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IT IS NOW some twenty years since the activity which has come to be known
as information science had its discernible origin as one of the so-called new
interdisciplinary fields that emerged in the post-war proliferation of scientific
activity. This scientific revolution which also produced such new fields as
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known whether a physical problem did in fact exist and if so what was the nature
of this problem.
Meanwhile, the feverish activity, spawned by large government grants,
particularly in the United States, continued. Professional societies were formed
and a hierarchy of elder statesmen developed. Although much was contributed
to the literature proliferation as if to demonstrate that an information explosion
did indeed exist, there was little of importance or lasting interest produced.
What was produced was a diffuse body of literature whose members showed
little, if any, relation to each other.
Nevertheless, there soon began to appear on the scene an endless stream of
curricula and the establishment of a discipline was proclaimed. At first such
curricula were most likely to be found in schools of library science since it was
said that the library as the institution most concerned with information is the
place where the revolution in information processing and handling should
become manifest. However, inroads of information science into the library
curricula were short lived, mainly for two reasons. First, library schools were
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more concerned with training traditional librarians for which there was a great
demand and second, they rightly were not ready to accept areas of activity
whose relevance to them was not clear. However, library science itself was much
in the same position as information science in that it has not yet adequately
defined for itself a set of principles which distinguish it as a discipline among
the others in the academic community. If a discipline is defined by its problems,
and to my knowledge the problems of library science have yet to be defined,
then library science itself has yet to emerge as a discipline. Hence, in recent
years library science has turned back to information science as a means of
obtaining the academic respectability which it lacks. But, a scientific discipline
cannot be wedded to any specific institution such as the library which by its
very nature is so restrictive as to preclude the possibility of the formation of the
very principles upon which a discipline must rest.
It is for this reason that the recent new and even more restrictive association
of information science with computing machines is also doomed from the start.
Not unlike the librarians, the computing people in seeking academic respect-
ability had established curricula which they similarly called computing science.
They also have not been able to define the problem areas of their activity. Hence,
we see the bizarre situation of two physical facilities vying for academic re-
spectability by capturing a name (information science) which represents as
elusive an intellectual content as they do. It is doubly amusing since in a sense
libraries and computing machines are equivalent, i.e., one can think of a com-
puting machine as a special highly restrictive type of library in that its functions,
namely the acquisition, organization and dissemination of information, are
identical with those of a library. Hence the competition over information
science. Clearly, the development of a genuine discipline which can be called
information science could be highly beneficial both for libraries and computing
machines. But, by its very nature, such a discipline cannot be strictly associated
with either as it will become strangled by the rigid restrictions imposed on it
by its area of application. Thus, information science must transcend libraries
and computing machines and must develop its principles independent of these
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DECEMBER 1970 INFORMATION SCIENCE
or any other physical system involving the notion of information while at the
same time being applicable to all of them. That is, we must begin seriously to
question the foundations of the entire area of activity now called information
science.
The aim of a discipline of information science must be that of establishing
a unified scientific approach to the study of the various phenomena involving
the notion of information whether such phenomena are found in biological
processes, human existence or the machines created by human beings. Conse-
quently, the subject must be concerned with the establishment of a set of funda-
mental principles governing the behavior of all communication processes and
their associated information systems.
It is very important to distinguish between processes and systems for much
confusion may result by failure to do so. In general, a process is a time depend-
ent phenomenon, i.e., a sequence of actions leading to some result. A communi-
cation process is thus a sequence of events resulting in the transmission of
information from one object to another. The first object is called the source and
the latter the destination. A system, on the other hand, is the mechanism by
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1. The behaviouralproblem which deals with the success with which information
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Clearly, these three problem areas are not independent of each other because
the question of behaviour depends to some degree on the other two. It would
seem, however, that the representation and technical problems relate more
directly to information systems, i.e., to the realization of communication pro-
cesses rather than to such processes themselves. The mathematical theory of
communication as developed by Claude Shannon and others1 deals chiefly
with the technical problem and, although very profound, is thereby limited.
It is of little value, therefore, in approaching the problems of communication
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from a general point of view. That is, the Shannon theory is of little value in the
development of a discipline of information science.
The fundamental notion underlying the behavioural problem in communica-
tion is the notion of effective contact between the information source and the
destination. For example, effective contact is clearly the governing factor in the
outcomes of the two most familiar communication processes, namely the trans-
mission of knowledge and the transmission of disease. It is thus not surprising
to find a striking parallel between these two processes. An excellent detailed
discussion of this analogy can be found in Siegfried.2 In the case of disease we
are dealing with infectious material which can be transported and transmitted,
whereas in the case of knowledge we are dealing with the transport and trans-
mission of ideas, benevolent or malevolent, depending on one's point of view.
In either case, for diffusion to take place, there must be an individual who puts
forth the infectious material or idea, a carrier who transfers it and receptive
surroundings. The extent of diffusion in both instances is then a matter of effec-
tive contact between the agents transmitting the infectious material or ideas and
those individuals coming in contact with them. The human being, in the case of
ideas, is the propagating agent either by word of mouth or through the medium
of books, articles, pamphlets and so forth, just as he causes the spread of germs
either by direct contact or through intermediate hosts. Ideas, moreover, are
propagated along the same routes as germs, namely the world's transportation
routes. The routes of ancient caravans, for example, which provided the instru-
ment of communication were also the routes travelled by disease. Furthermore,
the vocabulary which normally comes to mind when talking about the spread of
ideas is that of medicine. One often hears such expressions as 'that's a contagious
idea' or 'he's not too susceptible to that idea' and so forth.
