ADAMSON UNIVERSITY

900 San Marcelino Street, Ermita, 1000 Manila

1. With a portfolio as diverse as Google’s, what are the company’s core brand values?
 Integrity - they want to strived to be one of the "good guys" in the corporate world.
 Passion - they maintain their passion and their will on what google mission before and
after.
 Simplicity - on what they do in their company, it is still a web page site that can you
search on what you need.
 Innovation - they manage to innovate on what people needs, like creating an android,
slides which is powerpoint in microsoft, and even a google maps that can help many
people to guide in the streets.
 Continuous Learning - they learn about on how to private an information, and they are
not into the hackers which they will not allowed it in their website.
 Commitment to customers – Google focuses on their users before all else. They are
committed in significantly improving the lives of as many people as possible.
 Quality – One of googles motto is to “do one thing really, really well.” For google, it is to
organize the world’s information and make it universally accessible.
 Diversity – One of Google’s belief is that “the need for information crosses all borders.”
Google is also committed in creating a diverse and inclusive workforce that represents
the users they serve.
 Constant improvement – One of Google’s belief “great just isn’t good enough.” For
google if a mistake is made, large or small, it’s acknowledged, and fixed.
 Teamwork – One of Google’s belief is that “If you hire great people and have big goals
you will probably succeed.” For google psychological safety is the most fundamental
component that makes an ultimate team which enables their employees to be comfortable
opening up to their colleagues and taking risks.

2. What next for Google? Is it doing the right thing taking on Microsoft with its cloud
computing, Apple in the fight for smart phones, and the Chinese government on censorship
search?
Google has developed enormously its ability with its multiple services, application and tools. it
creates and distributes its products for free. which in turn, provides new opportunities for the
company to sell additional targeted advertising space.

On cloud computing, google is doing the right thing because they introduce the cloud computing
application such as the google drive where it is easier, more convenient, and allows the
individuals to store, manage, and access documents from any device with an internet connection
instead of owning a physical infrastructure and software.

In the mobile category, google launched an android in 2008 a mobile operating system, google
went head to head with apple's iPhone. Androids benefit is, it is free, open sourced and backed
by multi-million-dollar investment. If google could influences millions of new consumers to use
smart phones it could also make billions in mobile advertising. That's why in 2010 google
launched its own android mobile phone. Google's goal is to reach as many people as possible on
the web-whether by PC or by phone. The more users on the web the more advertising google can
sell.

Google's various services have been suspected of having been subject to malicious interference
from the Great Firewall of China, as a result of which users became unable to access them. Since
then users from China found that Google's services (Google Play, Gmail, Google Docs, etc.)
could not be accessed or used normally, including login to Google Account. Google planned to
make an own search engine in China but has been terminated according to VP of Government
Affairs and Public Policy at Google Karan Bahtia. The company eventually said the company
had “no plans” to launch the search engine “right now,” before officially declaring the project
was terminated last week. Google is silent and did not make a public announcement regarding
the project but Google CEO made a discussion about it at a private meeting with the staff. “The
censorship required for Google and other tech companies make China a tricky market,” said
Navin Manglani, professor of technology for NYU Stern School of Business. In the US politician
they stated that Google search engine should remain out of China.

Sources:
https://blog.prototypr.io/the-war-between-google-and-apple-in-the-mobile-scene-2d0eb5d2f066
https://www.forbes.com/sites/jeanbaptiste/2019/07/19/confirmed-google-terminated-project-
dragonfly-its-censored-chinese-search-engine/#3183d1537e84