It was that the pioneer of telecommunication provider will have no significant issue while

introducing new telecommunication service; in this case, service from the competitor, as it is
the new service and new telecommunication provider. But when your competitors reach up to 10,
you should have new idea while introducing telecommunication services to the market.
Beside idea on telecommunication and innovation, idea on marketing strategy will lead
the successful of the new telecommunication service.
New idea in marketing strategy here mean how telecommunication provider will assign where
the best place to introduce the new telecommunication services such as mobile broadband
service, value added service (VAS) etc. Assigning the right place to introduce new
telecommunication service can drive huge selling at that place, build a good reputation and as
the result will drive the significant selling at others place. This new idea in marketing strategy
will require several places to launch the new telecommunication service at the same time or
gradually. In other word, telecommunication provider does not need to prepare the same service
at entire of the cities to build massive service. We know that such marketing strategy require
huge cost and no guarantee will have positive response from the market. It will different if
telecommunication provider only prepares several cities (2-4 cities) as the priority to introduce
new telecommunication service. It will save much investment and have much time to build good
reputation on those cities.

Marketing strategies:

Product

Price

Place

Promotion

Advertisement

Distribution channels

Chennai 3.8 million subscribers

Marketing strategy is essentially a pattern or plan that integrates your

organization's major goals, policies, and action sequences in a cohesive
whole to achieve customer success 360.

Marketing strategies are generally concerned with

four Ps: product strategies, pricing strategies, promotional strategies,
and placement strategies.
The focus of marketing strategies must the objectives to be achieved –
not the process of planning itself.
Market Leadership Strategies
The market leader is dominant in its industry and has substantial
market share. If you want to lead the market, you must be the industry
leader in developing new business models and new customer
value. You must be on the cutting edge of new technologies and
innovative business processes. Your customer value proposition must
offer a superior solution to a customers' problem, and your product
must be well differentiated... More
SWOT Analysis: Questions To Answer
• What do you offer that makes you stand out from the rest?
• Do you have any specific marketing expertise?... More

Modern Customer-based Relationship Approach

In today's customer-driven economy, corporations must move from
product-based campaign marketing to a customer-based relationship
approach. Customer relationship management is the management of
customer communication over a relationship continuum. It includes
relationship strategy and multi-channel relationship programs that
produce both business value and customer experiences on a scale not
seen in traditional marketing.7... More
Competitive Strategies
To be successful today, your company must become competitor-
oriented. You must pursue the right competitive strategy – avoid
strengths of your competitors and look for weak points in their
positions and then launch marketing attacks against those weak
points.3... More
Differentiation Strategy
The key to successful marketing is differentiation. "If consumers don't
perceive your brand(s) as being different from those offered by the
competition, you won't win the marketing war. The battle for consumer
minds is a battle of perceptions not products."2 Thus, "differentiation is
one of the most important strategic and tactical activities in which
companies must constantly engage. It is not discretionary."1... More
Keys To Branding Your Business
By: Jay Lipe
Shaping your brand image: To start, consider first the
personality of your company. Is it sexy or sweet? Tough or
tender? Is it more like John Wayne or George Clooney or Andy
Griffith? And if you think all this is hooey, consider these
questions: Do Marlboros really taste better than other cigarettes?
Is H&R Block superior to the tax accountant down the street?
No, but a big reason these companies are leaders is because
they have successfully built a personality around their brands...
More
Test Marketing Your New Products or Service
How do you test market a new product or service? How do you
find out if people are actually going to buy it? First, make or get a
prototype. Create or get a sample. If it's being manufactured
somewhere else, get a sample of it. If you're going to
manufacture it yourself, create a prototype so that you can show
it, demonstrate it, photograph it. So that you can let people see
it, touch it, feel it, and get an opinion from it... More

Discover much more in the FULL VERSION of e-Coach

Three Generic Business and Marketing Strategies...
Understanding What Motivates People...
Right Timing...
Spotting Trends versus Traditional Market Research...
Experiential Marketing...
The Tao of Distribution Management...
22 Laws of Marketing: The Law of Heart (Emotion)...
Sustaining Market Demand for Your Product...
The Best Technique to Win the Customer Over...
Marketing & Selling Strategy at Different Growth Stages...
Understanding Risks Perceived by Customers...
Define Your Internal Core Marketing Message (CMM)...
Three R's of Marketing...
Apply 80/20 Principle...
"When" Is a New "What"
Three Stages of the Marketing Process...
Five Components of Marketing...
Get the Most Out Of Information Technology Tools...
Learning from Successes and Failures...
Two Main Ways to Grow Revenue...
Credibility Marketing...
Customer Intimacy...
Listening to Your Customer...
Experiential Marketing...
Emotional Marketing...
Sales Forecast Worksheet...
10 Commandments of Power Positioning...
Case in Point Jacuzzi...

