CHAPTER-1 INTRODUCTION

1
 INTRODUCTION ABOUT COMPANY INFOWIZ

INFOWIZ is a nationally recognized IT company which is committed to provide highly

customized integrated IT solution to clients and also renowned for superior training programs
delivered by an enviable team of qualified experts and highly experienced trainers.

INFOWIZ is a 8 years young organization which has won the NATIONAL AWARD for 2
consecutive years 2014-15 and 2015-16 for BEST Industrial Training from Hon’able
GOVERNOR of Punjab and Haryana Sh. Kaptan Singh Solanki. INFOWIZ is a member of
Confederation of Indian Industry (CII membership number- N4654P) and also with an ISO
Certification which has been working in the field of CSE, IT, ECE, MECHANICAL, CIVIL and
EE, BBA & MBA.

Our skilled team of professionals make sure that the product is developed as per the customer’s
needs and keeping the customer informed about the development of their project from time to
time.In INFOWIZ our Research & Development arm offers SEO tools for SEM professionals.

INFOWIZ also provides Technical Support & Consultancy to Software Companies like JIA
Group, Newzealand, Sagitech solutions Panchkula, Jarc infotech Mohali, Infonet Solution, Delhi
etc.

2
Company Strategy

Purpose :- To be a leader in IT industry by providing enhanced services relationships and

profitability. We continuously strives to deliver exceptional services and achieve excellent
results throughout different sectors.

Our Mission

To grow through creativity invention and innovation and to build long term relationships with
our clients and provide exceptional customer services by pursuing business through innovation
and advances technology.

OUR VISION

Our vision is to be recognized as a leading provider of quality services that exceed the
expectations of our esteemed clients.

OUR VALUES

 Putting Customers First.

 Taking pride in what we do.
 Respecting Others.
 Striving to be the Best.
 Acting with Integrity.

3
Our Hottest Clients & Projects:-

PROJECTS URL's COUNTRY

Viva Sales www.infowiz.in/vivasales UK

Mds Creative www.mdscreative.com Germany

Liddle TV www.filmon.com UK

Paradigms(Android) Running Australia

Printcost www.popgraphics.net UK

PSTDO Bootstrap www.bootstrap.achieversperfect.com USA

Essencesoftwares www.essencesoftwares.com Australia

Dashboard(Wordpress) Running USA

Realstate www.realestate.infowiz.in Russia

Dealpartners(WordPress) www.dealpartners.co.uk.gridhosted.co.uk UK

Littletonvineyard www.littletonvineyard.net USA

4
OUR TEAM:-

Real Generosity toward the future consists in giving all to what is present.

INFOWIZ’s consultative approach can transform your challenge into dynamic business
positives.

1) Mr. Kamaljot Kansal

(C.E.O)

He is the backbone of INFOWIZ and a man with more than 11 year rich practical
experience; who believes the Idea that “if you don’t design your own life plan chances are you
will fall into someone else plan”.

2) Dr. Seema Kansal

(Managing Director)

A woman believes that "the harder you work the luckiest you become." She has more than 8
years experience in Business Field .

3) Mr. Rajeev Nayyar

(General Manager)

A man who strongly feel that " opportunities Don't happen, you create them ". A very
committed team leader who has been professionally attached with Multinational companies for
more than 18 years and has lead the marketing teams in all states of North India.

4) Mr. Surneel Goyal

(Director)

A man who believes that "Things work out best for those who make the best of how things
work out." He has more than 4 years solid industrial experience in a software companies & is
very dashing and innovative in His technical approach.

5) Ms. Urvashi

5
 (Dean Academics)

A woman who posses element of talent which is the most crucial ingredient of recipe of
success. She has more than 3 years experience in business development.

6) Er. Vishal Goyal

(Head & Technical Advisor at US Branch)

He has more than 10 years industrial experience in US and smooth handling of the entire US
business.

7) Er. Yukti Jindal

(Center Head- US Branch)

A woman who firmly believes that "In life, where you reach largely depends upon where
you start." She joined this branch in the year 2007 and has given her immense inputs in bringing
the company to its present status.

