ASSIGNMENT/ TUGASAN

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BBHF4103
TRAVEL AND TOUR AGENCY
SEMESTER SEPTEMBER 2019

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam Bahasa Melayu atau Bahasa Inggeris.

2. Number of words: 2500 – 3000 words excluding references. /

Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date: 4 th Nov 2019 until 17 th Nov 2019. /

Tarikh Penghantaran: 4 hb Nov 2019 sehingga 17 hb Nov 2019.

6. This assignment accounts for 50% of the total marks for the course. /

Tugasan ini menyumbang sebanyak 50% dari jumlah markah kursus.

ASSIGNMENT QUESTION

PURPOSE

1
The purpose of this assignment is to enable learners to explain about tour operator in
the tourism industry.

Tujuan tugasan ini adalah untuk membolehkan pelajar menjelaskan tentang operator
pelancongan dalam industri pelancongan.

REQUIREMENT

Introduce the definition and the roles of tour operators. Identify several tour operator
associations in Malaysia and explain their functions. Explain the types of tour operator
that is available in Malaysia. Analyse the current trends of tour packages which are
offered by these tour operators. Based on the analysed current trends, create a tour
package of your own.

Perkenalkan definisi dan peranan operator pelancongan. Kenal pasti beberapa persatuan
operator pelancongan di Malaysia dan terangkan fungsi-fungsi mereka. Terangkan jenis-
jenis operator pelancongan yang terdapat di Malaysia. Analisis aliran-aliran semasa pakej
pelancongan yang ditawarkan oleh operator pelancongan ini. Berdasarkan aliran semasa
yang dianalisis, cipta pakej pelancongan anda sendiri.

[Total: 50 marks / 50 markah]

MUKA SURAT TAMAT / END OF PAGE

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BBHF4103/TRAVEL AND TOUR AGENCY/SEPT19
Weight/
Criteria/Kriteria
Pemberat
Introduction on tour
operator which includes
the definition of tour
operator and the roles of
tour operator
1.5
Pengenalan mengenai
operator pelancongan yang
merangkumi definisi
operator pelancongan dan
peranan-peranan operator
pelancongan
Identification and
explanation on tour
operator associations in
Malaysia.
ATTACHMENT
ASSIGNMENTRUBRICS
Unsatisfactory/
Tidak
Max.
Excellent/Cemerlang Good/Baik Fair/Sederhana Poor/Lemah memuaskan
Marks
Or/Atau
/Markah
Tiada respons
Maksimum
4 3 2 1 0
The introduction very
The introduction clearly The introduction briefly The introduction barely
clearly explained the No introduction
explained the definition explained the definition explained the definition
definition of tour was given
of tour operator and the of tour operator and the of tour operator and the
operator and the roles
roles of tour operator roles of tour operator roles of tour operator
of tour operator
6
Pengenalan dengan Pengenalan hamper
Pengenalan dengan
sangat jelas Pengenalan dengan jelas tidak menerangkan
ringkas menerangkan
menerangkan definisi menerangkan definisi definisi operator
definisi operator Tiada pengenalan
operator pelancongan operator pelancongan pelancongan dan
pelancongan dan diberikan
dan peranan-peranan dan peranan-peranan peranan-peranan
peranan-peranan
operator pelancongan operator pelancongan operator pelancongan
operator pelancongan
2 Learner are able to Learner are able to Leaner are able to Learner barely identify No identification 8
very clearly identify clearly identify and identify and quite clearly and explain about tour and explanation
and explain about tour explain about tour explain about tour operator associations in was given
operator associations operator associations in operator associations in Malaysia
in Malaysia Malaysia Malaysia
1

