A

PROJECT REPORT
ON
“TO STUDY COMPARATIVE OF SERVICE PROVIDED BY PEPSICO &
COCA-COLA AT NEERAJ ENTERPRISES IN SOLAPUR”

In partial fulfillment of MASTER’S DEGREE

In

MASTER OF BUSINESS ADMINISTRATION

PUNE UNIVERSITY, PUNE

Submitted by
JAVED M. MULLA
Under the Guidance of
Prof. Swapnil Shah
(2010 – 2011)

M.J.P.E.T‟s
S.N.G. INSTITUTE OF MANAGEMENT
AND RESEARCH
RAJGURUNAGAR, PUNE - 410 505
 DECLARATION

I undersigned hereby declare that, the project entitled, “” is executed as per

the course requirement of two year full time MBA program of University of
Pune. This report has not been submitted by me or any other person to any
other University or Institution for a degree or diploma course. This is mu own
and original work.

Date:
Place:

JAVED M. MULLA
 ACKNOWLEDGEMENT
I have great pleasure in presenting this report entitled “” as a part of postgraduate degree
of M.B.A.
I would like to express my sincere thanks to Dr .S. N. Tiwari, Director, S.N.G Institute of
management and research, I also thankful to Prof. Swapnil Shah who encouraged, guided
and helped me a lot for doing this project work.
I would like to express thanks to Mr. Praveen Nalawade (Customer Executive),
PEPSICO, Solapur Region, Solapur who guided me to doing whole project.
I am also thankful to all staff of all departments of, NEERAJ ENTERPRISES
SOLAPUR. For providing me complete knowledge about the different aspects of
training.
Last but not least I place a deep sense of gratitude to my family members and my friends
who have been constant source of inspiration during the preparation of this project work.

JAVEDM.MULLA
(M.B.A II YEAR)
 INDEX

Chapter TITLE Page

No. No.

COLLEGE CERTIFICATE I

COMPANY CERTIFICATE II

STUDENT‟S DECLARATION III

ACKNOWLEDGEMENT IV

I Executive Summary 1-5

II Objectives of the Study 6-8

III Industry Profile 9-18

IV Company Profile 19-27

V Theoretical Background 28-37

VI Research Methodology 38-41

VII Data Analysis and Interpretation 42-58

VIII Findings 59-60

IX Conclusions 61-62

X Suggestions 63-64

ANNEXURE 65-68

BIBLIOGRAPHY 69
 CHAPTER - I
EXECUTIVE SUMMARY