SRIKANTH. G Mobile: 09985812663, E-Mail: srikanth.maaktony@gmail.

com

Dynamic, Creative, Proactive Management Professional with experience in:

~ Marketing ~ Brand Management ~ Business Development ~
Preferably in Liquor / Telecom / FMCG Sector

PROFESSIONAL SYNOPSIS

 MBA (Marketing & HR) with 6.5 years experience including 3 years of rich & extensive
experience in Sales & Marketing, Business Development, Brand Management, Channel
Management & Team Management.
 Adept in managing business operations with focus on performance and expertise in determining
company’s mission & strategic direction as conveyed through policies & corporate objectives.
 An enterprising leader with proven abilities in leading teams towards the achievement of
organisational goals and industry best practices.
 An effective communicator with excellent relationship building & interpersonal skills. Strong
analytical, problem solving & organizational abilities.

CAREER CONTOUR
Hindustan Coca-Cola Beverages Pvt. Ltd., Hyderabad: Since Apr’06
Team Leader
(Key Accounts & Channel Marketing)

Key Deliverable:

Sales / Business Development

 Implementing the set plans and procedures and strict adherence to each of them.
 Conceptualizing innovative promotions and marketing strategies for brand building.
 Streamlining pre-existing processes to enhance efficiencies, while minimizing operational time /
costs; ensuring optimum coverage of all potential customers.
 Gathering market intelligence continuously on the product performance, competitor activities
and new emerging opportunities & happenings.

Channel marketing
 Establishing strategic alliances / tie-ups with financially strong and reliable channel partners;
implementing effective strategies to maximise sales and achieve revenue & collection targets.
 Supervising 60% of the city marketing requirements and south-regional activities, conducting
regular Marketing Audits and resolving issues.
 Building new business partners to expand product reach in the market and coordinating with the
dealers to assist them to promote the product.

Brand Management
 Framing strategies for establishing greater awareness about company & its products.
 Building brand focus in conjunction with operational requirements; implementing pre/post launch
sales promotional activities for brand building & market development.
 Utilizing market feedback & personal network to develop marketing intelligence for formulating
plans for enhancing brand (s).
 Conceptualising promotional, advertising and corporate communication requirements and aid in
appropriate marketing solutions.
 Evaluating new communication media from time to time & effectively adopting same.

Relationship Management
 Co-ordinating with Advertising Agencies, Vendors and Sales Teams.
 Assisting marketing teams from other Divisions across the country- Hyderabad being the best
Division for Market Execution.
 Undertaking contract negotiations & re-negotiations to formalize exclusive deals in order to
reduce competition.
 Leading, training & monitoring the sales team to ensure efficiency in business operations and
meeting of individual & group targets.
 Conducting meetings for setting up sales objectives and designing or streamlining processes to
ensure smooth functioning of sales operations.

Highlights:
 Instrumental developing & executing marketing materials / elements (Pos, Outdoor, Rop, In-
Shop Branding. etc.).
 Significant contribution in executing model stretch as per RED (Right Execution Daily) standards
in
“a-a” Ammenpur to airport 350 retail outlets inclusive of three different channels (e & d,
convenience
& grocery).
 Actively involved in developing promotional tools like Danglers, Tabletop Display Cards,
Standees, Posters, OBMs, etc. in coordination with the advertising agencies and vendors.
 Dextrously Handled:
- High profile promotions including Sania-Mania, Meet Mahesh Babu, FIFA Fanatics,
FIFA Foodball, 2Cool Offer with IMAX, Thunder All Year, Athithi Offer, Hunk a Day,
and Limca Fresh Face Hunt
- The Hyderabad 10K run account for 2 years
- Tier-I clientele taking care of 65 of 230 premium key accounts
 Effectively handled new product launch & post-launch activity of MMPO, Schweppes and Fanta
Apple.
 Holds the distinction of planning and executing brand ambassadors events for Sania Mirza and
Mahesh Babu.
 Successfully executed the Business Development Centre for the South Region and appreciated
by the top-brass of Coca Cola.
 Designed a consumer promo at Mount Opera resulted in achieving & exceeding more than 200%
of business within 2 months.
 Received Bests Performer Support Function 2008.
 Acknowledged & appreciated from National Channel Management on special activation in
transport channel (International Airport Shamshadabad) Appreciation by RVP and AOD for
handling Fanta Apple Launch and press meet in Hyderabad successfully.

PREVIOUS ASSIGNMENT
BusyBeeSystems, Hyderabad Sr. Process Executive (KPO) Nov’04-Apr’06

Westside, TRENT Ltd., Hyderabad Sales Associate (Retailing) Jun’02-Jun’04

SCHOLASTICS

MBA (Marketing & HR) from Nizam Institute of Business Management, Osmania University in
2006. Secured 60%

B.Com. (Foreign Trade) from Nizam College, Osmania University in 2004. Secured 62%

TRAINING

Organisation: Dr. Reddy’s Foundation, Hyderabad

Role: Trainee
Duration: 2006
Title: Consumer Behaviour & Customer Satisfaction

Organisation: Dukes Biscuits. Hyderabad

Duration: January 2004
Title: An OJT to know the financing of exports & the procedure for exporting

PERSONAL VITAE
Date of Birth 12 November, 1983
th

Address: M.I.G 12 / 6, 3rd Phase, K.P.H.B Colony, Kukatpally, Hyderabad-500018,

A.P.