Script for Inferlytics Video

First Draft
Medium : 2D Color Animation

Written by Aniket Pathak.

09/8/2015.
 Scenes Narrative
We see two young adults on screen. A boy on left and a girl on right in casual clothes.
Both have different social media icons over them viz. Facebook, Twitter, Reddit etc. Both The consumers of the digital age,
are engrossed in their mobile phones.
The icons disappear and between them we see the typography #KeepItSimple below it we
have a very short attention span to put up with needless search results.
see the typography ‘140 characters only’.
Screen swish to a screenshot of an e-commerce website. The search engine has the
typography ‘Generic Search Engine’ above it. We see something being typed in the
search engine tab. When they visit your website

Note to art director: If time permits let the typed words be ‘Hiking shoes’
The screenshot is filled with tiles of shoes in a generic way done on an e-commerce
you show them irrelevant results based on product titles rather than on what they need.
website. We see the page scrolled filled with it.
That is why they end up deferring their purchase decisions.
The girl and boy appear on top of the screenshot and show a thumbs down gesture.

The girl and boy disappear. The search engine tab comes into the center. Below it we
Selling shoes is different than selling digital cameras.
have pair of shoes, a ‘not equals to’ sign in the middle and a pair of apparels beside it.
The shoes, apparels and sign disappear from the bottom. The girl appears beside the
search engine tab. Typography ‘Wild Life Photographer’ moves from her into the search
engine from the top (is not displayed inside the search engine). It is to denote the Your search engine needs to understand your products and how your customers use them
information entering the back end of the search engine. Three camera options suited for
wildlife photography pop down from the search engine.
Everything disappears only search engine tab remains, the boy appears beside it. We see
the typography ‘Camera for low light’ inside the search engine and three- four camera Comprehend the intent of the search query.
options pop out from it.
Boy disappears along with the cameras. Different social media icons movie into the
And pull out information from all available sources to find the most suitable products for your
search engine. And a review pops down from the search engine. It has a section
customer
highlighted that reads ‘best shoes for hiking’ somewhere amidst the review.
Logo of Inferlytics appears above the search engine with a curved arrow marked from it. Inferlytics is the product discovery platform you need

www.advids.co
The search engine tab disappears. The logo comes at the center and the boy and the girl
appear beside it. Words like ‘Behavior’, ‘Sentiments’, ‘Preferences’, ‘Relevance’ move The 1st of its kind product discovery platform built from the consumer’s perspective.
from the girl and boy into the logo.
Green bar pops up from the logo and it increases gradually and has the typography 'Up to
Increasing your sales and keeping your customers happy.
45%' above it and 'Sales' beside it. The girl and boy give a thumbs up gesture.
Everything disappears except the logo. Below it we see the typography ‘= Sales Agent’ a
Just like a perfect sales agent.
stamp of perfect gets stamped beside it.
Everything disappears except the logo and we have the URL www.inferlytics.com below
Visit www dot inferlytics dot com to know more.
it.

Additional Notes:

Link to video https://advids.wistia.com/medias/aavdtai71m

www.advids.co