What is Cognitive Marketing?

How To Solve The Biggest Problems With

Cognitive Marketing Strategies?

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have
been made in how well computers can recognise objects in images and understand human
voices.So let get an idea of What Cognitive Marketing is? and What is it all about? by taking few
examples.Before Starting let us know;

What is Cognitive Marketing?

Digital marketers, accustomed to using software that helps them think about marketing, are now
transitioning to a time when software will do much of the thinking.In short Cognitive Marketing is
playing with the human mind in means of human behaviour,emotions and by any kind of human
touch by more advance marketing tools and strategies. Cognitive marketing may even redefine
how brands relate to customers. According to IDC,​ ​more than half of all companies will be using
Cognitive marketing by 2020​.

Here are some ​examples​ of Cognitive Marketing-

1- For me, it was the​ ​throw like a girl campaign​ of 2014. The ad hit us all in a way that we could
relate to. It brought up issues of gender disparity, the innocence and potential that children
have, how society moulds boys and girls differently — and encouraged adults to remember the
potential and self confidence they had lost along the way and make use of it — reclaiming the
phrase “​like a girl​.” Powerful stuff.

Results from Example 1-

● 1100+ earned-media placements and 4.4bn+ media impressions in the first three
months.
● 90m+ views; number two viral video globally.
● Always Twitter followers tripled in the first three months; Always YouTube Channel
subscribers grew 4339%
● 177,000 #LikeAGirl tweets in the first three months, including many celebrities.
Higher-than-average lift in brand preference; claimed purchase intent grew more than
50% among our target.
● In a study conducted in December 2014, almost 70% of women and 60% of men
claimed that “The video changed my perception of the phrase ‘like a girl’”.

2- One brand that has always been ahead of the cognitive marketing game is ​Dove​.

Results From Example 2-

Their​ ​‘Real Beauty Sketches’​ campaign from 2013 has stayed etched in viewer’s minds and
received more than 67 million views (and counting) on Youtube alone.

To illustrate, imagine you’ve created an ironclad marketing plan that entailed 20 steps to follow
until completion. With each step, there will be three phases called ​cognition regulation​ which
effectively monitor each step’s progress:

● Planning phase​: Implementing an effective roadmap to successfully launch the step

along with subsequent procedures should said step fail to launch as planned.
● Monitoring phase​: During each step’s execution, monitoring the progress analytically or
through documented notes is vital. Analytics through Google isn’t entirely necessary
here.
● Evaluating phase​: Upon the conclusion of each step, evaluating the success and
notating the failures will help improve future planning of similar campaigns.

“Marketers will spend less and less of their time clicking through user interfaces”-as
said by IDC Research Manager Gerry Murray

Below I have note down the three main ways Marketers will be using cognitive marketing-

1–​Segment audiences in new ways.

2–​Personalise content​.

3–​Help customers make better decisions.

Following the event, Antonia Edmunds, business leader at​ ​IBM Watson Marketing,​ had a few
more words to say on this topic below:

One such big company that has started to use its own analytical tool is ​IBM ​which will be the
future of Cognitive Marketing.With ​IBM’s Watson​, Opentopic used Artificial Intelligence
elements like NLP (Natural Language Processing) Speech-to-text and Taxonomy capabilities to
analyze media mentions from 300,000+ daily sources and score the relevancy of each mention
for 5 defined categories: Hair, Body, Age, Clothes, Beauty.Many companies are joining this
marketing strategy with IBM like Toyota,Dove.

Below is a quick demo of how​ I​ BM watson works?

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Conclusion

Cognitive marketing is the mind behind the message you’re trying to convey. It’s pretty scientific,
but once you’ve managed to see the emotions running through your buyer’s mind, you’ll start
crafting effective and more meaningful campaigns.And since people want more customisation
and personalisation,the marketing strategies are changing accordingly with the use ​Artificial
Intelligence.If you want to know more about ​Cognitive marketing,here is the link

How Cognitive Marketing is Changing the Digital World?

This is really because Cognitive Marketing utilized today include 'in your face' strategies, which
you'd most likely…​www.seohorizon.com