College of Business Administration

Management and Marketing Department

Product Management
MWF 2:00 – 3:00 PM
Submitted by:
Joble, Niña Maricarl
Largado, Angelo L.
Lucena, Leah Mae
Obra, Stephanie Eve G.

Submitted to:
Dr. Amy C. Daraway

May 2019

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 Table of Contents

I. COMPANY PROFILE………………………………………………………………..6

 Company Name…………………………………………………………6

 Company Description………………………………………………….6

 Mission and Vision………………………………………………….….6

 Business Goals/Objectives…………………………………………….7

 Company Owner(s)……………………………………………………..7

 Owner’s Profile (Resume with Picture)………………………8

 Starting Capital………………………………………………………...14

 Description of Staffing………………………………………………..14

 Executive Summary…………………………………………………...16

II. SWOT ANALYSIS…………………………………………………………………17

III. MARKETING………………………………………………………………….…..17

1. Product………………………………………………………………….17

 Name of Products……………………………………………...17

 Brand Name…………………………………………………….18

 Product Description (with pictures)…………………………18

 Product Lines……………………………………………….…..18

 Product Quality………………………………………………...19

 Product Features (Style and Design)………………………...19

 Packaging……………………………………………………….20

 Labeling………………………………………………………..20

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 2. Price……………………………………………………………………...21

3. Placement/Distribution………………………………………………...21

4. Promotion………………………………………………………………..21

5. People (Target Market/ Market Segment)…………………………...22

IV. PRODUCT DEVELOPMENT……………………………………………………23

 Product Concept…………………………………………………………23

 Product Design…………………………………………………………..23

 Equipment Used in the products and packaging…………………...23

 Product Materials/Ingredients Used………………………………….24

 Process (Step-by-step procedures/formulation and measurement on how to

make the product)………………………………………………24

 Product Quality and Features………………………………………….24

 Packaging ………………………………………………………………..25

 Labeling…………………………………………………………………..25

 Product Testing………………………………………………………….25

1. Classroom product testing…………………………….25

 Market Testing…………………………………………………………26

V. FINANCIAL BUSINESS PERFORMANCE…………………………………….27

 Financial Statement (Cash Flows of Business)………………………27

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  Photocopy of Receipts (Expenditures)………………………………..33

VI. DTI REGISTRATION (Photocopy)…………………………………………….37

VII. LIST OF SUPPLIERS (Name of company/Contact#/address)………………38

VIII. EXPERIENTIAL LEARNING………………………………………………….39

IX. PICTURES OF ACTIVITY……………………………………………………….44

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 I. COMPANY PROFILE

Company Name

The name of our company, Marimaeve Store is a combination of the second name of the three
women in the company who are Nina Maricarl, Leah Mae and Stephanie Eve. We chose that
name because it sounds sophisticated.

Company Description

Marimaeve’s Garlic Butter was established in 2019 and is powered by four persons who control
the sustainability of the company namely the President (Niña Joble), Operation Manager (Leah
Lucena), Marketing Manager (Angelo Largado) and the Financial Manager (Stephanie Obra).
Marimaeves’s Garlic Butter’s business philosophy is to provide convenience while not
sacrificing the quality, affordability and taste of our product. Our Garlic Butter will contain fresh
and high quality butter. We seek to serve the growing demand of our consumers for Garlic Butter
that is a much healthy alternative for margarine and other butter products. We will differentiate
ourselves in the marketplace through an endless pursuit of quality, extensive customer service
and creative marketing strategy.

Mission Statement

To build a sustainable relationship with our consumers and to create a product that will cater to
their needs and wants. To value integrity and consistency in everything we do to gain our
consumers’ trust and loyalty. To offer convenient, affordable, healthy and flavorful taste of
Garlic Butter.

Vision Statement

We envision our company to be the most profitable in spread industry and to promote great-
tasting and healthy food.

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Business Goals

- Provide good customer service so that we can retain clients and generate repeat
buying. Keeping our customers happy is the primary objective of our company.
- Keep innovating and improving our product quality to ensure the success and
growth of our company.
- Become established as the leading distributor of Garlic Butter.

