FACULTY OF BUSINESS, COMMUNICATION AND LAW (FOBCAL)

BACHELOR OF MASS COMMUNICATION (HONS)

Assignment Particulars

Course Code UCC 1104

Lecturer MR Ang Bee Huat

Assignment Title Group Assignment – Society of the Future Report

Due Date 23rd October 2019

Student’s Particulars

Group Name: Great Indian Bustards

No. Name ID No. Section

1. THIVIYA A/P RAMESH I17012919 8A

2.

3.

4.
Student’s declaration

I declare that:

 I understand what is meant by plagiarism.

 This assignment is my own work and I have acknowledged any use of the published
or unpublished works of other people.
 I hold a copy of this assignment which I can produce if the original is lost or damaged

Name/ID Signature

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 TABLE OF CONTENTS

NO. TITLE PAGE

1. Introduction 3

2. Results of Trends Scanning 4

3. Analysis of Selected Trends
 Social Change
 New Technologies
 Economic Trends
 Environment Change
 Political Change

4. Conclusion 9
5. References 10

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 INTRODUCTION

The future is the most metaphysical concept that human mind can enjoy. It is distributed

and philosophically educated. It is also the root of most of our practical problems and issues.

Because of the importance and value of the future, we must make every effort to consider it

and to engage in its development actively and intelligently. Every one of us should read more

and learn about the possibilities of the future and learn how to think more seriously, deeply,

with enthusiasm, ability and creativity about the future. Aware of the future revitalizes the

spirit, transforms the mind and self, extends our neurological horizons and takes us forward

and moves us forward within our lives.

The vision of the future is the entire series of mental capacities, mechanisms and individual

interactions. It is the main quality that distinguishes the human mind. It is the source of society,

humanity and our greatest achievements and it is therefore essential for individuals, companies

and government to take this under consideration. The continued development of future

consciousness is the most critical ability to survive and flourish civilisation in this period of

great transformation, challenges and struggle. Through enhancing our capacity to view the

future in a proactive, smart, creative and productive way, we can greatly increase our odds of

having a positive future for ourselves and others. We are all dedicated to the future, we all

envision, prepare and strategize; we are all hoping for and fearful of what might occur. Such

ordinary human skills become part of the future intelligence, which can be greatly improved in

all men.

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 We should take a fundamental look at our skills to help policy-making flourish in this age

of rapid growth. Given the new technology's dynamic and technical existence, understanding

how technology functions is tenting a concentrate. Yet innovation does not necessarily be the

main problem in how we build policies and services: it is how technology has affected people's

forms of connecting. Good policies have always been important to anticipate how people will

react if government changes their lives. When informing governments how to create social

transformation through government intervention, they need to consider behavioural

opportunities and trade-offs. If we're not doing this, we have disruptive, poor, ineffective

measures. Policies that looks perfectly fine on paper can be a tragedy if we don't understand

the people we want to be. In other terms, both internally and organizationally, we should

improve our policy making to a higher level.

The STEEP method of research is an internal organizational and environmental assessment

technique. This lists the variables of each class that may impact the examined group. STEEP

stands for Sociological, Technological, Economical, Environmental and Political. In this study,

cultural, scientific, financial, climate, political and reciprocal dependency variables are

regarded. The findings are presented at the same time. The details evaluated are then selected

and measured by question.

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 The social factors include beliefs, behaviour, patterns of usage, cultural pressures,

distribution of income. Societal factors include families, acquaintances, employers, neighbours

and press. Technological factors have technological impact, innovation, the pace of growth,

the new products and methods, product life cycles and developments in engineering and policy

study. Economic factors include economic growth, deflation, rates of interest, exchange rates,

financial, poverty, sales, business cycles, trade and availability of resources. Environmental

factors include products, land, pollution, fuel, transport routes, life cycles and ozone hole

impacts, as well as global warming. Economic mechanisms, labour market economic,

government policy, competitiveness enforcement, regulations, policies balance, fiscal policy,

trade barriers, security requirements and subsidies are all part of the political considerations.

The following questions should be asked to identify the factors leading to change for each of

the five categories of influence listed.

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ANALYSIS OF SELECTED TRENDS

Category : Economic Trend

Trend 1 : By 2050, 50% chance flying transportation will be normalized and

something like flying taxis and flying, busses will be normalized in Japan.

Description of Trend

In the next 10 to 15 years the future of travel will remain here and modern transportation
will be closer to reality than could be predicted. Airspace will be used by aircraft vehicles to
relieve traffic and road haulage in the area of smoother everyday flights and cleaner air all over
the world. Such aircraft are much smaller, more mechanical and environmentally friendly,
rather than a helicopter.

Uber, a transport company listed five countries on the basis of population requirements
and extreme weather conditions. Japan is one of the most developed public transportation
nations, according to the US agency. With its high speed at 320kp / h at 300–600 meters, the
organization plans to develop electric aircraft, which may disembark vertically. A single charge
would be used to travel up to 96 km. In the mountainous areas, remote islands, and in the event
of natural disasters, Japan backed up the development of air-train cars and set up a public-
private council. The board consulted with more than 20 consultants and organizations including
ANA Holdings, Inc., Toyota and Uber to plan a road map in the next one year and to introduce
flying cars in the 2020s.

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 Impact Analysis

Future Event Impact Analysis

Title: White Peacock Scenario (best case)
Flying Transportation It would become a revolutionary step in the advancement of
technology.
Location:
Japan House Sparrow Scenario (most likely)
More companies will get involved in producing flying vehicles
and eventually will be produced by other countries as well.
Year Happening:
2050 Kingfisher Scenario (plausible)
Individuals can own flying cars as, flying vehicles will become
very common.