Just as society fights against the invasion of disease, so it defends itself against
subversive ideas. Its most decisive action is to destroy the infectious material
or idea at its source. This is often difficult since, in both cases, one does not
always know exactly where to find it. Another defence consists of suppressing
the carrier or at least preventing him from entering the territory one wishes to
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DECEMBER 1970 INFORMATION SCIENCE
less infected by the ideas of Freud than are those individuals infected by the
agent transmitted by the cold carrier. After a certain period of time, i.e., a
latency period, Freud's disciples were themselves in a position to transmit
infectious material to others. Jung might represent an example of acquired
immunity to the disease whereas the resistance of the medical community of
Vienna might represent innate immunity. The development of the psycho-
analytic movement in the early part of the twentieth century was in its way no
less an epidemic than was the outbreak of influenza in 1917 and 1918. It was not
surprising that the psychoanalytic epidemics took place in Protestant countries
which provided more receptive surroundings for the infectious material, i.e.,
Freud's ideas, than the Roman Catholic countries. Psychoanalysis is an example
of an intellectual epidemic instigated by an individual. Such epidemics are not
unusual in the world of scientific thought. One may cite many other well-known
occurrences, e.g., Darwin and evolution, Newton and mechanics, Cantor and
set theory, Boole and symbolic logic and so forth.
It is thus apparent that the process of transmitting infectious diseases and the
process of transmitting knowledge have many common characteristics. In fact,
the primitive notions of knowledge, information and ideas stand in the same
relation to each other in the one case as do the primitive notions of disease,
agent and infectious material in the other. In the transmission of knowledge
the idea plays the role of the infectious material; information corresponds to the
agent by means of which the infectious material is transmitted and the interaction
between an individual and an idea may or may not result in the acquisition of
knowledge, just as the interaction between an individual and infectious material
may or may not result in a case of disease.
Because the principles underlying the spread of infectious diseases also govern
the diffusion of information and the spread of knowledge, a communication
process can be represented as an epidemic process. Consequently, epidemic
processes can be used as models to develop understanding of communication
processes. That is, we can replace the study of communication processes of which
little is known by the study of epidemic processes for which a theory exists and
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which has certain important characteristics in common with the subject under
investigation. For an example of the application of epidemic theory to the trans-
mission of ideas see Goffman.3
The above discussion is but a crude example of the sort of activity required
before we can begin to think of a discipline of information science. As a further
illustration, consider the various schemes which saw the light under the guise of
information science called statistical association techniques for information
retrieval.4 Underlying all of these schemes was the assumption that the notion
of nearness of information as represented by documents exists and is measurable.
Thus, the literature abounds with such phrases as 'index space', 'vector' and so
forth whereas there has been no demonstration that such things exist relative to
the concept of information. A general theory on this topic could not only
produce each of these schemes as realizable examples but should have applica-
tion to situations involving communication processes other than recorded
discourse, e.g., neural networks and the transmission of disease. Thus each
special case could act as a model for the others and knowledge about each process
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DECEMBER 1970 INFORMATION SCIENCE
thought.
REFERENCES
1 SHANNON, C. E. The mathematical theory of communication. Bell System Technical Journal, 27,
1948, p. 379-423; 623-56.
2 SIEGFRIED, A. Germs and ideas. London, Oliver & Boyd, 1965.
3 GOFFMAN, W. Mathematical approach to the spread of scientific ideas. Nature, 212, 1966,
p. 449-52.
4 STEVENS, M. E. Automatic indexing: a state-of-the-art report. National Bureau of Standards
Monograph 91, Washington, 1965.
DISCUSSION
MR A. E. CAWKELL (Institute for Scientific Information) asked what effect the trend towards
multiple authorship had on co-author networks. Presumably there would be significant
differences between, say, a nineteenth-century article network (average number of authors per
article about 1.3), and a current article network (average number of authors per article probably
2.8). PROFESSOR GOFFMAN replied that he had taken co-author networks as a simple example
to illustrate the method. One of his students had worked out such a network based on the
Science Citation Index, and a physical model had been made, but he had forgotten what the
conclusion was.
MR R. R. WYNNE (British Titan Products Ltd) asked Professor Goffman whether, in research
on information processing, it was an advantage or disadvantage to understand the information
being processed. In other words should the research team consist of those with knowledge of
the subjects in the subject fields being studied as well as the information scientists. PROFESSOR
GOFFMAN replied that, in his opinion, this was not necessary.
MRR.A.FAITHORNE (Independent) suggested that when talking about 'knowledge' one should
be very careful to distinguish between knowledge and how it was talked about. The first was
what made the practitioner of the activity expert in his job; to do it one must know why things
were spoken of in a certain way by certain people. The second was 'book knowledge', demand-
ing knowledge of how these things were spoken of and by whom to whom. PROFESSOR GOFFMAN
had been careful to use 'information' in the sense of 'messages'. He distinguished it from
'knowledge', owned by author or reader, and from 'signals', the representations of those
messages.
MR CAWKELL suggested that an area of research fully justifying the label 'information science'
was the possible application of information theory (stemming from Shannon, 1948) to informa-
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tion content. In the early 1950s, Shannon's work, clearly explained as being concerned with the
correct receipt of symbols without regard to meaning, was misapplied in several areas of
science. More recently such misapplications had continued, but it had received proper considera-
tion, as applied to meaning, by Bar-Hillel, Carnap, McKay and others. McKay had suggested
(Information, mechanizationand meaning, MIT 1969) that further work awaited a better under-
standing of the 'human conditional probability matrix', whilst Longuet Higgins, in a recent
article ('The monkey's paw', New Scientist, Sept. 3, 1970) had wanted nothing to do with the
application of computers to the understanding of human language. Certainly any research
which held out the hope of a better understanding of human information processing would be
well worth undertaking. PROFESSOR GOFFMAN replied that there was a close relationship between
a signal and the resulting human behaviour but he did not know what it was.
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