REPORT on

Subject: Seminar

Subject code: MIS-306

Submitted in partial fulfillments of the requirements for the reward of degree

of Master in Business Administration (MBA FYIC)

[2017-2022]

Submitted to: - Submitted by: -

[Prof. MANU DOGRA] [PARTH PATEL]

[Roll NO.:-2017MGA1061]

UNIVERSITY BUSINESS SCHOOL

GURU NANAK DEV UNIVERSITY, AMRITSAR

1
 PREFACE

We look our training at Parle product . During the training was to get an overview of the
food Industry of Nimrana. It was a first hand experience to get exposed to the
professional set-up and face the Food Industry, which was really a great experience.
Training period was a learning experience.

When business is involved, an experience counts a lot. experience are an instrument,

which leads towards success. Working with Parle Product. has been a pleasure.

I take this opportunity to present the project report and sincerely hope that it will be as
much knowledge enhancing to the readers as it was to use during the fieldwork and the
compilation of the report.

2
ACKNOWLEDGEMENT

I express my sincere thanks to my project guide Ms. Padma Sharma (Faculty)

Management Deptt., Arya College of Engineering & Research Centre for guiding me
right from the inception till the successful completion of the project. I sincerely
acknowledge her for extending their valuable guidance, support for literature, critical
reviews of project and the report and above all the moral support he had provided to me
with all stages fo this project.

I am also thankful to our H.O.D Sir Dr.Manish Jain encouragement and moral support
has been a source of inspiration to me.

Md. Manwar Khan

3
 INDEX

 Introduction to the industry

 Products

 Introduction to Organization

 Parle Quality

 Core Values

 Awards Received

 Export- Import

 Corporate Social Responsibility

 Mission Statement

 Marketing strategy & Consumer Behaviour

 Personnel Management

 Analysis & Interpretation

 Financial Reports

 Director’s Report

 Conclusion

 Bibiliography

4
 INTRODUCTION

Parle Products company was founded in 1929 in British India by the Chauhan family of
Vile Parle, Bombay. Parle began manufacturing biscuits in 1939. In 1947, when India
became independent, the company launched an ad campaign, showcasing its Gluco
biscuits as an Indian alternative to the British biscuits. The Parle brand became well
known in India following the success of products such as the Parle-G biscuits and the
Frooti soft drink.

The original Parle company was split into three separate companies, owned by the
different factions of the original Chauhan family, with a majority of it owned by Parle
Agro products:

Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands
Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi
toffee bar, Monaco and KrackJack)

Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha and
Nadia (owner of the brands such as Frooti and Appy)

Parle Bisleri (1970s), led by Ramesh Chauhan, his wife Zainab Chauhan and their
daughter Jayanti Chauhan

All three companies continue to use the family trademark name "Parle". The original
Parle group was amicably segregated into three non-competing businesses. But a dispute
over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery
business, thus becoming a competitor to Parle Products. In February 2008, Parle Products
sued Parle Agro for using the brand Parle for competing confectionery products. Later,

5
Parle Agro launched its confectionery products under a new design which did not include
the Parle brand name. In 2009, the Bombay High Court ruled that Parle Agro can sell its
confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it
clearly specifies that its products belong to a separate company, which has no relationship
with Parle Products.

INFRASTRUCTURE
Apart from the original factory in Mumbai, Parle has manufacturing facilities at
Neemrana (Rajasthan), Bengaluru (Karnataka), Kutch (Gujarat), Khopoli (Maharashtra),
Pantnagar (Uttarakhand), Sitarganj (Uttarakhand) and Bahadurgarh (Haryana).
Bahadurgarh (Haryana) and Pantnagar (Uttarakhand) plant are one of the largest
manufacturing plants of Parle in India. It deploys large scale automation for
manufacturing of quality biscuits. It also has several manufacturing units on contract.

