GROUP 6 :

N/A
Espinosa I Lapuz I Lorenzo I Ramos I Rosimo I Saclote
I. Choosing a product
/ service
Common
Interest
● Gaming
● Sleeping
● Listening to
music
● Reading
Product/Service
Name:

Elven Night
Business Product logo
Possible
Market/Customer
People who have desk
jobs and those who want
to enhance their skills or
just want to have fun in
their games.
 Business Trends
- The current business trends that
revolve around cyber cafes are
mostly memberships,
merchandize and promos.
 Ideas for Product/Service

Customers who are willing or wanting to

become members of the Elven Night club or EN
can purchase a membership card that is reusable
by buying TP or Tellus Points that act as load.
II. Survey Analysis
III. Determining the Potential
market profile
7. Concerns or anxieties the customers may have
about your business:
8. Potential Turn-offs:
9. Reason for Recommendation:
10. Willingness to Spend:
11. Best ways to reach customers:
12. Promotions that will encourage customers:
13. Promotions that will NOT encourage
customers:
14. New Products:
Formulated Question:
The service and performance of the business,
because it's not a known brand
Poor Service and Slow Internet
The atmosphere that the first floor is aiming to create is a
sense of relaxation and an escape to what they do outside of
Elven Night whilst being able to see/use/participate in
games or in tournaments
Based on the people we surveyed, they are willing
to spend if the quality service great
Website, pages, app, posts and advertisements.
Earn points, Seasonal sale and Promos
Catchy songs, Posters that show your usual cyber cafe info,
lack of info
Our service offers both cafe like starbucks and internet
shop like mineski, all in one place
Are you tired of the same cafe and internet cafe
brands?
Brief description of the
potential market:
● Students
● Those who work on desk jobs
 Need requirements:
A service that offers convenience
for Students and Working adults.
Needs of the Participants: Need Requirements of the
Participants Features of the
Product/Service :
 SWOT Analysis:
Strength Weaknesses
● Interested and passionate in ● Weak business relationship with
computers. many computer retailer and
● Has built a good reputation among promotions.
friends and family. ● The costumer dont feel or like the
atmosphere inside of our cyber
cafe.

Opportunities
● Partnership with other streamer,
promotion, and catering for local
events.
● Do goods and services to our
customers
Threats
● The customers would receive a
bad service, our business could be
affected.
● Rising cost of parts and labour to
make our cyber cafe`s better.
 Assessing your product/service
SELF ANALYSIS: YES NO If no, how will you
improve your
product/service
● Do you like the product or service you are planning to sell?
√
● Can you see yourself getting excited about this product or
service? √
● Would you but it and use it yourself?
√
● Would you sell it to your family, best friend, or next-door
neighbor? √
● Can you see it to yourself selling this product or service for
the next five to ten years? √
● Is this a product or service that you intensely desire to bring
to the market? √
 Assessing your product/service
Customer’s point of view analysis: Answers:

● What does the product achieve, - Achieves to create relaxing

avoid, or preserve for the environment whilst making a
customer? competitive atmosphere.
● How does the product improve - It gives them and their friends a
your customer’s life or work? place to relax, bond, or work.

● What kind of customers will you - Those who have desk jobs or
be selling the product to? people looking for competition.

● Do you personally like the - The group will like them since
customer who’ll be buying this they are supporting the
product or service? How do you service/product by being there
relate to them?
 Assessing your product/service
COMPETITION: Answer:

● Who are my competitors? - Cyber Cafes

- Cafes

● Is our product or service - Shows Unique Environment

better than anything else - Has a competitive
currently available? Why? environment on the second
floor
Thanks for listening!