Subject Name Communication and Performance in the Australian Workplace

Unit Code &

CPW5 – Reporting to Managers
Name
Assessment
A16. Presentation & Final Report
Name
Assessment Due Week 28
Student
Student Name
ID
Trainer &
Assessor Name

Submission Date 30/08/2019

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communicated to me. ☒
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be able to be deemed competent for this unit. ☒
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Student plagiarism (academic misconduct). ☒
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assessment & appeal procedures) available to me. ☒
By submitting this piece of work and signing below, I DECLARE
THAT all assessments will be my own work and have not been
previously submitted by me or any other student. I understand that ☒
if there is any doubt of the authenticity of any piece of my
assessment I can be orally assessed by the Assessor
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Assessor Use Only

Assessment Re-submission Re-assessment

Final Overall Result
☐C ☐NYC ☐C ☐NYC ☐C ☐NYC

Feedback to Student:

Assessor
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Instructions
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 Finalise your PowerPoint presentation.

 Present for 20 minutes which include Question and Answer session.

 Upload a copy your presentation in your assessment file on RTOm.

 Submit a hardcopy of your final report of 4000 – 5000 words. (See report structure in Student Guide
and Workbook) to your trainer in the classroom.

 Must use dictionary for appropriate English.

 Upload a soft copy of your final report in your assessment file on RTOm.

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 Table of Contents

Executive Summary........................................................................................................................ 5
Business Description ....................................................................................................................... 6
Business Scope .............................................................................................................................. 6
Business Mission........................................................................................................................... 7
Business Activity .......................................................................................................................... 7
Business History ........................................................................................................................... 8
Locations for Content.................................................................................................................... 9
Legal structure: ............................................................................................................................. 9
Marketing Plan ............................................................................................................................. 10
Market research ........................................................................................................................... 10
Competitor Analysis ................................................................................................................... 11
SWOT Analysis: ......................................................................................................................... 12
Management Team ....................................................................................................................... 13
Finance........................................................................................................................................... 14
Income Assumption .................................................................................................................... 14
Start-up Costs .............................................................................................................................. 15
Expected Cashflow ..................................................................................................................... 15
Profit and Loss Forecast .............................................................................................................. 16
Balance Sheet Forecast ............................................................................................................... 17

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 Executive Summary
The main objective of our TrueSide YouTube channel is to explore everyday problems faced in
real life, record them and telecast to the viewers. This channel will initially focus on problems that
international people face at workplace, at home and problems that overseas students face when they
arrive in Australia for the first time.
This is a YouTube channel, so we don’t require to lease any property or any particular space to
start our business. We selected Sydney as our base of operation. The reason behind this location is
that it is a major attraction for international students and families who want to settle in Australia.
Initially we will select guest for our videos from Sydney Suburbs. Once we start to get response
then we will cover all major cities around Australia.
Before working on our YouTube video, we will narrow down our audience depending on their
gender, age, occupation, and knowledge level. After knowing their specific needs, we can easily
create video content that helps them accomplish what they want and become our loyal subscribers.
We will go through the comments in our pages and review if there are any users who are not happy
with video or wants some improvement, thus we will focus on what audience are looking for in
next videos.
We will use different marketing strategies to reach more viewers like 3 E’s, i.e. Entertain, Educate,
and Experience to engage our audience. There are not many YouTube channel that provide insight
in life of migrant or international people. So, we have very good opportunity to get viewers’
attention. To increase our business, we will make contact with colleges and university where we
will provide guidance to new student who need help in accommodating and settling down in their
new environment. Another strategy that we will use is to conduct surveys. In these surveys we will
ask viewers about their preference, what they like and dislike about our channel, what type of
changes they want in content, etc. Based on result of those surveys we will modify our content and
make changes.
Our start-up cost for running the channel is approximately $40,000. For that we all business partners
have invested $10,000 each. Based on our financial projection we will make net profit of $5,180 at
end of first year. For year 2 and year 3 we will make profit $7,000 and $12,474 respectively. We
are confident that in time period of five years we will achieve our ultimate goal of becoming leading
YouTube channel in our niche market.