Please read:
A personal appeal from
Wikipedia founder Jimmy Wales
Marketing strategy
From Wikipedia, the free encyclopedia
Jump to: navigation, search

This article may need to be rewritten entirely to

comply with Wikipedia's quality standards. You can
help. The discussion page may contain suggestions.
(May 2009)

Marketing

Key concepts

Product • Pricing
Distribution • Service • Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance

Promotional content

Advertising • Branding •
Underwriting
Direct marketing • Personal Sales
 Product placement • Publicity
Sales promotion • Sex in advertising

Promotional media

Printing • Publication •
Broadcasting
Out-of-home • Internet marketing
Point of sale • Promotional items
Digital marketing • In-game
In-store demonstration • Brand
Ambassador
Word of mouth • Drip Marketing

This box: view • talk • edit

Marketing strategy[1][2] is a process that can allow an
organization to concentrate its limited resources on the
greatest opportunities to increase sales and achieve a
sustainable competitive advantage[3]. A marketing
strategy should be centered around the key concept that
customer satisfaction is the main goal.

Contents
[hide]
1 Key part of the general corporate
strategy
2 Tactics and actions
3 Types of strategies
4 Strategic models
5 Real-life marketing
6 See also
7 References
8 Further reading
[edit] Key part of the general corporate strategy

This article needs additional citations for

verification.
Please help improve this article by adding reliable
references. Unsourced material may be challenged
and removed. (June 2008)
Marketing strategy is a method of focusing an
organization's energies and resources on a course of
action which can lead to increased sales and dominance
of a targeted market niche. A marketing strategy
combines product development, promotion, distribution,
pricing, relationship management and other elements;
identifies the firm's marketing goals, and explains how
they will be achieved, ideally within a stated timeframe.
Marketing strategy determines the choice of target
market segments, positioning, marketing mix, and
allocation of resources. It is most effective when it is an
integral component of overall firm strategy, defining how
the organization will successfully engage customers,
prospects, and competitors in the market arena.
Corporate strategies, corporate missions, and corporate
goals. As the customer constitutes the source of a
company's revenue, marketing strategy is closely linked
with sales. A key component of marketing strategy is
often to keep marketing in line with a company's
overarching mission statement[4].
Basic theory:
Target Audience
Proposition/Key Element
Implementation
[edit] Tactics and actions
A marketing strategy can serve as the foundation of a
marketing plan. A marketing plan contains a set of
specific actions required to successfully implement a
marketing strategy. For example: "Use a low cost product
to attract consumers. Once our organization, via our low
cost product, has established a relationship with
consumers, our organization will sell additional, higher-
margin products and services that enhance the
consumer's interaction with the low-cost product or
service."
A strategy consists of a well thought out series of tactics
to make a marketing plan more effective. Marketing
strategies serve as the fundamental underpinning of
marketing plans designed to fill market needs and reach
marketing objectives[5]. Plans and objectives are
generally tested for measurable results.
A marketing strategy often integrates an organization's
marketing goals, policies, and action sequences (tactics)
into a cohesive whole. Similarly, the various strands of
the strategy , which might include advertising, channel
marketing, internet marketing, promotion and public
relations can be orchestrated. Many companies cascade a
strategy throughout an organization, by creating strategy
tactics that then become strategy goals for the next level
or group. Each one group is expected to take that
strategy goal and develop a set of tactics to achieve that
goal. This is why it is important to make each strategy
goal measurable.
Marketing strategies are dynamic and interactive. They
are partially planned and partially unplanned. See
strategy dynamics.
[edit] Types of strategies

