DANIEL O’CONNOR 444 E 82nd St, Apt 21C, New York, NY 10028 | 518-703-2355

danielfoconnor04@gmail.com | linkedin.com/in/danielfoconnor04 | danielfoconnor.myportfolio.com

SUMMARY
A results-driven, innovative marketing professional with a proven track record of success in managing teams
and delivering ROI-focused outcomes. Able to lead marketing strategy and deliver integrated solutions to
customers across healthcare, education, SaaS, and commercial sectors. A brand champion, able to support
brand integrity management, assuring adherence to brand standards and messaging. Able to deliver
compelling go-to-market strategies resulting in sales revenue growth in both B2B and B2C markets. An
articulate communicator, able to forge productive, collaborative relationships at all levels. Adept at delivering
impactful advertising campaigns and corporate communications programs.
Key § Brand Management § Marketing, Sales Strategy § SEO/SEM Content Strategy
Skills § Market Research § Creative Content Design § Project Management
§ Data Analysis, Forecasting § Business Development § Omni-Channel Communication

EDUCATION
Cornell University | Ithaca, NY
Bachelor of Science, Industrial and Labor Relations August 2006 - May 2010
Comprehensive business curriculum covering economic and statistical analysis, organizational culture,
corporate communications, business law, and public policy. Elective studies at Cornell’s Johnson Graduate
School of Business and Management in emerging markets, brand acquisition, product development, and
contract negotiation.

EXPERIENCE
Ronco Specialized Systems | Latham, NY (relocated to NYC)
Director of Marketing July 2017 - April 2019
§ Established the IT company’s first-ever marketing department, leading a five-member team in all
marketing, branding, integration, and business development operations for New York, Massachusetts,
Vermont, Pennsylvania, Ohio, North Carolina, South Carolina, and Florida.
§ Key member of the company’s core leadership team responsible for organizational strategy, corporate
initiatives, and annual financial targets across multiple marketing channels.
§ Designed and launched the company’s new website, resulting in increased organic search traffic by
400%, visitor conversion by 150%, and web-based lead sales by over $200,000.
§ Managed company-wide rebranding after an internal merger, leveraging the company’s overall vision
and product philosophy to secure customer loyalty and spread brand awareness.
§ Devised cohesive, strong marketing messages that led to substantial sales performance improvements
via effective utilization company value proposition and targeted SEO content strategy.
§ Lowered sales costs from promotions by 50% through maintaining solid partner relationships with
entities that ensured recurring acquisition and revenue streams.
§ Implemented organic growth models to focus on individual customers, market segmentation, and
product diversification, resulting in revenue growth of $30M to $45M between 2017-2018.
§ Increased healthcare market capture by 5% in hospital and acute care markets, and by 8% in the
nursing home and assisted living markets, through successful targeted marketing campaigns.
§ Leveraged partner relations resulting in a 50% reduction in costs of sales from promotions. Secured co-
op and rebate funding in excess of $100k for office displays, tradeshows, demo equipment, and
promotional events.

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DANIEL O’CONNOR 444 E 82nd St, Apt 21C, New York, NY 10028 | 518-703-2355
danielfoconnor04@gmail.com | linkedin.com/in/danielfoconnor04 | danielfoconnor.myportfolio.com

EXPERIENCE (continued)
Albany Charter School Network | Albany, NY
Associate Director of Communications and Outreach March 2014 - July 2017
§ Managed external affairs and marketing consultation services for the Albany Charter School Network
(ACSN), supporting seven schools and more than a dozen school leader clients.
§ Led marketing/communication team in developing talking points, speeches, presentations, and training
materials in support of rallies, fundraising, and brand representation.
§ Conducted in-depth annual data reports evaluating school performance, parental engagement, new
student enrollment, and talent acquisition.
§ Achieved 100% participation from all ACSN schools in annual rallies with over 3,000 supporters.
Civic Education and Advocacy Coordinator August 2010 - March 2014
§ Spearheaded the creation of a system-wide civic education program for ACSN, with a strong focus on
organizational advocacy initiatives for middle school/high school students.
§ Devised a comprehensive curriculum to instruct students about civic and political processes, covering all
aspects of policy creation, voter registration, public hearings, testimony, official correspondences, direct
advocacy, and engagement.
§ Generated over 100 new voter registrations from ACSN constituents within the first year of
implementation of the program.
§ Supervised ACSN’s advocacy and lobbying initiatives, leading to an increase in community stakeholder
engagement, parent mobilization, elected official office visits, and grassroots event coordination.

TECHNICAL SKILLS
Business Intelligence: NetSuite (Oracle) · Tableau · Excel · Google AdWords, Alerts, Analytics · FB Analytics
Customer Relations and Automation: HubSpot · SurveyMonkey · Mailchimp · ConstantContact · MeltWater
Project Management: BaseCamp · Project Bubble · Blackbaud · Raiser’s Edge · eTapestry
Content Management: Word · Pages · Skype · Microsoft Teams · Google Drive · Dropbox
Web Development: WordPress · Divi Builder · Dream Host · GoDaddy · HTML · CSS
Graphic Design: Adobe CC Suite · InDesign · Photoshop · Illustrator · Acrobat Pro · Prezi · PowerPoint
Operating Systems: Windows 10 Pro · Microsoft O365 · MacOS Mojave · iWorks

RELEVANT WORK HISTORY

Northern Rivers & Parsons, Schenectady, NY | Community Relations Associate May 2009 - Aug 2009
The Global Child School, Siem Reap, Cambodia | Primary Teacher May 2008 - Jan 2009
The Center for Economic Growth, Albany, NY | Program Assistant Dec 2007 - Jan 2008
NYS Housing & Community Renewal, Albany, NY | Administrative Associate May 2007 - Aug 2007
City of Albany, Office of the Mayor, Albany, NY | Community Liaison May 2006 - Aug 2006
Jennings 2005 Mayoral Campaign, Albany, NY | Campaign Associate May 2005 - Nov 2005

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