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Company Owners

NIÑA MARICARL JOBLE

2592 A. Bonifacio Street Bangkal Makati City

09770951860/809-5725
joblenina@gmail.com

Objective

My goal is to become associated with a company where I can utilize my skills, education and
enthusiasm in a professional, mutually beneficial, growth-oriented business environment

Educational Background

2014 – 2016 Bachelor of Science in Business Administration

Major in Marketing Management

Adamson University

San Marcelino Street, Ermita, Manila

2008 – 2012 St. Mary’s Academy Pasay City

525 P. Burgos Street Pasay City

Skills

• Can exhibit excellent communication skills to develop strong professional relationship

with the team members as well as the clients.

• Adept in doing market research and targeting customers according to products and
services.

• Ability to maintain professionalism, and remain focused under pressure.

• Experience in planning and implementing marketing strategies

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Trainings and Seminars Attended

October 2014 ADJMA Seminar

Adamson University

San Marcelino Street, Ermita, Manila

August 2017 AME Professional Pocket Seminar

Adamson University

San Marcelino Street, Ermita, Manila

February 2018 The New Beginning: Emerging Towards Modern Franchising

Industry

Adamson University

San Marcelino Street, Ermita, Manila

March 2019 SMARKETING: Dividing Into The Dynamic World of Business

Adamson University

San Marcelino Street, Ermita, Manila

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Obra, Stephanie Eve G.
Blk 7 lot 3 Dove St. East 1 Camella Homes Spring Ville Molino III Bacoor Cavite
Email: obrastephanieeve@gmail.com
Cellular No. 09064586730

OBJECTIVE

Be efficient In terms of the responsibilities concerning my job, also to be follow Standardization

of the company rules and maintain the good realty on between co-workers and services.

EDUCATIONAL BACKGROUND

Tertiary: Adamson University

BSBA Major in Marketing Management
2014 - Present

Secondary: University of Perpetual Help System Dalta

2010-2014

Primary: San Gabriel II Elementary School

2004-2010

PERSONAL INFORMATION

Date of Birth: October 31, 1996

Civil Status: Single
Religion: Born Again Christian
Citizenship: Filipino
Height: 4’11
Weight: 55kg
Father’s Name: Eugenio R. Obra
Mother’s Name: Cheryl Garcia

WORK EXPERIENCE

Owner of Ikapture Photo Booth

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LUCENA, LEAH MAE B.
#21 Int. Banner Garden Site,

Fourth Estate, Parañaque City

Leahmaelucena38@gmail.com

09155296082 (GLOBE)

OBJECTIVES
To obtain a position that will enable me to use my strong organizational skills,
education background, and ability to work well with people.

EDUCATIONAL BACKGROUND
Tertiary: Adamson University

BSBA Major in Marketing Management

June 2015-Present

Secondary: Agape Young Achievers’ Christian Academy

June 2010-2014

Primary: Fourth Estate Elementary School

June 2004-2010

Professional Skills
Able to speak Filipino and English

Computer Literate

Strong leadership and organizational skills

Responsible for all the tasks assigned

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Flexible in any task given.

PERSONAL INFORMATION
Date of Birth: June 23, 1998

Civil Status: Single

Religion: Roman Catholic

Citizenship: Filipino

WORK EXPERIENCE
Massage Receptionist, New Lasema Spa and Jjimjilbang

March 2018 – July 2018

CHARACTER REFERENCES
Janet Jamad
Therapist, New Lasema Spa and Jjimjilbang

09668120581

Michael Anthony Salla Enage

English Instructor, Premiere Computer Center

09283912863

SWORN AND DECLARED THAT ALL INFORMATION INDICATED ABOVE ARE TRUE
AND CORRECT

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ANGELO LARGADO

Dasmarinas, Cavite, 4114

09054049926
angelolargado@gmail.com

OBJECTIVE

I am looking for a position in marketing that will enable me to use my strong education
background, ability to work well with people, and establish an enjoyable career for myself.

