Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised? "Xtreme LPQ"

Cause it's easier to notice

Why is a different color used in the product’s the name and to
name? remember it

What hidden messages does the ad seem to These kind of activities

have? are just for women.

Does the advertisement use emotional appeal? If

Yes, it does. This product
yes, how? If no, how could it?
tries to convince me that if
 I buy the product I will
have less problems in my
life.

I don't think so, because

this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment.
The target of this ad is,
mainly, housewifes and it
What do you think or conclude about the ad?
doesn't encourage me to
buy that product.

Fuente: SENA

Questions Answers

What is being advertised? Mineral Water called

"LPQ sparkle"
 Why is a different color used in the product’s 'Cause it's easier to
name? notice its name and
remember it

What hidden messages does the ad seem to If you drink their water,
have? you will haver a healthier
life
Yes, it does. This ad
Does the advertisement use emotional appeal? If makes me think that I
yes, how? If no, how could it? won't have a healthy life
while I don't drink "LPQ
sparkle"

No, it's doesn't. There are

Is product’s description honest? Why or why not? studies showing that
mineral water it's just...
Water.

This ad truly touches

What do you think or conclude about the ad? people's selfsteem,
talking about heathy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.