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Research Portfolio

Graded Research Portfolio Guidance

(all content within this PP must be added into your existing research portfolio)

Guidance

You should reference the sources of your research findings in the form of a bibliography

Make sure that you complete a thorough spelling and grammar check before you submit the work

Check your technical terminology

Your Research Portfolio should evidence your understanding of why we conduct audience, market and production research when

Aims of Portfolio

producing a media product

It should also evidence that you understand different research

methods including: Primary & Secondary

And finally, it should establish your understanding of different types of research including quantitative & qualitative

You are required to refer to specific examples of research you have conducted to support your explanations

Introduction

Slide

Explain what research is and why we conduct research when producing a media product

Here you should cover what the following mean:

- quantitative

- qualitative

- primary

- secondary

In this section explain what audience research is (audience data, audience profiling, demographics, geodemographics, consumer

behaviour, consumer attitudes, audience awareness);

And why it is important to conduct audience research

Explain what audience research you have conducted in

Audience

preparation for producing a TV advertisement

Discuss whether it provided you with quantitative or qualitative

data

Explain whether you used primary or secondary methods to

gather audience data

Analyse and explain how these specific research findings will support you in producing an effective TV advert and why it was so important LINKING TO SPECIFIC EXAMPLES FROM YOUR WORK

Market

In this section explain what market research is (product market, competition, competitor analysis);

And why it is important to conduct market research

Explain what market research you have conducted in preparation for producing a TV advert

Discuss whether it provided you with quantitative or qualitative data

Explain whether you used primary or secondary methods to gather market data

Analyse and explain how these specific research findings will support you in producing an effective TV advert and why it was so important LINKING TO SPECIFIC EXAMPLES FROM YOUR WORK

In this section explain what production research is (content,

viability, placement media, finance, costs, technological resources, personnel, locations)

Production

And why it is important to conduct production research

Explain what production research you have conducted in preparation for producing a TV advert

Discuss whether it provided you with quantitative or qualitative data

Explain whether you used primary or secondary methods to gather production data

Analyse and explain how these specific research findings will support you in producing an effective TV advert and why it was so important LINKING TO SPECIFIC EXAMPLES FROM YOUR WORK

Conclusion

Reflect upon the effectiveness of the research you have conducted:

Explain how useful and relevant it was to supporting you in producing a successful advert

Discuss how accurate & reliable you think your research findings were and why

Discuss whether any of your research was biased/subjective

What were some of the advantages/disadvantages of specific research methods?

Explain how you would improve your research skills for future projects