6
 PRODUCTS

BISCUITS
Parle-G (introduced in Parle Marie Happy Happy
1938 as Parle Gluco) Milk Shakti Simply Good
Monaco (1941-1945) Parle Hide & Seek Namkeen coconut
India's first salted (1996) Magix
cracker
Parle Hide & Seek Parle-G Gold
Cheeselings (1956) Bourbon
Milano
KrackJack (1974) Fab!
Nutricrunch
20-20 Top
Bakesmith
Golden Arcs Parle Gold Star

SWEETS AND CANDIES

Kismi Toffee Bar (1963)

Poppins (1966)

Melody (1983)

Mango Bite (1986)

Londonderry

2 in 1 Eclairs

Mazelo

Kaccha Mango Bite

SNACKS
Mexitos Nachos, Parle's Wafers, Full Toss, Parle Namkeens, Parle Rusk, Parle Cake

are famous products

7
 INTRODUCTION TO THE ORGANIZATION

Board of Directors

Mrs.Manisha Patel Executive Director

Mr.Ashish Kankani Independent Director

Mr.Paresh Sampat Independent Director

Mrs.Unnatti Jain Independent Woman Director

Key Executives

Mr.Manish Patel CFO & COO

Mr.Vimal J Maharajwala Chief Executive Officer

Mr.Manish Kumar Vyas Co. Secretary & Compl. Officer

8
 PARLE QUALITY

Hygiene is the precursor to every process at Parle. From husking the wheat
and meltingthe sugar to delivering the final products to the supermarkets and store
shelvesnationwide, care is taken at every step to ensure the best product of long-
lastingfreshness. Every batch of biscuits and confectioneries are thoroughly checked by
expertstaff, using the most modern equipment hence ensuring the same perfect quality
acrossthe nation and abroad.

Concentrating on consumer tastes and preferences, the Parle brand has grown
fromstrength to strength ever since its inception. The factories at Bahadurgarh in
Haryanaand Neemrana in in Rajasthan, Pantnagar and Sitarganj in Uttarakhand which are
thelargest biscuit and confectionery plants in the country. Additionally, Parle Products
alsohas 7manufacturing units and 51 manufacturing units on contract.

PARLE CORE VALUES

An in-depth understanding of the Indian consumer psyche has helped Parle evolve a
marketing philosophy that reflects the needs of the Indian masses. With products
designed keeping bothhealth and taste in mind, Parle appeals to both health conscious
mothers and fun loving kids. Thegreat tradition of taste and nutrition is consistent in
every pack on the store shelves, even today.The value-for-money positioning allows
people from all classes and age groups to enjoy Parle products to the fullest.

PARLE AWARDS
Parle products have been shining with the golds and silvers consistently at the
MondeSelection ever since they were first entered in 1971.

9
Monde Selection is an international institute for assessing the quality of foods and
iscurrently the oldest and most representative organization in the field of selecting
qualityfoods worldwide.

EXPORT-IMPORT

The immense popularity of Parle products in India was always a challenge to our

production capacity. Now, using more modern techniques for capacity expansion, wehave

begun spreading our wings and are going global.

Parle biscuits and confectionaries are fast gaining acceptance in international

markets,such as, Middle East, Africa, South East Asia and the more sophisticated

economies likeU.S.A., UK, Canada, Australia and New Zealand now relish Parle

products.

The Parle name symbolizes quality, health and great taste. And yet, we know

thatconstantly innovating and catering to new tastes have built this reputation. These can

beseen from the success of its new brands such as Hide & Seek, Mangobite etc.

The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice,

Hide&Seek and confectionery brands, such as, Melody, Poppins, Rolacola, Mangobite

enjoy astrong imagery and appeal amongst consumers across the world.

“ Which has resulted

10
into Parle-

G being the “world’s largest selling biscuit “.

CORPORATE SOCIAL RESPONSIBILITY (CSR)

As a part of Corporate Social Responsibility Policy Parle is keenly involved in the

overalldevelopment of younger generation with focused endeavor to build New Face of

Indiaand spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of

peoplethrough conducting various cultural programs across all region to facilitate the all

rounddevelopment of the children. Every year, Parle organises Saraswati Vandana in the

stateof West Bengal during the festival of Saraswati Puja, inviting schools from all across

thestate to participate. The event is one of much fanfare and celebration, keeping

alivetheculture and traditions of ages. Our involvement in cultural activities has

seentheinception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform

toallthe members of a household to showcase their creativity and being judged

byimmanent personalities. Thousands of families participate and celebrate the occasion

on agrand scale.