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 Business Description

Business Scope:

The vision of our TrueSide YouTube channel is to explore everyday problems faced in real life,
record them and telecast to the viewers. This channel will initially focus on problems that
international people face at workplace, at home and problems that overseas students face when
they arrive in Australia for the first time.

 Our channel is unique with innovative content and is part of service delivery.
 It will be a Limited Liability company.
 This channel content and marketing will focus mainly in suburbs of Australia where we
can find major international students, families and working professional reside.
 Medium plan is to expand and launch Nationally and possibly Internationally.

As we devote more time to our YouTube channel, understanding basic business can help us
decide where to focus our efforts and plan for future growth. First, let’s look at the idea of our
channel as a business.

We all are familiar with the parallels between running a business and a YouTube channel. For
example, you want your channel to attract new viewers to subscribe and get previous viewers to
come back—much like a business wants to grow its customer base.

Think about a business that you go to often whether it sells food, clothing, technology, or
anything else. The following questions helped us determine why viewers are drawn to our
channel:

 Why does our channel exist? This is the reason we started YouTube channel.
 What do we deliver? This is our product—the content we create.
 What more could we do with our channel? This could be our roadmap.

Also, as we turn our channel ‘TrueSide’ into a business, we would want to map out our channel
mission:

 Define our values and purpose. What’s important to us? Consider the bigger picture and
focus on ways to motivates us to engage with the world.
 Set goals for the channel and overall business. What do we want to accomplish? Summarise
goals in a mission statement that guides us.
Apart from these, we will also focus on how we will derive revenue from this channel as it is
important to generate revenue from any business to avoid financial failure. So, we aim to generate
revenue using the CPM (Cost per impressions) and CPV (Cost per view).

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Business Mission:

Our mission is to be one of the leading you-tube channels in Australia and establishing our
presence around the world. Understands the different needs of our audience and keeping them
informed about current affairs.

Business Activity:
 YouTube channels are getting more popular and its trending upwards.
 Australia is popular with international students which will help us provide variety of
content for viewers
 There are not many channels which broadcast overseas or migrant people’s life issues, so
we think we have a good opportunity here.
 We will form partnership with colleges and universities to expand our business. We will
provide them our ‘TrueSide’ channel content and encourage more students and viewer to
join our channel.
 Additionally, we can explore many places in Australia and broadcast the live experience
on our channel. For example, we can explore Blue Mountains and post videos of our
experience online.
 We will adopt CPV method to earn revenue through this channel. YouTube will pay
approximately $9.9 for every thousand views and we get additional payment through
sponsors and with their advertisements through CPM method of payment.

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Business History:

The History of YouTube. Started by Jawed Karim, Steve Chen, and Chad Hurley, YouTube first
launched in 2005 and has now become one of the most visited websites in the history of the
internet. As employees of PayPal, the three soon realized, in 2004, that there wasn't one location
where videos could be shared, so they came up with an idea of YouTube.
Our channel TrueSide consists of 4 founders who met at ECA during their professional year
program. As international students ourselves, we have first had knowledge and experience of
issues and challenges faced by international students. We thought of many other business plans
before finalising on YouTube channel. This particular business plan doesn’t require large
investment and we can explore various other options through this platform. After a lot of
brainstorming, we came up with an idea to explore the problems faced by overseas students when
they arrive in Australia. Not only that, we thought of providing consultation sessions to students
who are not sure how to apply for permanent residency in Australia.
One of our founders, is an IT expert in our team and he knows more about innovative IT offerings
and solutions. He will review and post a video of the product which will highlight advantages and
disadvantages of these products which will help us get more views and generate revenue.
There are many youtubers who started their channel from scratch and independently. Youtubers
like Pewdipie, Marques Brownlee, Dave lee, Geekeranjit, Supersaf, Unbox therapy, all these
YouTubers started recording and posting videos from their phone when they began their journey
on YouTube. Today they have millions of subscribers and they are one of the top earning
youtubers across the world. Their channel provides content similar to each other; however, the
way they present their content is different. All these people are millionaires today and it took
them not more than a decade to achieve this goal.