EDUCATION

2014 - Present Bachelor of Science in Business Administration Major in Marketing

Management
AdamsonUniversity, Manila
2010 -
2014 Freshmind Montessori Colleges - Secondary Education
Dasmarinas, Cavite

SEMINARS ATTENDED

Marketing Boot Camp 2018 | January 2018

Adamson University, Manila

Smarketing 2019 | March 2019

Adamson University, Manila

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Starting Capital

Nina Joble – 1,250 Php

Stephanie Obra – 1,250 Php

Angelo Largado - 1,250 Php

Leah Lucena - 1,250 Php

Each member of the company contributed a total of 5,000 Php as a starting capital. The gathered
money will be used for the production of our product like materials, packaging and operations.

Description of Staffing

Niña Joble (President) provides the overall strategic leadership in Marimaeve’s Garlic Butter and
provides direction for the actions of all members.

Leah Lucena (Operation Manager) is involved in overseeing the production of goods and/or
provision of services.

Angelo Largado (Marketing Manager) is the one who manages Marimaeve’s Garlic Butter and
develops a pricing strategy that maximizes profits but considers customer satisfaction.

Stephanie Obra (Financial Manager) is responsible for the financial health of Marimaeve’s
Garlic Butter. Produces financial reports, direct investment activities, and develop strategies and
plans for the long-term financial goals of our company.

Executive Summary

Marimaeve’s Garlic Butter is based on product development where it consists of four (4)
members who hold an important position in the organization. The business’ capital amounted of
Php5,000 where the contribution of each member is Php1,250 and the start up funds will be
utilized for buying raw materials.

Marimaeve’s Garlic Butter capitalizes on spread manufacturing. The company is positioned as a

uniquely-branded, high quality product intended for sale through social media and direct selling.
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The product’s initial position is to offer a unique twist on regular butter and margarine that will
appeal to consumers who are on-the-go and enjoy a delectable snack that includes Marimaeve’s
Garlic Butter incorporated into the consumers’ busy lifestyle. The product taste and quality
capitalizes on the virtue of its uniqueness and versatility that sets it apart from others in the same
category. During out startup phase, the company plans to primarily channel our initial sales
through direct selling and secondary sales through online selling. The mission and objective of
the operation is to provide satisfaction to our customers.

II. S.W.O.T. Analysis

Internal Audit: Strengths and Weaknesses

Strengths

- Being able to produce tasty and healthy products that cater to the consumers’
needs.
- Uniqueness: we stand out as a unique and healthy alternative to plain butter and
margarine.
- Strong relationships with customers.
- Marimaeve’s garlic butter witnessed customers that are satisfied with the product
and will surely result in to repeat buying.

Weaknesses

- Lack of reputation: we haven’t established ourselves as a reputable Garlic Butter

provider in the market yet.
- Small portfolio of products concentrated into a few categories of food products.
- Limited and only local distribution network.
- Limited budget for advertising.

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External Audit: Opportunities and Threats

Opportunities

- Non-plastic packaging that can be reused for those who are concerned with the
environment.
- Continual growth of the spread market.
- Increased focus on healthy food.

Threats

- Customer taste and preference may vary from one person to another.
- Increased competition from local spread makers.

Discussion of Business Risk

Strategic risks are one of the risks the company may face. When a company decides to
implement a new business strategy, such as manufacturing new products, the outcomes may be
uncertain. The economy is also a threat to the business. When the economy rises and falls, so
does the demand for goods by the consumer market, so we need to make sure to lower the cost of
our product but keep the quality to keep our customers satisfied no matter what state the
economy is in. And lastly, competitors are a natural business risk because competition between
companies is inevitable. Competitors are risks because similar businesses compete for the same
customers. That is why Marimaeve’s Garlic Butter needs to stay ahead of its competitors to
maintain a sustainable business.

III. Market

1. PRODUCT

Name of Product

We kept it very simple and named our product “Marimaeve’s Garlic Butter” as the company
name is Marimeve Store.

