Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
COMMUNICATION
PHILOSOPHY
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CHAPTER 1
Communication Processes, Principles and Ethics
“ Effective
communication is
when the information
was transmitted
without changing its
content and context.
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COMMUNICATION
emoji)
COMMUNICATION
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COMMUNICATION
SKILLS
Effective communicator must acquire variety of skills that
would aid in communicating to others in interpreting the
message received from others. 7
AUDIENCE ANALYSIS
Extremely important in “packaging” the message
and sending it across.
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COMMUNICATION PROCESS
feedback SOURCE
message
CONTEXT message
message
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message
COMMUNICATION PROCESS
SOURCE.
In personal or professional communication, the sender must
know why the communication is necessary, to whom the
message is for, and what results are expected.
MESSAGE.
The information that a person wants to communicate.
ENCODING.
Process of transferring the message into a format or platform
that is expected to be understood or decoded by the recipient of 12
the information.
COMMUNICATION PROCESS
CHANNEL.
Method used to convey the message.
DECODING.
Happens when the intended recipient of the information
receives the message.
RECEIVER.
The target recipient of the message. The sender may have
expectations on the desired response, but the receiver will
decode the message based on his/her own personal 13
expectations, perspectives and schema.
COMMUNICATION PROCESS
FEEDBACK.
Mechanism that gauges how successful the communication
process is.
CONTEXT.
The specific situation of both communication setup and the
communicators. Involves the environment, culture of the
institution/organization, the relationship between the sender
and receiver.
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PRINCIPLES OF EFFECTIVE COMMUNICATION
CLARITY.
Pertains to the message and the purpose why the message has to
be sent. The message should be clear by using appropriate
language and communication channels but equally important is
that the reason for sending and receiving the message must be
understood by both sender and receiver.
CONCISENESS.
The message should be as brief as may ne required depending one
one’s purpose
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PRINCIPLES OF EFFECTIVE COMMUNICATION
COMPLETENESS.
The message should be complete and accurate. Background
information should be given to provide better context.
ORGANIZATION.
To ensure the systematic flow of ideas and transition from one
point to another.
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PRINCIPLES OF EFFECTIVE COMMUNICATION
EMPATHY.
Sender should be sensitive to the needs and interests of the
receiver . In case of face-to-face communication, the speaker must
always be conscious of the reaction of the listener and adjust
his/her communication strategy accordingly.
FLEXIBILITY.
Effective communicators know how to adapt to varying needs and
expectations of their audience, and modify the message or the way
the message is sent to avoid misunderstanding or 17
misinterpretation.
COMMUNICATION STYLES IN VARIOUS
MULTICULTURAL CONTEXT
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THE COMMUNICATION STYLES MATRIX
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ETHICS IN COMMUNICATION
Genuine
Open
Cooperative
Sensitive to one’s cultural and social
beliefs
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ETHICS IN COMMUNICATION
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ETHICS IN COMMUNICATION
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ETHICS IN COMMUNICATION
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ACTIVE AND RESPECTFUL LISTENING
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ACTIVE AND RESPECTFUL LISTENING
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HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
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HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
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HOW PAST EXPERIENCE AND PREJUDICE
AFFECT COMMUNICATION
Your parents reacted negatively when you You hesitate to discuss the topic with them
opened up about your interest for a certain despite of your rich potential to that craft.
craft.
Your colleague has forgotten some very You give him/her reminders every now and
important information many times in the past. then to avoid messing up again.
A subordinated in a group that you lead You don’t ask for your subordinate’s opinion
disagreed twice in your suggestions. anymore, even if he might agree with you
this time.
Your teammates reacted to positively to your You use the same strategy in similar
strategy. situation.
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HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
PREJUDICE
when people take their past experiences and make it
certain assumptions that the same experience will happen
with the same people, given the same context.
When people isolate an experience with one “type’ of
person or one group of people, then behave as if all
encounters with people of the same “type”, or at least with
the same characteristics, will lead to the same experience.
This eliminates a people’s personal identity and
individuality.
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HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
EFFECTIVE COMMUNICATOR
avoid prejudice because it influences the communication
process even before it begins.
view people as separate from any preconceived notions
others may have about them. They see the value of the
individual as a person of worth, and thus will respect that
individuality.
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SHOWING COMMITMENT AND GENUINE INTEREST
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SHOWING COMMITMENT AND GENUINE INTEREST
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COMMUNICATION
AND
GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
The notion of the world being global village has been a hot topic ever
since the idea was brought up, especially in the light of the rapid
advances of technology and digitization. Globalization has been
regarded as the key to the worldwide integration of humanity, where
there is an increased economic, political, and cultural integration and
interdependence of diverse cultures.
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COMMUNICATION AND GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
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COMMUNICATION AND GLOBALIZATION
language.
COMMUNICATING IN A MULTICULTURAL
SOCIETY
MULTICULTURALITS CO-CULTURE
ACCOMODATION
CULTURALLY CONFUSED
SEPARATION
INTERCULTURAL
COMMUNICATION ETHNOCENTRISM
INTERNATIONAL CULTURE
COMMUNICATION RELATIVISM
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COMMUNICATING IN A MULTICULTURAL
SOCIETY
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COMMUNICATING IN A MULTICULTURAL
SOCIETY
How to greet
When to speak
When to remain silent
How to behave under extreme emotions
How to gesture while speaking or listening
How close to stand or sit
How to react with someone’s words 54
EVALUATING MESSAGES OR IMAGES OF DIFFERENT
TYPES OF TEXTS REFLECTING DIFFERENT CULTURES
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MULTIMODALITY
Uses two or more communication modes to make meaning.
Shows different ways of knowledge representations and
meaning-making, and investigates contributions of
semiotics resources (language, gestures, images) that are
co-deployed across various modalities (visual, aural,
somatic, etc.).
Highlights the significance of interaction and integration in
constructing a coherent text.
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MULTIMODALITY
The creation of multimodal texts and
outputs requires a creative design
concept that orchestrates the purposive
combination of text, color, photo, sound,
spatial design, language, gestures,
animations and other semiotics, all with
the unitary goal of bringing meaning to
life.
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MULTIMODALITY
As to purpose, the creator of the text
must be clear on the message and the
reason (s) why the message has to be
delivered.
As to audience, the nature, interests
and sensitivities of the target
audience must be considered so the
text will not be offensive and hurt
people’s sensibilities.
As to context, should be clearly
delivered through various semiotic
resources, and in consideration of the
various situations where and how the
text will be read by different people
having different cultural backgrounds.