COURSES Offered :

For CSE/IT/MCA Professionals:-

 Web Development in PHP with LIVE Projects

 Web Development in .NET with LIVE Projects
 JAVA (Core as well as Advance ) with LIVE Projects
 Android Applications with LIVE Projects
 Web Designing (Photoshop, Coral Draw)
 C#, Console Applications, VB.NET, ASP.NET
 MySQL, SQL, ORACLE
 Networking (MCSE, CCNA, RHSE)
 SEO (Search Engine Optimization)

6
For ECE/EE/EIE Professionals:-

 Robotics With Live Project

 VLSI-VHDL with Live Project
 Embedded System Design with Live Project
 Microcontroller with Live Project
 Microprocessor with Live Project
 PCB Designing
 AVR & PIC Family
 PCB and layout designing
 AUTOMATION with Live Project
 Project development with ARM processors
For MECHANICAL Professionals:-

 AUTOCAD (2D)
 AUTOCAD (3D)
 SOLIDWORKS
 CATIA
 PRO-E
 NX-Cam
 CNC PROGRAMMING
 3D-PRINTING
 MANUFACTURE PROCESS (MP)
For CIVIL Professionals:-

 AUTOCAD (2D)
 AUTOCAD (3D)
 STAAD-PRO
 REVIT
 3Ds-MAX
 STRA

7
INTRODUCTION ABOUT THE TOPIC

The objectives of all business are to makes profits and a merchandising concern can do that by
increasing its sales at remunerative prices. This is possible, if the product is widely polished to be
audience the final consumers, channel members and industrial users and through convincing
arguments it is persuaded to buy it. Publicity makes a thing or an idea known to people. It is a
general term indicating efforts at mass appeal. As personal stimulation of demand for a product
service or business unit by planting commercially significant news about it in a published
medium or obtaining favourable presentation of it upon video television or stage that is not paid
for by the sponsor. . It is a method of publicity. It always intentional openly sponsored by the
sponsor and involves certain cost and hence is paid for. It is a common form of non- personal
communication about an organisation and or its products idea service etc. that is transmitted to a
target audiences through a mass medium. In common parlance the term publicity.

On the other hand, advertising denotes a specific attempt to popularize a specific product or
service at a certain cost. It is a method of publicity. It always intentional openly sponsored by the
sponsor and involves certain cost and hence is paid for. It is a common form of non- personal
communication about an organisation and or its products idea service etc. that is transmitted to a
target audiences through a mass medium. In common parlance the term publicity and advertising
are used synonymously. It is a method of publicity. It always intentional openly sponsored by the
sponsor and involves certain cost and hence is paid for. It is a common form of non- personal
communication about an organisation and or its products idea service etc. that is transmitted to a
target audiences through a mass medium. In common parlance the term publicity and advertising
are used synonymously. communication about an organisation and or its products idea service
etc. that is transmitted to a target audiences through a mass medium. In common parlance the
term publicity and advertising are used synonymously.

8
MEANING OF ADVERTISING

The word advertising is derived from the Latin word viz, "advertero" "ad" meaning towards
and "verto" meeting towards and "verto" meaning. "I turn" literally specific thing".

Simply stated advertising is the art "says green." Advertising is a general term for and all forms
of publicity, from the cry of the street boy selling newspapers to the most celebrate attention
attracts device. The object always is to bring to public notice some articles or service, to create a
demand to stimulate buying and in general to bring logethel the man with something to sell and
the man who has means or desires to buy".

Advertising has been defined by different experts. Some of the quoted definition are :

American marketing association has defined advertising as "any paid form of non personal
presentation and promotion of ideas, goods or services by an identified sponsor. The medium
used are print broad cast and direct.

Stanton deserves that "Advertising consists of all the activities involved in presenting to a group
a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea.
This message called an advertisement is disseminated through one or more media and is paid for
by the identified sponsor.

Advertising is any paid form of non – personal paid of presentation of ideas goods or services
by an identified sponsor.

Advertising is a "non- personal paid message of commercial significance about a product,

service or company made to a market by an identified sponsor.

In developing an advertising programme, one must always start by identifying the market
needs and buyer motives and must make five major decisions commonly referred as 5M
(mission, money message, media and measurement) of advertising.

9
FUNCTIONS OF ADVERTISING

For many firms advertising is the dominant element of the promotional mix – particulars for
those manufacturers who produce convenience goods such as detergent, non – prescription
drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by
maters of automobiles, home appliances, etc, to introduce new product and new product features
its uses its attributes, pt availability etc.