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Product Description

Our company came up with the idea of Garlic Butter that will help improve the quality of life of
our consumer by providing them high quality product at an affordable price. Our product is
unique because we use handmade butter, so we can ensure our consumers that our butter is fresh
and does not contain unnecessary fats. It is also unique because our Garlic Butter is very
versatile and can be used in a lot of dishes. Apart from the light taste it renders, our Garlic Butter
has several health benefits like: boosting the immune system, acting as a detoxifying agent,
having a good source of vitamin A, E and K.

Product Lines

Marimaeve’s Garlic Butter – 150 grams

Marimaeve’s Garlic Butter – 200 grams

Product Quality

Garlic and butter creates a magical pair. Garlic is a universal herb and butter being an essential
condiment in almost every cuisine. If your food tastes a little bland, you can add flavor instantly
with a bit of garlic butter. We created a perfect harmony of four (4) main ingredient that
produces excellent texture.

Features

Garlic Butter to make cooking easy for our consumers while not sacrificing the health benefits
because most of the time, healthy and tasty food requires more time and effort to prepare. Apart
from cooking purposes, Garlic Butter is often considered as a healthy ingredient which serves
multiple health benefits. Aside from the light taste it renders, our Garlic Butter has several health
benefits like: boosting the immune system, acting as a detoxifying agent, having a good source
of vitamin A, E and K.

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Packaging

We decided to use glass jar for Marimaeve’s Garlic Butter to have a sleek look and it also keeps
the contents inside fresh. We also sealed the jars carefully to make ensure our customers that
they won’t get jars that have been already opened. The size of the jar is compact grip-ability and
provides easy storage.

Labeling

Marimaeve’s Garlic Butter label consists of Logo, for easy recognition of the brand. Nutrition
Facts and Ingredient list so our consumers know what’s inside our product. Manufacturing date
and best before is also included in behalf of our consumer’s knowledge on when it is best to
consume the product.

2. PRICE

A jar of Marimaeve’s Garlic Butter only costs 80 pesos for 150 grams and 130 pesos for 200
grams. We need to make sure that our products are competently priced owing to our promise to
provide quality products at an affordable price.

3. PLACEMENT/DISTRIBUTION

We will introduce our Marimaeve’s Garlic Butter using our Online store on top of direct selling.
Consumer can reach us using social media. We created a Facebook page for the product and we
will have meet-ups for customers within our reach.

4. PROMOTION

 Social Media - Social media is quickly becoming one of the most important aspects of

digital in marketing world, which provides incredible benefits that help reach millions

of customers worldwide.

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  Word of Mouth – We ask our customers to tell about our Garlic Butter to their friends

and relatives in order to increase our sales and brand recognition.

5. PEOPLE

Target Market

• Specific Customers

- Our specific customers will be the people who already tried a lot of spread but not satisfied and
still looking for something new to their taste buds.

• Local Marketing

- We can ask our family, neighbors, friends or post it on our social media and encourage them to
try our product. We can also ask bakeries and restaurants near our places if they like to resell our
product considering Garlic Butter goes well with what they market.
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• Demographic

- The demographic target of our garlic butter is for everyone who is on a time crunch and wants
great tasting food with exerting little to no effort. It has a good taste that even children will
surely love. Also for young, middle and senior ages, because it has a garlic which provides a lot
of health benefits

• Customer Needs

- Customers will spend small amount of money for a tasty and healthy spread. For people
looking for something to match their favorite bread or loaf and for those who want to liven up
their dishes.

• Lifestyle

- A lot of people are always on the rush and they only eat bread for breakfast since it is easy to
prepare. But if every day they are just eating bread without anything it will be boring, and the
time they will realize that it will be tastier if it has a spread. Our product is also for the mothers
who love to surprise their children with a healthy spread

• Willingness to play

- Targeting all classes from working class to upper class. Our product is cheap but has an
expensive taste that can be leveled into the top brands.

IV. Product Development

Product Concept

In today’s world, every consumer seeks importance and convenience in every product they buy
that is why we created Garlic Butter to make cooking easy for our consumers while not
sacrificing the health benefits because most of the time, healthy and tasty food requires more
time and effort to prepare. Instead of melting butter and sautéing garlic separately, our
consumers can have both ingredients readily available in the form of Garlic Butter. Apart from
cooking purposes, Garlic Butter is often considered as a healthy ingredient which serves multiple
health benefits.
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Product Design

We used a glass jar with a gold cap in order for our Garlic Butter to look sophisticated and classy
despite having an affordable price. We created a sticker label that catches the eye of the
consumers and it is complete with all the information. Lastly, we used a clear seal to keep our
products fresh.

