PROPOSED MARKETING STRATEGY TO PROMOTE PAN THAILAND

PRODUCT IN “ALL ABOUT SHOES OUTLET” GRAND MERDEKA MALL

Marketing in the shoe industry can be tough, especially if you're a small business selling a
brand new line of shoes. Customers have a tendency to stick with their favorite brands and getting
them to try something new isn't always an easy task. But many of the larger shoe companies use
marketing techniques that a small business can learn from and easily duplicate. These are the few
technique that we can use to market the product within this competitive market

Social Media

Social media is an inexpensive way for small businesses to market their shoes. You can create a
business page on Facebook, Pinterest and Instagram where you post pictures of products that
customers might be interested in and let customers post positive testimonials of their experiences
with your shoes. In fact, some retailers are pinning photos on Pinterest that link directly to where
consumers can buy the shoes they're looking at.

Target Area

Pan product is a “specifically” for certain targeted crowd, in this case those who play Futsal sport.
Thus, search for area within reach from GM that have a Futsal Sport Centre and create awareness
to those Futsal player that GM sell high quality and original PAN THAILAND FUTSAL SHOES
Crowdsourcing

Crowdsourcing is a new advertising technique that is useful for the shoe industry. It involves using
customers and fans to market products to the public. For example, Famous Footwear ran a
Mother's Day campaign in which it encouraged customers to share a video -- titled "A Letter to
Mom" -- with their own mothers. Small businesses can have similar contests or offer customers a
chance to submit their own videos, with the winner getting a free pair of shoes.

Mixed Media

As a small-business owner, you shouldn't abandon traditional marketing methods for your shoe
business. Television ads, radio broadcasts and print advertisements are most effective when they
are mixed with websites and social media. Integrated marketing brings in both older and younger
customers. This is because the consumer market has become more fragmented, with distinct
groups using widely different media choices as their primary source of information.

TIPS

Understand your product better than your customer

Your customer is coming to you for knowledge, expertise, and the best shoe they could possibly
wind up with. In this situation, you need to be the expert. Don't just show them the shoe, but also
help them learn something new about the product. What materials is it made out of? What season
is it from? What was it inspired by?

 This can also help you offer them something else, should the first shoe they're drawn to
not work. With an encyclopedic knowledge of everything you have to offer, you're bound
to find something that catches their eye.

Get to know who your consumer is and what they are looking for
With time, you'll slowly be able to recognize types of customers (generally speaking, of course).
You'll recognize those customers with a sense of purpose and those customers who are just
browsing, those that know exactly what they're looking for and those that haven't a clue. But
beyond this, ask them questions. Get to know them. When you have their information handy, it
ultimately saves them time and money

 Aim to greet and meet every customer that walks in your door. Smile and get to them as
soon as possible, but without pouncing, to start building a relationship. Give them a second
to evaluate the store and then ask how their day is going and how you can help.

Have the customer sit to try on the shoes

Offer to measure both of their feet to make sure their size is 100% accurate. This will vary by brand
a bit, too. While they are sitting ask them what the shoes are going to be used for to help you
identify their needs and improve their experience.

Offer selection

Let's say you have a customer that came in looking for a nude, matte heel. They pick out one and
request you to go get their size. While you're retrieving that pair, get a few more nude, matte heels
you think they might like. They might not even have noticed the others in their haste to find the
perfect shoe.

 This goes double if you know of any shoes you don't have on display. This is why it's best to
know your inventory like the back of your hand – there could be a sale in there that you
wouldn't otherwise make.