Advertising can also help to convince potential buyers that a firms product or service is
superior to competitors product in make in quality, in price etc. it can create brand image and
reduce the likelihood of brand switching even when competitors lower their prices or offer some
attractive incentives

TYPES OF ADVERTISING

Broadly speaking, advertising may be classified into two categories viz., product and
institutional advertising.

a)Product Advertising

The main purpose of such advertising is to inform and stimulate the market about the advertisers
products of services and to sell these. Thus type of advertising usually promote specific, trended
products in such a manner as to make the brands seam more desirable. It is used by business
government organization and private non-business organizations to promote the uses features,
images and benefits of their services and products. Product advertising is sub-divided into direct
action and indirect action advertising, Direct action product advertising wages the buyer to take
action at once, ice he seeks a quick response to the advertisement which may be to order the
product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response
to prince reduction during clearance sale. Product advertising is sub-divided into direct &
indirect action advertising & product advertising aims at informing persons about what a
products is what it does, how it is used and where it can be purchased.

10
b)Institutional Advertising :-

It is designed to create a proper attitude towards the sellers to build company image or
goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind
and to implant feeling favourable to the advertisers company. Its assignment is to make friends
for the institution or organization.

It is sub-divided into three categories : patronage, public, relations and public service
institutional advertising.

i) In patronage institutional advertising the manufacturer tells his prospects and customer about
himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If
successful, he convince buyers that his operation entitles him to the money spent by them. The
main purpose of such advertising is to inform and stimulate the market about the advertisers
products of services and to sell these. Thus type of advertising usually promote specific, trended
products in such a manner as to make the brands seam more desirable. It is used by business
government organization and private non-business organizations to promote the uses features,
images and benefits of their services and products.

ii) Public relations institutional advertising is used to create a favourable image of the firm
among employees, stock-holders or the general public. The main purpose of such advertising is
to inform and stimulate the market about the advertisers products of services and to sell these.
Thus type of advertising usually promote specific, trended products in such a manner as to make
the brands seam more desirable. It is used by business government organization and private non-
business organizations to promote the uses features, images and benefits of their services and
products.

iii) Public service institutional advertising wages public support. trended products in such a
manner as to make the brands seam more desirable.

11
WHY & WHEN TO ADVERTISE
Advertising as a tool to marketing not only reaches those who buy , but also those whose
opinions or authority is counted for example a manufacturer of marble tiles and building boards
advertises not only to people who intend to build houses but also to architect and engineers.
While the manufacturers of pharmaceuticals products advertise to doctors as well as to the
general public. At time it is necessary for a manufacturer or a concern to advertise things which
it does not sell but which when sold stimulates the sales of its own product. There are concerns
like electric heaters, iron etc. because the use of these increases the demand for their products.

Advertising should be used only when it promises to bring good result more economically
and efficiently as compared to other means of selling. There are goods for which much time and
efforts are required in creating a demand by sending salesman to prospective buyers than by
simply advertising them. In the early days of the cash register in America it was sold by specially
trained salesman who called on the prospective users and had the difficult task of convincing
them that they could no longer carry on with the old methods, and that they urgently needed a
cash register. In our country certain publishers have found it less costly to sell their books by
sending salesman from house to house among prospective buyers than to advertise them. In these
two examples the cost of creating demand would be too high if attempted by advertising alone
under such circumstances advertising is used to make the salesman acceptable to the people they
call upon to increase the confidence of the public in the house. Naturals when there are good
profits competitors will be attracted and they should be kicked out as and when sufficient capital
is available by advertising on a large scale. Immediate result may not justify the increased
expenditure but it will no doubt secure future sales.

DESIGNING ADVERTISING CAMPAIGN :

An advertising is an organized series of advertising messages. It has been defined as "a

planned, co-ordinate series of promotional efforts built around a central theme and designed to
reach a specified goals." In other words, it is an orderly planned effort consisting of related but
self – contained and independent advertisements. The campaign may appear in one more media .

12
it has single theme or keynote idea and a single objective or goal. Thus, "a unified theme of
content provides psychological continuity throughout the campaign while visual and oral
similarity provide physical continuity. In short run, all campaign want pre-determined
psychological reaction in the long run, practically all campaigns have sales goal.

The series of advertisements used in the campaign must be integrated with the sales promotional
efforts and with the activities of the sales force.