Equipments Used in the Products and Packaging

- Hand Mixer
- Food Processor
- Stainless Bowl
- Measuring Spoons
- Rubber Spatula

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Raw Materials Used

- Emborg Whipping Cream

- Garlic
- Iodized Salt
- Ground Black Pepper

Other Supplies Used

- Glass Jar (150g and 200g)

- Clear plastic seal

- Sticker paper (for labeling)

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Procedures of Manufacturing the Product

- Put heavy whipping cream in a bowl and start to mix it in high setting for 4 to 6 minutes

- Mix until the butter solids separate from the milk.

- Put garlic in the food processor until it is finely chopped.

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- Put the garlic, salt and pepper in the butter.

- Mix until all ingredients are well incorporated and reached room temperature for easy
transferring of the Garlic Butter to the jar.

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Product Quality and Features

We created a perfect harmony of four (4) main ingredient that produces excellent texture. Apart
from cooking purposes, Garlic Butter is often considered as a healthy ingredient which serves
multiple health benefits. Our Garlic Butter is a versatile element that can be used to toss, sauté,
bake, grill, and even as a spread. Our consumers have a lot of options on how to make use of our
products because apart from garlic bread, it can also be incorporated on salads, pasta, sautéed
vegetables and steaks. Our Garlic Butter is a storehouse of nutrient and goodness. It serves as a
comfort food with high nutritional value. It is even known to destroy harmful bacteria in our
system. Even if it has saturated fats, that has no harmful effects on our heart and body and it is
much healthier than margarine.

Packaging

We used a glass jar that comes in two sizes, 150g and 200g because some of our customers
suggested that the 150g is not enough for them. We also tightly seal every jar to keep our Garlic
Butter fresh.

Labeling

Our label consists of our logo, nutrition facts, manufacturing date and information about our
company so consumers are well informed about the product they’re buying.

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Product Testing

In our first batch of product, it was too salty and there was too much pepper. So, in our second
batch we minimized that salt and pepper and we let our previous consumer taste the product and
they said that the taste was perfect and said that they would buy again because of the improved
formula. Other consumers also commented on the size of product because they want a bigger jar
because the 150g is easily consumed.

V. Financial Business Performance

Financial Statement

1st batch of product selling

PARTICULARS QUANTITY COST PER UNIT TOTAL

Emborg Whipping
10 158 Php 1,580 Php
Cream

Garlic 1 kilo 100/kilo 100 Php

Salt 1 11.50 Php 11.50 Php

Pepper 1 33.50 Php 33.50 Php

Glass Jar (150g) 50 16Php 800 Php

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Sealer 50 0.50 Php 25 Php

Transportation 270Php

TOTAL 2,820 Php

TOTAL EXPENSES: 2,820.00 PHP

TOTAL PRODUCTS PRODUCED: 50 UNITS
PRODUCT UNIT COST: 56.40 PHP
PRODUCT PRICE: 80.00 PHP

UNIT SELLING TOTAL GROSS

DATE PRODUCT QTY
COST PRICE SALES PROFIT
03/25/2019 7 56.4 Php 80Php 560Php 394.8Php

03/27/19 7 56.4Php 80Php 560 Php 394.8Php

03/29/2019 13 56.4Php 80Php 1,040Php 733.2Php

GARLIC
04/1/2019 6 56.4Php 80Php 480Php 338.4Php
BUTTER
04/2/2019 8 56.4 Php 80 Php 640 Php 451.2 Php

