INTI International University
Nilai Campus
Weekly Report: 7
Course Code: MKT4220
Course Title: Global Marketing
Lecturer: Mr Arasu A/L Raman
Section: 8IB1
Date and time of meeting 17 Ocr 2019
Team Members present
Roles within the team
Discussion topic Discussion of creating a product market profile
Assigned tasks, with
deadlines
1) Yong Kai Jun – i18015561
2) Tan Kok Hou – i18016322
3) Chew Jun Kit – i18016320
1) Yong Kai Jun (Leader)
2) Tan Kok Hou
3) Chew Jun Kit
1) Who buys our products?
- The local in Thailand will be our main target
market
- We are targeting basic income range and middle
income range customers which represent more
than half part of the income pyramid
2) Who does not buy it?
- High income range customers will less likely to
buy our procucts
3) What need or function does it serve?
- It’s snack that while people working in busy or
hurry they can just purchase and serve themselves
as quick snack
4) Is there a market need that is not being met by current
product or brand offerings?
 - In Thailand, there is a lot of snacks among the
street, what we provide is the new favour of
snacks that Thailand local never try before
- We provide an extra snack option for Thailand
local to choose
5) What problem does our products solve?
- Our product solve the need of busy workers which
they can purchase our snack during their work by
just pass by the store
6) What are customers buying to satisfy the need for
which our products is targeted?
- To satisfied their desire that can enjoy one of the
most famous Malaysia food in their local
7) What price are they paying?
- As we all knew that the majority income of
Thailand is tourism, and snacks among the street
are very cheap, our product do fit their pay range
and highly affordable to Thailand local
8) When is the products purchased?
- Thailand local can purchase the product at any
time they wish to
9) Where is it purchased?
- It can be found on common tourist favourite
restaurant or street