Campaign vary in length some may run only for a few days, other for weeks, yet other for a
season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many
factors influences campaign length such as competitors advertising media, policies, seasonal falls
curves of the product involved, the size of the advertising funds, campaign objectives and the
nature of the advertisers marketing programme.

a)Product Advertising

The main purpose of such advertising is to inform and stimulate the market about the
advertisers products of services and to sell these. Thus type of advertising usually promote
specific, trended products in such a manner as to make the brands seam more desirable. It is used
by business government organization and private non-business organizations to promote the uses
features, images and benefits of their services and products. Product advertising is sub-divided
into direct action and indirect action advertising, Direct action product advertising wages the
buyer to take action at once, ice he seeks a quick response to the advertisement which may be to
order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in
response to prince reduction during clearance sale.

Product advertising is sub-divided into direct & indirect action advertising & product
advertising aims at informing persons about what a products is what it does, how it is used and
where it can be purchased. On the other hand selective advertising is made to meet the selective
demand for a particular brand or type is product.

13
b)Institutional Advertising :

It is designed to create a proper attitude towards the sellers to build company image or
goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind
and to implant feeling favourable to the advertisers company. Its assignment is to make friends
for the institution or organization.

c) Digital Advertising:

It is sub-divided into three categories : patronage, public, relations and public service
institutional advertising.

i) In patronage institutional advertising the manufacturer tells his prospects and customer about
himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If
successful, he convince buyers that his operation entitles him to the money spent by them. The
main purpose of such advertising is to inform and stimulate the market about the advertisers
products of services and to sell these. Thus type of advertising usually promote specific, trended
products in such a manner as to make the brands seam more desirable. It is used by business
government organization and private non-business organizations to promote the uses features,
images and benefits of their services and products.

ii) Public relations institutional advertising is used to create a favourable image of the firm
among employees, stock-holders or the general public. The main purpose of such advertising is
to inform and stimulate the market about the advertisers products of services and to sell these.
Thus type of advertising usually promote specific, trended products in such a manner as to make
the brands seam more desirable. It is used by business government organization and private non-
business organizations to promote the uses features, images and benefits of their services and
products.

iii) Public service institutional advertising wages public support. trended products in such a
manner as to make the brands seam more desirable.

14
 Advertising as a tool to marketing not only reaches those who buy , but also those whose
opinions or authority is counted for example a manufacturer of marble tiles and building boards
advertises not only to people who intend to build houses but also to architect and engineers.
While the manufacturers of pharmaceuticals products advertise to doctors as well as to the
general public. At time it is necessary for a manufacturer or a concern to advertise things which
it does not sell but which when sold stimulates the sales of its own product. There are concerns
like electric heaters, iron etc. because the use of these increases the demand for their products.

Advertising should be used only when it promises to bring good result more economically
and efficiently as compared to other means of selling. There are goods for which much time and
efforts are required in creating a demand by sending salesman to prospective buyers than by
simply advertising them. In the early days of the cash register in America it was sold by specially
trained salesman who called on the prospective users and had the difficult task of convincing
them that they could no longer carry on with the old methods, and that they urgently needed a
cash register. In our country certain publishers have found it less costly to sell their books by
sending salesman from house to house among prospective buyers than to advertise them. In these
two examples the cost of creating demand would be too high if attempted by advertising alone
under such circumstances advertising is used to make the salesman acceptable to the people they
call upon to increase the confidence of the public in the house. Naturals when there are good
profits competitors will be attracted and they should be kicked out as and when sufficient capital
is available by advertising on a large scale. Immediate result may not justify the increased
expenditure but it will no doubt secure future sales.

DESIGNING ADVERTISING CAMPAIGN :

An advertising is an organized series of advertising messages. It has been defined as "a

planned, co-ordinate series of promotional efforts built around a central theme and designed to
reach a specified goals." In other words, it is an orderly planned effort consisting of related but
self – contained and independent advertisements. The campaign may appear in one more media .
it has single theme or keynote idea and a single objective or goal. Thus, "a unified theme of
content provides psychological continuity throughout the campaign while visual and oral

15
similarity provide physical continuity. In short run, all campaign want pre-determined
psychological reaction in the long run, practically all campaigns have sales goal.

The series of advertisements used in the campaign must be integrated with the sales promotional
efforts and with the activities of the sales force.