This article needs additional citations for

verification.
Please help improve this article by adding reliable
references. Unsourced material may be challenged
and removed. (June 2008)
Marketing strategies may differ depending on the unique
situation of the individual business. However there are a
number of ways of categorizing some generic strategies.
A brief description of the most common categorizing
schemes is presented below:
Strategies based on market dominance - In this scheme,
firms are classified based on their market share or
dominance of an industry. Typically there are four types
of market dominance strategies:
Leader
Challenger
Follower
Nicher
Porter generic strategies - strategy on the dimensions of
strategic scope and strategic strength. Strategic scope
refers to the market penetration while strategic strength
refers to the firm’s sustainable competitive advantage.
The generic strategy framework (porter 1984) comprises
two alternatives each with two alternative scopes. These
are Differentiation and low-cost leadership each with a
dimension of Focus-broad or narrow.
Product differentiation (broad)
Cost leadership (broad)
Market segmentation (narrow)
Innovation strategies - This deals with the firm's rate of
the new product development and business model
innovation. It asks whether the company is on the cutting
edge of technology and business innovation. There are
three types:
Pioneers
Close followers
Late followers
Growth strategies - In this scheme we ask the question,
“How should the firm grow?”. There are a number of
different ways of answering that question, but the most
common gives four answers:
Horizontal integration
Vertical integration
Diversification
Intensification
A more detailed scheme uses the categories[6]:
Prospector
Analyzer
Defender
Reactor
Marketing warfare strategies - This scheme draws
parallels between marketing strategies and military
strategies.
[edit] Strategic models

This article needs additional citations for

verification.
Please help improve this article by adding reliable
references. Unsourced material may be challenged
 and removed. (June 2008)
Marketing participants often employ strategic models and
tools to analyze marketing decisions. When beginning a
strategic analysis, the 3Cs can be employed to get a
broad understanding of the strategic environment. An
Ansoff Matrix is also often used to convey an
organization's strategic positioning of their marketing
mix. The 4Ps can then be utilized to form a marketing
plan to pursue a defined strategy.
There are many companies especially those in the
Consumer Package Goods (CPG) market that adopt the
theory of running their business centered around
Consumer, Shopper & Retailer needs. Their Marketing
departments spend quality time looking for "Growth
Opportunities" in their categories by identifying relevant
insights (both mindsets and behaviors) on their target
Consumers, Shoppers and retail partners. These Growth
Opportunities emerge from changes in market trends,
segment dynamics changing and also internal brand or
operational business challenges.The Marketing team can
then prioritize these Growth Opportunities and begin to
develop strategies to exploit the opportunities that could
include new or adapted products, services as well as
changes to the 7Ps.
[edit] Real-life marketing
Real-life marketing primarily revolves around the
application of a great deal of common-sense; dealing with
a limited number of factors, in an environment of
imperfect information and limited resources complicated
by uncertainty and tight timescales. Use of classical
marketing techniques, in these circumstances, is
inevitably partial and uneven.
Thus, for example, many new products will emerge from
irrational processes and the rational development process
may be used (if at all) to screen out the worst non-
runners. The design of the advertising, and the
packaging, will be the output of the creative minds
employed; which management will then screen, often by
'gut-reaction', to ensure that it is reasonable.
For most of their time, marketing managers use intuition
and experience to analyze and handle the complex, and
unique, situations being faced; without easy reference to
theory. This will often be 'flying by the seat of the pants',
or 'gut-reaction'; where the overall strategy, coupled with
the knowledge of the customer which has been absorbed
almost by a process of osmosis, will determine the quality
of the marketing employed. This, almost instinctive
management, is what is sometimes called 'coarse
marketing'; to distinguish it from the refined,
aesthetically pleasing, form favored by the theorists.
[edit] See also
Business model
Customer engagement
Market Segmentation
[edit] References
^ UK govt businesslink marketing strategy guide.
^ Marketbut strategy Australian administration small
business guide.
^ Baker, Michael The Strategic Marketing Plan Audit
2008. ISBN 1902433998. p.3
^ Baker, Michael The Strategic Marketing Plan Audit
2008. ISBN 1902433998. p. 27
^ Marketing basics Marketing strategy based on market
needs, targets and goals.
^ Miles, Raymond (2003). Organizational Strategy,
Structure, and Process. Stanford: Stanford University
Press. ISBN 0804748403.
[edit] Further reading
Laermer, Richard; Simmons, Mark, Punk Marketing, New
York : Harper Collins, 2007 ISBN 978-0-06-115110-1
(Review of the book by Marilyn Scrizzi, in Journal of
Consumer Marketing 24(7), 2007)
Retrieved from
"http://en.wikipedia.org/wiki/Marketing_strategy"
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