Black Swan Scenario (surprise)

It will increase the economic standing of a country and its
development, as there would be flying cars that are affordable by
then.

Black Crow Scenario (worst case)

Air-borne accidents are likely to happen as there would be traffic
jam in air but with cars and Aircraft agencies will not sustain
economically.

Flying mode of transportation would become a revolutionary step in the advancement

of technology, when it commences in the coming years. Most likely, more companies will get
involved in producing flying vehicles and eventually will be produced by other countries as
well. The plausible effect of this trend is the likeability of individuals owning flying cars as,
flying vehicles will become very common. It will surprisingly increase the economic standing
of a country and its development, as there would be flying cars that are affordable by then.
However, the tendency of air-borne accidents is likely to happen as there would be traffic jam
in air but with cars and Aircraft agencies will not sustain economically.

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Category : New Technologies

Trend 2 : By 2050, 60% chance that normal desks will be replaced by E-Desk
where the surfaces are a touch screen in China.

Description of Trend

The traditional office job has evolved certain indelible qualities over the past 60 years
or so, becoming a steady, predictable, more-or-less mandatory part of life. We commute in and
out. We sit in chairs. We type on computers. Meetings are convened. They are interminable.
Coffee is often involved. But one variable is changing the traditional office job rapidly in the
21st century: technology.

China, the land of innovation, technology and also labelled as supermarket, has come
up with loads of inventions throughout the years. And one of them will definitely be the E-
Desk, which would be able to change the work place environment to a technology-advanced
feel to it.

I feel that this trend is more likely to happen in China, because China has already come
up with many technology advanced utilities and facilities, and this E-Desk would probabily
become a part of their work, house and school life in the coming years.

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Impact Analysis

Future Event Impact Analysis

Title: White Peacock Scenario (best case)
E-Desk technology China would be one of the most advanced countries with work-
place and also school that has an advanced tech-friendly
Location: environment.
China
House Sparrow Scenario (most likely)
Year Happening: They would receive more foreign students that would join their
2050 universities/ workplaces.

Kingfisher Scenario (plausible)

The government would gain a huge profit out of the technological
facilities provided to its people.

Black Swan Scenario (surprise)

China would start supplying the E-Desk to different countries and
will become the hub for E-Desk technology.

Black Crow Scenario (worst case)

E-Desk requires a large amount of voltage to be operated and
China would allocate a huge sum for E-Desk maintenance.

The 60% chance that normal desk will be replaced with E-Desk, will make China one
of the most advanced countries with work-place and also school that has an advanced tech-
friendly environment. They would receive more foreign students that would join their
universities/ workplaces. The government would gain a huge profit out of the technological
facilities provided to its people. China would start supplying the E-Desk to different countries
and will become the hub for E-Desk technology. E-Desk requires a large amount of voltage to
be operated and China would allocate a huge sum for E-Desk maintenance.

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Category : New Technologies

Trend 1 : By 2040, 50% chance that there will be undiscovered planets in

Space discovered by using improved satellites by NASA.

Description of Trend

The NASA space telescope Kepler made a revolution by studying the existence of alien
planets also known as undiscovered planets in space. In the next decade, NASA and the ESA
will send a number of probes to explore thousands of additional exoplanets, with the most
exciting discoveries–the most seemingly Earth like –throughout depth.

For instance, the James Webb Space Telescope (JWST) is one of the first tools of next
decade to have advanced techniques for exoplanet discovery. In 2017 the JWST can explore
the universe's surfaces, more specifically on the atmospheres of exoplanets in close-by solar
systems and establish why their atmospheres are formed. Through a coronagraph that covers
the bright light of one stellar and lets astronomers fear dim bodies like brown dwarfing, planets
and dust clouds in o the JWST can specifically picture larger undiscovered planets.

All these future observations were preceded by Kepler, who discovered that the world
of the Milky Way is filled with alien planets. More than 3,500 Planet Candidates have been
reported to date by this instrument; only 167 have been verified so far by actual measurements,
but the project research expects that around 90% will be the real deal.

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Impact Analysis

Future Event Impact Analysis

Title: White Peacock Scenario (best case)
Discovering NASA’s improved satellite would discover planets that could
Undiscovered planets sustain life.
with improved
satellites. House Sparrow Scenario (most likely)
Research and tests would be run on the planet to gain further
Location: information of the planet to confirm if it could support all life
NASA, United States forms.
of America
Kingfisher Scenario (plausible)
Year Happening: NASA would arrange viewings for the people to visit the planet as
2040 a first step of “ the new Earth experience.

Black Swan Scenario (surprise)

NASA would reveal the discovered planets and we will have more
planets than we do as well as, approve human being life
sustainability on certain planets.

Black Crow Scenario (worst case)

Earth would become overpopulated, and all life forms will suffer
from various conditions, be it economic or health.

NASA’s improved satellite by 2050, would discover planets that could sustain life.
When this happens, research and tests would be run on the planet to gain further information
of the planet to confirm if it could support all life forms. NASA would arrange viewings for
the people to visit the planet as a first step of “the new Earth experience. NASA would reveal
the discovered planets and we will have more planets than we do as well as, approve human
being life sustainability on certain planets. Failure to do so would result in Earth becoming
overpopulated, and all life forms will suffer from various conditions, be it economic or health.

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