Campaign vary in length some may run only for a few days, other for weeks, yet other for a
season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many
factors influences campaign length such as competitors advertising media, policies, seasonal falls
curves of the product involved, the size of the advertising funds, campaign objectives and the
nature of the advertisers marketing programme. ." In other words, it is an orderly planned effort
consisting of related but self – contained and independent advertisements. The campaign may
appear in one more media . it has single theme or keynote idea and a single objective or goal.
Thus, "a unified theme of content provides psychological continuity throughout the campaign
while visual and oral similarity provide physical continuity. In short run, all campaign want pre-
determined psychological reaction in the long run, practically all campaigns have sales goal.

16
CHAPTER-2

17
OBJECTIVES OF THE STUDY

 To study the advertising effectivenes of "INFOWIZ"..

 To study the change in customer's preference by advertising.

 To study the impact on sales with the advertising.

18
CHAPTER-3

19
RESEARCH METHODOLOGY& LIMITATIONS

Research Methodology is a way to systematically solve the research problem. It deals with the

objective of a research study, the method of defining the research problem, the type of data

collected, method used for data collection and analyzing the data etc. the methodology includes

collection of primary and secondary data.

 Primary data: Primary Data is collected through questionnaire.

 Secondary data : Secondary data is collected through books, magazines and internet.

Sample design

Sampleing Area: The sampling area for my project report is Bathinda city.

Sample size: the sample size of my project is limited to 50 only.

Sampling technique: simple random technique.

20
Tools of Analysis

The results of the analysis have been presented with the help of following:

 Tables

 Figures

Limitation of research:

 Time and resource limitation.

 Research has been done only at Bathinda.

 Some of the persons were not so responsive.

 Possibility of error in data collection.

21
CHAPTER-4

22
 DATA ANALYSIS & INTERPRETATION

1)Have you seen the ads of INFOWIZ?

a)Yes b) No

No.of responses %age

Yes 40 80%
No 10 20%

TOTAL 50 100%

Interpretation:- This analysis shows that 80% people said they see the ad of infowiz.

23
2.Through which media you have seen the advertisement of Infowiz?

a)TV b) Newspaper

c)Magazine d) other

No.of respondents %age

Tv 25 50%
Newspaper 15 30%
magazine 5 10%
Other 5 10%
TOTAL 50 100%

Interpretation-From the above analysis it is concluded that 50% respondents see the ad of
Infowiz through TV.

24
3.Can you recall the ads of Infowiz?

a)Yes b) No

Respondents %age

Yes 35 70%
No 15 30%
TOTAL 50 100%

Interpretation:- This analysis shows that 70% people said they recall the ad of infowiz

25
4. By which means can you recall the ads of Infowiz?

a) Tagline b) Logo c) Other media

No. of respondents %age

Tagline 25 50%

Logo 15 30%
Other media 10 20%

TOTAL 50 100%

No. of respondents

Other media
20%

Tagline
50%

30%

Interpretation:- This analysis shows that 50% people said they recall the ad through Tagline

26
5.Was the advertisement appealing to your eye?

a)Yes b) No

Respondents %age

Yes 35 70%
No 15 30%
TOTAL 50 100%

Respondents
Yes No TOTAL

30%

70%

Interpretation:- This analysis shows that 75% people said ad appealing to their eyes.\

27
6..Can you recall the ads of Infowiz?

a)Yes b) No

Respondents %age

Yes 35 70%
No 15 30%
TOTAL 50 100%

Interpretation:- This analysis shows that 70% people said they recall the ad of infowiz

28
7. By which means can you recall the ads of Infowiz?

a) Tagline b) Logo c) Other media

No. of respondents %age

Tagline 25 50%

Logo 15 30%
Other media 10 20%

TOTAL 50 100%

No. of respondents

Other media
20%

Tagline
50%

Logo
30%

Interpretation:- This analysis shows that 50% people said they recall the ad through Tagline .

29
8.Was the advertisement appealing to your eye?

a)Yes b) No

Respondents %age

Yes 35 70%
No 15 30%
TOTAL 50 100%

Respondents
Yes No TOTAL

30%

70%

Interpretation:- This analysis shows that 70% people said ad appealing to their eyes.

30
9.Acc. to you advertisement increase the sale of products of Infowiz?

a) Yes b) No

Respondents %age

Yes 30 60%
No 20 40%
TOTAL 50 100%

Interpretation:- This analysis shows that 60% people said advertisement increase the sale of
product.

