Twitter you have already taken the rst
step! Having accounts and posting every so often isn’t enough to grow
your business especially in today’s competitive market. You will need
to build an ecommerce social media marketing campaign.
Once you have a strategy in place you can begin advertising. A great
starting point is Facebook. You can target speci c audiences and link
to speci c pages on your site. One of the best ecommerce marketing
strategies you can use with Facebook advertising is creating landing
pages.
A landing page is a stand alone web page used for advertising

campaigns. This is where users are directed to after they click on an
ad from social media or Google. For example, say you are advertising
one of your products and you don’t have a page on your site for that
speci c product. You can create a landing page for that product so it
is more in line with the advertisement you are showing on Facebook.
It is so important to make sure your ads and landing pages are
congruent. This means they need to have the same or similar
information and have a consistent look.
Another one of our favorite ecommerce marketing strategies is to

incorporate video into your advertisements. Showing a short video to
potential customers of how your product can improve their lives will
get your point across quickly and e ciently. Customers are looking
for instant grati cation. If you have an advertisement with a lot of
text, chances are it will go unread. With video you can capture
potential customers and draw them in. Show them how your product
works with a short demonstration. If users can see your product in
action, they will be more likely to try it out.
Social media ecommerce marketing strategies require research, skill

and time in order for them to run smoothly. If you think you are
unequipped to run your own social media campaign, let our social
media experts on sta give you a hand!
12. Personalize the Buying Experience for Customers
If customers feel like your store is dedicated to helping them pick out
the perfect product, then your store will rise above the rest. Use
name personalization in your emails or on your website, recommend
products based on previous purchases, or up your marketing game
with a personalized quiz. This is a great way to connect with
customers. Take them on a unique buying journey that is aligned
with their personal tastes and styles.
Amazon does a great job of personalizing everything for customers.

They show customers related products and recommendations of
products they might like to purchase. Every customer dashboard
looks di erent. It’s almost like every Amazon shopper has their own
personalized Amazon store.
Another company who is making personalization a big part of their

buying experience is Stitch x, a clothing subscription box. They start
out with a get to know you style quiz. This can make customers feel
special and it shows that the brand cares about making each
person’s buying journey individualized. Taking the time to learn
about your customers’ needs may seem like a huge feat but in the
long run you can increase sales as well as customer engagement.
13. Humanize Your Brand
People trust people so take some steps to make sure customers see
the faces behind your brand. Send out videos showing how your
products are made and testimonials and images of loyal customers.
Communicate with customers, respond to tweets, reviews and
comments. Monitor what customers are saying and don’t just reply to
the bad comments or reviews. Taking the time to send out longer,
helpful responses will let your customers know that you care and
that there are people behind your brand that are working hard to
make sure customers have the best experience possible.
As we mentioned earlier, people trust people, so getting some

in uencers to promote your brand will make it more humanized too.
Your potential customers will see that these products or services are
used by normal people like them. Thus, get an in uencer to promote
your new products, ash deals or upcoming products. Just be sure to
work with an in uencer whose followers have an interest in your
niche.
14. Invest in Mobile
When Facebook put out the mobile version of their site, they
invested tons of money into a complete revamp because they knew
that mobile was the next big thing. A complete site overhaul is
probably unnecessary for you, but you will want to check your mobile
site to make sure it is functioning properly. You always want
customers to have a good shopping experience. There are ways to
build your site so that certain elements appear on desktop that do
not appear on mobile and vice versa. You can make elements appear
di erently on di erent devices as well.
15. Build a Mobile App
How many times have you been browsing a site on your phone and
then had to switch to a computer to order your product? If you want
to take mobile one step further, consider building your own
ecommerce app for iPhone and Android. There are several bene ts
to having an app for your ecommerce business. Apps tend to load
more quickly that websites so that users can shop more e ciently. If
you have an app customers are one tap away from viewing your
products. You can also send push noti cations through apps to notify
customers when you are having a sale or when their favorite item is
back in stock. If your business is already established and you are
looking for ways to continue to develop your brand, building an app
is a excellent way to boost sales and drive growth.
Amazon’s app is intuitive and user friendly. The design mimics their
desktop site with a few di erences but is more convenient for mobile
users. Here is an example of a search for “k cups”. The desktop
version shows several options before showing the best selling k cup
and more options that are not sponsored. The mobile version still
includes the Solimo co ee pods as well as one sponsored co ee pod
and although it shows less than the desktop version, the user does
not feel as if anything is missing.
*Bonus Tip* Sell Your Products on a Third Party Site
We have used several Amazon examples above because they know