Pengenalpastian dan
penerangan tentang
persatuan-persatuan
operator pelancongan di
Malaysia
Explanation of the types of
tour operators in tourism
industry
2 Pelajar dapat
Penerangan mengenai
jenis-jenis operator
pelancongan dalam industri
pelancongan
Analysis on the current
trends of tour packages in
Malaysia
2.5
Analisis tentang aliran-
aliran semasa pakej
pelancongan di Malaysia
Pelajar dapat mengenal
Pelajar dapat mengenal Pelajar dapat mengenal Pelajar hampir tidak
pasti dan menerangkan
pasti dan menerangkan pasti dan menerangkan mengenalpasti dan Tiada
dengan sangat jelas
dengan jelas tentang dengan agak jelas tentang menerangkan tentang pengenalpastian
tentang persatuan-
persatuan-persatuan persatuan-persatuan persatuan-persatuan dan penerangan
persatuan operator
operator pelancongan di operator pelancongan di operator pelancongan di diberikan
pelancongan di
Malaysia Malaysia Malaysia
Malaysia
Learner are able to
very clearly explain Learner are able to Learner are able to quite Learner barely explain
thetypes of tour clearly explain thetypes clearlyexplain thetypes thetypes of tour No explanation
operators in tourism of tour operators in of tour operators in operators in tourism was given
industry tourism industry tourism industry industry
8
Pelajar dapat Pelajar dapat
menerangkan dengan Pelajar hamper tidak
menerangkan dengan menerangkan dengan
jelas mengenai jenis- menerangkanmengenai
sangat jelas mengenai agak jelas mengenai jenis- Tiada penerangan
jenis operator jenis-jenis operator
jenis-jenis operator jenis operator diberikan
pelancongan dalam pelancongan dalam
pelancongan dalam pelancongan dalam
industri pelancongan industri pelancongan
industri pelancongan industri pelancongan
Learner are able to
Learner are able to
very clearlyanalyseon Learner are able to quite Learner barely analyse
clearly analyseon the
the current trends of clearlyanalyseon the on the current trends of No analysis was
current trends of tour
tour packages in current trends of tour tour packages in given
packages in Malaysia
Malaysia packages in Malaysia Malaysia
Pelajar dapat 10
menganalisis dengan Pelajar dapat Pelajar dapat
Pelajar hamper tidak
sangat jelas mengenai menganalisis dengan menganalisis dengan agak
menganalisis aliran- Tiada analisis
aliran-aliran semasa jelas aliran-aliran semasa jelas aliran-aliran semasa
aliran semasa pakej diberikan
pakej pelancongan di pakej pelancongan di pakej pelancongan di
pelancongan di Malaysia
Malaysia Malaysia Malaysia
2
Create a tour package of
your own that would
appeal to the current trend
in Malaysia
Cipta pakej pelancongan
anda sendiri yang
mempunyai daya tarikan
dalamaliran semasa di
Malaysia
Summary
Ringkasan
Total/Jumlah
The creation of the
tour package The creation of the tour The creation of the tour The creation of the tour
communicates relevant package communicates package communicates package communicates
information relevant information brief information and irrelevant information
appropriately and appropriately to the lacks detail to the to the intended
No creation of
effectively to the intended audience. intended audience. Some audience. Most of the
tour package
intended audience. All Most of the writing is of the writing is prepared writing is not prepared
of the writing is prepared in complete in complete sentences in complete sentences
prepared in complete sentences
sentences
3.5 Penciptaan pakej 14
pelancongan Penciptaan pakej Penciptaan pakej
Penciptaan pakej
menyampaikan pelancongan pelancongan
pelancongan
maklumat yang relevan menyampaikan menyampaikan
menyampaikan maklumat
dengan sewajarnya dan maklumat yang relevan maklumat yang tidak
yang ringkas dan kurang Tiada penciptaan
berkesan kepada dengan sewajarnya relevan kepada
terperinci kepada pakej
pengguna yang kepada pengguna yang pengguna yang
pengguna yang pelancongan
dimaksudkan. Kesemua dimaksudkan. dimaksudkan.
dimaksudkan. Sesetengah
penulisan disediakan Kebanyakan penulisan Kebanyakan penulisan
penulisan disediakan
dengan ayat yang disediakan dengan ayat tidak menyediakan ayat
dengan ayat yang lengkap
lengkap yang lengkap yang lengkap
All the key points of Most the key points of Some the key points of Only a few key points of No summary was
the assignment were the assignment were the assignment were the assignment were given.
1 summarised. summarised. summarised. summarised. 4
Kesemua isi penting Kebanyakan isi penting Sesetengah isi penting Hanya beberapa isi Tiada ringkasan
tugasan telah tugasan telah tugasan telah penting tugasan telah diberikan.
diringkaskan. diringkaskan. diringkaskan. diringkaskan.
12.5 50