Company introduction

Introduction to SM Entertainment, the leading entertainment group in Korea.

Asia’s No.1

SM Entertainment
Group
SM Entertainment, founded in 1995 by Head Producer Lee Soo Man, is the first
company in the industry to introduce systematic casting, training, producing, and
management systems, and it has been discovering unique content by pinpointing
demands for music and cultural trends. SM Entertainment entered the global
marketplace using globalization and localization strategies through culture
technology and has become a leading entertainment company in Asia.

In 1997, SM Entertainment became the first company in the Korean entertainment

industry to enter foreign markets and made remarkable achievements as the leader
of Hallyu, or the Korean Wave.

SM Entertainment has successfully set foot in North America, South America, and
Europe while maintaining its base in Asia, and has enhanced the national brand of
Korea and promoted the growth of the culture industry. SM Entertainment is
promoting the unique culture of Korea through avenues such as K-POP, the Korean
alphabet, and Korean cuisine, through 'Made by SM' content all over the world, and
is elevating the prestige of Korea by promoting the consumption of Korean brand
products. In particular, SM Entertainment has focused on the value of culture that
can lead the national economy and has contributed to its growth under the
catchphrase, "Culture First, Economy Next." SM Entertainment will continue to lead
the entertainment industry until Korea becomes a ‘Cultural Powerhouse' as well as
an ‘Economic Powerhouse' based on the idea that our economy will reach its
heights only when our culture wins the heart of the entire world.
Company Name SM Entertainment Co., Ltd.
 C.E.O. Han, Se Min / Nam, So Young

Business Field / Music/Sound Production, Talent Management, Music/Audio

Registered Sector Content Publication

Address SM Entertainment 423, Apgujeong-ro, Gangnam-gu, Seoul, Korea

Date of Establishment February 1995

Employees 419 (2018.09.30)

Unparalleled Producing system

The unique content development and management system created by Head Producer
Lee Soo Man is creating successful outcomes by planning and developing content and
artists for the global stage.SM Entertainment is the only company covering all the stages
of a worldwide process from discovering and fostering young talents to record
producing. - Financial Times -

 Casting
Search
Scout
Audition
Online Audition
(ARS,E-mail, Internet)
Global Audition
(China, Japan, USA, Canada, Etc)
  Training
Sing
Act
Choreography
Composition
Foreign Language
Integrated Training
Special educational
Institution

 Producing
Music
A&R
Music Video
Visual & Art Directing
Choreography
3D / Hologram

 Marketing
 Talent Relation
Artist Management
Promotion
Commercial
Merchandise
Concert/event
Movie/TV/Musical
New Media

Global Producing/Business networks

& knowhowSM Entertainment has developed an unparalleled producing
system and has over 20 years of global business expertise with a global network of
more than 500 producers, writers, directors, and creators.

Entertainment


Music Producing
BALJUNSO Label

Movie
TV (Drama / Variety Show)
Musical


Dream Maker

Management

Commerce & Amusement



SMTOWN GIFT SHOP

SMTOWN SMS (Surround Viewing/Hologram)

SMTOWN Cafe / Market
SMTOWN Studio
SMTOWN GIFT SHOP (Celebrity Shop)


SMT SEOUL

TEMECULA
EMOS estate winery


The CELEBRITY

BT&I
SM TRAVEL
Tour Express
HOTELTREES

Mobile Entertainment Platform



Lysn (LBS/interest-base SNS)

everysing (Karaoke App)
everyshot (M/V Recording App)
Superstar SMTOWN (GAME)
SMTOWN NOW (News)
FanBook (Fan Art Social Platform)

MISSION & VISION

Management PhilosophyThe Future of Culture Technology!As a

company that produces the best in cultural content and entertainers by using state-of-the-art
culture technologies, SM Entertainment aims to touch the people’s hearts and promote Korean
culture in every corner of the world with the goal of contributing to national economic growth
and a more affluent life for everyone.

Management Vision and Implementation

MethodAsia’s No.1 Entertainment GroupTo grow into a total entertainment group
representing Asia, SM Entertainment is pushing forward aggressively with the following
strategies.
Becoming the Best Digital Content Provider to Lead the Internet and Mobile Markets

The Korean Wave has spread quickly throughout the world through new media platforms,
including YouTube, Facebook, and Twitter. SM Entertainment will share the ‘Made By SM’
content with the entire world and build a virtual community for the global generation.

A Truly Global Company

SM Entertainment will grow into an entertainment group representing Asia through its network
of global affiliates, such as SM Entertainment Japan, SM Entertainment Beijing, SM True, Dream
Maker Entertainment, and SM Entertainment USA, and other entertainment groups overseas.
MANAGEMENT

Management System

We work professionally in all aspects of arts management from the basic management
of artists to planning, marketing, operation, and publicity to satisfy the demands of the
public who consume music using a systematic management system that was developed
through 20 years of experience and knowhow to ensure the effective promotion of our
artists.