3.

0 COMPANY ANALYSIS

DIETLICIOUS cafe is one of the cafes that provides balanced and healthy food. The
DIETLICIOUS cafe has been analyzed by using a SWOT analysis.

STRENGTH
 DIETLICIOUS cafe provides a variety of
healthy food for people to apply a healthy
and balanced diet in their daily life.
 This cafe provides a specific meal for
people who want to lose weight and
muscle gain. They also provide a
corporate order and special customize
meal for the customer.
WEAKNESS
 This cafe only provides western healthy
food and not include other local food
(Malaysian nowadays more interested
to take local food everyday rather than
western food).
 Their food prices are quite expensive
due to ingredients and the food itself
which can burden the people to buy it.

 They label all the calories and  The delivery cost is quite expensive.
macronutrient content so that the
customer aware of the amount of calories  The location of this cafe is not strategic
and macronutrient they take. because it located outside of the mall
and a bit hidden causing people do not
 This cafe provides a delivery service. know about the existence of this cafe.

 This cafe provides a frozen meal so that  This cafe is quite small and they provide
the customer can keep it in a longer time the dining table outside of their cafe
and heat it only when they want to eat. causing the customer feel do not
comfortable when it was raining.

 This cafe only states the content of

calories and macronutrient but they do
not state other mineral and vitamin
content in the food that they provided.
 OPPORTUNITIES
 Increases their choices of menu. (this cafe
should add on a local healthy diet and a
special diet for people who have certain
diseases)
 Increases their marketing strategic (this
company should promote more about
their cafe through a social media
platform).
THREATS
 This cafe has a lot of competitors as
many other cafe that provide healthy
food is growing such as Subway.
 People tend to choose a fast food
restaurant such as Mc Donald, A&W
and KFC rather than this cafe. It is
because this cafe provides expensive
food.

 This cafe tend to loss trained staff

 Make a promotion or discount of the
because the other cafe or restaurant
food to attract more customers to buy
provide a greater salary than this cafe.
their food.

 Expand their healthy food to other

countries such as Sabah and Sarawak.

 Increases the space of their cafe so that

the customer feels more comfortable
and enjoys the food.