04/4/2019 3 56.4 Php 80 Php 240 Php 169.2 Php

04/5/2019 6 56.4 Php 80 Php 480 Php 338.4Php

4,000
TOTAL 50 2,810 PHP
PHP

TOTAL GROSS PROFIT: 2,810.00 PHP

Less OPERATIONAL EXPENSE: (190.00PHP)
TOTAL PROFIT: 2,620.00 PHP

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2nd batch of selling

Particulars Quantity Cost Per Unit Total

Emborg Whipping 12 158 Php 1,896 Php

Cream
Garlic 1 kilo 100/kilo 100 Php

Salt 1 11.50 Php 11.50 Php

Pepper 1 33.50 Php 33.50 Php

Glass Jar (150g) 60 16 Php 960 Php

Sealer 50 0.50 Php 25 Php

Transportation 48 Php

TOTAL 3,072Php

Total Expenses : 3,074

Php

Total Product
Produced:
60 units
Product Unit Cost: 51
Php
Product Price: 80 Php

DATE PRODUCT UNIT SELLING TOTAL GROSS

QTY COST PRICE SALES PROFIT

3/28/19 3 51 Php 80 Php 240 Php 153 Php

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 10 51 Php 80 Php 800 Php 510 php
3/31/19
4/1/19 8 51 Php 80 Php 640 Php 408 Php

4/4/19 20 51 Php 80 Php 1,600 Php 1,020 Php

3 51 Php 80 Php 240 Php 153 Php

4/8/19
4/11/19 6 51 Php 80 Php 480 Php 306 Php

4/13/19 4 51 Php 80 Php 320 Php 204 Php

4/15/19 6 51 Php 80 Php 480 Php 306 Php

TOTAL 60 4,800 Php 3,060 Php

TOTAL GROSS
PROFIT : 3,060
Php
LESS
OPERATIONAL
EXPENSE: (120
Php)
TOTAL PROFIT:
2,940 Php

3rd batch of product selling

Particulars Quantity Cost Per Unit Total

Emborg Whipping 10 158 Php 1,580 Php

Cream

Garlic 1 kilo 100/kilo 100 Php

Salt 1 11.50 Php 11.50 Php

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Pepper 1 33.50 Php 33.50 Php

Glass Jar (150g) 50 12 Php 600 Php

Sealer 100 0.50 Php 50 Php

Transportation (Gas 145 Php

and Parking)
TOTAL

Total Expenses: 2,520 PHP

Total Products Produced: 50 units

Product Unit Cost: 50 PHP

Product Price: 110 PHP

Date Product Qty Unit Cost Selling Total Gross

Price Sales Profit

5/12/2019 17 50 Php 110 Php 1,870 Php 1,020 Php

5/13/2019 6 50 Php 110 Php 660 Php 360 Php

GARLIC
5/15/2019 19 50 Php 110 Php 2,090 Php 1,140 Php
BUTTER
5/16/2019 4 50 110 Php 440 Php 240 Php

TOTAL 46 5060 PHP 2760 PHP

TOTAL GROSS PROFIT: 2,760 PHP

Less OPERATIONAL EXPENSE: (120PHP)

TOTAL PROFIT: 2,640 PHP

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Photocopy of Receipts

BATCH 1

30
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32
33
BATCH 2

34
35
BATCH 3

36
37
VII. List of Suppliers

 All Day
Blk. 4 Lot 6 – 13 M.B. Villar Avenue Springville East 2 Bacoor, Cavite
 SM Hypermarket
Makati South Super Highway Cor. Finlandia Brgy. San Isidro Makati
SM Molino
 Rolly BTC
Tabora Street
09239974810
 Susan Layos
Tabora Street
09184639979

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VIII. Experiential Learning

Angelo Largado

Patience and perseverance is the most important for this product management
class.Coming up with ideas for product development maybe the hardest part of product
development. First week in the class, we were told that we have to come up with unique ideas for
developing a product. We actually have a lot of ideas but most of them are got ejected since our
ideas are great but it may not sell because of small marketability. Some ideas were great but we
do not know how to develop it or we do nothave resource to develop it.

Product management class is not all about developing a product and sell it, but it is where
we learn that product are not just for selling, products are problem solvers. We learned that we
develop a product to solve people’s problems and also to satisfies costumers. During developing
our product, we have to acknowledge people’s problems and build ideas around it for how are
we going to be solving it. We may come up with ideas for a product but we do not have any
knowledge how it will solves people’s problem.