11
 MISSION STATEMENT

 Grow then higher then market growth rate, while maintaining leadership in the

industry.

 Export 1 % of annual turnover.

 Have access to customized information globally.

 Aim to zero defect products ,

 there are exceeding customer’s expectations.

 Develop process flexibility and innovation to get significant portion of turnover

from new products.

 Expand distribution network in neighboring countries, presence in other countries.

 Impart training, motivation and respect to all employees and associates.

Consumer Behavior and Marketing Strategy

12
The study of consumers helps firms and organizations improve their marketing strategies

by understanding issues such as how

 The psychology of how consumers think, feel, reason, and select between
different alternatives (e.g., brands, products);

 The psychology of how the consumer is influenced by his or her environment

(e.g., culture, family, signs, media);

 The behavior of consumers while shopping or making other marketing decisions;

 Limitations in consumer knowledge or information processing abilities influence

decisions and marketing outcome;

 How consumer motivation and decision strategies differ between products that
differ in their level of importance or interest that they entail for the consumer; and

 How marketers can adapt and improve their marketing campaigns and marketing
strategies to more effectively reach the consumer.

One "official" definition of consumer behavior is "The study of individuals, groups, or

organizations and the processes they use to select, secure, use, and dispose of products,

services, experiences, or ideas to satisfy needs and the impacts that these processes have

on the consumer and society." Although it is not necessary to memorize this definition, it

brings up some useful points:

1 Either behavior occurs for the individual, or in the context of a group (e.g., friends

influence what kinds of clothes a person wears) or an organization people on the

job make decisions as to which products the firm should use.

2 Consumer behavior involves the use and disposal of products as well as the study

of how they are purchased. Product use is often of great interest to the marketer,

because this may influence how a product is best positioned or how we can

13
 encourage increased consumption. Since many environmental problems result

from product disposal (e.g., motor oil being sent into sewage systems to save the

recycling fee, or garbage piling up at landfills) this is also an area of interest.

3 The impact of consumer behavior on society is also of relevance. For example,

aggressive marketing of high fat foods, or aggressive marketing of easy credit,

may have serious repercussions for the national health and economy.

There are four main applications of consumer behavior:

1 The most obvious is for marketing strategy—i.e., for making better marketing

campaigns. For example, by understanding that consumers are more receptive to

food advertising when they are hungry, we learn to schedule snack advertisements

late in the afternoon. By understanding that new products are usually initially

adopted by a few consumers and only spread later, and then only gradually, to the

rest of the population, we learn that (1) companies that introduce new products

must be well financed so that they can stay afloat until their products become a

commercial success and (2) it is important to please initial customers, since they

will in turn influence many subsequent customers’ brand choices.

2 A second application is public policy. In the 1980s, Acutance, a near miracle cure

for acne, was introduced. Unfortunately, Acutance resulted in severe birth defects

if taken by pregnant women. Although physicians were instructed to warn their

female patients of this, a number still became pregnant while taking the drug. To

get consumers’ attention, the Federal Drug Administration (FDA) took the step of

14
 requiring that very graphic pictures of deformed babies be shown on the medicine

containers.

3 Social marketing involves getting ideas across to consumers rather than selling

something. Marty Fishbein, a marketing professor, went on sabbatical to work for

the Centers for Disease Control trying to reduce the incidence of transmission of

diseases through illegal drug use. The best solution, obviously, would be if we

could get illegal drug users to stop. This, however, was deemed infeasible. It was

also determined that the practice of sharing needles was too ingrained in the drug

culture to be stopped. As a result, using knowledge of consumer attitudes, Dr.

Fishbein created a campaign that encouraged the cleaning of needles in bleach

before sharing them, a goal that was believed to be more realistic.