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Locations for Content:

We are creating a YouTube channel which will provide daily life insight of international students
and how they manage to overcome challenge they face. Our base of operation is based in Sydney.
We chose this location because as international students ourselves we know that students prefer
Sydney over other Australian cities because of job opportunity they find here. We will have huge
number of audiences to visit our channel.
As our business is social media channel and it’s not a brick and mortar business model, we don’t
need to lease a property to start it. In starting phase, we will be making content from our home.
One of our business founders has extra room in his house so we will be using that to record
interviews.
In initial phase we will start conducting interviews from our social circle who have achieved their
goal after migrating to Australia. So, our guests will be from around Sydney. Once we succeed in
our mission, we will expand our location from Sydney to another popular city like Melbourne,
Brisbane, Perth, etc. Our physical base of operation will be in Sydney and other cities of
Australia, but our program will be broadcast around the globe.
Another reason to choose Sydney as our base city is because we will be providing other migration
related services with this program for example, visa, PR, accommodation, cultural event, job
search, etc. We have carried out a survey and get concluded that Sydney is a major destination for
international students which will provide greater potential to our business plan.

Legal structure:

Before starting a monetise YouTube channel there are several legal issues need to be considered.
For the financial security reason choosing right legal structure is very important. Our YouTube
channel business will be operated as a Limited Liability company. In which our (four partners)
personal assets will be separated from company profit and liability.

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 Marketing Plan
Market research:

YouTube has hit 1 billion active users each month – that’s almost ⅓ of all the people on the
internet and they watch hundreds of millions of hours on YouTube and generate billions of
views!
But in reality, most businesses don’t invest in YouTube Marketing, because video production is
painstaking and costlier than drafting a blog post. You can’t just churn out tons of epic videos
every other day for your channel.
However, a barrier to entry also means a door of opportunity. And YouTube is still far from
saturation. You could start today on YouTube and do more than just fine for yourself.
However, it is not as easy as it sounds, because if your videos aren’t hitting the right engagement
metrics from the beginning, your videos won’t go anywhere as the YouTube algorithm would
suppress your future views.
A video that fails is an expensive mistake.
Therefore, it is wise to spend time to define, understand, and find your target audience before you
jump into video production. This forms the core of how you research the right audience for your
YouTube channel. You

 Define target audience

Before starting to work on our next YouTube video, we will think about who our target
audience would be. We need to narrow down our audience depending on their gender, age,
occupation, condition, knowledge level or location.

 Understanding your target audience

Each of these groups will have different priorities, goals, conditions, age and specific
problems they’re trying to solve. Learning to define our different audience types within our
market is essential to the success of our YouTube channel. Knowing their specific needs, we
can easily create video content that helps them accomplish what they want and become our
loyal subscribers.

 Finding your target audience

we can attract our target audience by commenting on other YouTube channels which they also
like. Going through the comments of our competitors’ pages and see if there are any users
who were not happy with the competitor’s video and are still looking for answers. Here’s our
chance to offer our-self to help and share links to our videos.

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Competitor Analysis:

There are few existing online businesses in relation to our business such as Lahuri TV, Lukla TV
etc. It is very important for us to critically analyses for a new business in order to track down the
activities and strategies of these competitors. They can provide us opportunity as well as threats
to our business. So, we should be careful and try to make a strategy that helps to grab the
attention from potential customers. We should focus on unique selling point (USI) of our
business. We should not focus on defeating our competitors but try to focus on the strategy that
can help us to position our business in the market.
We can identify the customers that competitors tend to attract by going through our competitors
marketing materials, social media pages, website, blog etc. which will help us to figure out who
are our competitors trying to reach. Therefore, it is important to have an understanding not just of
your own but your competitors as well. We can look at some of the criteria below;
 Targeting an underserved market (which are the people whom most of our competitors
don’t address)
 Frequent promotion
 Location
 Targeting a highly specific market
 Large online audience via website, blog or social media accounts.