how to market, retarget, and are growing extremely fast. Using a
third party site, like Amazon, to sell your products is great for small
business who are just starting out. There are a lot of costs to consider
when building an ecommerce site. You will have to purchase hosting
as well as your own domain and you will probably need to hire an
ecommerce website design expert to build your site. Third party sites
allow you to create a seller account at little to no cost, although there
may be charges associated with actually selling your products. They
can also help your business to gain exposure.
Again, this is a great starting point for small business to give them a
boost when they are rst selling products. In the long run however
you will want to build your brand away from third party sellers and
create your own ecommerce site to sell your products.
When it comes to guring out which ecommerce marketing strategies

work best for your business, experiment and get creative. What can
you do better than your competition? These strategies will help you
build trust and create a following of loyal customers that purchase
from your business time and time again. In order to grow your
business, they need to be executed properly. Enlist our professionals
at LYFE Marketing to take your ecommerce business to the next level.
Contact us today to see how we can help your online store grow.
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11/3/2019 15 Ecommerce Marketing Strategies to Increase Your Online Sales

DIGITAL MARKETING, ECOMMERCE

If you are an ecommerce brand you need some ecommerce

15 Ecommerce Marketing Strategies for Your Business

1. Define Your Sales Cycle

1. Define Your Sales Cycle

Every business is unique. How long does it take before a customer

2. Optimize Your Checkout Process

Decrease cart abandonment by optimizing your checkout process.

3. Make your checkout process as easy as possible

Francesca’s is a clothing store that has an easy checkout process.

4. Give customers (and search engines) helpful product

If you are selling any type of clothing or accessory, provide a size

5. Show shipping costs.

No one likes to go through the process of typing all of their

In addition to being upfront about your shipping costs, give

Francesca’s also shows shipping costs before you go to purchase your

6. Give customers the option to keep shopping.

7. Let customers know what forms of payment you accept.

7. Let customers know what forms of payment you accept.

Francesca’s shows this popular security seal during their checkout

98% of users do not convert on their rst visit to a website. If you

9. Email Marketing and Automation

Email marketing has a median return on investment of 122% which is

Creating an email marketing strategy can involve stand alone emails

Cart abandonment emails retarget customers when they leave

Welcome automations are great so that customers automatically

Order automations are perfect for keeping customers up to date on

Asking for feedback or reviews is one of those ecommerce marketing

10. Update Your Website

Design is constantly changing so make sure you are up to date on the

11. Social Media Advertising

Social media is one of the most cost e ective platforms to advertise

A landing page is a stand alone web page used for advertising

Another one of our favorite ecommerce marketing strategies is to

Social media ecommerce marketing strategies require research, skill

12. Personalize the Buying Experience for Customers

Amazon does a great job of personalizing everything for customers.

Another company who is making personalization a big part of their

13. Humanize Your Brand

As we mentioned earlier, people trust people, so getting some

14. Invest in Mobile

15. Build a Mobile App

*Bonus Tip* Sell Your Products on a Third Party Site

We have used several Amazon examples above because they know

can also help your business to gain exposure.

When it comes to guring out which ecommerce marketing strategies

3x Your Business Value

1. To Drive Immediate Traf c to Your Website

 0  0 Share Now     

SAVE MY NAME, EMAIL, AND

 NEXT POST PREVIOUS POST 

SERVICES RECENT POSTS CONTACT US

Social Media Marketing Services How to Measure and Improve

Careers Do you have a website?*

LY FE MARKE T I N G, CO PY RI GHT ALL RI GHT S RE SE RV E D © 2 0 1 8

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Bonus Tip Sell Your Products on a Third Party Site