A

Summer Training Report

On
“A Study on Marketing Strategy of Simplex Casting”

Submitted for partial fulfillment of requirement for the award of

degree
Of

Master of Business Administration

Of
CHHATTISGARH SWAMI VIVEKANAND TECHNICAL
UNIVERSITY
BHILAI (C.G.)
Session 2018-20

Submitted by
Anunaya Shrivastava
Roll No.500107618037
Enrollment No.BG1888
MBA III Semester

DEPARTMENT OF MANAGEMENT

BHILAI INSTITUTE OF TECHNOLOGY

(Seth Balkrishan Memorial), (Accredited by NBA – AICTE)
(An ISO 9001:2000 Certified Institute), Bhilai House, Durg – 491001
(C.G.)
 DECLARATION

I the undersigned solemnly declare that the report of the Summer Training work
entitled “A Study on Marketing Strategy of Simplex Casting” is based
my own work carried out during the course of my study under the supervision
of Dr. D.K. Gangeshwar
I assert that the statements made and conclusions drawn are an outcome
of the project work. I further declare that to the best of my knowledge and belief
that the project report does not contain any part of any work which has been
submitted for the award of any other degree/diploma/certificate in this
University or any other University.

(Signature of the Candidate)

Anunaya Shrivastava
Roll No.:500107618037
Enrollment No.:BG1888
 ACKNOWLEDGEMENT

Firstly I would like to thanks BHILAI INSTITUTE OF TECHNOLOGY

to give an opportunity to do such an innovative projectin my MBA IIIrd
semester.
I would like to extend my sincere gratitude and appreciation to my project
guide Dr. D.K. Gangeshwar who initiated me into the study of private sector
bank and its profitability. It has indeed been a great experience working under
her during the course of project for her invaluable advice and guidance provided
throughout this project.
I am highly obliged to acknowledge our DR. SANJAY GUHA for giving
me an opportunity to conduct a detail study and analysis of the topic relevant to
my project.
Last but not the least; I would like to thank all those who directly or
indirectly helped me in giving the final touchup to the project.

Anunaya Shrivastava
Roll No.:500107618037
Enrollment No.:BG1888
 TABLE OF CONTENT

S.NO CHAPTERS PAGE. NO.

1 INTRODUCTION 1-20

2 COMPANY PROFILE 21-30

3 LITERATURE REVIEW 31-32

RESEARCH METHODOLOGY AND

4 33-37
OBJECTVE
WORKING CAPITAL AND ITS
5 38-49
SCOPE

6 50-56
RATIO ANALYSIS

7 SUGGESTIONS AND FINDINGS 57-59

8 CONCLUSION 60-62

BIBLIOGRAPHY 63