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CORPORATE COMMUNICATION
MEANING
Corporate + Communication = Corporate Communication
So, to understand the concept of Corporate Communication, we
first need to know what do the two terms mean separately.
That’s it...
- Ed Blauw
Corporate Communication is the total communication activity generated
by a company to achieve its planned objective.
- Peter Jackson
Corporate Communication is a long-term strategic initiative usually
created within a company to communicate its brand core message.
- Fernandez
Corporate Communication must fulfil three key responsibilities :
Aiding the management of change.
Helping to define a corporation’s role in society.
Assisting the creation of corporate vision and responsibility.
- Dolphin