RESEARCH SAMPLING AND DESIGN

RESEARCH DESIGN

A research design is a framework or blueprint for conducting any marketing research project. It

details the procedures necessary for obtaining the information needed to structure or solve

marketing research problems.

Research Methodology defines the purpose of the research, how it proceeds, how to measure

progress and what constitute success with respect to the objectives determined for carrying out

the research study.

The appropriate research design formulated is detailed below.

Exploratory research: this kind of research has the primary objective of development of

insights into the problem. It studies the main area where the problem lies and also tries to

evaluate some appropriate courses of action.

The research methodology for the present study has been adopted to reflect these realties and

help reach the logical conclusion in an objective and scientific manner.

The present study contemplated an exploratory research.

TYPE OF RESEARCH DESIGN

The research design is of two types:

1. Exploratory Research

2. Conclusive Research
As the objective of this research is to derive a conclusion about problems and prospects of SSI,

the group will use the Conclusive Research Design for the desired analysis.

Further, Conclusive Research is of two types:

1. Descriptive Research

2. Casual Research

As the mode of research for this project is a survey to analyze the Indian Market rather than an

experiment, the group will use Descriptive research for the analysis.

NATURE OF DATA
Secondary data:- Data which is already available through various books, journals , magazines,

internet etc.

TOOLS AND TECHNIQES

Analysis of data has been done with help of various statistical tools like the tables and graphs.

RESEARCH VARIABLES AND MEASUREMENT

The different variables for research to be undertaken is listed below:

 Bio-tech Industry

 Common Effluent Treatment Plant

 Corrugated Boxes

Drugs and Pharmaceuticals