Most of our ideas got rejected by our professor because she knows that it will not sell in
the market for it is not solving any problem or not satisfying a customer thus, there will be no
market for it. We spent a lot of time and money developing prototypes of our products, but then
we realized if we solve our most common problem in the kitchen, then we came up with Garlic
Butter and then it got approved considering we love garlic bread for breakfast. It helps us to save
time cooking in the kitchen as a result of combining the ingredients in one bottle.

I absolutely learned many things regarding in product management class. Developing a

new product for market is extremely hard for us, since this is our first time to do task such as
this. All the learnings I acquired will not be forgotten perhaps it may definitely be helpful for me.
The process of all of this is comparable to a roller coaster ride; ups and downs, a lot happed in
the past few months that is really hard for our group and a lot of genuinely great things also.
Collaborating is one of the most important thing happened to us as a group and as Helen Keller
once said, “Alone we can do so little; together we can do so much.” and I agree to that statement.

This class really change my perspective towards products, before I look at a product and
try and find out if that’s good for me or not, now I look at a product and wonder if what process
that product go through and it made me critical about my purchase decisions. I sure learned
many things from this experience and I am greatly thankful for all of this.

39
Stephanie Eve G. Obra

Experience, Reflect, Conceptualize and Experiment those are the right attitude before
producing the right and best product here in our class. It might look easy but when you are
already in the situation or in process in creating it your perseverance and determination will be
put to test, good thing we have the best professor who help us and guide us producing the best
and one of a kind product. In every product that each of the group has experienced challenges
and problem but after everything thru the guide of our professor we made a wonderful product.
In every aspect of life there is a step by step process in order for us to achieve what we see
through our vision, Step by Step Little by Little and always looking for the reason why we first
started, even though at some point you wanted to give up or end whatever you started there is
always a hundred or thousand reason to start all over and always remember through your hard
and perseverance it will pay off if you stick and believe in yourself that you will accomplish
everything you dream of, this class is very helpful for every student that is looking forward to
start up a business or enter in the outrageous world of marketing and advertising.

Now with this kind of experience provided by this class I am ready and we are ready to
face different kind of challenges that we might experience in the real world, solving it by a step
by step process we can achieve and surpass any problem that we may experience thanks to our
Professor and our very own Adamson University for providing this kind of opportunity and
equipping every student and preparing them to be globally competitive.

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Nina Maricarl Joble

I have learned a lot in this subject and, experienced hardships and rejections. I believe that this
subject has shaped me into the person that I will be in the future. It taught me how to be patient
and to realize that sometimes, we have to make sacrifices and risks because in the end, the
reward will always be bigger than the hardships I may face. The journey to making a new
product was very hard. We had a lot of ideas; some of them were good but it was executed
poorly. My groupmates and I experienced rejection a lot of times but that didn’t stop us from
brainstorming on what new product to make. Product management is very essential for us
marketing students since we are the future leaders in business industry. The role of Product
management is to define, develop and maintain products and services that provide more value
than the competition. It helps build a sustainable competitive advantage and deliver
measurable benefit to the business. There are many things to consider when making a new
product. It must answer the question, “Who is your target market?” because if it can’t, there’s
something wrong with your product. A new product should not only satisfy the customer’s
needs and wants but it must also bring a solution to their everyday problems. Just like our
garlic butter, we created it to bring convenience into our customer’s lives. I also learned that
creating a new product doesn’t happen overnight, it goes through a lot of process and repeating
that process in order to perfect the product. Once you’ve created a new product, it doesn’t stop
there, you still have to test the products and improve it based on your customer’s opinion. I
realized that being rejected means that you just have to try harder and always pray that the
Lord guides us in everything we do. I am very thankful to our Professor, Dr. Daraway for
teaching us everything we have learned. Through taking this course, I understood that product
management plays a very important role in achieving organizational excellence by effective
product management. This subject taught me that to be able to achieve a particular goal you
must exert an effort, time and creativity to be able to come up with a great outcome.

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IX. Pictures of Activity

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