Scribd Logo
Carica

Benvenuto in Scribd!

  • Module 1 - An Introduction: Digital Marketing Course Outline

    Caricato da

    Harshit Gupta
    16 visualizzazioni4 pagine
    This document outlines the modules and topics covered in a Professional Digital Marketing course. The course is divided into 4 modules that cover digital marketing fundamentals, content creation, optimization, and advanced strategies. Module 1 introduces key concepts like tracking, targeting audiences, and developing a digital strategy. Modules 2-3 focus on creating campaigns on platforms like Google, Facebook, and LinkedIn and optimizing performance. Module 4 delves into advanced SEO, attribution models, and troubleshooting issues.

    Descrizione originale:

    Required

    Titolo originale

    Starter+Pack

    Copyright

    © © All Rights Reserved

    Formati disponibili

    PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    This document outlines the modules and topics covered in a Professional Digital Marketing course. The course is divided into 4 modules that cover digital marketing fundamentals, content creation, optimization, and advanced strategies. Module 1 introduces key concepts like tracking, targeting audiences, and developing a digital strategy. Modules 2-3 focus on creating campaigns on platforms like Google, Facebook, and LinkedIn and optimizing performance. Module 4 delves into advanced SEO, attribution models, and troubleshooting issues.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    16 visualizzazioni4 pagine

    Module 1 - An Introduction: Digital Marketing Course Outline

    Caricato da

    Harshit Gupta
    This document outlines the modules and topics covered in a Professional Digital Marketing course. The course is divided into 4 modules that cover digital marketing fundamentals, content creation, optimization, and advanced strategies. Module 1 introduces key concepts like tracking, targeting audiences, and developing a digital strategy. Modules 2-3 focus on creating campaigns on platforms like Google, Facebook, and LinkedIn and optimizing performance. Module 4 delves into advanced SEO, attribution models, and troubleshooting issues.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 4

    Digital Marketing Course Outline

    Module 1 – An Introduction

    01 - Your Intro To
    Digital Marketing

    02 – Tracking &
    Measuring Efforts

    03 – Reaching Your
    Target Market

    04 – The Importance
    Of Mobile

    05 – Free Digital
    Marketing Options

    06 – The Giant That


    Is Google Ads

    07 – Making Social
    Work For You

    08 – Creating A
    Digital Strategy

    Professional Diploma in Digital Marketing


    Digital Marketing Course Outline

    Module 2 – Content & Campaign Creation

    01 – Google
    Analytics Deep Dive

    02 – PPC Ads,
    Restrictions & Tests

    03 – Social Media
    Content & Tests

    04 – Google Search
    Campaign Creation

    05 – Facebook
    Campaign Creation

    06 – YouTube &
    Display Creation

    07 – LinkedIn &
    Twitter Creation

    08 – Digital PR &
    Crisis Management

    Professional Diploma in Digital Marketing


    Digital Marketing Course Outline

    Module 3 – Optimisation & Analysis

    01 – SEO, Website &


    Mobile Monitoring

    02 – Optimising
    Google Search

    03 – Optimising
    Facebook

    04 – Optimising
    LinkedIn & Twitter

    05 – Optimising
    YouTube & Display

    06 – Reporting &
    Analysis Tools

    07 – Changing
    Strategy With Data

    08 – Landing Page
    Optimisation

    Professional Diploma in Digital Marketing


    Digital Marketing Course Outline

    Module 4 – Advanced Learning

    01 – SEO Deep Dive

    02 – Attribution
    Models

    03 – Offline
    Conversion Tracking

    04 – Third Party
    Platforms

    05 – Troubleshooting
    Site & Tracking Pixel

    06 – Shopping Data
    Feeds

    07 – Advanced
    Search Optimisation

    08 – Strategy Tips &


    Templates

    Professional Diploma in Digital Marketing

    Potrebbero piacerti anche