PERSONNEL MANAGEMENT & INDUSTRIAL RELATION (PM &IR)

15
Under personnel management & industrial relation the main activities are time office
&industrialrelation. The main works of the office is wage & salary administration. wage
& salary if thefactory employee casual worker or contract worker is calculated after
considering various factorlike shift of working, overtime, leave taken late corning,
compensatory leave, loan & otherstatutory compliances as laid down in the wage &
salary act. The attendance of an employeeregistered through card punching machine
installed at the time office. The employees & workersare also given various allowances &
these are added to their respective salary. Provision ofemployee state insurance &
provident fund is also maintained & it is deducted from theemployee's salary apart from
contribution by company. Harmonious industrial relation is a mustfor every organization
or company for its smooth functioning. At PBPL although there is nounion but still
grievances of employee has to redress and this work is under taken by industrialrelation
department. At PBPL, efforts are made to redress any grievance of the sectional level
butif such a situation arise that it is not solved at the above level then IR department
comes into picture & it tries to solve it as per laws rules & regulations.

Human Resource Development

At PBPL the main activities undertaken by HRD department are recruitment,
performanceappraisal Training and development, welfare activities, personal growth &
promotion.

Recruitment
Recruitment at PBPL is carried out in close co-ordination with the department requiring
the personnel. It is a process where the qualification and other skills needed for the job
are taken intoaccount & based on this the incumbent is selected after proper screening &
interviewing. He isthen inducted & provided training if needed.

Training and Development

16
Training & development is an important aspect of HRDI, PBPL, believes in training
anddevelopment of its employees so as to help them taken higher responsibilities & to
prepare to

meet the challenging business environment. The training need of the factory employees
isassessed by his sectional & departmental head is consultation with the employee HRD
ensuresthat suitable in-house or outstation training program are arranged for the
employees.

complexity of the job, the size of the business and the level or position of the job within
the business. The following areas may be included in induction training:

On-the-job training
On the job training occurs when workers pick up skills whilst working alongside
experiencedworkers at their place of work. For example this could be the actual assembly
line or officeswhere the employee works.

New workers may simply “shadow” or observe fellow

employees to begin with and are often given instruction manuals or interactive training
programmes to workthrough.

Off-the-job training

This occurs when workers are taken away from their place of work to be trained. This
may take place at training agency or Local College, although many larger firms also have
their owntraining centres. Training can take the form of lectures or self-study and can be
used to developmore general skills and knowledge that can be used in a variety of
situations, e.g. managementskills programme

Methods of training

17
Human Resource Management is concerned with the planning, acquisition, training&
developinghuman beings for getting the desired objectives & goals set by the
organization.The employees have to be transformed according to the organizations' &
global needs. This isdone through an organized activity called Training. Training is a
process of learning a sequenceof programmed behavior. It is the application of
knowledge & gives people an awareness of rules& procedures to guide their
behaviorHuman resources are the lifeblood of any organization. Only through trained
&efficient employees, can an organization achieve its objectives.* To impart to the new
entrantsthe basic knowledge & skills they need for an intelligent performance of definite
tasks. * To prepare employees for more responsible positions. * To bring about change in
attitudes ofemployees in all directions. *To reduce supervision time, reduce wastage &
produce quality products.* To reduce defects & minimize accident rate. rules, procedures
or methods. Thismethod is useful, where the information is to be shared among a large
number of trainees. Thecost per trainee is low in this method.

Films: -
It can provide information & explicitly demonstrate skills that are not easily presented by
othertechniques. Motion pictures are often used in conjunction with Conference,
discussions toclarify& amplify those points that the film emphasized.

Simulation Exercise: -
Any training activity that explicitly places the trainee in an artificial environment that
closelymirrors actual working conditions can be considered a Simulation. Simulation
activities includecase experiences, experiential exercises, vestibule training, management
games & role-play.The employees have to be transformed according to the organizations'
& global needs. Thisisdone through an organized activity called Training. Training is a
process of learning a sequenceof programmed behavior. It is the application of
knowledge & gives people an awareness of rules& procedures to guide their behavior. It
helps in bringing about positive change in theknowledge, skills & attitudes of employees.
Thus , training is a process that tries to improveskills or add to the existing level of
knowledge so that the employee is better equipped to do his present job or to mould him
to be fit for a higher job involving higher responsibilities. It bridgesthe gap between what
the employee has & what the job demands. Since training involves time,effort & money
by an organization, so an organization should to be very careful while designinga training
program. The objectives &need for training should be clearly identified & the method

Cases: -

18
It present an in depth description of a particular problem an employee might encounter on
the job. The employee attempts to find and analyze the problem, evaluate alternative
courses ofaction & decide what course of action would be most satisfactory.