31
10.Is advertising is necessary for company?

a) Yes b) No

Respondents %age

Yes 30 60%
No 20 40%
TOTAL 50 100%

Interpretation:- This analysis shows that 60% people said advertisement is necessary for
company .

32
11.Acc. To you what is the main message of the advertisement?

a) Brand awarenes b) Selling

c) Quality d) Discount

Respondents %age

Brand awareness 20 40%

Selling 15 30%
Quality 10 20%
Discount 5 10%

TOTAL 50 100%

Interpretation:- This analysis shows that 40% people said main message of Infowiz is Brand
awareness..

33
12. Have you bought the products of Infowiz after seeing the ad of company?

a) Yes b) No

Responses Respondents %age

Yes 35 70%
No 15 30%
TOTAL 50 100%

Respondents
Yes No TOTAL

30%

70%

Interpretation:- This analysis shows that 70% people said they bought the products of Infowiz
after seeing the ad .

34
CHAPTER-5

35
 FINDINGS OF THE STUDY

 Most of the respondent said that the main message of company is brand awareness.
 Mostly respondent said that advertisement is necessary for company to inc. his sales.
 In this study mostly respondent see the ad of Infowiz through TV.
 In this study respondent said that they recall the ads of Infowiz through the Tagline of
Infowiz

36
 SUGGESTIONS OF THE STUDY

 The company should focus on creating the advertisement more effective.

 Those methyods of advertisement should be choosen , which are easily approachable by
the people .
 Surveys & research should be made to know the effectiveness of advertisement , in case
defects arise , the company should focus on overcoming that defects.
 The communication made in the advertisemnt should be so simple that it would be easily
understand by all the types of people.

37
CHAPTER-6

38
 CONCLUSION
At the end I want to conclude that most of the people are attracted by the advertisement of
Infowiz on T.V. & they are greatly attracted by the tagline of the company. & that advertisement
appeal to their eyes but still the infowiz needs to create the advertisement more effective & also
most of people impose buying after watching the advertisement of infowiz. SO we can say that
infowiz can grow if the advertisement are more effective . An advertising is an organized series
of advertising messages. It has been defined as "a planned, co-ordinate series of promotional
efforts built around a central theme and designed to reach a specified goals." In other words, it is
an orderly planned effort consisting of related but self – contained and independent
advertisements. The campaign may appear in one more media . it has single theme or keynote
idea and a single objective or goal. Thus, "a unified theme of content provides psychological
continuity throughout the campaign while visual and oral similarity provide physical continuity.
In short run, all campaign want pre-determined psychological reaction in the long run, practically
all campaigns have sales goal.

39
 QUESTIONARE

ADVERTISING EFFECTIVENESSFOLLOWED BY INFOWIZ

I am karamdeep singh pursuing BBA from BABA FARID COLLEGE, BATHINDA.

Please fill up the form for a market survey on “ADVERTISING

EFFECTIVENESS FOLLOWED BY INFOWIZ.

NAME: GMAIL ID :

GENDER: CONTACT NO:

1.Have you seen the ads of Infowiz?

a) Yes b) No

2.Through which media you have seen the advertisement of Infowiz?

(a)TV b) Newspaper

c)Magazine d) other

3. Can you recall the ads of Infowiz?

a)Yes b) No

4. By which means can you recall the ads of Infowiz?

a) Tagline b) Logo

c) Other media

5. Was the advertisement appealing to your eye?

a)Yes b) No

40
6. Acc. to you advertisement increase the sale of products of Infowiz?

a) Yes b) No

7. Is advertising is necessary for company?

a) Yes b) No
8. Acc. To you what is the main message of the advertisement?

a) Brand awarenes b) Selling

c) Quality d) Discount

9. Have you bought the products of INFOWIZ after seeing the ad of company?

a) Yes b) No

10. Give suggestions to inc. the effectiveness of the advertisement of the company ?

41
 BIBLIOGRAPHY

1. O’Donnell and Milton S. Goldberge, Accountants Financial Administration, (New Delhi,

Prentice Hall of India Private Ltd., 1964), p.55.

2. K.V. Kulkarni, Financial Management, (New Delhi, Himalayan Publishing Hosue, 1983), p.
399.

3. Web Sites: -

 http://www.INFOWIZ.com/
 www.google.com
 www.act-c.in
 www.breathefree.com

42