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SWOT Analysis:

Strength Weakness

 Lower cost structure  Consistency: Engaging with your

 Large market reach or penetration audience at a direct level means more
 Easy to set up efforts in terms of keeping a consistent
 Direct contact with audience message/ corporate image
 Media exposure  Limited experience
 Cost effective  Difficult to convince the audience
 Financial expertise  First time in bigger international market
 IT expert within founder

Opportunities Threat

 Great opportunity for individuals and  Competitor is going after the same space or
organisations to connect and exchange same audience with similar campaign
information  Other social networking sites may grow
 New target or niche markets that are and steal market share
untapped: students, the public  Has no solid revenue model
 Can gain deep insights into real-time
trends, news, and all of us; “be the
pulse of the internet” as said by
Founder Biz Stone
 Allows you to build short- and long-
term relationships with prospects
 Quick delivery, branding
opportunities, and enhanced marketing
opportunities

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 Management Team
Team Name: TRUESIDE

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 Finance

Income Assumption:

Particulars Rate unit Estimated unit revenue

Subscribers $4 Per 1000 100000 $ 400
Views $ 10 Per 1000 500000 $ 5000

Advertisement:
CPM $6 Per 1000 300000 $ 1800
CPV $5 Per 1000 200000 $ 1000

Affiliation $8 Per 1000 100000 $ 800

Partnership with $ 15 Per student 1000 $ 15000
university
Total $ 24000

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 Start-up Costs:

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)

Registration Fees $500 Computer Software $500
Utilities $300 Camera $3,000
Telephone $600 Camera Lens $6,000
Travel $800 Microphone $1,000
Internet $700 Camera Stand $500
Stationary $500 Headphone $500
Depreciation $500 Mobile Phone $2,400
Insurance $700
Total start-up costs $4,600 Total equipment/capital costs $13,900

Expected Cashflow:

EXPECTED CASHFLOW [YEAR] Year 1 Year 2 Year 3

Beginning Balance of Cash $40,000 $26,680 $29,280

Receipts/Revenue $5,180 $7,000 $12,474

Operating Costs $4,600 $4,400 $4,500

Capital Expenditure $13,900 $0 $2,300

Ending Balance of Cash $26,680 $29,280 $34,954

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 Profit and Loss Forecast:

PROFIT & LOSS FORECAST [Year 1] [Year 2] [Year 3]

Sales Revenue
Revenue $24,000 $26,400 $34,320
less cost of goods sold $0 $0 $0

Gross profit $24,000 $26,400 $34,320

Expenses
fees $500 $0 $0
Utilities $300 $400 $500
Telephone $600 $600 $600
Travel $800 $1,000 $1,000
Internet $700 $700 $700
Stationary $500 $500 $500
Salaries $12,000 $12,000 $12,000
Insurance $700 $700 $700
Depreciation $500 $500 $500

Total expenses $16,600 $16,400 $16,500

NET PROFIT $7,400 $10,000 $17,820

Tax (30%) $2,220 $3,000 $5,346

Net Income $5,180 $7,000 $12,474

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 Balance Sheet Forecast:

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]

Current assets
Cash at bank $26,680 $29,280 $34,954
Petty cash $1,000 $1,000 $1,200
Fixed assets
Computer software $500 $500 $500
camera $3,000 $3,000 $3,000
camera lens $6,000 $6,000 $6,000
micro phone $1,000 $1,000 $1,000
camera stand $500 $500 $500
headphone $500 $500 $500
mobile phone $2,400 $2,400 $2,400
Total assets $41,580 $44,180 $50,054

Liabilities
Current Liabilities $0 $0 $0
Salaries Payable
Total Liabilities $0 $0 $0

Net Assets $41,580 $44,180 $50,054

Owners’ Equity
Capital $40,000 $40,000 $40,000
Retained Earning $5,180 $7,000 $12,474
Dividends $3,600 $2,820 $2,420
Total Equity $41,580 $44,180 $50,054

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 Presentation Slide

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 Assessment Performance Criteria
Acknowledge

Competent

Competent

Elements
Student

Not

Understand the types of research task participants may be

required to do an internship or early in their career. ☒ ☐ ☐
Understand the manager’s instructions, including the objective
of the task for the organisation ☒ ☐ ☐
Take notes of the task instructions, deadlines and important
information. ☒ ☐ ☐

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Analyse information for reliability and validity. ☒ ☐ ☐
Provide a structured verbal report of findings to the manger,
providing the right amount of relevant detail. ☒ ☐ ☐
Understand how to provide information using a direct and
linear approach. ☒ ☐ ☐
Understand new terms and words with the use of dictionaries
and online resources. ☒ ☐ ☐

☐ ☐
ASSESSMENT RESULT Competent Not Yet
Competent
ASSESSOR SIGNATURE Date:

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