Experiential Exercises: -
It has usually short, structured learning experiences where individuals learn by doing.
Forinstance, rather than talking about inter-personal conflicts & how to deal with them,
an experiential exercise could be used to create a conflict situation where employees have
toexperience a conflict personally & work out its solutions.

Vestibule Training: -
Employees learn their jobs on the equipment they will be using, but the training is
conductedaway from the actual work floor. While expensive, Vestibule training allows
employees to get afull feel for doing task without real world pressures. Additionally, it
minimizes the problem oftransferring learning to the job.

Role Play: -

Its just like acting out a given role as in a stage play. In this method of training, the
trainees arerequired to enact defined roles on the basis of oral or written description of a
particular situation.

Training process
•Determine the mission of the organization

•Job description

•Training needs assessments

•Decide most important objective and priorities

19
•Evaluate the curriculum

•Evaluate the result of training

Welfare Activities
PBPL cares for its employees hence to ensure that every employee is happy & healthy it
runsvarious welfare schemes like It also provides flat facility, transport facility, canteen
facility etc toits employee. The welfare schemes help in ensuring a good and healthy
relationship between theemployees and the company. The employee feels like a part of
the company & gives his 100%towards the growth of the company.

20
 ANALYSIS & INTERPRETATION

1-Different reason and its contribution to purchase the Parle product by consumers.

Company Specification % % of Market share

Age Group.

Price 35 35-50
Parle 45%

Quality 30 25-40
Britania 30%
Packing 15 5-20

Unibic Can’t say 20 15% 55-60

Total 100
Other 10%

The consumer prefer the product from various reason as like 35% consumer prefer the
product for its price, 30%for its quality, 15% for its packing but 20% consumer have not
certain idea or view why they prefer the Parle product may be they prefer by availability,
awareness, and other various reason.

2-Market Share of Parle.

21
In the various company of Biscuits the Parle have 45% market share and Britania and

Unibic have less market share as 30% and 15% and other biscuits company have 10% 0f

market share.

Parle-G 42

Krackjack 30

Monaco 24

Parle Orange,elaichi,mango… 41

Kreams chocklate 24
3- Market share of
different brand of
Parle
Marie choice 13

Hide & Seek 46

Milk Shakti 10

Marie 16

Crunchi 12

22
 RECENT FINANCIAL STATEMENTS

Mar'19 Mar'18

Net Sales Turnover 11.35 .17

Other Income .00 .00

Total Income 11.35 .17

Stock Adjustments -.74 .00

Raw Material Consumed .00 .00

Power and Fuel .00 .00

Employee Expenses .18 .05

Administration and Selling Expenses .00 .00

Research and Development Expenses .00 .00

Expenses Capitalised .00 .00

Other Expenses 10.13 .10

Provisions Made .00 .00

TOTAL EXPENSES 9.57 .15

Operating Profit 1.78 .02

EBITDA 1.78 .02

Depreciation .00 .00

EBIT 1.77 .01

Interest .39 .00

EBT 1.38 .01

Taxes .43 .01

Profit and Loss for the Year .96 .00

23
 Extraordinary Items .00 .00

Prior Year Adjustment .00 .00

Other Adjustment .00 .00

Reported PAT .96 .00

Reserves Written Back .00 .00

Equity Capital 14.00 14.00

Reserves and Surplus 6.71 5.76

Equity Dividend Rate .00 .00

Agg. Non-Promoter Share(Lakhs) .00 .00

Agg. Non-Promoter Holding(%) .00 .00

Government Share .00 .00

Capital Adequacy Ratio .00 .00

EPS(Rs.) NaN NaN

Shareholding Pattern - Parle Industries Ltd.

