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This document contains a quiz on Google Ads certification questions. The questions cover topics like optimization score, how Google Ads generates responsive search ads, campaign and ad group hierarchy, the key value proposition of Google Search campaigns, which parts of search ads aren't automatically generated by Dynamic Search Ads, matching campaign types to scenarios, autobidding strategies, benefits of automated bidding, search ad extensions, using Customer Match without tags, customizing campaigns with audience signals, and attributes of a good landing page experience.
This document contains a quiz on Google Ads certification questions. The questions cover topics like optimization score, how Google Ads generates responsive search ads, campaign and ad group hierarchy, the key value proposition of Google Search campaigns, which parts of search ads aren't automatically generated by Dynamic Search Ads, matching campaign types to scenarios, autobidding strategies, benefits of automated bidding, search ad extensions, using Customer Match without tags, customizing campaigns with audience signals, and attributes of a good landing page experience.
This document contains a quiz on Google Ads certification questions. The questions cover topics like optimization score, how Google Ads generates responsive search ads, campaign and ad group hierarchy, the key value proposition of Google Search campaigns, which parts of search ads aren't automatically generated by Dynamic Search Ads, matching campaign types to scenarios, autobidding strategies, benefits of automated bidding, search ad extensions, using Customer Match without tags, customizing campaigns with audience signals, and attributes of a good landing page experience.
1. Optimization Score is made up of over 50 recommendations
to optimize Search campaigns. A True False A 2. Which of the following factors wouldn't change an account's optimization score? Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix B 3. How does Google Ads generate responsive search ads? Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided C 4. Arrange the items below in order of hierarchy, beginning with the top level. Account Campaign Ad Ad group C 5. What is the key value proposition of Google Search campaigns? Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites In�uence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
Show your ads when a customer is searching for your product
or service C 6. Which part of a Search ad isn't automatically generated by Dynamic Search Ads? All of these are automatically generated Description line Destination URL Headline 7. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? D 1 These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results 2 These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer 3 These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube 4 These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Search Shopping Universal App Video E 8. Match each autobidding strategy to the right campaign goal. https://skillshop.exceedlms.com/assessment_responses/report /5407696 4/6 1 Visibility 2 Tra�c 3 Revenue 4 Conversions Target impression share Target ROAS Maximize clicks Target CPA E 9. Which of the following is a core bene�t of Google Ads automated bidding? User ID-based bidding Impression share-based bidding Daily budget pacing Auction-time bidding F 10. Which ad extensions can serve automatically? Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets https://skillshop.exceedlms.com/assessment_responses/report /5407696 5/6 Sitelink, location, and call extensions F 11. Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and in�uence ad quality 12. If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good �t for them? G Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven't been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good �t. You have to tag your website to use Customer Match 13. Which of the following can be customized with audience signals to make Search campaigns more e�cient? G All of the above Headline length Keywords Networks H 14. Which attributes describe a good landing page experience? Easy to navigate https://skillshop.exceedlms.com/assessment_responses/report /5407696 6/6 Google Privacy & Terms , Intellum Privacy & Terms Locale: English Powered by: High amount of user tra_c Relevant and original content Transparency about your business