School Cagayan National High School – Senior High School
Teacher BABYLYN T. IMPERIO
DAILY LESSON LOG
WEEK 07
I. OBJECTIVES
A. Content Standard
B. Performance Standard
C. Learning
Competency/Objectives
Write the LC code for each.
The learners…
II. CONTENT
Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from
Learning Resource
B. Other Learning Resource
III. PROCEDURES
Date March 4-8, 2019
Day 1
the learner demonstrate the necessity of
marketing plan in business
Create a new product or services
design and pricing, promotion and
distribution strategies
Explain the relationship between
market analysis ,planning,
implementation and control
Analyze the company’s situation
markets and environment(the SWOT
Analysis)ABM_PMII _II f -22
Managing marketing
effort(the marketing process)
a. Market analysis(SWOT
Analysis)
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
Grade Level GRADE 11-12(ABM)
Subject PRINCIPLES OF MARKETING
Day 2
The learner demonstrates the
essence of the new product
development, pricing,
placing(distribution) and promoting a
product or service
The learners shall be able to design a
new product or service, decide types
of pricing approach, and choose
distribution methods and promotions
tools that respond to market trends
Define a product and differentiates
the product services and experiences
ABM_PMII-II – f -23
Managing marketing effort(the
Marketing process)
Market analysis(SWOT Analysis)
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
Semester SECOND SEMESTER
Day 3
The learner demonstrates the
essence of the new product
development, pricing,
placing(distribution) and promoting a
product or service
The learners shall be able to design a
new product or service, decide types
of pricing approach, and choose
distribution methods and promotions
tools that respond to market trends
Integrate the marketing concepts
and techniques learned by preparing
a marketing plan.
ABM_ PMII –Iig-j-24
Managing marketing effort(Marketing
planning, implementation and control
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
Day 4
the learner demonstrate the proper
interpretation of the marketing strategies
through workshop and presentation
Orally defend the mini marketing plan
to a group of marketing professionals
Integrate the marketing concepts and
techniques learned by preparing a
marketing plan.
ABM_ PMII –Iig-j-25
Workshop and Presentation of
Marketing Plan
Principles of Marketing by:Angelita Ong
Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/
instances of the new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads
to Formative Assessment 3)
G. Finding practical application
of concepts and skills in daily
living
H. Making generalizations and
abstractions about the lesson
Picture analysis: teacher will show
a picture to the students then let the
students analyze a volunteer student
can recite inside the classroom
Teacher will discuss the 60 minute
objective of the lesson
Case Analysis: students are given a
case analysis to study and be able to
answer the questions after reading
the case.
Knowledge checker: students will
now present their answers in the
said case analysis
Complete turn taking: Each
student should be asked to bring a
couple of questions to class. These can
either be questions to clarify, issues
they think were left unresolved, or
ideas or positions not yet considered.
Have the entire class arrange
themselves in a circle. Alternatively,
students can be in small-medium size
groups.
The teacher will now close her MS
Power point presentation and asks
her students to explain terms in their
own words.
Open –ended question- teacher
will ask how is Boston Matrix will help
them in the business?
the learner demonstrate the necessity of
marketing plan in business
Instruct students to make a survey of
about a certain product. Which product is
better? What made them stand out about
their competitors
Setting the mood and presentation of
learning objectives
Group Activity: students in a group
will Choose a product they are familiar
with and draw up a Marketing Plan for it.
Corporate objectives can be estimated.
Their ideas on the Marketing Strategy
and Plan of Action are crucial
Discussion : teacher will now process
the parts of the marketing plan
Jigsaw: in a small group students will
work individually to assign segment
or subtopic on them after student
can now compare their work with the
same segment. Then back to the
original group
The teacher will process the answers
of the students and discuss
additional input on the concept.
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer in the future
The teacher will now close her MS
Power point presentation and asks
her students to explain terms in their
own words.
KWL – what i know, what should I
want to know and what i learned
Setting the mood and presentation of
learning objectives
Picture analysis: students are
going to analyze the picture by
identifying them accurately
The teacher will process the answers
of the students and discuss
additional input on the concept.
Workshop students will work on
their respective group mates of their
Marketing Plan
The teacher will check their output in
a group
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer
The game of Jeopardy. Students will
work on the questions then make
them remember the answer/s
Presenters will integrate some review
of the past lessons during the
presentation o marketing plan
Setting the objectives of their
marketing plan
Each group will now present their
Marketing plan in 10-15 minutes
Presentation of marketing plan
Orally defend their marketing plan
Orally defend their Marketing plan
Students are asks to give what they
learned in principles of Marketing and
on during the extraction of marketing
plan
 I. Evaluating learning The teacher will evaluate the output Marketing Plan output
of the students through their
Marketing plan

J. Additional activities for
application or remediation
IV. REMARKS
V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
Create a new product or services Next meeting students are required
design and pricing, promotion and to submit the other parts of their
distribution strategies marketing plan to the teacher for
checking purposes
Explain the relationship between
market analysis ,planning,
implementation and control
Analyze the company’s situation
markets and environment(the SWOT
Analysis)ABM_PMII _II f -20
Managing marketing
effort(the marketing process)
b. Market analysis(SWOT
Analysis)
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco

No. of learners who have

caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I www.youtube.com, www.google.com
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?
Prepared by: Checked by: Approved by:

BABYLYN T. IMPERIO RICHARD N. ROMERO , DME MARIA DIGNA A. TURINGAN

Subject Teacher Subject Coordinator SHS Assistant Principal II, Academics