Holder's Name No of Shares % Share Holding

Promoters 872486 62.32%

Others 3871368 27.65%

General Public 1403772 10.03%

Board Meetings
24
Meeting Date Remark

14/08/2019 Quarterly Results

27/06/2019 Others

27/05/2019 Audited Results

09/05/2019 Others

22/04/2019 Others

08/04/2019 Others

29/03/2019 Others

12/02/2019 Quarterly Results & Others

14/11/2018 Quarterly Results

01/11/2018 Quarterly Results & Others

14/08/2018 Quarterly Results

29/05/2018 Audited Results

27/03/2018 Others

06/02/2018 Quarterly Results

Director Report

25
It gives me great pleasure to share with you the endeavour your Company has made vis-
a-vis the strategy it has adopted and also share with you the strategic path ahead in the
light of emerging global trends.

Your Company has, over the years, positioned itself as a Solutions Company rather than a
pure Services or a pure Products Company, thereby achieving a study and balanced
growth. This is reflected in the inorganic growth your Company has achieved over the
years in revenues and margins across geographies, offerings and customers after vesting
of the software export division into it, pursuant to the sanction of the scheme of
Arrangement by the Bombay High Court in the month of Sept 2003.

The success of any strategy is best reflected by the objective results achieved and
endorsements by credible third parties.

While it moves ahead, your Company also ensures that it follows the best governance
practices and remains financially strong. It therefore, constantly benchmarks itself against
best practices.

Any strategy would need to take into account the economic environment in which the
enterprise operates. I would therefore like to share with you some aspects of the global
economic scenario vis-a-vis the Companys strategizes to operate in this environment.

At a time when the industry is passing through tough times with mounting currency
pressures, and overall global slowdown, we at Parle Software Ltd. are committed more
than ever to deliver significant value to our customers and to our stakeholders. Our belief
is that the recent economic events are an opportunity for us to realign our business
models and offer these differentiated solutions to our customers. There is an increased
interest across our customer base for deriving the benefits of the global delivery model.

During the year your company has taken the strategic management action for carrying out
the software development activities exclusively through its associates Samay Techno
Corp and Universal Technologies from the next financial year 2008-09 onwards.

26
This strategic management action is proposed to be taken by your company with the
objective of wealth maximization and to mitigate the business risks imposed by the
uncertain economic conditions in the country and current global turmoil situation. We
believe the steps initiated should bring considerable value to our shareholders, clients and
employees in the coming year.

Your Company has, through an organic and acquisitive approach has plans to develop a
range of offerings in the ERP Solutions space through its associates , which will meet the
requirements of both the emerging Asian markets and the developed markets. It is,
therefore, well positioned to take advantage of the emerging trends in the global economy
and capitalize on the same. I am, therefore, confident that having identified the right
markets and the right offerings, and with a strong management team within the
associates, your Company will endeavour to sustain the present growth in the future
years.

As we usher in a new year, I want to thank all our employees, consultants and their
families, bankers for their unstinting support and dedication. They are truly the
cornerstones of all our successes. I also take this opportunity to thank our customers who
have entrusted us with their critical systems and all our share holders for your support
and confidence in our company. My team and I assure you we are committed to do
everything in our might to justify the faith reposed in us by all of you.

While thanking you for all the support in the past, I look forward to your continued
support to the Company in its endeavor to progress.

Best Regards,

27
 CONCLUSION

1 The consumer prefer the product from various reason as like 35% consumer prefer the
product for its price, 30%for its quality, 15% for its packing but 20% consumer have not certain
idea or view why they prefer the Parle product may be they prefer by availability, awareness, and
other various reason.

2 I n the various company of Biscuits the Parle have 55% market share and Britania and ITC
have less market share in Delhi as 30% and 15% and other biscuits company have 10% 0f market
share in Delhi .

28
BIBILIOGRAPHY

www.msnsearch.com

www.advancesales.com

www.consumerphycologist.com

www.google.com

www.parlebiscuitprivateltd.com

www.goodreturns.in

www.moneycontrol.com

economictimes.indiatimes.com

29